- This is a grand event signaling the strongest trend indicator for the FMCG industry!
- This is the last entry opportunity to compete at the industry's peak!
- This is a prime chance to unlock the latest trends in the FMCG industry! 80+ authoritative keynote speeches, 100+ innovative case studies, 500+ brands gathering together! Gain insights into future trends, seize market opportunities, solve operational challenges, and find inspiration right now! Only this ticket stands between you and the realization of your company's growth! **Grab your ticket now and secure your industry future >>**Register Now The 10th China FMCG Innovation Conference Conference Name: [New Order · Symbiosis] The 10th China FMCG Innovation Conference & The 4th China FMCG Hard Discount Conference & The 4th China FMCG Dealer Conference Conference Dates: March 17-19, 2025 Conference Venue: Chengdu, China This conference is hosted by New Distribution, co-hosted by Anneng Zhilian, co-organized by Zhoupu Data and Mingren Soda Water, and specially sponsored by Abstract and Castel. As the co-host, Anneng Zhilian is committed to providing end-to-end digital supply chain solutions, having served 3000+ brand enterprises with one-stop supply chain and logistics services. With its unique "1+3" supply chain service model, it helps enterprises drive channel transformation and supply chain efficiency optimization, fostering new growth through supply chain innovation and achieving sustainable development. Why hold this conference? Over the past 40 years, based on a market that has continuously expanded, the industry has built a strong order system. Brand owners, dealers, retailers—the three largest groups in the FMCG industry and related sectors—operate orderly under this strong order, collectively supporting a tens-of-trillions-yuan FMCG market and the livelihoods of 1.4 billion people. But today, ubiquitous online and offline channel conflicts have rendered channel order nominal; hard discount is growing wildly, from being banned to being accepted, with product price systems teetering; inventory pressure leads to overstocking, cross-region dumping is rampant, growth has ceased, businesses are losing money, and traditional manufacturer-dealer relationships are collapsing on a large scale... Today's Chinese FMCG industry stands at the crossroads of "the collapse of the old order" and "the reconstruction of a new order." In 2024, China Resources Beer proposed the channel strategy of "building a community of shared destiny for manufacturers and dealers"; Yihai Kerry proposed the "manufacturer-dealer business alliance" plan; regional supply chain joint organizations are also sprouting across regions... The various entities in the future FMCG industry are gradually building a "new order" based on a "symbiotic" relationship. This will be a monumental historical project for China's FMCG industry, and every role in the FMCG supply chain cannot be absent! Based on this, the conference revolves around the core theme of [New Order · Symbiosis], spanning 3 days, with 1 main forum, 1 hard discount conference, 1 dealer conference, 1 guest dinner and awards ceremony gathering over a hundred FMCG industry leaders, multiple parallel forums on hot topics, and multiple one-on-one precise matchmaking closed-door meetings. At the same time, centered on the theme [New Order · Symbiosis], the first day's main venue will bring together brand giants, economists, industry experts, and founders and executives from leading consulting platforms to deeply discuss the following six core topics. The 4th China FMCG Hard Discount Conference So far, the successful holding of three consecutive hard discount conferences has witnessed a series of evolutions in China's retail discount trend, from the initial emergence of hard discount, to comprehensive deepening, continuous strengthening, and now to the acceleration phase, China's retail discounting has entered a refined stage. With the current explosion of full-category discount/wholesale supermarkets, expanding from snacks to all categories, what does this mean for the FMCG supply chain? The 4th China FMCG Hard Discount Conference will analyze from the following two perspectives:
Conflict Perspective: The cross-regional supply chain systems built by retailers are strongly impacting the regional distribution networks led by brand owners.
Opportunity Perspective: Different roles in the supply chain can gain insight into the essence of change and establish their roles and divisions in the new order first, thereby winning the opportunity dividend for the next 10 years. At the same time, the following five core topics will be presented on-site. The 4th China FMCG Dealer Conference With changes in the market environment, upgrades in consumer demand, and the proliferation of digital technology, the roles and responsibilities of dealers have undergone profound changes. From the first to the fourth dealer conference, we have clearly seen the major changes dealers have faced in response to environmental changes, including challenges, business model changes, operational method changes, and role positioning. Now, dealers are in a period of major transformation in China's offline retail. In the next 2-3 years, the sales management systems of upstream brand owners and the dealer system will undergo a major upheaval! Behind this retail transformation is the return of dominance in commodity circulation. Brand owners are adapting to changes, while dealers will show K-shaped divergence under the retail transformation. On one side, small dealers are exiting; on the other, big dealers are getting bigger, adapting to changes and deeply serving retail. Therefore, traditional supermarkets must change! Traditional dealers must transform! The 4th China FMCG Dealer Conference will bring together 600+ benchmark excellent dealer owners from across the country to comprehensively interpret the business guide for dealers during the retail transformation period, helping dealers redefine their functions and positions under the new industry order. Forum/Seminar: Strategies for Supermarket Adjustment and Reform The hottest keywords in the retail supermarket industry in 2024 are none other than Pangdonglai and adjustment. This year, after Pangdonglai initiated assistance and adjustments for Bubugao and Yonghui, their performance soared. Well-known traditional supermarkets such as China Resources Vanguard, Lianhua Supermarket, and Inzone Supermarket have all started their own adjustments. Behind the rush to adjust is the stark contrast of "ice and fire" in the chain supermarket industry. On one side, Sam's Club and Pangdonglai continue to be hot; on the other, many retail enterprises are impacted by competition. Clearly, the retail format is rapidly changing, and consumer demand is constantly upgrading, making adjustment and reform in the supermarket industry imperative! At the [Strategies for Supermarket Adjustment and Reform] forum, the conference will deeply discuss the following five core topics. Ticket Purchase Channel Purchasing a guest ticket grants you 2 industry insight case collections on 'Market & Channels & Retail & Dealers'! Limited-time offer, first come, first served! [New Order · Symbiosis] The 10th China FMCG Innovation Conference Dates: March 17-19, 2025 Venue: Chengdu, China