- This is a grand event heralding the strongest trend indicator for the FMCG industry!
- This is the last entry opportunity to compete at the industry's peak!
- This is a prime chance to unlock the latest trends in the FMCG industry! 80+ authoritative keynote speeches, 100+ innovative case studies, 500+ brands participating! Gain insights into future trends, seize market opportunities, solve business challenges, and find inspiration right now! Only this ticket stands between you and enterprise growth! **Grab your ticket now to secure your industry future >>**Register Now The 10th China FMCG Innovation Conference Conference Name: [New Order · Symbiosis] The 10th China FMCG Innovation Conference & The 4th China FMCG Hard Discount Conference & The 4th China FMCG Dealer Conference Conference Dates: March 17-19, 2025 Venue: Chengdu, China This conference is hosted by New Distribution, co-hosted by Anneng Zhilian, and supported by Zhoupu Data, with special sponsorship from Abstract and Miren Soda Water. As the co-host, Anneng Zhilian is committed to providing end-to-end digital supply chain solutions, having served 3000+ brand enterprises with one-stop supply chain and logistics services. With its unique "1+3" supply chain service model, it helps enterprises drive channel reform and supply chain efficiency optimization, fostering new growth through supply chain innovation and sustainable development. Why hold this conference? Over the past 40 years, based on a market that has continuously expanded, the industry has built a strong order system. Brand owners, dealers, and retailers—the three largest groups in the FMCG industry and related sectors—have operated orderly under this strong order, jointly supporting a market worth tens of trillions of yuan and the livelihoods of 1.4 billion people. But today, channel conflicts are everywhere online and offline, and channel order exists in name only; hard discount is growing wildly, from being banned to being accepted, and product price systems are crumbling; inventory pressure leads to overstocking, cross-regional selling is rampant, growth is no longer, businesses are losing money, and traditional manufacturer-dealer relationships are collapsing on a large scale... Today's Chinese FMCG industry stands at the crossroads of the "collapse of the old order" and the "reconstruction of a new order." In 2024, China Resources Beer proposed the channel strategy of "building a community of shared destiny for manufacturers and dealers"; Yihai Kerry proposed the "manufacturer-dealer business consortium" plan; regional supply chain joint organizations are also spreading across the country... In the future, the various entities in the FMCG industry are gradually building a "new order" based on a "symbiotic" relationship. This will be a massive historical project for China's FMCG industry, and every role in the FMCG supply chain cannot be absent! Based on this, this conference revolves around the core theme of "New Order · Symbiosis", with 3 days, 1 main forum, 1 hard discount conference, 1 dealer conference, 1 guest dinner and awards ceremony gathering over a hundred FMCG industry leaders, multiple parallel forums on hot topics, and multiple one-on-one precise matchmaking closed-door meetings. At the same time, around the theme of "New Order · Symbiosis", on the first day, the main venue will bring together brand giants, economists, industry experts, and founders and executives of leading consulting platforms to deeply discuss the following six core topics. The 4th China FMCG Hard Discount Conference So far, the successful holding of three consecutive hard discount conferences has witnessed a series of evolutions in China's retail discount trend, from the initial emergence of hard discount, to comprehensive deepening, continuous strengthening, and now to the acceleration stage, China's retail discounting has entered a refined stage. What does the current explosion of full-category discount/wholesale supermarkets, expanding from snacks to all categories, mean for the FMCG supply chain? The 4th China FMCG Hard Discount Conference will analyze from the following two perspectives:
Conflict perspective: The cross-regional supply chain systems built by retailers are strongly impacting the regional distribution networks led by brand owners.
Opportunity perspective: Different roles in the supply chain can gain insight into the essence of change and establish their roles and divisions in the new order first, thereby winning the opportunity dividend for the next 10 years. At the same time, the following five core topics will be presented on site. The 4th China FMCG Dealer Conference With changes in the market environment, upgrades in consumer demand, and the popularization of digital technology, the roles and responsibilities of dealers have undergone profound changes. From the first dealer conference to the fourth, we have clearly seen a series of major changes in the challenges, business models, operational methods, and role positioning that dealers face in response to environmental changes. Now, dealers are in a period of major transformation in China's offline retail. In the next 2-3 years, the sales management systems of upstream brand owners and the dealer system will undergo a major upheaval! Behind this retail transformation is the return of the dominant power in commodity circulation. Brand owners are adapting to changes, while dealers will show K-shaped divergence under the retail transformation. On one side, small dealers are exiting; on the other side, big dealers are getting bigger, adapting to changes and deeply serving retail. Therefore, traditional supermarkets must change! Traditional dealers must transform! The 4th China FMCG Dealer Conference will bring together 600+ benchmark excellent dealer owners from across the country to comprehensively interpret the business guide for dealers during the retail transformation period, helping dealers redefine their functions and positions under the new industry order. Forum/Seminar: Strategies for Supermarket Renovation The hottest keywords in the retail supermarket industry in 2024 are none other than Pangdonglai and renovation. This year, after Pangdonglai initiated assistance and renovation for Bubugao and Yonghui, their performance soared. Well-known traditional supermarkets such as China Resources Vanguard, Lianhua Supermarket, and Inzone Supermarket have all started their own renovations. Behind the rush to renovate is the stark contrast of "ice and fire" in the chain supermarket industry. On one side, Sam's Club and Pangdonglai continue to be popular; on the other side, many retail enterprises are impacted by competition. Clearly, the retail format is rapidly changing, and consumer demand is constantly upgrading, making supermarket renovation imperative! At this conference, the "Strategies for Supermarket Renovation" forum will deeply discuss the following five core topics. Ticket Purchase Channel Purchase a guest ticket to receive 2 industry insight case collections on "Market & Channel & Retail & Dealer"! Limited-time offer, first come, first served! 【New Order · Symbiosis】 The 10th China FMCG Innovation Conference Date: March 17-19, 2025 Venue: Chengdu, China