- This is a grand event heralding the strongest trend indicator for the FMCG industry!
- This is the last entry opportunity to compete at the industry's peak!
- This is a prime chance to unlock the latest trends in the FMCG industry! 80+ authoritative keynote speeches, 100+ innovative case studies, 500+ brands gathering together! Gain insights into future trends, seize market opportunities, solve operational challenges, and find inspiration right now! Only one ticket away from turning your enterprise growth into reality! **Grab your ticket now and lock in your industry future >>**Register Now The 10th China FMCG Innovation Conference Conference Name: [New Order · Symbiosis] The 10th China FMCG Innovation Conference & The 4th China FMCG Hard Discount Conference & The 4th China FMCG Dealer Conference Conference Dates: March 17-19, 2025 Conference Venue: Chengdu, China Over the past 40 years, based on a market with continuously expanding capacity, the industry has built a strong order system. Brand owners, dealers, and retailers—the three largest groups in the FMCG industry and related industries—have operated orderly under this strong order, jointly supporting a market worth trillions and the livelihoods of 1.4 billion people. But today, channel conflicts are everywhere online and offline, making channel order nominal; hard discount is growing wildly, from being banned to being accepted, with product price systems teetering; inventory pressure leads to overstocking, cross-regional selling is rampant, growth has stalled, businesses are losing money, and traditional manufacturer-dealer relationships are collapsing on a large scale... Today, China's FMCG industry stands at the crossroads of the "collapse of the old order" and the "reconstruction of a new order." In 2024, China Resources Beer proposed a channel strategy of "building a community of shared destiny for manufacturers and dealers"; Yihai Kerry proposed a plan to "create a joint business entity for manufacturers and dealers"; regional supply chain joint organizations are also spreading across various regions... In the future, various entities in the FMCG industry are gradually building a "new order" based on a "symbiotic" relationship. This will be a massive historical project for China's FMCG industry, and every role in the FMCG industry chain cannot be absent! Based on this, this conference revolves around the core theme of "New Order · Symbiosis", with 3 days, 1 main forum, 1 hard discount conference, 1 dealer conference, 1 guest dinner and awards ceremony gathering over 100 FMCG industry experts, multiple parallel forums on hot topics, and multiple one-on-one precise matchmaking closed-door meetings. At the same time, around the theme of "New Order · Symbiosis", on the first day, the main venue will bring together brand giants, economists, industry experts, and founders and executives of leading consulting platforms to deeply discuss the following six core topics. The 4th China FMCG Hard Discount Conference Up to now, the successful holding of three consecutive hard discount conferences has witnessed a series of evolutions in China's retail discount trend, from the initial emergence of hard discount, to comprehensive deepening, continuous strengthening, and now to the acceleration stage, China's retail discounting has entered a refined stage. Currently, there is a big explosion of full-category discount/wholesale supermarkets, expanding from snacks to full categories. What does this mean for the FMCG industry chain? The 4th China FMCG Hard Discount Conference will analyze from the following two perspectives:
Conflict Perspective: The cross-regional supply chain systems built by retailers are strongly impacting the regional distribution networks led by brand owners.
Opportunity Perspective: Different roles in the industry chain gain insight into the essence of change and take the lead in establishing their roles and division of labor in the new order, thereby winning the opportunity dividend for the next 10 years. At the same time, the following five core topics will be presented on site. The 4th China FMCG Dealer Conference With changes in the market environment, upgrades in consumer demand, and the popularization of digital technology, the roles and responsibilities of dealers have undergone profound changes. From the first dealer conference to the fourth, we clearly see the major changes dealers have made in response to environmental changes, including challenges, business models, operational methods, and role positioning. Now, dealers are in a period of major transformation in China's offline retail. In the next 2-3 years, the sales management systems of upstream brand owners and the dealer system will undergo a major upheaval! Behind this retail transformation is the return of dominance in commodity circulation. Brand owners are adapting to changes, while dealers will show K-shaped differentiation under the retail transformation. On one side, small dealers are being cleared out; on the other side, larger dealers are getting bigger, adapting to changes and deeply serving retail. Therefore, traditional supermarkets must change! Traditional dealers must transform! The 4th China FMCG Dealer Conference will bring together 600+ benchmark dealer bosses from across the country to comprehensively interpret the business guide for dealers during the retail transformation period, helping dealers redefine their functions and positions under the new industry order. Forum/Seminar: Strategies for Responding to Supermarket Adjustments The hottest keywords in the retail supermarket industry in 2024 are none other than: Pangdonglai and adjustments. This year, after Pangdonglai initiated assistance adjustments for Bubugao and Yonghui, their performance soared. Well-known traditional supermarkets such as China Resources Vanguard, Lianhua Supermarket, and Ginza Supermarket have successively started their own adjustments. Behind the rush to adjust is the stark contrast of "ice and fire" in the chain supermarket industry. On one side, Sam's Club and Pangdonglai continue to be popular; on the other side, many retail enterprises are impacted by competition. Clearly, the retail format is rapidly changing, and consumer demand is constantly upgrading, making adjustments in the supermarket industry imperative! At this conference, the "Strategies for Responding to Supermarket Adjustments" forum will deeply discuss the following five core topics. Ticket Purchase Channel Purchase a guest ticket to receive 2 industry insight case collections on "Market & Channel & Retail & Dealer"! Limited-time offer, first come, first served! 【New Order · Symbiosis】 The 10th China FMCG Innovation Conference Date: March 17-19, 2025 Venue: Chengdu, China