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Articles by 杨玉琳
Browse 25 New Distribution articles by 杨玉琳.
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138 FMCG Listed Companies Release Annual Reports: 70 See Revenue Growth, 73 See Profit Decline
In 2025, China's consumer market recovered steadily, with total retail sales of consumer goods exceeding 50.1 trillion yuan, up 3.7% year-on-year. However, the FMCG industry showed clear divergence: some companies achieved growth in both scale and profit, while many others fell into the dilemma of 'growth without profit'. New Distribution has compiled revenue and net profit data from 138 FMCG companies' annual reports, ranking them by revenue to analyze industry trends and structural changes.
杨玉琳Nongfu Spring, Master Kong and Other 11 Beverage Companies Report 2025 Results: Over 60% Achieve Growth, Highest Increase Reaches 115%!
A financial report is a mirror. Recently, multiple listed beverage companies in China have disclosed their 2025 performance reports. The same track shows vastly different results: some see both revenue and profit surge, while others face revenue decline and profit pressure. Behind this is a predetermined divergence. As health-conscious and scenario-based consumer demand reshapes the market, channel fragmentation and price competition add pressure, ending the era of 'distribution wins.' What replaces it is a comprehensive competition in product structure, channel efficiency, and brand capability. In 2025, the beverage industry saw significant changes; who is upgrading their structure, and who is under passive pressure? Through the financial data, a more realistic industry answer emerges.
杨玉琳Surge 45.11%! Zhongju Hi-Tech's Q1 2026 Profit Reaches New High
On the evening of April 17, Chubang's parent company Zhongju Hi-Tech (600872.SH) disclosed its 2025 annual report and 2026 first-quarter report. In 2025, the company achieved operating revenue of 4.200 billion yuan and net profit attributable to shareholders of 537 million yuan. In Q1 2026, operating revenue reached 1.320 billion yuan, up 19.88% year-on-year, and net profit attributable to shareholders was 263 million yuan, up 45.11% year-on-year, setting a new single-quarter record. This record-breaking profit growth clearly confirms that after a deep adjustment in 2025, Zhongju Hi-Tech has officially emerged from its repair phase and is steadily entering a new growth cycle.
杨玉琳Chinese Herbal Wellness Drinks Enter the Second Half: Master Kong Uses Professional Strength to Unlock New Channel Growth
In recent years, with the promotion of the 'medicine and food homology' concept, Chinese herbal wellness drinks have indeed become popular. Products such as red bean and coix seed water, longan and red date tea, and ginseng anti-all-nighter water have emerged rapidly, and the market was once highly active. However, as the heat gradually returns to rationality, the real feelings at the channel level have begun to surface: products look abundant but are highly homogeneous; efficacy claims remain at the conceptual level, lacking more systematic support; consumers try new things quickly, but repurchase is unstable. On the surface, it is a sales problem, but in essence, it is a trust issue—the market lacks a capability system that can support products long-term and withstand scrutiny.
杨玉琳Master Kong Warm Drinks: Capturing Every Warmth-Seeking Moment in Winter
As winter sets in, the demand for warm beverages rises, driven by Chinese consumers' deep-rooted belief in health and wellness. Master Kong has launched its warm drink series in November, targeting young consumers and office workers with a range of products and strategic channel placements to make warmth accessible anytime, anywhere.
杨玉琳Mingren Soda Water: Reshaping the National Concept of Healthy Drinking Water
On October 22, the Second Soda Water Industry Development Forum and Mingren Youth Drinking Soda Water New Product Launch were grandly held in Jiaozuo, Henan. With the theme 'Chinese Soda Water, Healthy Chinese People,' the event gathered government leaders, industry representatives, authoritative experts, channel partners, and mainstream media to discuss technological progress, market trends, and health value in the soda water industry, providing important insights for industry development and future opportunities.
杨玉琳A Bottle of Water, a City's Story: Aquafina Reinvents Cultural Tourism Marketing!
In the FMCG industry, competition in the bottled water market has always been intense. For a long time, brands have fiercely competed around physical attributes such as 'water source' and 'purity.' However, today's consumers not only care about water quality and health but also the emotional value the product can bring. Therefore, how to reach consumers' hearts and deeply explore brand value has become a common topic for many bottled water brands. New Distribution observed that Aquafina, PepsiCo's bottled water brand, has gained deep insight into this trend and turned its attention to the culture and value behind 'water.' Not only did it complete its 'Pure from the Heart' brand upgrade in 2024, but this year it has continued to deepen this concept, continuously cultivating the cultural tourism track, truly starting 'from the heart' to provide consumers with better products and services.
杨玉琳Breaking Through in the Light Wellness Track: Panpan Beverages and Yonghui Superstores Collaborate for Success
Young consumers are embracing traditional Chinese wellness drinks, a market that grew over 350% in 2023. Panpan Beverages, through its sub-brand Shennong Henmang, has partnered with Yonghui Superstores to launch customized products like Coix Seed Seven-White Water and Jasmine Five-Flower Tea, leveraging supply chain synergy and data-driven selection to stand out in the competitive 'light wellness' category.
杨玉琳Not Sugar, Not Fizz, Only Fine Tea Aroma: Mei Jiang's Exclusive Interpretation of Xiao Guan Tea's Logic in Entering the Sugar-Free Tea Market
China's tea industry has long faced the awkward reality of having culture and categories but lacking true brands. Against this backdrop, Xiao Guan Tea, founded in 2016, broke through with 'modernization of whole-leaf tea' and standardized small-can packaging. In May this year, it launched 'High-Aroma Sugar-Free Tea' beverages, sparking industry attention. In an exclusive interview with New Distribution, Mei Jiang, Vice President and General Manager of Marketing Center, explained the logic behind this move: not following beverage trends but applying 'tea logic' to create a modern expression of traditional tea culture, aiming to make good tea accessible to more people in daily life.
杨玉琳Raising a Glass for Thirty Years: The 30th Anniversary Series of China Alcoholic Drinks Association Officially Launched
Thirty years marks the journey of an industry from infancy to maturity, and for China's alcoholic drinks circulation sector, it has been a profound transformation from chaos to order. In 2025, the China Alcoholic Drinks Association celebrates its 30th anniversary, having witnessed and driven the industry's shift from planned allocation to market allocation, and from channel dominance to consumer sovereignty. The association has been both a recorder and a promoter, guiding the industry onto a path of high-quality development.
杨玉琳From 500 to 160,000 Cases: A Distributor in a Small County Builds a Big Business with Mingren Soda Water
Amid oversupply and channel fragmentation, a distributor in a county market has achieved counter-trend growth by focusing on precise product selection and deep channel operations. Li Yun (pseudonym), owner of Yunsheng Department Store in Shangcai County, Henan, leveraged core brands like Mingren Soda Water and Maopu Liquor to become a benchmark in the local FMCG distribution sector, expanding coverage to over 2,000 retail outlets and growing Mingren soda water sales from 500 to 160,000 cases.
杨玉琳Industry First! How Does This 'Low-Sugar, Low-Calorie, Low-GI' Vegetable-Fruit Juice Reshape Consumer Perception?
This year, the National Health Commission and other departments jointly issued the 'Outline of Food and Nutrition Development in China (2025-2030)', which highlights issues such as insufficient supply and consumption of quality food and the lack of healthy dietary habits among residents, requiring high attention from the whole society. This outline further underscores the upgrade in consumer demand for health products. As an indispensable part of daily consumption, beverages are seeing changing consumer criteria, which now go beyond just 'tasty' to emphasize the 'beneficial' attributes of drinks.
杨玉琳131 FMCG Listed Companies Release Annual Reports: 63 See Revenue Growth, 68 See Decline
In 2024, China's total retail sales of consumer goods reached 48.79 trillion yuan, a year-on-year increase of 3.5%, marking the first time it fell below the GDP growth rate of 5%. Amid slowing consumption growth, the FMCG industry has entered a new phase dominated by 'stock competition.' As of now, New Distribution has compiled revenue and net profit data from 131 FMCG companies' annual reports, ranked by revenue.
杨玉琳Crayon Shin-chan's New Moves for 2025: Health and Fun Go Hand in Hand, Dual-Wheel Drive Strategy Launched
In recent years, competition in the snack food market has become fierce. According to the 2024 Global Snacking Report, consumers now prioritize quality and emotional comfort over mere taste. Against this backdrop, New Distribution notes that Crayon Shin-chan, a veteran in the jelly segment, has maintained strong appeal through product innovation and health-oriented strategies, achieving steady revenue growth and market leadership.
杨玉琳Where is China's Soy Milk Market Headed?
The prevalence of lactose intolerance among Chinese consumers has given rise to plant-based protein beverages, which have quickly gained market favor. Despite a proliferation of products, the market remains fragmented, and soy milk, despite its potential, faces challenges in innovation and consumer perception.
杨玉琳Bottle Planet's Performance Soars 16%: How Can Distributors Achieve Synchronized High Growth?
On January 15, Bottle Planet Group held its 2025 Annual Partner Growth Conference and New Five-Year Strategy Launch in Chongqing, themed 'New Alcoholic Beverages, New World.' The company reported a 16% organic revenue growth in 2024, with its low-alcohol new beverage business growing 30%, and outlined strategic plans to empower distributors through product innovation, channel expansion, and operational support, aiming for mutual growth in the new five-year phase.
杨玉琳2024, Top Ten Keywords in the FMCG Industry
Amidst global economic fluctuations and transformation, the FMCG industry is entering a new era of complexity, opportunities, and challenges. This article reviews the industry's development trajectory through ten key themes, including supermarket reforms, traditional Chinese health drinks, private labels, value-for-money, dealer transformation, emotional consumption, direct sourcing, pet economy, going global, and scenario-based consumption, providing insights for future growth.
杨玉琳Cold Snap Arrives: Why Is the "Warm Drink Trend" Struggling to Warm Consumers' Hearts?
As the first cold wave of winter arrives, people instinctively bundle up and, in their hurried steps, yearn to hold a hot drink to warm their hands and dispel the chill. Major brands have keenly seized this demand, upgrading their warm beverage offerings in an attempt to spark a "warm drink revolution." However, can this surging "warm current" truly warm the market? During recent market visits, the author observed that many customers merely glance at the warm drink cabinets before turning away. This coexistence of "boom" and "bust" reflects the complex reality of the warm drink market, where brand enthusiasm is high but sales remain disappointing.
杨玉琳Nestlé, Yili, Haitian and 121 Other Listed FMCG Companies Release Q1-Q3 Results: 66 See Revenue Decline, 62 See Profit Decline
In the current economic environment, consumers are no longer satisfied with just cost-performance but are placing more emphasis on quality-performance, seeking products that are both affordable and high-quality, a trend that has intensified industry involution. "Decline" seems to be the main theme for the first three quarters of this year, with many FMCG companies feeling the chill of the market, and "hard to make money" and "high pressure" becoming common sentiments. As of now, New Distribution has compiled revenue and net profit data for 121 FMCG companies for the first three quarters, sorted by revenue. (Note: Companies listed in Hong Kong such as Master Kong and Nongfu Spring have not disclosed Q3 reports.)
杨玉琳108 FMCG Listed Companies Release H1 Financial Reports: 57 See Revenue Decline, 53 See Net Profit Decline
In the first half of this year, total retail sales of consumer goods reached 23.5969 trillion yuan, a year-on-year increase of 3.7%, with growth gradually slowing. Amid fierce competition in the FMCG market, consumer rationality is increasingly dominating consumer behavior. As of now, New Distribution has compiled revenue and net profit data for 108 FMCG companies, sorted by revenue. For example, in the first half of 2024, Master Kong achieved revenue of 41.201 billion yuan, a year-on-year increase of 0.7%.
杨玉琳104 FMCG Listed Companies Release Q1 Reports: 49 See Revenue Decline, 43 See Net Profit Decline
Recently, listed companies have released their Q1 2024 results. Against a backdrop of moderate industry recovery, many firms still face challenges of declining revenue and net profit. New Distribution compiled data from 104 FMCG companies (those that have released Q1 reports so far), ranking them by revenue. In the food and beverage sector, Three Squirrels reported revenue of 3.646 billion yuan, up 91.83% year-on-year, and net profit of 308 million yuan, up 60.80%.
杨玉琳Traditional Business Formats Decline, New Formats Rise: Physical Retail Accelerates Reshuffling
Traditional supermarkets are declining due to intensified competition and rising costs, while new retail formats like warehouse clubs and hard discount stores are expanding rapidly. The industry is undergoing a significant reshuffle, with price wars and supply chain efficiency becoming key battlegrounds.
杨玉琳154 FMCG Listed Companies' 2023 Interim Reports: Covering Food, Beverages, Condiments, and More
As of now, New Distribution has compiled the 2023 interim reports of 154 listed FMCG companies, sorted by revenue. Among them, 52 food and beverage companies (61.18%) saw net profit growth; 9 condiment companies (47.37%) saw positive growth; 8 personal care companies (53.3%) saw positive growth; and 28 liquor companies (80%) saw positive growth. In the first half of 2023...
杨玉琳Food, Beverage, and Liquor Listed Companies Release 2023 Semi-Annual Reports!
In the food sector, falling raw material costs boosted revenues, with康师傅 (Master Kong) leading in revenue at 40.907 billion yuan and 亲亲食品 (Qinqin Food) seeing the highest net profit growth of 481.79%. In beverages and dairy, core products drove growth, with东鹏饮料 (Dongpeng Beverage) leading in revenue and profit. Beer companies all achieved positive growth, with华润啤酒 (China Resources Beer) leading, while in the baijiu sector,贵州茅台 (Kweichow Moutai) outperformed with over 20% growth in both revenue and net profit.
杨玉琳