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Browse 1957 New Distribution articles about Consumer & Categories.
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1957 articles · Page 64 of 82
Da Ma Bang on the Ancient Tea Horse Road: Besides Red Bull, It's Him! Why?
Da Ma Bang, a beverage brand from the Ancient Tea Horse Road, positions itself with selected quality fruits. Its founder, Li Qiwei, traveled the road dozens of times to source exotic fruits from Southeast Asia, launching the brand in 2001. The company focuses on fresh fruit juice, targeting special channels like restaurants and tourist attractions, and aims to partner with distributors for mutual growth.
老纳Turbulent Times: A Decade of Ups and Downs for Domestic Infant Formula
Since 2008, China's domestic infant formula industry has weathered a decade of turmoil, from the melamine scandal to fierce competition with international brands. This article chronicles the rise and fall of key players like Beingmate, Feihe, and Junlebao, highlighting their strategies, challenges, and the industry's ongoing transformation.
New DistributionXiaomi's Ecosystem Isn't Enough, Lei Jun Sets His Sights on Tea Drinks! Are You OK???
As a pioneer of 'Internet+', Xiaomi has been like a catfish, disrupting traditional industries that used to make easy money. This time, Lei Jun and Xiaomi are stirring up the beverage industry! On October 13, Xiaomi's 'Mijia Youpin' mall launched six 'Pingze' tea bags. In recent years, internet-famous tea shops like Heytea and Sang Tea have been thriving, sparking an 'Internet+ tea' trend. NetEase Yanxuan sells tea, JD Finance invests in tea, but Lei Jun was earlier. As early as early 2015, Lei Jun led Shunwei Capital in a $10 million Series A investment in Zuipin Mall, a tea vertical e-commerce platform.
一本正经What's the Real Profit Logic Behind 'Second Item Half Price'?
A drink that wasn't selling well becomes a hit when labeled 'second item half price.' This marketing tactic, seen everywhere from KFC to local shops, works by leveraging consumers' desire for bargains, boosting sales of specific items, and employing economic principles like price discrimination and diminishing marginal utility.
韦柳坤He Gave Up a High-Paying Job to Go into Business, Faced Many Ups and Downs, and Became a Billionaire with Just a Snack!
Some say that to achieve great things, one must look to the world. But some people focus on small things around them and turn a simple snack into a big industry. Who is he? He is Chen Xianbao, the founder of Qiaqia Food.
石榴姐Coconut Water Has Grown into an Increasingly Mature Beverage Category!
Coconut water sales continue to rise in multiple global markets, evolving from a trendy health drink into an increasingly mature beverage category. According to Euromonitor International, retail sales of coconut water in the U.S. have approached $2 billion. In China, a Mintel report shows steady growth in plant-based protein beverages perceived as nourishing, with coconut drinks being the fastest-growing subcategory.
何丹琳Li Qian: From Investor to Entrepreneur, Why I Entered the Leisure Snack Industry?
Recently, a company called 'Youqingxu Snacks' has come into people's view. Unlike traditional snack business models, Youqingxu has taken a 'multi-brand development' path from the start, with brands such as 'One Person Drinks Alone', 'Fan Jianwen', and 'Pufferfish Fake Chips'. Moreover, each product's brand power is explosive, with striking design and emotionally resonant copy. In August, its Youzan store went live and created multiple sales phenomena.
New DistributionA Century-Old Empire: Coca-Cola's Decade-Long Journey to 'Decarbonation'
Founded in 1886, Coca-Cola is the world's largest beverage company, selling over 500 brands in more than 200 countries. Its flagship carbonated soft drink is the world's best-selling soda, while other brands like Sprite, Fanta, Smart, Minute Maid, and Ice Dew are household names in China. Amid the recent health trend, high-sugar, high-calorie carbonated drinks have been criticized, with Coca-Cola even being named by the UK government as a culprit in diabetes and obesity. The carbonated beverage industry is struggling, and Coca-Cola's revenue and profits have been on an irreversible decline since 2011, hitting a 30-year low last year.
New DistributionTsingtao Brewery Faces Midlife Crisis as Second Largest Shareholder Dumps Stake
As the post-90s generation begins to face their own 'midlife crisis', Tsingtao Brewery, China's second-largest brewer, is confronting a similar challenge. After eight years of partnership, Japan's Asahi Group is considering selling its entire 19.99% stake in Tsingtao, prompting speculation about industry consolidation and the future direction of the iconic brand.
朱亦丹Off-Season Work Manual for the FMCG Industry
As autumn arrives and beverage sales enter the off-season, this article explores strategies to keep the market active. It emphasizes shifting mindsets, integrating product lines, expanding channels, strengthening customer relations, providing systematic training, and enforcing market assessments to ensure off-season sales remain robust.
崔自三COFCO's China Foods Sells Great Wall Wine Business, Transforms into Specialized Beverage Platform
On the afternoon of October 16, China Foods Limited, a subsidiary of COFCO Group, announced the sale and divestiture of all its wine and other non-beverage businesses centered on the 'Great Wall' brand. These assets will be sold to China Foods (Holdings) Limited, a wholly-owned subsidiary of the controlling shareholder COFCO Group, for a total transaction value of approximately HK$5.069 billion (RMB 4.277 billion). COFCO Group stated that China Foods will become the sole specialized beverage platform under COFCO Group, focusing solely on the beverage business in the future.
New Distribution2017 China Online Snack Consumption Trends Report! Unveiling 7 Truths Behind Alibaba's Big Data!
On September 26, CBNData released the '2017 China Online Snack Consumption Trends Report', based on Alibaba's big data, providing a comprehensive insight into the development trends and consumption characteristics of China's online snack industry. From it, we can glean many highlights.
New DistributionDoes Tsingtao Brewery, After Eight Years of Slump, Still Have a Future?
Tsingtao Brewery, a globally recognized brand with a value exceeding 100 billion RMB, has failed to deliver returns to shareholders over the past eight years, with its stock price declining from 2010 to 2017. This article analyzes the reasons behind Tsingtao's downturn, including industry competition, overcapacity, price wars, and strategic issues, and explores its future prospects.
ZliyaDomestic Beer Giants See Sales Recover, Aim for Mid-to-High-End Market
Domestic beer seems to be recovering. Recently, industry giants including China Resources Beer, Tsingtao Brewery, and Yanjing Beer released their first-half 2017 results, showing varying degrees of growth in revenue, profit, and sales volume. To reverse the industry downturn, these companies are transforming through 'premiumization and capacity reduction,' including phasing out low-end capacity and launching mid-to-high-end craft beers. However, He Yong, deputy secretary-general of the China Alcoholic Drinks Association, noted that the industry is still in a structural adjustment period that may last 2-3 years, so a true recovery is not yet certain.
吴容Coca-Cola Acquires Sparkling Water Brand to Reduce Reliance on Sugary Sodas
Coca-Cola has acquired Mexican sparkling water brand Topo Chico for $220 million from its Latin American bottling partner Arca Continental, potentially expanding its sparkling water business in the U.S. Topo Chico, known for its sugar-free, calorie-free, and low-additive sparkling water, will join Coca-Cola's Venturing & Emerging Brands unit, which aims to nurture the next billion-dollar brand.
董芷菲Can the Infant Formula Industry Turn the Corner Under the New Registration System?
The infant formula industry in China has suffered from a fragmented competitive landscape, but the government's new registration system is set to consolidate the market, potentially benefiting domestic brands. This article analyzes the industry's past struggles, the impact of the registration system, and which companies are likely to gain.
飞鼠溪In-Depth Report: How Mengniu Dairy Is Adjusting Its Strategy for a Fresh Start
In the first half of 2017, Mengniu Dairy's net profit was only one-third of Yili's. This report examines Mengniu's development trends for the second half of the year and beyond, covering raw milk costs, market competition, and strategic reforms.
于杰、申晟The Future of Major Distributors: From Product Mix to Category Mix
The transformation of distributors involves not only changes in business models but also in product mix strategies. Traditional product mixes, such as relying solely on well-known brands or combining them with lesser-known ones, are being challenged by new factors like the struggles of major brands, price transparency, and consumer acceptance of non-branded products. The new direction is a platform-based approach combining agency brands, private labels, and category integration, with a focus on core functions like product integration and promotion.
刘春雄With Less Than 50 Days to Go, What Are the Highlights of This Year's Autumn Sugar Fair?
The 97th National Sugar and Wine Fair will be held at Chongqing International Expo Center from November 10-12, 2017. With less than 50 days remaining, this article previews the fair's highlights, including new zones, activities, and services, as well as the third China FMCG + Internet Conference.
New DistributionThe Next Decade of China's Dairy Industry: The Era of Category Warfare
This article analyzes the factors that have driven the growth of China's dairy industry over the past 20 years, highlighting the rise and fall of categories such as ambient milk, children's milk, high-end white milk, yogurt, and milk powder. It predicts that the future will be shaped by low-temperature dairy, premiumization, and globalization, and offers strategic recommendations based on category theory.
Mote ChanNew Products Ahead of the Autumn Sugar Fair: 40 New Products in Beverages, Dairy and Dairy Drinks, and Leisure Bakery—Which One Do You Favor Most?
The National Sugar and Wine Fair, known as the bellwether of the sugar and wine industry, is an excellent opportunity for distributors to select products. However, the 97th Chongqing Sugar and Wine Fair, originally scheduled for October 19-21, has been postponed to November 10-12. In the meantime, we have compiled 40 new products launched by major companies in the past two months, covering beverages, dairy and dairy drinks, and leisure bakery.
New DistributionFrom 3000 to 500: The Survival and Death of Milk Powder Distributors
After the implementation of the strictest milk powder regulation, the number of formula brands dropped from 3000 to about 500, leading to a major reshuffle in the market. Distributors face shrinking channels and must reposition themselves and rebuild their channel strategies to survive.
New DistributionProduct Planning for the Milk Powder Category in Stores: A Matter of Survival
A maternal and baby store on the second floor of a commercial street quietly reduced its store area earlier this year after a period of booming business, with the owner citing high rent; a newly opened store in a residential area often sees few customers, with the owner blaming intense competition. The fundamental reason for the difficulties faced by terminal maternal and baby stores is not rising rents or market saturation, but operational issues. In the maternal and baby market, some stores are losing ground not because of poor objective conditions or market environment, but because of operational problems.
New DistributionThe Most Bizarre Drinks Are All Here! I Dare You to Drink Them!
The author, a self-proclaimed beverage enthusiast, compiles a list of the world's most bizarre drinks, from Japanese 'fresh meat' beverages to Peruvian frog juice, challenging readers to dare to try them. The article also promotes the upcoming 2017 China FMCG + Internet Conference in Chongqing.
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