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Browse 1957 New Distribution articles about Consumer & Categories.
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1957 articles · Page 63 of 82
Behind Fosun's Takeover of Tsingtao Brewery: A Choice of No Choice for All Three Parties
Fosun Group's acquisition of Tsingtao Brewery has drawn significant market attention, but behind the deal, all three parties may have their own considerations and constraints. On the evening of December 20, Tsingtao Brewery announced that Fosun Group would acquire Asahi's 17.99% stake for HK$6.617 billion, while Tsingtao Brewery Group would repurchase the remaining 1.99%. The deals are expected to close by March 28 and March 30, 2018, respectively.
栗君Global Overview of Natural Healthy Beverages: Where Is the Next Hot Spot?
Given current dietary trends, manufacturers are striving to find new ingredients for product development, seeking the 'next big thing' after the unstoppable coconut water. Growth categories include natural mineral water, which offers advantages such as suitability for various drinking occasions and excellent hydration, and is also used as a hydration substitute during and after exercise due to consumer concerns about sugar and artificial ingredients in sports and energy drinks. In fact, every natural mineral water brand has a specific and identifiable source, allowing brand owners to craft marketing stories that build trust and traceability.
New DistributionThe "Beijing Instant Noodles" Without a "Beijing Hukou"!
For those born in the 80s and 90s, "Beijing Instant Noodles" were a childhood favorite, a shared memory despite individual tastes. But it's not actually from Beijing; its real name is "Nanjiecun Brand Beijing Instant Noodles." This article explores the origin of the name and the brand's development, including its rise, fall, and challenges.
New DistributionCan the Pre-mixed Cocktail Business Still Be Profitable?
Zhang, who started a pre-mixed cocktail business at the end of 2014, was forced to switch to other markets within a year: "The performance targets I set for myself during the good times two years ago are now impossible to achieve. A large amount of pre-mixed cocktail products that were bottled in advance are piling up in the warehouse, and the market is a mess." In 2013, the two major brands, Rio and Bacardi Breezer, pushed the entire pre-mixed cocktail industry to its peak, but within just two or three years, the industry rapidly declined. Overly high market expectations led to severe product overstock, and some believe the pre-mixed cocktail market has already slid into a dead end. According to a report by Mintel...
宿志红China Want Want Interim Report: Revenue Up 6.3% YoY, Net Profit Down 10.0% YoY
On December 5, China Want Want released its latest interim results, with revenue of approximately RMB 9.01 billion for the six months from April to September 2017, up 6.3% year-on-year; net profit of approximately RMB 1.27 billion, down 10.0% year-on-year; and gross margin of 43.7%, down 4.2 percentage points year-on-year. The company has three main business segments: rice crackers, dairy and beverages, and leisure foods.
刘宸妍Jiuzhitang, Known for Donkey-hide Gelatin Blood-tonifying Granules, to Start Selling Toothpaste...
An illusion of prosperity. As you may know, Jiuzhitang, known for its donkey-hide gelatin blood-tonifying granules and Liuwei Dihuang pills, is about to start selling toothpaste. From December 3 to 6, Jiuzhitang's five-year strategic launch conference for toothpaste products was held in Changsha, where it announced the launch of its Luohua Zizhu series toothpaste, aiming to break the category's bottleneck of "difficulty in combining efficacy with fresh breath." In fact, besides Jiuzhitang, many pharmaceutical companies have crossed over into daily chemical products by selling toothpaste, such as Yunnan Baiyao, Jiangzhong Pharmaceutical, Harbin Pharmaceutical Group, Pien Tze Huang, Du Yiwei, Guangzhou Pharmaceutical, and GlaxoSmithKline.
师姐Zhong Shanshan's Surprising Attitude: Without a Good Product, the Faster You Market, the Quicker You Die!
Zhong Shanshan, chairman of Nongfu Spring, is known for his maverick marketing style. With unique concepts and fresh angles, he has created numerous hit products over his 30-year career, such as 'Nongfu Guoyuan' juices, 'Scream' functional drinks, and 'Tea π'. Recently, his new move has stirred the food industry: the 'farmer' who sells water is now selling 'water for the skin'.
New DistributionExpert: Drinking Wanglaoji Can Extend Life by 10%? Why Not Fly to the Sky?
The article criticizes Chinese companies for making dubious health claims, focusing on Wanglaoji's announcement that drinking it can extend life by 10%. It argues that such claims exploit consumer trust and are part of a marketing strategy to raise prices and profit.
老纳Vending Machines Poised to Take the Top Spot in 'Unmanned Retail'
Did you know that as early as the 1st century AD, the ancient Greek Heron's device for dispensing holy water is considered the world's earliest vending machine? Modern vending machines began in 1925 when the United States developed a machine to sell cigarettes, followed by various modern machines for stamps, tickets, and beverages. Today, vending machines cover a wide range of products, from drinks and snacks to adult products, fruits, and fresh food, with payment methods evolving from coins to bank cards, and now WeChat, Alipay, and Best Pay. In China, the market gap for vending machines is estimated at over one million units, and with the support of the Ministry of Commerce and the trend toward self-service, vending machines are set to thrive.
许景涵Losing Market Share and Lacking Brand Premium, Tsingtao Brewery Faces Dilemma
Amid an industry downturn, Tsingtao Brewery's revenue and net profit have declined for two consecutive years, while China Resources Beer and AB InBev have grown against the trend. Among the three giants, Tsingtao's market share gap with China Resources has widened, and its brand premium is weaker than AB InBev's.
马雪梅China's Infant Formula Prices Are the World's Highest—Deliberately Set by Manufacturers, but Prices May Be About to Drop
The abnormally high prices of infant formula in China are largely the result of deliberate pricing strategies by manufacturers. However, subtle changes are underway as domestic brands regain market share, potentially signaling the end of the high-price era.
陈晓平P&G, Yili and Mengniu Win the Favor of 150 Million Chinese Households
According to the latest research from Kantar Worldpanel (a CTR company in China), in the 52 weeks to October 6, 2017, 21 FMCG companies had over 100 million urban households purchasing their products. Among them, P&G, Yili, and Mengniu led with more than 150 million households, achieving urban household penetration rates of 92.8%, 89.6%, and 88.1%, respectively. In terms of consumer base growth, Nongfu Spring, Haitian, and Yili were the top three companies with the highest annual growth rates.
凯度消费者指数Dairy Expert Song Liang: Why the Rise of 'Milk Bars' Is Inevitable and a Trend
Song Liang, a senior dairy analyst, argues that the rise of milk bars is both inevitable and a trend, as they meet the objective needs of China's dairy industry, expand consumption channels, satisfy consumer demand for fresh milk, increase dairy farmers' income, and invigorate the market. He emphasizes their role in promoting pasteurized milk in third- and fourth-tier cities and suggests that standardization and regulation are key to their sustainable development.
宋亮Is the Spring for Soy Milk Really Coming?
I favor soy milk because in the current beverage market, every protein drink has reached its peak, with leading brands like Lulu Almond Milk, Six Walnuts Walnut Milk, Coconut Palm Coconut Juice, and Yinlu Peanut Milk. Soy milk itself is China's national drink—soy milk that has been popular for thousands of years—yet no truly significant soy milk brand has emerged. As an ancient poem says: "Beside the sunken boat, a thousand sails pass by; before the sick tree, ten thousand trees spring to life." There are many beverage subcategories; some are indeed in decline, while more are bursting with unprecedented vitality...
刘鹏Is the FMCG Marketing Department Really in Decline?
The article explores whether FMCG marketing departments have lost their luster compared to internet companies. Through interviews with various professionals, it argues that while FMCG marketing may lag in digital efficiency, its core strength in consumer insight and business acumen remains invaluable.
酸奶哥肖恩A Rundown of Popular Beers: If You Haven't Tried More Than Half, You Can't Claim to Know Beer!
People often say that wine varieties and flavors are dazzlingly diverse, while beer, a common drink on streets and alleys, gets far less discussion. In fact, beer, as a more down-to-earth alcoholic beverage than wine, offers various tastes due to different recipes and brewing methods. We've gathered 15 best-selling beers from 15 countries, each with distinct flavors and nationalities, but all sharing a notable label: famous, tasty, and affordable.
New DistributionCan Wahaha, Propped Up Solely by Zong Qinghou, Withstand the Impact of the New Economic Environment?
It is both the best and worst of times, with new economy giants like Alibaba and Tencent soaring while traditional giants like P&G and Coca-Cola struggle. Wahaha, led by three-time China's richest man Zong Qinghou, saw its 2016 performance halve from its peak, with continued declines in the first half of 2017, prompting Zong to announce a foray into unmanned retail in June 2017.
高京君From Sports Drinks to Cold Brew Tea: New Concept Products from International Beverage Brands
From sports drinks to cold brew tea and low-calorie wine, beverage companies have launched more and brighter new products this autumn and winter, bringing consumers a sense of harvest and reflecting current market trends. This article highlights new concept products from Coca-Cola, Lipton, Nestlé, and others.
FoodailyWhy Are Infant Formula Prices Still Rising in China After the New Policy?
Over a year after the implementation of the so-called 'strictest infant formula policy,' over 600 formulas have been approved. Despite this, prices continue to climb, with many products now retailing at 300-400 yuan per can. Industry data shows a significant shift toward high-end and ultra-high-end products, driven by factors such as parenting attitudes, distribution channels, brand proliferation, and demographic trends.
New DistributionWant Want's Three Major Categories Grow, H1 Revenue Reaches 9 Billion, Reversing Three-Year Decline
On November 20, China Want Want Holdings Limited (00151.HK) released its interim results for the nine months ended September 30, 2017. The report showed that from January to September 2017, revenue was RMB 13.5854 billion, with April to September revenue at RMB 9.0057 billion, up 6.3% year-on-year. After three consecutive years of decline due to changing consumption habits and market demand, the company's strategic reforms in product structure and marketing have begun to show results.
杨苗苗Juneyao Dairy Joins Forces with This Year's Hottest Minions to Aggressively Enter the 100 Billion Yuan Children's Lactic Acid Bacteria Market!
In the mobile internet era, new marketing is redefining the 4Ps and the industry. Juneyao Dairy has successfully partnered with the globally popular Minions IP to launch the Qimengxing series of lactic acid bacteria drinks, aiming to capture the 100 billion yuan children's market with innovative products, packaging, and marketing strategies.
New DistributionTrend: Calming Functional Beverages Continue to Grow, a New Category Set to Explode?
Calming beverages, a new category of functional drinks designed to induce relaxation or promote sleep, are gaining traction. With the global functional fortified beverage market valued at $92 billion in 2015, the calming beverage segment is projected to grow significantly, driven by rising disposable income and consumer demand for stress relief.
逄欣欣、甘婧Shocking! How Many Chinese Families Are Being Squeezed Dry by Foreign Milk Powder?
Every Chinese parent knows the saying 'Never let children suffer.' From birth to early childhood, they spare no expense to provide the best food, clothing, housing, and entertainment, a competitive parenting style that has trapped millions of families and created business opportunities. Milk powder, as a child's 'first food,' is a necessity with high frequency, long cycle, and high unit price, making it a 'gold-coin-spitting donkey' for merchants. Under the influence of the 'best' parenting concept, many foreign brands exploit parents' desire for optimal nutrition, segmenting homogeneous products into tiers and labeling them as 'premium,' 'original,' 'original packaging,' or 'multifunctional,' while raising prices to extract high profits in the Chinese market.
董虹Focus on Autumn Sugar Fair | "Star Dad" Wang Sicong's EROS Vitality Drink Strikes Gold at Autumn Sugar Fair, Receives 10,000+ Positive Reviews, Becoming the Strongest "Dark Horse"!
As a benchmark for the national sugar and beverage industry, the 97th Chongqing Sugar and Wine Fair officially opened at the Chongqing International Expo Center on November 10. Choosing the right "dark horse" can bring a year of business opportunities! For many distributors, the Autumn Sugar Fair is the best time to lay the foundation for 2018, discover good products, and seize market opportunities. With this task in mind, many distributors began selecting their preferred "dark horse" among new functional beverages, as new beverage channels offer greater opportunities compared to the established distribution channels of old brands. Wang Sicong's EROS Vitality Drink...
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