Introduction: On January 15, the 2025 Bottle Planet Group Annual Partner Growth Conference and New Five-Year Strategy Launch, themed "New Alcoholic Beverages, New World," was successfully held in Chongqing! More than 200 core distributors from across the country attended, including major players such as Zhejiang Shangyuan, Sichuan Jiumao, Yiwu Huihua, and Guizhou Zhongyi. At this conference, Bottle Planet demonstrated its high-speed growth and clear action plans, pointing the way forward for distributors. Through a series of strategic innovations and channel optimizations, Bottle Planet not only helped partners achieve new performance highs but also looked to the future, setting clear goals for the next five years. At its core, this conference conveyed a message: Bottle Planet is not just a brand; it is a 'growth engine' driving channel partners forward. This raises the question: what valuable signals did Bottle Planet release to its distributor partners at this conference? Breaking Bottlenecks to Create a Profit Growth Pole for Distributors At the conference, Bottle Planet Group shared its impressive 2024 business results, injecting confidence into distributors. In 2024, Bottle Planet achieved overall organic revenue growth of over 16% (unaudited); its low-alcohol new beverage business achieved scaled growth, with the Meijian + Guolifang low-alcohol new beverage business growing by 30%. So, how exactly did Bottle Planet achieve such high growth and help distributors create more profits? 1. Strategic Leadership As early as 2019, Bottle Planet proposed the "New Alcoholic Beverage Strategy" with forward-looking strategic vision. After five years of deep exploration and practical verification, Bottle Planet has firmly stayed on the right path of new alcoholic beverages and divided its rise into "Three Stages of the New Alcoholic Beverage Strategy". The first stage (2020-2024) was the germination stage of new alcoholic beverages; the second stage (2025-2029) enters the scaling stage; and the third stage (2030-2034) will usher in the high-end development stage. Data shows that in 2024, sales growth in core cities through offline channels reached 34%, making it a benchmark case in the new alcoholic beverage market, providing distributors with a stable and rapidly growing market foundation and fully preparing for the second stage of scaling. 2. Breaking Product Homogenization Although the new alcoholic beverage market is crowded with brands, the categories are relatively scarce, and product homogenization has become a common industry challenge. How distributors choose new alcoholic beverage products that are both popular and profitable has become a thorny issue. Bottle Planet, as an industry leader, has always regarded product innovation as the core driving force for business advancement and is committed to breaking through product homogenization. Take the company's star product—Meijian—as an example: from the Oriental series showcasing Eastern charm, to the Original Fruit Original Brew series using whole-fruit fermentation, to the Whiskey and Oak Barrel series blending whiskey and oak barrel flavors, it has built a rich and diverse product line. Moreover, Meijian has started from the source by establishing four green plum planting bases and building China's largest modern plum wine brewing factory in Jiangjin, Chongqing, successfully shaping the high-end quality image of Chinese plum wine. With high-quality products and precise adaptation to multiple scenarios, Bottle Planet is driving new alcoholic beverages toward mainstream and scaled development. 3. Improving Channel Networks In recent years, Bottle Planet has been deeply cultivating channel expansion. With customized products and packaging, it has laid out in catering, terminals, chain supermarkets, and online platforms, actively leveraging the power of new channels to amplify brand value. At the same time, it has developed high-potential channels, comprehensively advancing into systems like Pangdonglai and Hema, creating a comprehensive, multi-level channel network. This year, Meijian achieved several-fold growth in channels such as Yonghui and snack hard discount stores. By building a comprehensive system covering strategy, products, and multi-channel networks, Bottle Planet has given distributors flexibility beyond traditional sales models. Based on their own development needs, they can freely choose suitable sales channels and products, thereby precisely targeting customer groups. This process not only allows distributors to regain the initiative for growth but also builds a stable and promising development platform for them. High-Quality Operations to Solve Traditional Distributor Dilemmas Today's Bottle Planet Group is no longer a company relying solely on a single product; it has formed a multi-product matrix strategy combination including Jiangxiaobai, Meijian, Guolifang, and Xinhuang Shaojiu. In 2024, Meijian became a core product in billion-yuan cities, growing 282% in five years; Guolifang exceeded 500 million yuan in scale, achieving 211% growth in core cities and 179% growth in five years; the newly launched 20-degree Xinhuang Shaojiu achieved monthly sales of one million yuan on Douyin's flagship store just three months after launch. Bottle Planet has successfully completed its strategic transformation from traditional baijiu business to low-alcohol new alcoholic beverages, opening up new business increments for distributors. This achievement is inseparable from Bottle Planet's adherence to common sense and unremitting efforts to create a more efficient cooperation mechanism for distributors and reach deep consensus with them. First, through the JOS high-quality improvement operation system, it empowers distributors for free, ensuring they can comprehensively improve in multiple dimensions such as operational management, supply chain optimization, and sales data analysis. Taking the Beijing market in 2024 as an example, under the promotion of the JOS system, it achieved efficient growth of 46.1%. Moreover, significant results were also achieved in cities like Guangzhou and Chengdu. Second, a stable price system and inventory management are the cornerstone of long-term cooperation between manufacturers and distributors. Bottle Planet adheres to the principle of smooth-price sales, resolutely prevents price chaos, and ensures distributors can obtain reasonable profit margins in every transaction. At the same time, it insists on not overstocking and maintains the good tradition of low inventory, avoiding cash flow difficulties and potential losses caused by inventory backlog. Finally, create multi-scenario consumption to promote terminal sell-through. Meijian's brand image of "Eat fragrant, drink spicy, ice Meijian" is deeply rooted in people's minds, and the dining scenario has become its largest consumption scenario. This year, Meijian launched New Year wine to create a home banquet scenario and customized wedding wine to focus on the wedding banquet scenario, making Meijian's performance in the terminal market increasingly strong. Many distributors have reported: "Once Meijian is on the shelf, we basically don't worry about sell-through; it's common to sell out!" It can be said that Bottle Planet provides distributors with a stable development foundation, precisely targeting every link from sell-through to profitability, successfully solving many difficulties faced by traditional distributors, creating a stable and sustainable environment for them, and helping distributors achieve steady development and sustained profitability in the new alcoholic beverage market. Co-creation and Sharing: Multi-Dimensional Empowerment for Distributors In the past, deep distribution was the mainstream trend. Today, with the imbalance between supply and demand and multiple reasons for coverage without sell-through, deep distribution is clearly no longer suitable for the changes in the market sales system. Bottle Planet gradually realized this and actively promotes the transformation and upgrading of distributor partners toward omni-channel marketing, helping distributors integrate new retail, new e-commerce, and O2O to achieve online-offline integration. At the same time, it is committed to truly empowering distributors and enhancing their sales capabilities. From the initial establishment of outlets, it deeply participates in the design of visit processes, optimization of supply chain management, and formulation of sales promotion strategies, ensuring that the entire marketing chain remains unobstructed from start to finish. Yang Haihan, General Manager of Guizhou Xingyi Zhongyi Trading, said: "Bottle Planet is the advocate and guide of new alcoholic beverages. Its brand is oriented by product value, advocating co-construction, co-creation, and sharing with partners, helping partners achieve long-term development. It adheres to product quality, pays attention to product quality, and promotes innovation in digitalization and business within the team. For traditional liquor distributors, it is crucial to deeply cultivate the liquor market in combination with their own product structure. The addition of the Bottle Planet brand has further improved our product structure and established diversified competitive advantages. Its co-creation and sharing development concept will also help achieve efficient operation and cooperation between manufacturers and distributors." Distributor feedback reflects that Bottle Planet's manufacturer-distributor relationship has gradually transformed from a simple supply relationship to a new cooperation model of value co-creation. In the future competitive market landscape, the relationship between manufacturers and distributors will no longer be limited to simple profit distribution but will place more emphasis on common growth and development. At the meeting, Bottle Planet Chairman Tao Shiquan also released a distributor co-creation declaration for the new alcoholic beverage new world: "We will be committed to establishing a new type of manufacturer-distributor relationship with excellent distributor partners based on the principles of fairness, credit, integrity, and co-creation. We will actively explore innovation and upgrading of distributor models, join hands with a group of capable, thoughtful, and willing distributors to open up the new world of new alcoholic beverages, and empower them to become new-quality distributors with omni-channel marketing, high-quality operations, and organizational and digital transformation." Bottle Planet vividly demonstrates how it deeply integrates the success of distributor partners into its own development strategy, unswervingly continues to empower distributors, and goes all out to create value for distributors. Final Thoughts Bottle Planet's new alcoholic beverage strategy is the right path, bringing unprecedented opportunities to distributor partners. Through a diversified product matrix, efficient profit models, and comprehensive development support, it helps distributors open new tracks in a highly competitive market and seize growth opportunities. Moreover, it provides the impetus for traditional liquor distributors to achieve a magnificent transformation, helping them rise steadily in the new alcoholic beverage field! In the future, we also hope that more distributor partners can join Bottle Planet to create a new era for the liquor industry! Distributors interested in Bottle Planet's series of products can leave a message in the comment section.