NEW DISTRIBUTION RESEARCH TOPIC
How is instant retail changing stores, platforms, and supply chains?
Coverage of flash warehouses, front warehouses, discount stores, supermarket transformation, and local commerce platforms in China.
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2996 articles · Page 120 of 125
The Most Successful Mineral Water Packaging: Selling Only Half a Bottle, Yet Sales Increased by 652%
If a bottle of mineral water were sold at full price but only half full, would you still buy it? Most people wouldn't, but Life Water did exactly that, and it became hugely popular, boosting sales by 652%. The company noticed that after meetings, parties, and casual chats, people often waste mineral water they've barely drunk, so it decided to sell half bottles and donate the other half to children in water-scarce regions.
New DistributionSix Nuts Binzhou General Agent Flees, Over 200 Small and Medium Supermarkets Report to Police
Supermarkets in Binzhou are trying to recover over one million yuan in payments for undelivered goods. More than 180 small and medium supermarkets have been affected after the general agent for Six Nuts in Binzhou disappeared with their order payments.
New DistributionTen Details to Note in Street Promotions
As spring arrives, companies begin planning street promotions to directly engage consumers and boost sales. This article offers ten key considerations from the perspective of FMCG food manufacturers, including location, timing, equipment, atmosphere, promoters, information gathering, training and incentives, leadership attention, contingency plans, and avoiding conflicts with existing customers.
李万利Explaining 'Consumption Upgrade' with a Pack of Instant Noodles
The author, Ouyang Butong, founder of Qingdan, compares instant noodles bought in a rural Hebei village shop with those from a Lawson convenience store in Osaka, Japan, to illustrate the concept of 'consumption upgrade'. He argues that upgrading involves not just higher prices but also better quality, more choices, efficient distribution, and helping consumers make decisions.
欧阳不通B2B E-commerce: Business Logic Matters More Than Capital and Technology
At the start of the new year, waves of B2B e-commerce are surging, with e-commerce platforms burning cash on subsidies and giants eyeing the market. Traditional distributors and existing e-commerce operators are both excited and hesitant. As a veteran in the FMCG industry and one of the earliest practitioners of B2B e-commerce, I share my view: in B2B e-commerce, business logic is more important than capital and network technology. The concept of business logic is...
王焕之Supermarket B2B Platforms Are Hot: How Are They Eating Distributors' Lunch?
At JD.com's annual meeting, Liu Qiangdong revealed that in 2016 JD.com would launch a 'New Channel Division' to partner with community stores and supply them directly, bypassing distributors and wholesalers. Similarly, Alibaba's B2B division announced a 'City Partner' plan to provide retail outlets with sourcing, delivery, and financial services, also aiming to capture distributors' market share. Meanwhile, supermarket B2B platforms like Zhanghetian, Huiminwang, 500mi, Yubianli, Aibianli, and Youwuxian have all secured funding, signaling a wave of internet disruption in the distribution sector.
弓东力Understanding Distributors Through the 'Six Types' of Supermarket Merchandising by Salespeople
As living standards rise and the consumer market grows rapidly, competition in the FMCG industry has become intense, and market operations have entered an era of precision. The standard for market excellence has shifted from sales volume alone to terminal performance, including distribution rate, image promotion, pricing system, and terminal display. Especially terminal display, as almost all FMCG manufacturers now recognize that supermarket and terminal store shelves are where products intimately interact with consumers, leading to a vigorous 'enclosure movement.'
刘连喜Alibaba 1688 Strikes Again, and Again, and Again!
On January 12, the Global B2B Ecosystem Summit hosted by Alibaba's B2B business unit kicked off at Yunqi Town, Hangzhou. Alibaba Group CEO Daniel Zhang stated that with the full integration of the internet and commerce and the comprehensive upgrade of the supply side, the spring of B2B is coming. On the same day, Alibaba formally unveiled its 1688 City Partner pilot project, painting a rosy picture as before, though specific details remain unclear.
肥鱼How to Arrange Products in Convenience Stores to Capture Your Eyes, Heart, and Money?
FamilyMart, 7-Eleven, and Lawson are the three best-performing Japanese convenience store brands in China, with 7-Eleven's rainbow-striped sign being the most counterfeited. Beyond the shoddy storefronts and dim lighting, the odd feeling peaks inside—shelves are either too empty or too messy, lacking what you need and stocking what you'd never buy. In a sluggish retail environment, how can convenience stores attract consumers? This article explores the display logic behind convenience store layouts, based on visits to FamilyMart and 7-Eleven stores and interviews with store managers.
宣海伦Exclusive | Fan Gang: Don Quixote's Lance, However Long, Has No Power—A Critique of the Critique of Alibaba
Alibaba has turned the ordinary day of November 11 into a shopping carnival for Chinese netizens. However, over the past week, a wave of criticism against Taobao, Tmall, and e-commerce in general has been fermenting online. In response to these hot-button issues, renowned economist and president of the China Development Institute (Shenzhen), Fan Gang, wrote exclusively for this WeChat account: 'Criticism is valuable, but the problem is that the reasons for that criticism are specious and full of errors, so they need to be cleared up to set the record straight.'
樊纲Dissent: E-commerce Entering the Distribution Sector Is Pure Disruption!
Recently, a message in the author's peer exchange group caused a stir: on January 16, Liu Qiangdong announced at JD.com's annual meeting the launch of the 'New Channel Business Unit' in 2016, aiming to supply traditional retail outlets directly, bypassing distributors and second-tier wholesalers. This follows Alibaba's 1688 'Hundred Cities, Ten Thousand Stores' plan in October 2015, marking another internet giant disrupting traditional marketing models. The author argues that e-commerce's B2B model is purely disruptive, lacking customer relationships, payment solutions, and promotion support, and will not last.
胡伟B2B E-commerce PK: 'Remove Distributors' or 'Strengthen Distributors'?
The current state of B2B e-commerce: there are over 1,000 platforms nationwide, with 4-5 in each county. Following Alibaba's investment in B2B, JD.com has also entered the field, signaling an impending B2B battle. B2B e-commerce has split into two camps: centralized platforms like JD and Taobao, which aim to remove distributors, and distributed platforms, which are currently popular and center on distributors. These two models are now in direct competition, and the question is which will succeed.
刘春雄Nestlé Signs Strategic Cooperation with Alibaba, Global Food Giant Begins Taking Sides Online
Everything is as expected, but it happened sooner than anticipated, and it was Nestlé, the world's number one food brand, that made the first move. Ha, 2016 is getting more and more interesting. Yesterday, I was talking about 1688, and a classmate told me that 1688 only handles cross-border goods distribution domestically and won't have much impact on traditional channels, at least not in the short term. I told him, do you really believe 1688 will only deal with imported food and leave mainstream products alone? Today, this blockbuster news came out and I immediately tagged him. He finally believed that we can't have侥幸心理 towards giants; self-consolation can't escape reality.
New DistributionChannel Operations in Three-Character Verses
To help channel supervisors quickly get into work and make it easy to remember, Shengchu Consulting has compiled the following key points and methods for various channel operations based on years of experience. The content covers county-level supervisors, distribution channels, supermarket channels, tobacco and liquor stores, catering channels, and group buying channels, with mnemonic verses for each.
盛初团队Thirteen Pricing Techniques for Products
This article outlines thirteen pricing strategies, including same-price selling, price segmentation, premium pricing, low pricing, safe pricing, non-integer pricing, integer pricing, arc-shaped number pricing, tiered pricing, adjustment pricing, habitual pricing, clear pricing, and customer-determined pricing, each illustrated with examples and practical advice.
New DistributionB2B E-commerce Has Arrived: Seizing the Second Wave of E-commerce Opportunities
A recent reflection: only mediocrity can be designed; even the most brilliant strategies are swept away by the tides of the times. Since it's hard to design, one must quickly chase the era. In 2012, I was defeated by e-commerce while in the physical economy. I underestimated it. But four years later, I found no opportunities in C-end e-commerce, only realizing it benefited BAT. Then in 2014-2015, B-end e-commerce emerged, and I saw my chance. I invested in several distribution platforms and co-founded a maker park in Yanling, which has become a benchmark for central and western China.
刘春雄Back to Basics! Supermarket Industry Revenue and Profits Decline, Winter Continues or Winner-Takes-All Pattern Emerges
The winter continues, with supermarket industry revenue and profit declines hard to curb this year, but convenience stores have emerged as a new battleground for major brands. Thanks to mobile O2O, new e-commerce approaches have emerged. Overall, counter-cyclical M&A and resource integration are trends, and with the internet re-evaluating physical retail, a winner-takes-all pattern may emerge.
New DistributionSupermarkets Have Changed, What Should Distributors Do?
As supermarket enterprises enter a crisis, distributors are facing enormous operational risks. Suppliers have deeply felt the shift in the supply chain due to the rise of chain retail, moving from difficult business and declining profits to high risks. Some distributors even lament, 'Doing business with supermarkets is suicide, but not doing it is waiting to die.' Faced with high costs and increasing risks from supermarkets, how can distributors make structural adjustments to survive this crisis? The supermarket industry itself is irreversibly entering a critical phase of survival of the fittest...
New DistributionSpring Festival Gold Rush Season is Coming – Are You Ready?
The Spring Festival is the peak consumption period for Chinese people, with shopping malls and supermarkets packed during this time. Both manufacturers and retailers hope to reap the first gold of the new year. Are you ready for the gold rush? First question: Have you made your plan? As the saying goes, 'Preparedness ensures success.' The business battle during the Spring Festival is undoubtedly fierce, and any oversight could allow competitors to seize the opportunity. Therefore, thorough preparation is the first principle of the Spring Festival gold rush. Your plan should consider the following factors: 1. Product display, promotion, and store inventory; 2. Close monitoring of competitors' moves and countermeasures; 3. Gift packs and value packs. Foresighted companies notify retail outlets of their promotion and display plans three months or more in advance to secure maximum advantage.
耿加杰Practical Preparation Guide for In-Store Promotions
This article provides a practical guide to planning and executing retail promotions, covering key principles, types, processes, budgeting, and preparation checklists, with a focus on detail-oriented execution.
艾建军How Distributors Can Secure Prime Displays in KA Stores
After a distributor opens an account in a store, securing the best display position to showcase products to consumers becomes the most critical action. Prime displays, known as 'golden displays,' can decisively boost product sales. This article analyzes what constitutes a golden display and offers strategies for distributors to obtain and maintain these valuable positions.
陈崖枫How to Do Display in Hypermarkets? (Data Analysis)
On average, 70% of purchase decisions are made in-store, and the lower the age group, the higher the probability of impulse buying. Consumers spend 11.4% more in-store than they planned, meaning that on average, 11.4% is impulse spending. Therefore, display is crucial for product sales, especially for new products, as it increases the chance of being noticed. So, what makes an effective display? How can displays be made effective? ...
OwenChenReshaping Value: Convenience Stores Are About to Have Their Moment
At the 2015 China Chain Store Convention, convenience stores emerged as the standout sector. While physical retail formats saw slowing growth or even negative growth, convenience stores bucked the trend with over 20% growth. Since their introduction to China in the mid-1990s, modern chain convenience stores experienced an initial expansion boom, but faced contraction due to hypermarket growth and rising rents. Now, with changing consumer preferences and technological advancements, the industry is poised for a new era, but it must overcome challenges in valuation and profitability.
陶冶How Should Manufacturers Respond to the Boom of Convenience Stores?
The article 'Reshaping Value: The Era of Convenience Stores Is Coming' discusses future development trends of the convenience store channel, valuation models in the capital market, and strategic deployment for transforming from 'channel distributors' to 'local life service providers'. It particularly mentions the view that 'convenience stores should rely on high-frequency customer contact and rigid demand to acquire users, then gradually introduce various local life services. Ultimately, they may leverage extremely low promotion and marginal costs to squeeze out existing business formats and become the most influential retail service industry.'
张德昭