On October 22, the Second Soda Water Industry Development Forum and Mingren Youth Drinking Soda Water New Product Launch were grandly held in Jiaozuo, Henan. With the theme "Chinese Soda Water, Healthy Chinese People," the event gathered government leaders, industry representatives, authoritative experts, channel partners, and multiple mainstream media outlets to deeply discuss the technological progress, market trends, and health value of the soda water industry, offering important insights for industry development and future opportunities. Strategic Upgrade: From Marketing-Driven to Technology-Empowered Healthy Drinking Water Enters a New Stage of Refinement With the acceleration of life pace and changes in dietary structure, consumers' attention to healthy drinking water continues to rise. More and more people are beginning to realize that drinking water is not only about daily thirst quenching but also affects body metabolism and overall health. At the same time, the national "Healthy China 2030" planning outline clearly proposes that promoting a healthy lifestyle requires focusing on drinking water health issues, providing policy support for market development. Under such trends, in 2024, Mingren successfully held the first "China Soda Water Industry Development Summit Forum" and, together with experts from various industries, released an industry white paper, establishing an important benchmark for category standardization and scientificization. This year, the Second Soda Water Industry Development Forum, building on the achievements of the first, achieved a significant upgrade: it not only emphasized brand philosophy and market promotion but also focused on scientific research empowerment; it not only focused on a single consumption scenario but covered a multi-scenario healthy drinking water layout for all people and all channels. Li Qingchuan, Chairman of Jiaozuo Mingren Natural Drug Co., Ltd., pointed out that in the face of growing consumer health needs, Mingren will continue to make efforts in four aspects:

  1. Strengthen R&D investment to consolidate the development foundation
  2. Improve standards to lead quality upgrades
  3. Expand scenarios to activate consumption potential
  4. Collaborate for common prosperity to enlarge the category track Behind the strategic upgrade is a "bottom-level reconstruction" of brand logic. In the past, many brands relied on marketing to seize consumer mindshare; now, consumers are beginning to pay attention to raw materials, formulas, and processes, trusting "scientifically verifiable" product logic. Mingren is deeply aware that brands that can truly transcend cycles must be built on product credibility and health efficacy. Therefore, Mingren has shifted from category popularization to deep health cultivation, promoting the industry from "category establishment" to "category deepening." It continues to establish industry-university-research cooperation with major universities, directly applying advanced scientific research results to product development, providing consumers with more professional, credible, and health-oriented product choices. As Chairman Li Qingchuan said: "We firmly believe that soda water is a category that aligns with future health trends. The breadth of the category determines the height of the brand. Therefore, educating the market and expanding the category is Mingren's unshirkable responsibility!" Of course, Mingren has always practiced its commitments with actions, adhering to "pharmaceutical standards" and achieving sterile cold filling throughout the process, making every bottle of soda water a solid guarantee for consumer health. Expert Demonstration: Category Trust Under Scientific Support As the soda water industry moves into a new stage of intense competition, Mingren also invited multiple experts from national-level scientific research institutions and universities to the forum to discuss the position and potential of soda water in the healthy drinking water system. Making "expert demonstration" a core part of the forum is not a formal endorsement but a close integration of product strength, scientific research strength, and industry discourse power, truly building "good products" on a testable scientific basis. Yu Boyang, Professor at China Pharmaceutical University and Director of the Center for Traceability and Standardization of Traditional Chinese Medicine, pointed out: Healthy drinking water is an important part of daily life. What water to drink and how to replenish water is a topic we face. He believes that soda water, as a "long-cycle" category, has potential for sustained development. However, to truly integrate soda water into the "healthy drinking water" system, cognition alone is not enough; safety is always the most core and fundamental prerequisite. How to ensure the safety and controllability of products from source to production process has become the focus of experts' attention and discussion. It is precisely at this level that Mingren, with its pharmaceutical background and strict production standards, has set a higher safety benchmark for the industry. Zhang Yuanyuan, Associate Professor at China Pharmaceutical University, stated that Mingren soda water is a functional beverage produced by a pharmaceutical factory according to pharmaceutical standards. Its safety standards and production processes are stricter than those of ordinary food enterprises, providing a higher level of guarantee for product quality and reliability. Fan Bei, Deputy Director, Researcher, and Doctoral Supervisor of the Institute of Food Science and Technology, Chinese Academy of Agricultural Sciences, further mentioned that Mingren soda water is a functional water with both health benefits and good taste, integrating medicine and food, and will become a new growth point in the daily healthy beverage market. The experts' sharing provided a new perspective for the entire industry: soda water is not just a beverage but can become an important part of a healthy lifestyle. Based on this understanding, Mingren is also thinking about how to truly transform "scientific cognition" into "market innovation." Driven by this philosophy, Mingren has gradually initiated a "de-categorization" transformation, actively breaking the boundaries of traditional beverage categories, continuously innovating products, and expanding consumption scenarios. Product Implementation: Multi-Scenario Layout, All-Channel Resonance "How many scenarios, how many sales" is the growth logic that Mingren has always believed in. As early as 2016, Mingren forward-looking proposed the "before and after drinking" scenario marketing strategy, firmly embarking on a scenario-driven brand path. While other brands were still competing in traditional channels, Mingren had already jumped out of the framework, deeply binding product functions with specific consumption scenarios. "Drink Mingren before and after drinking," "Spicy food? Lemon soda," scenario penetration from "hangover necessity" to "foodie standard," precisely anchoring demand pain points. Now, Mingren is promoting the "before and after drinking, spicy food" scenarios with a more open perspective, while continuously creating diversified consumption scenarios, moving towards a new stage of healthy drinking water for all people. At this forum, Mingren officially released a new youth drinking soda water product—Mingren·Blue BUFF, jointly launched by Mingren and "Sunshine Youth Daily," featuring the co-branded original IP "Blue Fairy Weiwei." The product retains the basic weak alkalinity of soda water, innovatively adds zinc gluconate, and achieves the health standard of "0 sugar, 0 fat, 0 calories," committed to providing teenagers with healthier and more suitable daily drinking water choices. In terms of online and offline channel layout, Mingren has also achieved precise stratification: online, it relies on the "Sunshine Youth Daily" member platform and Mingren's own e-commerce platform to directly reach family consumption scenarios; offline, it deeply cultivates educational terminals, community terminals, and training institutions, creating a full-chain touchpoint path. At the same time, during the on-site sharing, "New Distribution" also learned that Mingren will collaborate with the Institute of Food Science and Technology, Chinese Academy of Agricultural Sciences, to explore innovative product directions combining Dendrobium fermentation broth with soda water, showcasing more possibilities for Mingren's product innovation. Li Yuxi, Brand Director of Mingren Soda Water, stated: In the future, Mingren will take serialization, functionalization, and multiple specifications as directions, continuously enriching the product structure, forming a diversified product layout from dimensions such as "soda + segmented population," "soda + function," and "soda + medicine and food homology," to meet consumers' health choices in different scenarios and needs. Through the deep combination of scientific research and consumption scenarios, Mingren has built a sustainable brand growth model and is continuously promoting the efficient development of all-channel operations. The multi-scenario layout and rich product matrix allow Mingren soda water to maintain steady growth in the healthy beverage market, bringing tangible incremental opportunities for channel partners: new products continuously expand market space, scenario extension drives terminal sales, scientific research strength enhances market trust, and all-channel operations improve circulation efficiency. It is precisely on the basis of this steady growth and continuous innovation that Mingren can continuously deepen its brand mission and promote the concept of healthy drinking water to every consumer. Written at the End Starting from a bottle of soda water, Mingren has persisted for 21 years, always with the mission of "Focus on Soda, Care for Health," continuously deepening scientific research, innovating products, expanding scenarios, and responding to market uncertainty with scientific certainty. We believe that in the future, Mingren will continue to deepen health concepts, driven by scenario innovation, and work hand in hand with distributors and partners to help more people establish new concepts of healthy drinking water.