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Browse 1957 New Distribution articles about Consumer & Categories.
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1957 articles · Page 61 of 82
Lin Muqin: Creating the 4 Billion Yuan Dongpeng Special Drink!
Lin Muqin, chairman of Dongpeng Beverage Group, has a habit of checking trash bins at highway service areas to count empty bottles of his product, keeping him vigilant. By 2017, he transformed Dongpeng from a failing state-owned factory into a leading functional beverage company with annual sales exceeding 4 billion yuan. On February 27, he met with reporters in Beijing, sharing his journey of focus and innovation.
New DistributionFrom Channel Warfare to PR Marketing: China's Largest Brewer Turns Around
Recently, major beer companies released their 2017 results, drawing attention as the industry undergoes transformation. Overall, Chinese beer giants performed decently, with net profit growth outpacing revenue growth, signaling a shift from market share to profitability. China Resources Snow Breweries, the largest by sales volume, reported revenue of RMB 29.732 billion, up 3.6% year-on-year, and net profit attributable to shareholders of RMB 1.18 billion, up 86.8%.
袁镇章Plot Twist: Former Yili Chairman Zheng Junhuai Denies Allegations, Sues Zhang Jianqiu for Defamation!
On April 9, in response to Yili's Zhang Jianqiu's accusation, Caixin reported that Zheng Junhuai had commissioned lawyers to issue a statement denying the allegations. The statement claims Zheng had no knowledge of the rumors about Pan Gang's disappearance and threatens legal action against Zhang for defamation. On the same day, Yili issued another announcement stating that Chairman Pan Gang is receiving treatment abroad and that the company's operations are normal.
New DistributionChina's Infant Formula: Our 15 Years of Turmoil
Over the past 15 years, China's infant formula industry has undergone dramatic changes, from rapid growth and price wars to policy overhauls and brand reshuffling. The industry has seen the rise and fall of domestic brands, the entry of international giants, and a shift towards high-end and imported products, with the market now dominated by a few key players.
雷永军Crayon Shin-chan's Three Consecutive Losses: Why Is the Taste of Childhood No Longer Selling Well?
For many born in the 1980s and 1990s, the translucent, chewy, and sweet jelly is an unforgettable taste of childhood, a snack staple during festivals. However, as time flies, those children have grown up, and the snacks on supermarket shelves are changing rapidly, making jelly seem outdated. Last week, Crayon Shin-chan Food, a well-known Chinese jelly producer, released its 2017 financial report, showing revenue of 903 million yuan, a slight increase of 1.1% year-on-year, but a net loss of 289 million yuan, narrowing by 51.9%.
熊思怡The Highly Anticipated "Monster" Is Mired in Trouble, Once Considered Red Bull's Biggest Rival!
Recently, according to relevant media reports, Monster energy drink is mired in trouble in the Chinese market. This product, once considered Red Bull's biggest rival, is now facing a "disconnect with local conditions." In the fourth quarter of 2017, its operating losses in India and China totaled approximately $9 million (about RMB 57.15 million). In September 2016, as one of the top two energy drink brands in the United States (the first being Red Bull), Monster Beverage (known as "Monster" in the Chinese market) entered the Chinese market with the help of Coca-Cola.
新经销团队Hua Bin Joins Forces with All Sectors to Promote Innovation and Development of China's Functional Beverage Industry
On April 2, 2018, Hua Bin Fast-Moving Consumer Goods Group held the 'China Functional Beverage Innovation and Development Conference' at the Great Hall of the People. The conference brought together industry associations, experts, government officials, and partners to release a joint initiative promoting innovation and development in China's functional beverage industry.
New DistributionBy-Health also launches functional drinks! Why are healthcare companies flocking to this market?
By-Health confirmed that its new functional drink F6 was developed and produced by the company itself, not just a brand endorsement. As one of China's largest health product companies, By-Health recently acquired Australian probiotic leader Life-Space for 3.5 billion yuan. The company is not the first healthcare firm to enter the functional beverage market, but experts note that while the market has huge potential, industry standards are still lacking.
New Distribution“Fierce Mountain Spring”: An Analysis of Nongfu Spring's Three Major Battles for Bottled Water Supremacy!
Nongfu Spring, the leading brand in the bottled water market. Nielsen data shows that in 2017, Nongfu Spring ranked first in bottled water market share. So, how did Nongfu Spring gradually ascend to the leadership position in bottled water? Looking back 22 years, the process from Nongfu Spring's inception to its dominance in the bottled water market can be divided into four stages: First, from 1996 to 1997, the guerrilla warfare stage; during this stage, Nongfu Spring went from nothing, from building factories to building the brand, entering through the marginal 4L bottled water segment, mainly attacking the East China market; Second, 1998-1...
快刀何COFCO's Mixed-Ownership Reform Shows Early Results: China Foods Net Profit Surges 205% to Record High
On March 27, China Foods Limited, a subsidiary of COFCO Group, released its annual results for the year ended December 31, 2017. The report shows that the group's continuing operations achieved total revenue of HK$15.461 billion, up 37%, and net profit of HK$2.27 billion, up 205%, a record high since the company's listing. Net profit from continuing operations was HK$1.83 billion, up 232%. This is the first financial report from China Foods after its parent company COFCO initiated mixed-ownership reform and restructuring. Industry insiders say that based on these results, China Foods has made a significant contribution to COFCO's goal of exceeding 10 billion yuan in overall performance for 2017.
New DistributionBreaking News! Evergrande Spring Water to Make a Comeback!
Evergrande Agriculture and Animal Husbandry Group announced that in the next three years, it aims to become the top brand in the three sub-categories of mineral water, milk powder, and grain and oil. The company's president, Wang Yufeng, used the numbers '5', '4', and '1' to outline the group's past and future plans.
金晓岩Where Is the Next Gold Mine in the Tea Industry?
Tan Changchun, chief expert at Huaxia Jishi Consulting Group, delivered a speech titled "Where Is the Next Gold Mine in the Tea Industry?" at the China Tea Industry Conference held at the National Convention Center. He argues that the next gold mine lies in tea beverages, advocating for standardization, industrialization, and channel expansion, drawing on his experience as the first product manager for Nestea, a joint venture between Coca-Cola and Nestlé.
谭长春Heihei Light-Fat Beverage Wins 'Star New Product' Award at 2018 Spring Sugar & Wine Fair, Continuing to Lead the Light-Fat Category
At the 2018 Spring Sugar & Wine Fair, Heihei Light-Fat Beverage won the 'Star New Product' award. Made from a scientific ratio of black sesame, oats, and black beans, plus other healthy light-fat ingredients, it offers a unique formula for a lighter diet and body. As the pioneer of light-fat beverages, Heihei is produced by Southern Black Sesame and endorsed by national film star Fan Bingbing.
New Distribution"Spring Sugar" | China Craft Beer Hotel Exhibition Opens Today at Sofitel Chengdu
The annual Chengdu Sugar Fair in spring is the most important economic event in the national food economy, known as the "No.1 Meeting under Heaven." This year marks the third time China Craft Beer participates in the Sugar Fair. Due to funding constraints, many emerging members of the China Craft Beer Association (CBAC) cannot afford to independently participate in the traditional hotel exhibition, missing out on brand exposure and omnichannel opportunities. Therefore, led by Master Gao Beer and with the help of Sichuan Wenbo Advertising, the "Spring of China Craft Beer" event was held. Currently, the "Spring of China Craft Beer" hotel exhibition is ongoing at Sofitel Hotel.
New DistributionCounterfeit Exhibitors at Sugar and Wine Fair Withdraw Overnight; More Frightening Than Fakes...
The food and drug administration has acted overnight, making this year's Sugar and Wine Fair cleaner. After CCTV aired the report, a brand exhibitor in Chengdu told the author that counterfeit beverage manufacturers on their hotel floor began packing up and leaving during the broadcast, with some returning deposits and others moving products. Additionally, some small and medium exhibitors were notified by the organizing committee to ban the display of copycat products.
New DistributionBaijiu Sales from 61.26 Billion in 2016 to 56.54 Billion in 2017: What the National Bureau of Statistics Says: Growth of 14.42%
The data changes reveal the truth behind 'squeezing water' from the baijiu economy? According to the National Bureau of Statistics, in 2017, the baijiu industry saw a 14.42% increase in sales revenue, but compared with 2016 data, there are apparent contradictions in production and sales figures, suggesting possible data adjustments.
New DistributionCase Study: A County-Level Beverage Distributor with Annual Sales of 3 Million Yuan Suddenly Increased Sales 10-Fold—What Did He Do?
In Dancheng County, Henan, a distributor controlling 382 outlets achieved annual sales of about 3 million yuan for a beverage brand. After a consultant suggested he could easily double sales, the distributor was skeptical. By calculating the total number of outlets in the county (using population divided by 400) and conducting field research, they discovered only 23% of outlets were covered. The distributor then focused on increasing outlet coverage, eventually achieving 100% coverage, which led to a single product generating 11 million yuan in annual sales and total sales exceeding 30 million yuan.
王冠群Beer Prices Rise Again: Budweiser Wholesale Price Up 50%, Harbin Plans April Increase
Following the halt of the baijiu price surge, beer prices are now rising. Budweiser, under AB InBev, has increased its wholesale price from 57 yuan to 85 yuan per case, a nearly 50% jump, effective March 10. A distributor also revealed that Harbin Beer plans to raise prices in April.
New DistributionHeavy Punch, Aiming at 100 Million, Four Beverage Blockbusters Ignite 2018!
As 2018 arrives, distributors reflect on 2017—some struggled with unsold inventory, while others envied neighbors who found hot new products. A good market starts with a good product, especially for small and medium trading companies where product selection determines survival. Beijing Hongruixuan Health Industry Development Co., Ltd. (Beijing Hongruixuan) has upheld product quality and market investment for three years, gaining distributor recognition. In 2018, they launch four blockbuster beverages targeting 100 million yuan in sales.
New DistributionChen Qian of Ubrew: How to Build a Craft Beer Brand with New Strategies
Chen Qian, co-founder of Ubrew (China) Craft Beer Co., Ltd. and founder of Xianzha Shansong, is a post-90s returnee. Craft beer culture originates from Europe and America, where it accounts for 12% of the U.S. market, but less than 0.1% in China. Chen and her team built Ubrew, a high-end craft beer factory and brand, and launched Xianzha Shansong to deliver fresh craft beer within 30 minutes, targeting young consumers seeking individuality.
New DistributionPrice Hikes, Shortages: Toilet Paper Price Increases May Spread Globally; Milk, Beer, and Beverages All Affected!
Taiwan is experiencing a toilet paper shortage, and the situation on the mainland is also grim. The saying 'Better to speculate in paper than in property or stocks' is no longer a joke, as even selling waste paper can earn more money. Paper products are about to see price increases, already affecting household paper. So, are you ready to stock up on toilet paper? Paper companies have issued price hike notices.
New DistributionThe Rise and Fall of Yili and Mengniu: Where Is the Future of China's Dairy Industry?
After the 2008 melamine scandal, China's dairy industry has recovered and flourished over the past decade, with milk becoming a staple food. This article reviews the industry's 20-year development, the rivalry between Yili and Mengniu, and outlines future trends including product innovation, channel diversification, and growth in low-temperature milk and rural markets.
蒙奇2018 Hurun Global Rich List Released: Who Is Still the Richest in the Food & Beverage Industry?
On February 28, the Hurun Research Institute released the 2018 Hurun Global Rich List. A record 2,694 billionaires were listed, an increase of 437. Ma Huateng became the richest Chinese person globally with RMB 295 billion, followed by Xu Jiayin, while Li Ka-shing dropped to sixth. In the food and beverage industry, Zong Qinghou of Wahaha remained first, with Yan Bin of Reignwood and the Xu Shihui family of Dali Foods in second and third, respectively.
New DistributionNostalgic Foods Make Comebacks, 'Post-70s and Post-80s' Become Main Consumers
Following the return of nostalgic foods like Beibingyang soda, Daoxiangcun fried skewers, and Dailin ice cream, another Beijing-born beverage, Moqi, has made a high-profile comeback. After disappearing for 16 years, Moqi quietly became a viral hit, with the first 10,000 cases of peach juice selling out in just 3 hours.
李佳