The 10th China FMCG Innovation Conference special discounted tickets are about to increase in price!

  • This is a grand event that signals the strongest trends in the FMCG industry!
  • This is the last chance to compete at the pinnacle of the FMCG industry!
  • This is a perfect opportunity to unlock the latest trends in the FMCG industry! 80+ authoritative keynote speeches, 100+ innovative case studies, 500+ brands gathering together! Gain insights into future trends, seize market opportunities, solve business challenges, and find inspiration right now! Only this ticket stands between you and the realization of enterprise growth! Grab your ticket now to secure your industry future >> Book Now The 10th China FMCG Innovation Conference Conference Name: [New Order · Symbiosis] The 10th China FMCG Innovation Conference & The 4th China FMCG Hard Discount Conference & The 4th China FMCG Distributor Conference Conference Dates: March 17-19, 2025 Conference Venue: Chengdu, China Over the past 40 years, based on a market that has continuously expanded in capacity, the industry has built a strong order system. Brand owners, distributors, retailers—the three largest groups in the FMCG industry and related industries—have operated orderly under this strong order, jointly supporting a market worth tens of trillions and the livelihoods of 1.4 billion people. But today, channel conflicts are everywhere online and offline, making channel order nominal; hard discount is growing wildly, from being banned to being accepted by default, and product price systems are shaky; overstocking to the point of warehouse overflow, cross-regional selling is rampant, growth is no longer happening, businesses are losing money, and traditional manufacturer-distributor relationships are collapsing on a large scale... Today, China's FMCG industry stands at the crossroads of the "collapse of the old order" and the "reconstruction of a new order." In 2024, China Resources Beer proposed the "building a community of shared future for manufacturers and distributors" channel strategy; Yihai Kerry proposed the "creating a joint business entity for manufacturers and distributors" plan; regional supply chain joint organizations are also spreading across various regions... In the future, the various entities in the FMCG industry are gradually building a "new order" based on a "symbiotic" relationship. This will be a grand historical project for China's FMCG industry, and every role in the FMCG industry chain cannot be absent! Based on this, this conference revolves around the core theme of [New Order · Symbiosis] , with 3 days, 1 main forum, 1 hard discount conference, 1 distributor conference, 1 guest dinner and awards ceremony gathering over 100 FMCG industry bigwigs, multiple parallel forums on hot topics, and multiple one-on-one precise matchmaking closed-door meetings. At the same time, around the theme of [New Order · Symbiosis] , the first day's main venue will bring together brand giants, economists, industry experts, and founders and executives from top consulting platforms to deeply discuss the following six core topics. The 4th China FMCG Hard Discount Conference So far, the successful holding of three consecutive hard discount conferences has witnessed a series of evolutions in China's retail discount trend, from the initial emergence of hard discount, to comprehensive deepening, continuous strengthening, and now to the acceleration stage, China's retail discounting has entered a refined stage. Currently, there is a big explosion of full-category discount/wholesale supermarkets, expanding from snacks to full categories. What does this mean for the FMCG industry chain? The 4th China FMCG Hard Discount Conference will analyze from the following two perspectives:

Conflict Perspective: The cross-regional supply chain systems built by retailers are strongly impacting the regional distribution networks led by brand owners.

Opportunity Perspective: Different roles in the industry chain gain insights into the essence of change and seize the opportunity to establish their roles and division of labor in the new order, winning the opportunity dividend for the next 10 years. At the same time, the following five core topics will be presented on site. The 4th China FMCG Distributor Conference With changes in the market environment, upgrades in consumer demand, and the popularization of digital technology, the roles and responsibilities of distributors have undergone profound changes. From the first distributor conference to the fourth, we have clearly seen a series of major changes that distributors have faced in response to environmental changes, including challenges, business model changes, operational method changes, and role positioning. Now, distributors are in a period of major transformation in China's offline retail. In the next 2-3 years, the sales management systems of upstream brand owners and the distributor system will undergo a major upheaval! Behind this retail transformation is the return of the dominant power in commodity circulation. Brand owners are adapting to changes, while distributors will show K-shaped differentiation under the retail transformation. On one side, small distributors are being cleared out; on the other side, larger distributors are getting bigger, adapting to changes and deeply serving retail. Therefore, traditional supermarkets must change! Traditional distributors must change! The 4th China FMCG Distributor Conference will bring together 600+ benchmark excellent distributor owners from across the country to comprehensively interpret the business guide for distributors during the retail transformation period, helping distributors redefine their functions and positions under the new industry order. Forum/Seminar: Strategies for Responding to Supermarket Renovation The hottest keywords in the retail supermarket industry in 2024 are none other than Pangdonglai and renovation. This year, after Pangdonglai initiated assistance and renovation for Bubugao and Yonghui, their performance soared. Well-known traditional supermarkets such as China Resources Vanguard, Lianhua Supermarket, and Ginza Supermarket have all started their own renovations. Behind the rush to renovate is the stark contrast of "ice and fire" in the chain supermarket industry. On one side, Sam's Club and Pangdonglai continue to be popular; on the other side, many retail companies are impacted by competition. Clearly, the retail format is rapidly changing, and consumer demand is constantly upgrading, making renovation in the supermarket industry imperative! At this conference, the [Strategies for Responding to Supermarket Renovation] forum will deeply discuss the following five core topics. Ticket Purchase Channel Purchasing a guest ticket gives you 2 industry insight case collections on "Market & Channel & Retail & Distributor"! Limited-time special offer, first come, first served! [New Order · Symbiosis] The 10th China FMCG Innovation Conference Dates: March 17-19, 2025 Venue: Chengdu, China