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Browse 1957 New Distribution articles about Consumer & Categories.
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1957 articles · Page 59 of 82
Lift, Cut, Stick, Move, Arrange, Stuff: Standard Actions for Beverage Merchandising in Mom-and-Pop Stores
Every spring, beverage manufacturers launch their annual sales push, and frontline sales reps must master six standard actions—lift, cut, stick, move, arrange, and stuff—to maximize product visibility and sales in small retail outlets. This article details each action, offering practical tips on everything from cutting boxes and posting posters to positioning products and filling coolers.
赵波After 10 Years of Entrepreneurship and 3 Transformations, How Did This B2B Platform Cover 15,000 Stores in 3 Years and Become a Regional King?
This article explores the transformation of Bianlibao, a regional B2B platform in Fujian, from a direct-operated convenience store chain to a self-operated B2B, and finally to an information matching platform. It details how the platform covered nearly 8,000 outlets in one year and achieved supply chain empowerment without touching goods or warehousing and distribution.
新经销刘少德Functional Beverage Market Clouds Gather: Who Will Prevail?
The functional beverage market is expanding, attracting capital. The leader Red Bull faces a crisis, creating opportunities for new entrants to break through its barriers. As health awareness grows, carbonated drinks decline while functional drinks surge, with over 20 new products launched in 2017 alone.
陈远枝Legendary Yili Mineral Water Project Has New Clues! May Enter the Market Soon, Competing with Evian and Nongfu Spring
On July 11, Liu Bailong, chairman of Heilongjiang Heilongquan Water Industry Group, posted on WeChat Moments that a delegation from Yili Group, led by Fu Qiang, general manager of the project team, visited his company to inspect and discuss cooperation on the natural strontium water from Suoyue'erji Mountain. This suggests Yili may soon enter the mineral water market, competing with brands like Evian and Nongfu Spring.
New DistributionDog Days Are Here: Three Tips for Boosting Beverage Sales You Haven't Mastered Yet?
Summer is the peak season for beverage sales, making it a prime opportunity for beverage companies, but also a time of intense competition. If distributors simply place products in stores and wait for natural sales, they will struggle to stay ahead. To double sales during this competitive season, distributors should focus on three key points: selecting and nurturing the top 20% of high-performing stores, prioritizing frozen displays, and managing inventory to prevent stockouts.
董雪With World Cup and Fosun as Two Good Cards, Can Tsingtao Beer Change Its Fate?
During the World Cup, Tsingtao Beer's advertising battles Budweiser on CCTV, reflecting the shift to mid-to-high-end competition in China's beer market. Fosun International acquires 17.99% of Tsingtao from Asahi, aiming to help Tsingtao go global, while Tsingtao's financials show a struggling industry with heavy reliance on government subsidies.
令狐OTrend | 80% of Consumers Believe Craft Beer Will Maintain Good Momentum!
A DSM study found that four out of five consumers believe the craft beer trend is not a passing fad but will continue. The survey of 3,300 consumers across the UK, US, Belgium, Spain, France, Italy, and the Netherlands revealed that taste and sustainability play key roles in craft beer preferences.
杨睿星Over 100 Domestic Infant Formula Companies Complete System Inspections; These Few Are the Most Intolerable!
On June 15, the State Administration for Market Regulation reported that six infant formula companies had deficiencies in implementing food safety management systems, though no product quality issues were found. Statistics show that this year, regulators have reported on 21 infant formula companies, completing thorough inspections of all over 100 domestic infant formula enterprises.
精华食报From Pechoin to Feihe: Where Is the Next Billion-Yuan Opportunity?
In 2017, Pechoin's sales exceeded 17.7 billion yuan, making it the top domestic beauty brand; Feihe's 2017 sales surpassed 7 billion yuan, with a 2018 target of 10 billion, becoming the leading domestic milk powder brand. Why did they succeed? Through their success, can we deduce who the next era's product will be?
老衲Coca-Cola's Transformation: What Outcome Will It Lead To?
Coca-Cola is also pursuing a "total beverage company" strategy in China. Its brand recognition and mature sales network can serve as a springboard for new brands in their early stages, but they will then face more complex market challenges.
王怡Who Made Millions a Year from 'One More Bottle' Drink Promotions?
A few years ago, 'One More Bottle' (再来一瓶) promotions were widespread in the beverage and beer industry. Today, they have largely disappeared, replaced by various buy-and-win or lottery-style promotions. Besides rising labor and raw material costs, a key factor was the emergence of 'big moths' in the promotion industry, severely impacting manufacturers' profits and forcing them to stop. This article explores the business chain of this fraudulent model.
New DistributionNiche Products in Vogue: Are Big Brands Doomed?
As more beverage and snack companies launch personalized products, some industry insiders claim that the future FMCG market will be dominated by niche products, signaling the end of the big-brand era. However, Chen Siting, founder of Wanchaobang, argues that big-brand strategy remains key to success, and that all niche products either grow into big brands or die.
袁来Five Experts Diagnose: Is PepsiCo's Entry into the Apple Cider Vinegar Market an Opportunity or a Disaster?
After nearly two decades of development, apple cider vinegar drinks remain a niche beverage, but PepsiCo's sudden entry at this moment raises the question: can it stir up this lukewarm market and create waves? Five experts—Zhu Qiming, Zhang Ji, He Mu, Zhu Danpeng, and Zhang Feng—jointly 'take the pulse' of the situation.
松露News Flash | Want Want to Raise Prices Too! RT-Mart Completes 'New Retail' Renovation of 100 Stores; Imported Spirits Fully Recover in China; Coca-Cola Launches Digital Bottle; Haoxiangni Launches New Snack Products...
Today's Headlines: Want Want's Chairman Tsai Eng-meng says it's time to raise prices. Alibaba completes 'New Retail' renovation of 100 RT-Mart stores. Imported spirits fully recover in China, with Pernod Ricard betting on middle class and millennials. Coca-Cola launches World Cup ads and digital bottles. Haoxiangni launches new freeze-dried fruit and vegetable snacks.
New DistributionNews Flash | The Final Fate of the 'Red Bull' Trademark Case Revealed? The Latest Viral Beverage on Douyin Is...; Another Liquor to Raise Prices; Liqun Officially Acquires Lotte Mart; Pepsi Pays Tribute...
Today's headlines: The 'Red Bull' trademark case is about to face final judgment, with the Beijing Dongcheng District People's Court set to rule on whether Huabin (Beijing Red Bull) can continue using the trademark. Walmart and Tencent announce a retail partnership in China, while Bubs Australia partners with Alibaba to expand in China. New products include Pepsi's retro series and Yili's detective bottles, and the list of China's Best Brands 2018 sees Yili top the dairy industry again.
New DistributionFallen Beingmate: From 'Leading Domestic Milk Powder Maker' to 'Biggest Loser in Dairy Industry'
China's new milk powder policy has accelerated industry reshuffling, putting former leading domestic milk powder stock Beingmate under multiple pressures. After two consecutive years of net losses totaling 1.8 billion yuan, Beingmate has entered a difficult battle to maintain its listing status. From the former 'leading domestic milk powder maker' to the 'biggest loser in the dairy industry', founder Xie Hong, who had previously stepped down due to illness, has returned, but time is running out for him and Beingmate.
陈琼News Flash | Uni-President Enters Soy Milk Category with New Product; Luzhou Laojiao Laozihao Tequ Suspends Supply; Coca-Cola Invests in Health Drinks...
Today's headlines include Luzhou Laojiao's Laozihao Tequ suspending supply in Henan with a price increase, Coca-Cola investing $66 million in a new dairy plant, Tencent's new retail partnership with Liqun, and more industry updates.
New DistributionFang Gang: Witnessing a New Turning Point for Chinese Beer
The following content is compiled from the recording of Mr. Fang Gang's report at the Shanghai Zhongtai Food Mid-term Investment Strategy Summit. First, we review the historical turning points of Chinese beer. Chinese beer's history dates back 6,000 years, not as the commonly believed industrial import; there was a gap in between; until 1900, Russians built the first brewery in Harbin, making 1900 the first year of Chinese beer industrialization; 1987 was the blowout era, with nearly 2,000 breweries; in 1994, Snow Beer was born, and the total volume was less than 18 million tons, with growth starting to be single-digit; in 2002, China became the world's largest beer market; in 2013, it peaked at over 50 million tons; from 2014, there were 3-4 consecutive years of decline, even 30 consecutive months; today, the scale is 45 million tons, with 2.1% growth in Q1 2018 and 6.4% in April.
方刚Jianlibao's Many Woes: A Tragic Battle Between 'Biological Mother' and 'Wet Nurses'
Jianlibao, once a beverage giant that overshadowed Coca-Cola and Pepsi in China, fell into tragedy as its 'founder' Li Jingwei failed in restructuring and died with grievances, and after several changes of ownership, the company was left in tatters, staging a tragic battle between the 'biological mother' and 'wet nurses'.
金梅News Flash | Coca-Cola Price Increase? Bottler Replies in 17 Characters; Hsu Fu Chi and JD Logistics Pilot 'Borderless Factory'; Walmart Closes Another Store! New Fruit and Vegetable Drink from Wei Chuan...
Today's top stories: Walmart closes its seventh store this year, highlighting challenges for traditional supermarkets; Yingshao Liquor adjusts prices; Niulanshan Erguotou faces investigation over alleged mislabeling; Hsu Fu Chi partners with JD Logistics for a 'Borderless Factory' pop-up; a self-service noodle machine appears in Shanghai; Coca-Cola bottler denies price increases. New products include Wei Chuan's 'Guozhizhi' vegetable-fruit drink and a Forbidden City zongzi gift box. Industry news covers Fonterra's deal with Lazada, UK sugar reduction targets, Whole Foods layoffs, and Valio's new China unit.
New DistributionHigh-Price Stubbornness in Milk Powder War Loosens: Weichuan, Sanyuan, and Wandashan Offer Bare-Price Supply
On May 29, the State Administration for Market Regulation issued a notice rejecting formula registration for three milk powder brands, marking progress after a three-month pause. As of February 24, 1,138 formulas had been approved, but hundreds remain pending, and some unregistered brands have exited the market. The market is consolidating around major brands, intensifying competition and potentially easing high prices.
栾立The "Small Era" of Beverages: Opportunities in Small Brands, Small Categories, and Small Emotions
China's beverage industry began in the 1980s and took only 20 years to nearly complete the 80-year development process of European and American beverage industries. The beverage market has always been a key goldmine in China's food industry and a startup paradise for dark horses. Since 2013, the Chinese beverage market, which has maintained double-digit growth and crossed the trillion-yuan scale, has quietly undergone new changes amid deep market adjustments and economic downturn. Thirty years east, thirty years west; after 30 years of rapid development, China's food industry has seen growth slow from over 20% to single digits by 2015.
青山资本News Flash | Coca-Cola Unveils Its First Alcoholic Beverage "Lemon-do"; Pepsi Acquires a Vegan Snack Company; Yili's 5 Billion Brand Launches New Product; 3.4x Premium, 1.5 Billion Valuation
Today's headlines: The Ministry of Commerce and the Ministry of Finance issued a new policy for pilot cities in modern supply chain construction in the circulation field. Yili's YouSuanRu brand launched a new product called "Guoguo Xi". Forbes released the 2018 Global Brand Value 100 list. Telunsu organic milk won the only dairy gold award at BIOFACH CHINA. Jiugui Liquor announced a share transfer. Pepsi acquired vegan snack company Bare Foods. A survey shows strong demand for imported goods. Qiaqia collaborated with TanChe for a marketing campaign. Nestlé announced further sugar and salt reduction. JD Fresh plans to open 50 stores this year. New products include Weilong's spicy strip zongzi, Coca-Cola's first alcoholic drink "Lemon-do" in Japan, and Chuyuan's fruit-flavored soda. Financial reports: Kedi Dairy's acquisition plan with a 3.4x premium and 1.5 billion valuation, and Jinzi Ham's formal implementation of its dual main business.
New Distribution10 Years Later, the Category Makes a Big Comeback! Yibao, Panpan, VV... 15 Major Brands Compete in Lemon Tea Drinks!
Lemon tea drinks are leading this summer. A decade ago, in the summer of 2008, Nongfu Spring launched a new beverage, Water-soluble C100, pioneering a new category of vitamin C lemon drinks in the Chinese market. Following that, Wahaha HELLO-C, Huiyuan 'Lemon me', and others were launched, igniting the first market battle for lemon drinks. Over the years, Nongfu Spring's Water-soluble C100 has been continuously upgraded in packaging and marketing, successfully enduring, while other products have disappeared from the market. Ten years later, lemon tea drinks are making a comeback! Juice and tea...
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