TOPIC ARCHIVE
Dealer Operations articles
经销商经营
Browse 3708 New Distribution articles about Dealer Operations.
Published articles
3708 articles · Page 16 of 155
Distributors: Ten Years Ago Money Was Earned, Today It's Calculated
“If you don't settle the payment, I can't even afford to celebrate the New Year!” This helpless remark from a distributor echoes the sentiments of many peers. After a busy year, as the Spring Festival approaches, settling accounts and collecting debts have become a heavy burden for many distributors. Collecting payments is getting harder, with longer credit periods and more bad debts, forcing distributors to focus on financial management.
张雨薇Winning Amid the Collapse and Breakdown of the Old Channel Order
Anxious or excited? The current state of the FMCG industry is both a trough and a transition period. After each trough and transition, new forces grow rapidly and new leading enterprises emerge. The key is whether you are a victim or a beneficiary of the transition. Market share from losers shifts to winners, a process historically called industry consolidation—this is the law of cycles and transitions.
刘春雄New Trends, New Tracks, New Opportunities in FMCG: Unlock Them All at the Chengdu Event!
This is a grand event that signals the strongest trends in the FMCG industry, offering a final chance to compete at the industry's peak and an excellent opportunity to unlock the latest trends. With over 80 authoritative keynote speeches, 100+ innovative case studies, and 500+ brands participating, it provides insights into future trends, helps seize market opportunities, and solves operational challenges. Get your ticket now to bridge the gap to enterprise growth and secure your industry future.
New DistributionBottle Planet's Performance Soars 16%: How Can Distributors Achieve Synchronized High Growth?
On January 15, Bottle Planet Group held its 2025 Annual Partner Growth Conference and New Five-Year Strategy Launch in Chongqing, themed 'New Alcoholic Beverages, New World.' The company reported a 16% organic revenue growth in 2024, with its low-alcohol new beverage business growing 30%, and outlined strategic plans to empower distributors through product innovation, channel expansion, and operational support, aiming for mutual growth in the new five-year phase.
杨玉琳Change Is Imperative! How Can Traditional Distributors Seize the Opportunity of the New Order?
The 10th China FMCG Innovation Conference offers special discounted tickets that are about to increase in price. This event signals the strongest trends in the FMCG industry, featuring 80+ authoritative keynote speeches, 100+ innovative case studies, and 500+ brands. It is the ultimate opportunity to gain insights, seize market opportunities, and solve business challenges—your step away from enterprise growth is just a ticket away.
New DistributionDeep Distribution Enters a Monopoly Mode of Overstocking, a Death Spiral in a Shrinking Market
Deep distribution was highly effective as a distribution tool until Q3 2024, but its very effectiveness has become harmful in an era of shrinking demand. It has led to overstocking at the terminal despite poor sell-through, causing massive near-expiry inventory and channel price collapse, transforming from a positive cycle into a death spiral.
刘春雄Live Report | New Wine, New World: What Did Tao Shiquan Say in the First Address of the New Year for Bottle Planet?
On January 15, Bottle Planet Group, the parent company of low-alcohol new wine brands such as Meijian and Guolifang, held its annual distributor conference in Chongqing under the theme 'New Wine, New World: Walking on the Right Path.' The company reported a 16% organic revenue growth in 2024, and Tao Shiquan, in his first address as Chairman, outlined the three stages of the rise of the new wine world and issued four declarations for co-creation with the industry, distributors, talent, and society.
New DistributionFirst Stop of the 'Regional Distributor Growth Benchmark Study Tour Training Class' Successfully Held at C&S Paper Hefei Market
On January 10, the first stop of the 'Regional Distributor Growth Benchmark Study Tour Training Class' was successfully held at C&S Paper's Hefei market. The event brought together over 40 distributor owners from across the country, along with representatives from C&S Paper & Thinking Spark, Nie Biquan from Shaanxi Baihui Trading, and teachers from New Distribution, to engage in in-depth discussions and exchanges on the core topic of regional distributor growth. Entering the C&S Paper Hefei market, Chen Siting, Executive Director of New Distribution, analyzed the current business development status of distributors and the transformation and direction of deep distribution.
New DistributionZhao Bo of New Distribution: In the Coming Lonely Society, Emotional Consumption Will See a Major Boom
Loneliness is a byproduct of modern society. A recent article on the WeChat public account 'Shidian Dushu' explored the lives of middle-aged women, noting that they have significantly reduced social activities, and that the time truly belonging to them is only late night. In Japan, about 21% of people feel lonely, with the highest proportion among women aged 20-39. This article argues that loneliness drives emotional consumption, which will see a major boom in the coming lonely society.
赵波Distributors Must Seize the Dividends and Opportunities of the New Era!
The 10th China FMCG Innovation Conference is offering special discounted tickets, now available! This event signals the strongest trends in the FMCG industry, offering a final chance to compete at the industry's peak and unlock the latest trends. With over 80 authoritative keynote speeches, 100+ innovative case studies, and 500+ brands participating, it's an opportunity to gain insights, seize market opportunities, and solve operational challenges. Secure your ticket now to bridge the gap to business growth.
New DistributionSales-through rate hits 80%, fruit stores become gift box sales champions!
First, optimize product selection based on daily community user feedback; second, use high-quality selection to drive community fission and word-of-mouth; third, adjust supply-demand matching based on daily order dynamics. Mr. Zheng noted that fruit is a high-repurchase category, with more daily foot traffic than snack stores, and strong community operations can precisely capture consumer needs, enhance stickiness, and boost brand competitiveness through quality selection. The author was deeply impressed by a community store owner who uses WeChat group polls to adjust fruit offerings daily, emphasizing that fruit repurchase rates are much higher than vegetables, and quality fruit always sells.
田静Distributors Must Seize the Dividends and Opportunities of the New Era!
The 10th China FMCG Innovation Conference is offering special discounted tickets, now available! This event is a barometer for the strongest trends in the FMCG industry, a final opportunity to compete at the industry's peak, and a prime chance to unlock the latest trends. With over 80 authoritative keynote speeches, 100+ innovative case studies, and 500+ brands participating, it's the moment to gain insights, seize market opportunities, and solve business challenges. Get your ticket now to bridge the gap to enterprise growth!
New DistributionDistributors: Maybe It's Time to Give Up on Tier-1 Brands
Distributors of tier-1 brands are facing increasing pressure due to low margins, high tasks, and weak control, leading many to consider shifting focus to tier-2 and tier-3 brands. However, the key to success lies not in abandoning tier-1 brands but in developing professional distribution and sales capabilities while maintaining a balanced brand portfolio.
葛畅A 30 Million Yuan Business, Distributors Bogged Down by Trivialities, Stuck in a Rut
During a recent field visit, the author interviewed several distributors with annual revenues of around 20-30 million yuan, a common scale in the FMCG distribution sector. The article reveals common problems these distributors face, including rising revenue but falling profits, excessive inventory, demanding customers, and team management difficulties, leading to stagnation.
张雨薇Under the New Order, Distributors Have New Missions and Tasks!
The 10th China FMCG Innovation Conference is offering special discounted tickets, now available! This event signals the strongest trends in the FMCG industry, featuring 80+ authoritative keynote speeches, 100+ innovative case studies, and 500+ brands. It's the ultimate opportunity to gain insights, seize market opportunities, and solve business challenges. Secure your ticket now to bridge the gap to enterprise growth!
New DistributionManufacturers' 'Great Leap Forward' Targets Shake Dealer Confidence: How Can the Beverage Market Break Through?
Recently, multiple dealers revealed to the author that Wahaha announced adjusted 2025 dealer targets: a sales task increase of about 50%, with dealerships revoked if not met within a certain period. This 'Great Leap Forward' target setting has shaken the industry. Facing fierce market competition, how can brand owners break through and achieve growth? We can explore 2025 market layout from several key strategies.
邢仁宝Distributor Cross-Category Operation: 6 Warehouses, Deep Terminal Coverage, 10+ Finance Staff, Thorough Category Mastery, Annual Sales of 150 Million
In the face of a challenging market, distributor Li Fen of Xuzhou Runzhong Yigou Supply Chain Management Co., Ltd. has achieved annual sales of 150 million yuan by focusing on categories, directly controlling terminals, and leveraging data-driven management. Her strategies include standardizing terminal operations, optimizing logistics through outsourcing, and developing customized products to capture growth in new channels.
何雯New Distribution Zhao Bo: In an Affluent Society, Consumers Need Value-for-Money and Emotional Value
Scenario has become the first principle of marketing. Recently, the topic of scenario is hot in the marketing circle, with everyone saying that in a shrinking market, scenario is the only growth opportunity. Brand owners are thinking about how to stimulate more consumer spending within scenarios. I personally agree with this view. The topic I want to discuss today is: Why, after 40 years of marketing in China, has everyone suddenly started talking about scenarios in the past two years? Was scenario not important before? Yes, I want to tell you that in the past, scenario was really not important for brand owners. Why do I say that?
赵波Ultra-Low Price = 1 Ticket to the Strongest Trend-Setting Event! Only 5 Hours Left!
Tonight! The early-bird tickets for the 10th China FMCG Innovation Conference are about to hit a price surge! This is a grand event that signals the strongest trends in the FMCG industry, a final opportunity to compete at the industry's peak, and a perfect chance to unlock the latest trends. With 80+ authoritative keynote speeches, 100+ innovative case studies, and 500+ brands coming together, you can gain insights into future trends, seize market opportunities, and solve business challenges. Just one ticket away from realizing your company's growth!
New DistributionNew Distribution Zhao Bo: The Curtain Has Risen on China's Third Consumption Era
By examining the evolution of the first two consumption eras, we can discern historical patterns and gain insight into the unique characteristics of the third consumption era. This marks the beginning of a new era and a sign of a mature society, where people's behaviors and needs have undergone profound changes. The narrative aims to be straightforward and simple, drawing on Japanese consumption research perspectives, combining cases and data to paint a comprehensive picture for China's FMCG industry. The first consumption era (1979-1999) was a time of transition from scarcity to basic material satisfaction, beginning in 1979...
赵波Price Increase Tomorrow!
Only 2 days left! Early bird tickets for the 10th China FMCG Innovation Conference are about to hit a price surge. This is a landmark event signaling the strongest trends in the FMCG industry, a final opportunity to compete at the industry's peak, and a prime chance to unlock the latest trends. With 80+ authoritative keynote speeches, 100+ innovative case studies, and 500+ brands gathering, it's your moment to gain insights, seize market opportunities, and solve business challenges. Don't miss out—secure your ticket now to stay ahead.
New DistributionCountdown to the Battle for Positions: Only 4 Days Left!
The 10th China FMCG Innovation Conference, themed 'New Order · Symbiosis', will be held from March 17-19, 2025 in Chengdu, China. Over the past 40 years, a strong order system has been built on a growing market, but today, channel conflicts and the rise of hard discounting are leading to the collapse of the old order and the rebuilding of a new one based on symbiosis among brands, distributors, and retailers.
New DistributionDistributors' Business Is Indeed Getting Harder
The market has indeed become more challenging. From August to now, I visited over thirty distributors and received consistent feedback that business is tough this year. Sales declines are common, and even where growth persists, it's growth without profit gains. The reasons include market share redistribution and, more importantly, the market entering a phase of contraction.
周群Worsening Supply-Demand Imbalance: How to Build a Distribution Revolution in the FMCG Industry?
The 10th China FMCG Innovation Conference, themed 'New Order · Symbiosis', will be held from March 17-19, 2025 in Chengdu, China. The conference aims to address the collapse of the old order and the reconstruction of a new symbiotic order among brands, distributors, and retailers in the FMCG industry.
New Distribution