The quality of product displays in hypermarkets significantly affects supermarket performance, because face-to-face selling allows staff to introduce products, while self-service shopping cannot. Therefore, how to make products displayed in the store tell customers their unique charm and drive sales has always been a major research topic in the retail industry.
Most stores want to establish a low-price image to attract customers, but how can they create a low-price image that brings in crowds without meaning overall low prices? Our goal is to strengthen the price image while ensuring a high average transaction value and profit margin, so that customers unconsciously increase their purchase amount. Key Points Group Purchase Products (1) Purpose: Increase group purchases and raise average transaction value. (2) Method: Add large-pack group purchase products and set up a dedicated display area. Whole-Case Low Price (1) Purpose: Increase sales of whole-pack products and raise average transaction value. (2) Method: Increase displays of whole-pack products, set up whole-case sales SKUs, and make buying by the case cheaper. Volume Display (1) Purpose: Attract customers, give the impression of a mountain of products, and increase sales opportunities. (2) Method: Use floor stacks and end caps for abundant and exaggerated displays of single items; fake islands can be used. Impulse Display (1) Purpose: Place daily necessities within easy reach to increase sales opportunities and raise average transaction value. (2) Method: Place items on both sides of escalators and in front of checkout counters to boost sales and increase non-operating income. Thematic Display (1) Purpose: Combine products based on season, holidays, or product attributes to increase sales of different product categories. (2) Method: Create a sales theme, combine related products for centralized display, and coordinate with promotions to create a thematic sales atmosphere (very important). Formats include vendor weeks, special sales events, etc. Decorative Display (1) Purpose: Highlight products, let products speak for themselves, attract customers, and beautify the store. (2) Method: Based on product characteristics, use products or props to create various lifelike and diverse shapes. (3) Work Direction: Leverage the wisdom of all store employees, brainstorm to create product shapes, have 1-2 highlights per promotion cycle, and regularly hold store competitions to learn from each other. Cross-Merchandising Display (1) Purpose: Display related products together for customer convenience and to raise average transaction value. (2) Method: Place products that are high-selling, seasonal, and related on both sides of end caps, around floor displays, and on shelf facings. Bread and dry goods with jam cross-merchandising display. Bread with milk and ham in the same category cross-merchandising display. Place soy sauce, vinegar, etc. above the dumpling freezer for cross-merchandising. Place hot pot seasonings above the lamb slices freezer for cross-merchandising. Holiday Display (1) Purpose: Make shopping convenient and quick for customers, and raise average transaction value. (2) Method: Large-pack products, small-pack, low-unit-price, and high-shrinkage products are removed from the main display area; the main display area features large-size, large-pack products. Combination packs: Choose holiday product combinations, such as chips with melon seeds, so customers pick up one pack but buy two items. The combined price should not be a simple sum of the original prices; it should reflect a certain combination advantage, making consumers feel it's a good deal and unconsciously increasing the average transaction value. Gift box combinations: The gift box display area recommends 200 yuan, 500 yuan, and 1000 yuan (1+1) or (1+2) combination sales. Offset display: For hot-selling products, expand the display outward, using end caps and floor positions in the general merchandise area to display high-unit-price, high-margin items like chocolate, candy, and puffed snacks. These items have strong impulse purchase appeal, so they should be visible and within reach everywhere. High-end products: High-end, high-priced items should be prominently launched on the T-stage—the main aisle or the best shelf positions. -END- Selected Content Click the title below to read directly: [Line Sales Representative Customer Relationship Management Practical Operation Guide (with 228-page grassroots sales representative full PPT training tutorial download)]