Click 'Read Original' for details. On July 11, Liu Bailong, chairman of Heilongjiang Heilongquan Water Industry Group, posted a message on his WeChat Moments: "Senior leaders of Inner Mongolia Yili Group and General Manager Fu Qiang of the project team visited Heilongquan Water Industry Group for on-site inspection! Prior to this, the technical team of Yili Group's mineral water project had conducted technical analysis on the water quality test report, resource reserves, and location advantages of the natural strontium water from 'Suoyue'erji Mountain'. General Manager Fu Qiang's visit aims to personally taste the water and discuss cooperation matters..." Yili Group General Manager Fu Qiang tastes the natural strontium water from Suoyue'erji Mountain. For Yili, a dairy giant targeting hundred-billion-level revenue, business diversification has long been a set direction. As early as the end of 2014, Yili Group clarified its goal to enter the global dairy top five by 2020, achieving a leap from ten-billion-level to hundred-billion-level enterprise. To achieve 'Top Five and Hundred Billion', Yili's vision extends beyond milk, proposing to become a 'first-class healthy food provider'. This means the company will continuously expand into other categories beyond its core dairy products. Its latest financial report shows that Yili's total operating revenue in 2017 was 68.058 billion yuan, and in the first quarter of 2018 it was 19.753 billion yuan. The company plans to achieve total revenue of 77 billion yuan in 2018. Introduction of the water source on the official website of Heilongquan Water Industry Group. 'Suoyue'erji Mountain' is the source of Heilongquan natural strontium water, located in the Heilongquan Ecological Park in Yao Company Village, Longjiang County, at the transition zone between the Greater Khingan Mountains and the Songnen Plain. The area is rich in resources and has magnificent scenery, with Heilong Spring Eye, Heilong Spring Vein, and Heilong Canal forming a beautiful landscape. According to testing by the Harbin Mineral Resources Supervision and Testing Center of the Ministry of Land and Resources, the spring water contains strontium at 0.51, pH 7.94, making it high-strontium natural weak alkaline water (natural soda water), and also contains metasilicic acid, calcium, potassium, and other minerals and trace elements. It is pure, natural, and pollution-free. The spring water is cool and refreshing with a unique taste, making it high-quality natural mineral water. The flow rate is over 100 liters per second, with a constant temperature of about 6.5 degrees Celsius, flowing year-round and accumulating into the spring eye. The spring eye is over 60 meters long and 5 meters deep, with clear blue water that overflows during high water seasons. The Heilong Spring Vein forms a stream stretching for several kilometers, shaped like a coiled dragon, hence the name Heilong Spring. Master calligrapher Qi Gong's disciple, Qi Cheng, inscribed 'Heilong Spring, the First Spring of Longjiang'. After learning about the Heilong story, Aisin Gioro Yujun, a Manchu calligraphy master of the Bordered Yellow Banner and senior art consultant for the New Rural Culture Construction Working Committee of the China Construction Culture Research Association, and descendant of Qing Emperor Huang Taiji's seventh son Chang Shu, happily wrote the inscription 'Great Beauty Heilongjiang, Hospitable Heilong Spring'. From left: Yili Group's Liu Jian, Fu Qiang, Heilongquan Water Industry Group's Liu Bailong, Zhu Honglin. Perhaps soon, after becoming a direct competitor with Red Bull, Yili will also enter the territory of Evian and Nongfu Spring. However, for mineral water, the importance of the water source is undeniable. In a report released last year, Mintel pointed out that the majority of consumers (71%) believe that 'from a high-quality water source' best reflects the premium image of bottled water, including mineral water. The dominant view that 'premium means high-quality water source' is likely to remain important in the future. We can clearly see that various mineral water brands in the market emphasize the advantages of their water sources, such as Changbai Mountain, Kunlun Mountain, Qinghai-Tibet Plateau, Norway, Iceland, etc. Yili Group's choice of the Suoyue'erji Mountain water source in the Greater Khingan Mountains is sufficiently attractive to consumers and can highlight its differentiated advantages. Source: Beiguo Net -END-