---
title: "Key Points, Examples, and Analysis of 26 Promotional Strategies"
description: "This article outlines 26 promotional strategies, each with key points, examples, and analysis. It covers methods such as discounts, gifts, cash rebates, coupons, loyalty points, joint promotions, free trials, sweepstakes, and more, providing practical insights for FMCG businesses."
author: "New Distribution"
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published: "2015-10-24"
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---

# Key Points, Examples, and Analysis of 26 Promotional Strategies

> This article outlines 26 promotional strategies, each with key points, examples, and analysis. It covers methods such as discounts, gifts, cash rebates, coupons, loyalty points, joint promotions, free trials, sweepstakes, and more, providing practical insights for FMCG businesses.

**1. Discounted Sales**
Key Points: Direct discount on selling price
Example: Discount sales, markdowns
Analysis: Profit loss, vicious price competition

**2. Gift with Purchase**
Key Points: Provide additional gifts, bundle sales, ensure quality, grade match, and item suitability
Example: Restaurant consumption, free small cake or chocolate
Analysis: When the city gate catches fire, the fish in the moat suffer (collateral damage)

**3. Cash Rebate**
Key Points: Cash refund upon purchase completion
Example: Spend 500 yuan on a meal, get 50 yuan back
Analysis: Separate income and expenditure lines, tax avoidance, handling risk

**4. Voucher Discount**
Key Points: Discount with coupon, ticket, or certificate
Example: Use a coupon or other token to get a certain discount
Analysis: Distribution control, validity period, discount level, actual value

**5. Points Purchase**
Key Points: Redeem or get discounts upon reaching points or quantity
Example: Collect 10 stamps from hotel restaurants to redeem an English afternoon tea
Analysis: Increases consumer willingness to purchase

**6. Joint Promotion**
Key Points: Direct price discount
Example: Hotel and wedding photography joint promotion; hotel and travel agency package City Tour
Analysis: Mutual benefits, unified service target

**7. Free Trial**
Key Points: Provide trial products
Example: Trial stay in a room; free tasting of meals, takeaway bread, cakes, etc.
Analysis: Try and accept, consumption experience, direct feeling

**8. Sweepstakes**
Key Points: Participate in a lottery with purchase, draw on-site or centrally
Example: Stay or dine for a chance to win a luxury car
Analysis: Issues of coverage and winning odds; credibility and fairness

**9. Prize Participation**
Key Points: Set up activities, participation wins prizes
Example: Fill out a customer comment card or quiz card to enter a draw
Analysis: Can target both customers and non-customers

**10. Game Participation**
Key Points: Participate in organized games for a chance to win gifts
Example: Hotel activity quizzes, product quizzes, secret passphrases, etc.
Analysis: Arouses consumer enthusiasm

**11. Competitive Events**
Key Points: Participate in competitive events to win prizes
Example: Dart throwing, dice rolling, roulette wheel contests, etc.
Analysis: Arouses consumer enthusiasm

**12. PR Sponsorship**
Key Points: Sponsor social welfare events and major competitions
Example: Aid for the needy and student support, Hope Schools, sports events, charity activities
Analysis: Expand hotel brand awareness and increase public affinity

**13. On-site Demonstration**
Key Points: Display unique products in important venues
Example: Models and unique product display booths, travel expos
Analysis: Experience product features, but on-site demonstration costs are high

**14. Customer Membership Club**
Key Points: Provide a sense of belonging and more services and discounts for existing customers
Example: Restaurant membership club, VIP customer club
Analysis: Enhance sense of belonging, brand pride, show status or difference, get better service and value

**15. Personnel Promotion**
Key Points: Set up dedicated promotional staff in hotel lobby or restaurant
Example: Promoters, wine promotion girls, etc.
Analysis: Expand product information, increase customer awareness, dynamic face-to-face communication

**16. Distributor Policy Incentives**
Key Points: Provide more policy incentives or packaging policies to online retailers or travel agencies
Example: Provide commissions, room vouchers, or dining vouchers as rewards
Analysis: Increase distributor enthusiasm, flexibly use policy tools

**17. Bundled Sales**
Key Points: Bundle products with other products or services
Example: Hotel offers one-night stay with two meals, or room with free spa
Analysis: Leverage bundled pricing and channel advantages to boost sales, but with relatively larger price concessions

**18. Limited-Time Specials**
Key Points: Special prices or free sales at specific times and venues
Example: First 10 dining guests each day get 50% off
Analysis: Attract consumer attention, increase visibility and news effect

**19. Service Measures**
Key Points: Provide more services and higher service commitments
Example: Airport pickup, city tours
Analysis: Enhance brand image through service, be responsible to customers

**20. Old Customer Follow-up**
Key Points: Regularly follow up with old customers, track service
Example: 24-hour phone follow-up, mail follow-up, personal visits, free small cakes, etc.
Analysis: Retain and serve old customers well, increase repeat customers and referrals, attract new customers

**21. Social Hotspot Hype**
Key Points: Package products around social hot events for hype
Example: Michael Jackson's Dangerous Tour, Pavarotti's Classic Night
Analysis: Use hot events to expand influence and drive sales, but be careful not to overhype or be inappropriate, turning good into bad

**22. Product Concept Hype**
Key Points: Hype product functional concepts or other concepts that specific consumers are very interested in
Example: Dome bread, Portuguese egg tarts, pure milk thick toast, etc.
Analysis: Target specific concepts to expand differentiation advantages, but over-focusing on one feature reduces audience and requires intensive promotion

**23. Unique Selling Point Hype**
Key Points: Focus on hyping a single product selling point to show differentiation
Example: Hello Kitty rooms, free hot air balloon experience with stay
Analysis: Concentrate advantages to win differentiated customers, target specific users

**24. Consumer Purchase Guidance**
Key Points: Provide purchase guidance, cultivate consumption and usage habits
Example: New-style Cantonese cuisine, Michelin menu
Analysis: Suitable for customer cultivation of new products and new business

**25. Free Consultation Guidance**
Key Points: Provide consumer purchase information consultation
Example: 24-hour consultation service hotline
Analysis: Provide customers with consumption demand information and help

**26. Other Innovative Promotional Strategies**
Key Points: New or improved effective promotional methods
Example: Hotel local traditional culture promotion, emotional promotion, etc.
Analysis: Novel and unique promotional methods, better promotional effects

**-END-**
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