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Consumer & Categories

This Summer, Big Players Again Rush into Premium Water Market, Will the Result Still Be 'High Opening, Low Going'?

This summer, a group of major enterprises seem to have agreed to make a big push in the premium water market. Among them, Wahaha's glass-bottled natural mineral water features Chinese-style designs with ink-wash paintings of ten scenic spots in Jiangnan. Qingdao Beverage Group, parent of the internet-famous Laoshan Baihua Snake Grass Water, launched a new glass-bottled premium mineral water with a streamlined design, promoted in partnership with hotels of Guangzhou Wanda and Zhongxiang Hangtong. On May 11, COFCO Group announced on its website that COFCO Coca-Cola signed a processing and export transportation agreement with Russia's Baikal Sea Company at COFCO Plaza.

New Distribution
Brand Marketing

Nestlé Strategic Investment in Saisan Dairy; Mengniu Fresh Milk Launch; Sprite and NetEase Games Co-launch 'BUFF Bottle'; Joyoung's Onecup Secures Tens of Millions in Series A Funding...

Today's top stories: Nestlé strategically invests in Saisan Dairy; Koubei partners with Qingdao for new retail; Joyoung's Onecup secures Series A funding; Bright Dairy's central China plant to produce 360,000 tons annually; Walmart launches traceable packaged vegetables; Mingyi aims for 10 billion yuan output by 2025; REBBL completes $20 million funding. New products: Mengniu launches Daily Fresh Milk; Sprite and NetEase Games launch BUFF bottles. Financial reports: Hainan Yedao's 2017 revenue up 35.06%. Industry news: Guojiao 1573 price adjustment; Thai convenience store chain lands in Fuzhou; Carrefour to close over 200 small stores in France.

New Distribution
Consumer & Categories

Scan-to-Buy Snacks and Massage Chairs in Taxis: Safety Concerns Raised, No Unified Regulation Yet

In several Chinese cities, taxis are piloting in-car convenience stores and massage chairs that passengers can access by scanning QR codes. While some drivers report earning extra income from these services, passengers have raised safety concerns about potential distractions and modifications to the vehicle interior. Currently, there is no unified regulatory policy governing these initiatives.

崔元苑
Brand Marketing

Fang Gang: New Beer, New Marketing, New Future

My topic today is six words: new beer, new marketing. Of course, the keyword for today's forum is "craft beer." I didn't use "craft beer" in my title because the definition of this term is interesting. Many media, consumers, and even employees of large companies have a similar question: What is craft beer? Why has the concept of craft beer surged in China in the past two years? More interestingly, during this year's Chengdu Spring Sugar Fair...

方刚
Consumer & Categories

Discounted Red Bull and Mizone? A Beverage Wholesaler in Kunming Was Scammed Out of 140,000 Yuan Online

According to a recent report by Yunnan Net and Spring City Evening News, Mr. Li, a beverage distributor in Kunming, joined a QQ group for beverage wholesale, lured by a price difference of one or two yuan per case. He transferred over 140,000 yuan in four installments to an unknown QQ contact from another province to buy 400 cases of Red Bull and over 1,000 cases of Mizone, but the goods never arrived. The scam highlights the risks of cross-regional selling and the need for vigilance in online transactions.

New Distribution
Consumer & Categories

Impressive! China Completed in Just 20 Years the Entire Beverage Development Process That Took European and American Countries 80 Years!

This article traces the evolution of China's beverage industry from the 1980s, when soda dominated, through the market reforms of the 1990s and the subsequent waves of carbonated drinks, bottled water, tea drinks, juices, functional drinks, dairy drinks, herbal tea, and plant protein drinks. It highlights key brands and milestones, concluding that the industry has entered a 'new normal' phase of slower growth, requiring differentiation.

饮料配方研发
Brand Marketing

JDB Announces Comprehensive Price Hike; Wahaha Launches 4 New Flavored Sparkling Waters; 50 Billion Yuan Spicy Gluten Market Awaits Regulation; Coca-Cola Launches New Tea Beverage; Bright Dairy's Meng Xiao Tuan Debuts...

JDB has announced a price increase across five packaging specifications due to rising costs. Wahaha has launched four new flavored sparkling waters, while Coca-Cola introduces a new tea drink. The national standard for spicy gluten (latiao) is in the consultation stage, aiming to regulate the 50 billion yuan market.

New Distribution
Consumer & Categories

Rediscovering Social and Leisure Attributes: Beer Should Learn from Crayfish!

As summer approaches, crayfish has become the undisputed king of late-night snacks, not only because of its delicious taste but also because it naturally encourages social interaction. Beer, on the other hand, has yet to fully tap into its social potential, and the rise of craft beer presents an opportunity to enhance its appeal.

方刚
Brand Marketing

Brands Raise Prices, Terminals Discount: How Hard Is It for Domestic Beer to Actually Raise Prices?

As temperatures rise and beer enters its peak sales season, Beijing Business Today reporters found that domestic beer brands have launched promotional campaigns before the peak season. Despite collective price increases by Yanjing, Tsingtao, and Snow at the beginning of the year, terminal discounts remain significant, reflecting the difficulty of real price hikes amid years of declining sales and profits.

薛晨
Brand Marketing

News Flash | Uni-President Launches New Premium "Life Noodles"; Mengniu Dairy Grants New Round of Equity Incentives; Tsingtao Beer Reportedly to Raise Prices Again; JD.com Q1 Net Profit 1.5 Billion Yuan...

This issue covers Tsingtao Beer's reported price increase, Mengniu Dairy's new equity incentive plan, Q1 market share data from Kantar Worldpanel, Yantang Dairy's new flagship plant and international partnerships, new product launches from Uni-President, Oreo, and Lipton, JD.com's Q1 earnings, Ausnutria's sales growth, and other industry news.

New Distribution
Brand Marketing

New Hope Dairy's IPO 'Return', Can the Former Richest Man Reshape the Dairy Industry?

On April 27, New Hope Dairy Co., Ltd. updated its prospectus on the CSRC website, planning to issue 85.3711 million shares on the Shenzhen Stock Exchange, accounting for 10% of the total shares after issuance. This is New Hope Dairy's second attempt at an IPO. As a dairy company under former Chinese richest man Liu Yonghao, it carries his ambitions for the dairy industry.

中食财经
Consumer & Categories

Li Guojie of Tangshan Huiwangxing: Those Who Don't Build Information Systems Are Doomed to Be Left Behind by the Times!

In recent years, Chinese FMCG distributors have been impacted by retail e-commerce, with B2B platforms like Alibaba Retail Link, JD New Channel, Yijiupi, and Baishidianjia competing for their business. New Distribution, a platform focused on digital transformation in China's FMCG channels, launched the 'New Distribution 100 People' column to profile 100 outstanding distributors undergoing transformation, using their practical cases to guide industry change.

新经销100人
Consumer & Categories

Milk Powder Registration System Implemented, Distributors' Lives Seem Harder

Distributors in any industry play a crucial yet awkward role, and the maternal and infant sector is no exception. An industry insider points out that distributors are key links between channels and manufacturers, helping distribute products. However, with the implementation of the milk powder formula registration system, distributors face higher requirements, increased competition, and greater risks, prompting many to transform their business models.

New Distribution
Capital, Earnings & M&A

Tsingtao Brewery Q1 Revenue 7.25 Billion Yuan; Yanghe Raises Prices for First Time in 2018; Nissin Diversifies into Fruit Juice Drinks in China; Nestlé Pure Life Launches New Packaging...

Today's top stories: Tsingtao Brewery reports Q1 2018 revenue of 7.25 billion yuan, up 3.0% year-on-year; Yanghe raises prices for its main products for the first time in 2018; Nissin partners with Kagome to sell vegetable and fruit juice drinks in China; Nestlé Pure Life launches new packaging; and more.

New Distribution
Consumer & Categories

Impressive! China Completed in Just 20 Years What Took European and American Countries 80 Years in Beverage Development!

The beverage market is a key goldmine in China's food industry, with frequent dark horse successes. Starting in the 1980s, China's beverage industry took only 20 years to nearly complete the entire development process that took European and American countries 80 years.

New Distribution
Consumer & Categories

To Distributors: New Opportunities in the Beverage Market

Despite a sluggish beverage market in recent years, there are still opportunities, with one or two products becoming hits annually. In 2017, lemon tea gained popularity, and VV Group, leveraging its strong brand and distribution network, is launching its own lemon tea with high profit margins for distributors.

New Distribution
Consumer & Categories

Carabao Goes Left, Monster Goes Right, Both Lose in China's Energy Drink Market

Carabao's strong promotion but weak distribution, and Monster's strong distribution but weak promotion, prove with their losses that aggressive marketing carries risks and that having distribution doesn't guarantee market success. In 2018, the energy drink market remains volatile, and these two international giants, once highly anticipated, are reported to be in the red.

张建
Brand Marketing

What Should Leading Brands Do When the Category Declines?

The instant noodle industry in China has been shrinking, and leading brands face significant challenges. Master Kong's experience and lessons over the past three years offer valuable insights. From 2014 to 2016, the industry declined, but in 2017, it showed signs of recovery, with Master Kong's revenue and profit rebounding.

陆杨
Consumer & Categories

Thought-Provoking: Another Counterfeit Baby Formula Incident in Spain - How Much of the Cross-Border Purchased Formula Is Real? How Much Is Fake?

The infant formula industry is never peaceful. Today, news of counterfeit formula spread across social media. According to Spain's Interior Ministry, Spanish authorities, in coordination with Europol, raided a black factory in Girona, Catalonia, seizing 8 tons (about 13,000 boxes) of poor-quality counterfeit formula. Criminals bought low-quality formula at 1 euro per kilogram and repackaged it as popular brands for sale in China. The raw materials were mainly imported from China via a Polish website at 1 euro per kilogram.

New Distribution
Consumer & Categories

Glass Bottle Prices Rise! Beer May Usher in a New Wave of Price Hikes

Recently, a price hike notice from a glass bottle manufacturer has stirred up the beer industry again. Due to environmental pressures, raw materials such as quartz sand, cullet, and cartons have risen by more than 50%, plus increased production costs, all glass bottle prices will increase by 6% from April 15. After the Spring Festival in 2018, several leading paper companies also announced price increases, with significant rises in cultural paper and packaging paper. According to incomplete statistics, 28 paper mills have announced price hikes since the Spring Festival. The entire first half of the year will adjust prices according to changes in raw material costs...

New Distribution
Consumer & Categories

COFCO Packaging Eyes Goat Milk Powder After JDB Investment, Plans 70 Million Can Capacity

A notice from Long County, Shaanxi, reveals that COFCO Packaging, which recently invested heavily in JDB, is also eyeing the domestic goat milk powder industry. The company, China's largest milk powder can producer under COFCO, plans to invest 50 million yuan to build a milk powder can production line in Shaanxi, which has been approved by local authorities. The project is expected to generate 21 million yuan in revenue in its first year of operation.

New Distribution
Consumer & Categories

Huge Subsidies Create False Impression of Beer Industry Recovery: Tsingtao 1.5 Billion in 3 Years, Zhujiang 800 Million in 1 Year

As beer listed companies such as Tsingtao Brewery and Zhujiang Brewery successively released their 2017 results, the talk of 'recovery' has grown louder, but the abnormally high subsidies have once again sparked controversy. In fact, the beer industry's high subsidies and heavy reliance on them have persisted for years. Tsingtao Brewery and Yanjing Brewery have received subsidies exceeding 100 million yuan for nearly a decade, and this has intensified with the industry's adjustment in recent years. From 2014 to 2016, 60% of China Resources Beer's net profit came from subsidies. Bubbles have never only appeared in beer glasses. Beer performance propped up by subsidies...

杨伟
Consumer & Categories

Red Bull Infighting, Yili Enters: Energy Drink Market Already a Red Ocean

Recently, dairy giant Yili announced its entry into the energy drink market with its new product 'Huanxingyuan'. The trademark dispute over Red Bull and the respective moves by Reignwood and Thai Tiansi have become focal points, adding uncertainty to the industry's future. Red Bull has dominated the market for nearly 20 years, but second-tier brands like Dali Lehu, Dongpeng Te Yin, Qi Li, Carabao, and Heika are making frequent moves to capture market share.

姚治宇
Capital, Earnings & M&A

News Flash | Nongfu Spring Invests Another 500 Million Yuan in Tea Beverage Project; Luzhou Laojiao to Phase Out a New Round of Distributors; Walmart Continues Store Closures...

Highlights include Tao Li Bread launching a new 'dirty bread' product, Coca-Cola entering Japan's soda wine market, Quan Shi convenience stores expanding to Nanjing, Sanyuan introducing a new yogurt, Qinqin shrimp crackers launching crayfish-flavored snacks, Luzhou Laojiao potentially eliminating distributor brands, Nongfu Spring investing 500 million yuan in a tea beverage project, Walmart closing three stores in less than a month, Shuangta Food releasing its 2017 annual report, Schwarzkopf recalling defective hair dyes, and experts defending instant bird's nest products.

New Distribution