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Browse 1957 New Distribution articles about Consumer & Categories.
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1957 articles · Page 62 of 82
What's the Secret Behind Red Bull's Annual Sales of 20 Billion? Five Major Distributors Share Their Insights
Red Bull, as the most successful energy drink in China, has grown into the country's best-selling beverage product over the past two decades. This article compiles the market operation experiences and insights of five major Red Bull distributors, revealing how the brand achieved its remarkable success.
New DistributionA Bowl of Instant Noodles: Countless People's 'Spring Festival Travel Memories'
As the 2018 Spring Festival travel rush begins, instant noodles remain the top choice for passengers on trains, evoking nostalgic memories of past journeys. From the green train era to the high-speed rail age, instant noodles have been a staple for travelers, though their dominance is now challenged by improved dining options and delivery services.
New DistributionThe Battle for the Red Bull Trademark
The Red Bull brand faces increasing market uncertainty as the brand owner and operator are locked in a bitter dispute, potentially making it a market outcast. Meanwhile, second-tier competitors in the functional beverage market are seizing the opportunity to expand their market share.
王燕青Moutai and Tsingtao Beer in 2017: Different Paths, Different Destinies
In 2017, Moutai's stock surged 111.89%, while Tsingtao Beer rose 35%, but excluding the stimulus from Guo Guangchang's major stake purchase, Tsingtao's actual performance growth was minimal. The article analyzes the divergence in brand value, product value, and consumption changes, attributing Moutai's outperformance to its financial attribute as an investment product.
仙逸2017 Food & Beverage Industry Performance Forecast Roundup! Modern Dairy Losses 900 Million, Black Sesame Up 941.67% Year-on-Year!
Performance is a key measure of a company's success. As February arrives, listed companies are entering the peak season for releasing their 2017 annual reports. So far, dozens of food companies have issued performance forecasts, with some like Haoxiangni showing impressive results and others like Modern Dairy experiencing significant declines. This article compiles the 2017 performance forecasts and express reports from companies in the food and beverage sector, offering a first look at how these listed food companies performed over the past year.
New DistributionBlinded by Greed! 14,473 Cans of New Zealand Goat Milk Powder Had Dates Altered in Fraud Scheme...
A total of 3,213 cases (13,776 cans and 697 bags) of expired Kanglelai goat milk powder had their production and expiry dates altered before being sold on a large scale. The case was disclosed by the Shenyang Administration for Industry and Commerce, and those responsible have been referred for judicial prosecution.
New DistributionThe Beer Wars: A Clash of the Five Major Legions
In China's five-thousand-year civilization, alcohol culture has always been a significant part, with countless stories related to alcohol. Among Chinese alcohol culture, baijiu has always been the mainstream, while red wine and beer are imported products that only became popular after the reform and opening up. This article analyzes the competitive landscape of China's beer industry, focusing on the five major beer groups and their financial performance.
维尼熊Which Consumer Goods Will See a 'Drop' in Prices This Year?
As the year-end traditional sales peak season approaches, many categories including baijiu, milk, and beverages are seeing price increases. However, due to social upgrades and changing consumption habits, previously popular industries are now experiencing slow growth or even decline. A review of statistics by Nandu reporters found that high-sugar beverages, instant noodles, biscuits, and beer were among FMCG products that saw declining consumption trends and production volumes last year. Industry experts point out that these changes are prompting related FMCG companies to adjust their strategies, including product upgrades and price adjustments.
New DistributionUp to 30% Price Hikes! Yili, Mengniu, Bright, Biostime... Dairy Industry Price Increase Wave Hits!
According to field research, leading companies such as Master Kong, Uni-President, and C'estbon have already put price increases on the agenda, and the dairy industry leaders have also taken collective action. Research reports from Guojin Securities, CICC, and CITIC Securities show that since the end of 2017, Bright Dairy, Yili, and Mengniu have raised prices on some products in their advantageous regions. Bright Dairy first raised prices on home-delivered pasteurized milk by about 5% at the end of 2017, and in January the increase covered all channels. Due to the short shelf life and fast turnover of pasteurized milk, the price increase has already been reflected at the retail level.
New DistributionFrom a Small Vinegar Factory Twenty Years Ago to an Annual Output of 100,000 Tons: This Aged Vinegar is Now Aiming for an A-Share Listing
Shanxi Zilin Vinegar Industry Co., Ltd. (Zilin Vinegar), a vinegar producer, is preparing for an A-share IPO. The company, located in Qingxu County, Shanxi Province, known as the 'Capital of Vinegar in China,' is a high-tech enterprise in the brewing industry with microbial fermentation as its core technology. Its products include brewed vinegar, health vinegar, fruit vinegar, vinegar drinks, compound fruit juice drinks, and brewed cooking wine. It is a national key leading enterprise in agricultural industrialization with brewed vinegar as its main industry, and a standing director unit of the China Condiment Association.
New DistributionSeveral Details That Must Not Be Overlooked When Boosting Sales
When it comes to boosting sales, many people immediately think of advertising, consumer promotions, trade promotions, pushing inventory to distributors, or paying for display space. However, there are many other effective methods that are often overlooked, such as category management, solving out-of-stock issues, changing cooperation models, adjusting displays without a budget, and improving the promotional atmosphere. This article explores these details and provides practical advice for enhancing sales.
李政权Red Bull Is by No Means the Next JDB
The Red Bull trademark dispute, unlike the Wanglaoji-JDB case, centers on trademark rights rather than packaging design, with clear contractual agreements and unauthorized use, making it unlikely to result in shared rights.
罗雨Behind the Food Price Hikes: Product Innovation and Upgrades Driven by External Pressures
The concentrated price increases in the food industry erupted collectively as the 2018 Spring Festival approached. In the past week alone, food giants Master Kong and Uni-President were reported to have raised prices for beverages and instant noodles simultaneously, adding to the beer, liquor, and dairy companies that had already announced price hikes in early January. Suddenly, the entire FMCG industry was discussing this aggressive wave of price increases. External pressures are the 'booster' for the price hikes. Looking at the external environment, the gradual recovery of the global economy since last year has driven up prices of global bulk raw materials. Additionally, the environmental protection tax officially implemented on January 1, 2018, has added to the burden on food companies across the supply chain.
澄韵2017 Beverage Brand Reputation Research Report Released: Did Your Favorite Brand Make the List?
Recently, the Big Data Laboratory of the China Statistical Information Service Center released the "2017 Beverage Brand Reputation Research Report." Based on data mining technology independently developed by Homepage Big Data and the HOME BA big data collection system platform, the report selected 20 prominent brands from 135 in the beverage category, including Pepsi, Fanta, Red Bull, Huiyuan, JDB, Scream, Master Kong, Coca-Cola, Six Walnuts, Lulu, Mizone, and more.
New DistributionCarlsberg Beer: An Untold but Colorful Story in China
The story begins in 1999 with Sunny Wong, a Hong Kong local who had worked at Carlsberg for many years. He joined Carlsberg in 1987 as a sales manager and eventually became general manager for North China. In 1999, at age 45, he was told the company was pulling out of China, and he might lose his job. This was a pivotal moment for both him and Carlsberg.
Jeffrey TowsonThe Upgrade Challenge of Liquid Milk
The milk powder formula registration system has standardized the infant formula industry, while another dairy category, liquid milk, is also undergoing upgrade challenges. The melamine incident not only affected milk powder products but also drastically reduced consumer favorability towards domestic liquid milk, allowing imported liquid milk to enter and capture market share. Currently, imported brands continue to flow in, while recovering domestic brands aim to regain lost ground, with 'upgrade' becoming a common goal for both sides. From ambient milk to low-temperature milk, and from regular milk to organic milk, categories are expanding. How to cultivate consumers...
New DistributionWhy Is Wanglaoji's Herbal Tea Shop Not Reliable?
After a five-year legal battle with JDB, Wanglaoji officially announced in December 2017 that it would open physical herbal tea shops. While many praised this move, the author argues that despite the logical category extension, Wanglaoji's herbal tea shops are not reliable due to overambitious expansion plans, supply chain challenges, and a mismatch with young consumers' preferences.
袁来A Brief History of Milk (Collector's Edition)
Throughout human history, milk has been the beverage that has accompanied humanity the longest and is most inseparable from daily life, second only to water in importance. This article traces the global and Chinese development of milk, from early domestication to modern UHT processing.
New DistributionMonster Energy Wins Lawsuit, May Reclaim 'Monster' Name in China
If Monster Energy can reclaim the 'Monster' trademark, it will boost its brand recognition in China and help clear out copycat brands. The company, currently known as 'Claw' in China due to a trademark squatting issue, won a court ruling that may allow it to use 'Monster' again.
赵晓娟Before the Collapse! Unmanned Shelf Companies Must Transform or Die
The unmanned shelf sector has seen major moves recently, from acquisitions and mergers to business integrations. After a year of development, the low-barrier positioning game has ended, and issues like high loss rates and profitability challenges have surfaced, with 'more shelves, more losses' becoming common. Companies are now pivoting to technology upgrades or model transformations to survive.
螃蟹 启明Vitasoy Faces a 'Crisis Amid Prosperity': Beverages Repeatedly Denied Entry, High-Level Reshuffle Fails to Mask Channel Deficiencies
Recently, the General Administration of Quality Supervision, Inspection and Quarantine (AQSIQ) announced that in November 2017, a batch of Vitasoy soy milk drinks (480ml) was denied entry due to the excessive use of nutritional fortifier D-calcium pantothenate. This batch, totaling 2.2 tons, was imported by Shenzhen Yilingjiu Trading Co., Ltd. Prior to this, Vitasoy had also been denied entry on similar grounds, topping the 'blacklist' in September with 63 batches of substandard beverages.
New DistributionFounder of Unmanned Shelf: I Underestimated Human Greed and Overestimated the Quality of White-Collar Workers!
Some predict that unmanned shelves will become the next 'shared bikes', with massive capital inflows leading to extreme market expansion, but due to low barriers and lack of differentiation, they may easily fall into the same subsidy war, leaving a mess after the battle. Recently, many office buildings in first- and second-tier cities have added an office 'convenience store', with shelves stocked with various snacks, each carrying a QR code for quick payment. Ma Yun...
电商君Top Ten Predictions for the Food and Beverage Industry in 2018
Benefiting from consumption upgrades, the food and beverage industry maintained significant growth this year, with 63 of 89 companies reporting year-on-year increases in net profit attributable to parent companies in the first three quarters. After the industry's recovery in 2017, Ping An Securities has proposed ten predictions for 2018, covering areas such as the closing of the upward channel for famous liquor, the expansion of dairy giant Yili into the soy milk market, and the acceleration of compound seasoning growth.
New DistributionJiajia Food's 'Mr. Bean': How to Achieve Differentiated Marketing in the Soy Sauce Category?
The soy sauce category, whether in the eyes of FMCG professionals or the general consumer, is the most 'traditional' and 'ordinary' product. Traditional products, traditional packaging, traditional image, like the air in people's lives, remain unchanged. Even when changes occur, they are often just 'old wine in new bottles.' However, on the last day of 2017, Jiajia Food seized the final opportunity of the year to launch a 'new era' soy sauce product—Mr. Bean. From product quality to packaging to brand image, Jiajia has endowed the soy sauce category with a completely new differentiated style from head to toe.
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