1. Discounted Sales Key Points: Direct discount on selling price Example: Discount sales, markdowns Analysis: Profit loss, vicious price competition

2. Gift with Purchase Key Points: Provide additional gifts, bundle sales, ensure quality, grade match, and item suitability Example: Restaurant consumption, free small cake or chocolate Analysis: When the city gate catches fire, the fish in the moat suffer (collateral damage)

3. Cash Rebate Key Points: Cash refund upon purchase completion Example: Spend 500 yuan on a meal, get 50 yuan back Analysis: Separate income and expenditure lines, tax avoidance, handling risk

4. Voucher Discount Key Points: Discount with coupon, ticket, or certificate Example: Use a coupon or other token to get a certain discount Analysis: Distribution control, validity period, discount level, actual value

5. Points Purchase Key Points: Redeem or get discounts upon reaching points or quantity Example: Collect 10 stamps from hotel restaurants to redeem an English afternoon tea Analysis: Increases consumer willingness to purchase

6. Joint Promotion Key Points: Direct price discount Example: Hotel and wedding photography joint promotion; hotel and travel agency package City Tour Analysis: Mutual benefits, unified service target

7. Free Trial Key Points: Provide trial products Example: Trial stay in a room; free tasting of meals, takeaway bread, cakes, etc. Analysis: Try and accept, consumption experience, direct feeling

8. Sweepstakes Key Points: Participate in a lottery with purchase, draw on-site or centrally Example: Stay or dine for a chance to win a luxury car Analysis: Issues of coverage and winning odds; credibility and fairness

9. Prize Participation Key Points: Set up activities, participation wins prizes Example: Fill out a customer comment card or quiz card to enter a draw Analysis: Can target both customers and non-customers

10. Game Participation Key Points: Participate in organized games for a chance to win gifts Example: Hotel activity quizzes, product quizzes, secret passphrases, etc. Analysis: Arouses consumer enthusiasm

11. Competitive Events Key Points: Participate in competitive events to win prizes Example: Dart throwing, dice rolling, roulette wheel contests, etc. Analysis: Arouses consumer enthusiasm

12. PR Sponsorship Key Points: Sponsor social welfare events and major competitions Example: Aid for the needy and student support, Hope Schools, sports events, charity activities Analysis: Expand hotel brand awareness and increase public affinity

13. On-site Demonstration Key Points: Display unique products in important venues Example: Models and unique product display booths, travel expos Analysis: Experience product features, but on-site demonstration costs are high

14. Customer Membership Club Key Points: Provide a sense of belonging and more services and discounts for existing customers Example: Restaurant membership club, VIP customer club Analysis: Enhance sense of belonging, brand pride, show status or difference, get better service and value

15. Personnel Promotion Key Points: Set up dedicated promotional staff in hotel lobby or restaurant Example: Promoters, wine promotion girls, etc. Analysis: Expand product information, increase customer awareness, dynamic face-to-face communication

16. Distributor Policy Incentives Key Points: Provide more policy incentives or packaging policies to online retailers or travel agencies Example: Provide commissions, room vouchers, or dining vouchers as rewards Analysis: Increase distributor enthusiasm, flexibly use policy tools

17. Bundled Sales Key Points: Bundle products with other products or services Example: Hotel offers one-night stay with two meals, or room with free spa Analysis: Leverage bundled pricing and channel advantages to boost sales, but with relatively larger price concessions

18. Limited-Time Specials Key Points: Special prices or free sales at specific times and venues Example: First 10 dining guests each day get 50% off Analysis: Attract consumer attention, increase visibility and news effect

19. Service Measures Key Points: Provide more services and higher service commitments Example: Airport pickup, city tours Analysis: Enhance brand image through service, be responsible to customers

20. Old Customer Follow-up Key Points: Regularly follow up with old customers, track service Example: 24-hour phone follow-up, mail follow-up, personal visits, free small cakes, etc. Analysis: Retain and serve old customers well, increase repeat customers and referrals, attract new customers

21. Social Hotspot Hype Key Points: Package products around social hot events for hype Example: Michael Jackson's Dangerous Tour, Pavarotti's Classic Night Analysis: Use hot events to expand influence and drive sales, but be careful not to overhype or be inappropriate, turning good into bad

22. Product Concept Hype Key Points: Hype product functional concepts or other concepts that specific consumers are very interested in Example: Dome bread, Portuguese egg tarts, pure milk thick toast, etc. Analysis: Target specific concepts to expand differentiation advantages, but over-focusing on one feature reduces audience and requires intensive promotion

23. Unique Selling Point Hype Key Points: Focus on hyping a single product selling point to show differentiation Example: Hello Kitty rooms, free hot air balloon experience with stay Analysis: Concentrate advantages to win differentiated customers, target specific users

24. Consumer Purchase Guidance Key Points: Provide purchase guidance, cultivate consumption and usage habits Example: New-style Cantonese cuisine, Michelin menu Analysis: Suitable for customer cultivation of new products and new business

25. Free Consultation Guidance Key Points: Provide consumer purchase information consultation Example: 24-hour consultation service hotline Analysis: Provide customers with consumption demand information and help

26. Other Innovative Promotional Strategies Key Points: New or improved effective promotional methods Example: Hotel local traditional culture promotion, emotional promotion, etc. Analysis: Novel and unique promotional methods, better promotional effects

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