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Browse 1957 New Distribution articles about Consumer & Categories.
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1957 articles · Page 65 of 82
A New Policy Scatters the Harem: Will Formula Milk Distributors Face an Empty Bed Period?
As the new formula milk policy takes effect, product lines are becoming clearer, and a new round of market and channel reshuffling has begun. At this stage, it is the distributors who decide which brands to partner with, akin to choosing a spouse. The article explores historical selection methods and modern principles for choosing brands.
彭克From "Three-No" Product to Annual Revenue of 4.5 Billion Yuan: How Is This Beloved Snack Marketed?
In the early days, most people considered latiao (spicy strips) an unhealthy food. But with the frequent appearance of Weilong latiao, it gradually became popular. Today, latiao is not only sought after domestically but also very popular abroad. In the US, a pack of latiao costs $7.20, almost matching Starbucks coffee prices. Weilong's success is due to improved production processes and, most importantly, marketing. So how does Weilong market its latiao? Through humorous ad slogans that spread effectively, celebrity endorsements, and other strategies.
石榴姐The Great Collapse: The Fall of Beingmate, Once the No.1 Domestic Milk Powder Brand
Beingmate, once crowned as China's top domestic milk powder brand, held a top-three market share for years. However, by 2016, its sales plummeted and it suffered massive losses, with revenue dropping 39.02% year-on-year to 2.764 billion yuan and net profit attributable to shareholders falling 853.24% to -781 million yuan. This article explores the reasons behind Beingmate's decline from glory to ruin.
维尼熊Fever Breaks: China's Beer Giants Quietly Retrench—Tsingtao Retreats to Shandong, Yanjing Regroups in North China
In the beer world, most have heard of the rich 'Deadly Dalu Wusu', the authentic Tsingtao No.1 Brewery, and the original Harbin Beer, but outsiders rarely get to taste them. Beer is inherently regional; apart from national giants like Snow, Tsingtao, and Yanjing, most brands are active only in certain areas. In recent years, as the beer market has declined for three consecutive years, brewers have had to 'rearrange the shelves' to escape the mire. Besides adjusting product lines to develop high-end new products and closing low-end idle capacity, the giants are quietly retrenching and returning to their core markets.
杨伟Shocking! You Think Nestlé Only Sells Coffee, but It Has Already Taken Over Every Aspect of Life...
Nestlé, founded by Henri Nestlé in 1867, operates over 500 factories worldwide and is the largest food manufacturer. Initially starting with infant food, it is renowned for chocolate bars and instant coffee. But if you think Nestlé's business is limited to these, you're mistaken. Let's explore how many business segments Nestlé actually has! Coffee business: 65 years after inventing instant coffee, Nestlé launched Nescafé 1+2, setting a new standard with advanced production technology...
New DistributionSuntory and Nissin Launch New Products; 2017 Beverage Trends; Rise of Meal Kit Delivery; Qiaobi Acquired by Nestlé; Ele.me Enters Unmanned Shelf Market; Xuejin Beer Suspected Contamination
Suntory introduces a transparent milk tea beverage, while Google releases its first beverage trend report for 2017. Nissin launches new cup noodles, and meal kit delivery service Sun Basket secures funding. Nestlé absorbs Qiaobi, Ele.me enters the unmanned shelf market, and Xuejin Beer faces a contamination complaint.
New DistributionEvening News: Top 10 Female-Favorite Snacks of 2017; Young People Choose Drinks by Looks; Coffee-Flavored Coca-Cola; Yili Accused of Withholding Payments; China's Top 20 Paper Companies Released
According to a joint report by JD.com and Tangyan Yanjiu, the top 10 female-favorite snacks of 2017 include Three Squirrels Pecans, Richeese Wafer, and Haoxiangni Jujube-Walnut. The convenience food industry is recovering, with 2016 sales reaching 511.69 billion yuan. Young consumers prefer aesthetically pleasing drinks like blue wine, and Coca-Cola Japan launched a coffee-flavored cola. Yili is accused of owing a dealer 10.085 million yuan, leading to a suicide attempt. Pagoda is expanding into unmanned retail with 6,000 points planned. Telunsu launched a high-protein milk for athletes. China's top 20 paper companies were released, with three tissue makers listed. The CFDA approved 297 infant formula registrations as of September 14.
New DistributionFounded 18 Years, Single Product Exceeds 1 Billion: How Did 'Zhongwo' Become a 'Grassroots Beverage' Breakout in Henan?
Zhongwo Beverage, a Henan-based company founded in 1999, has achieved a rare feat in the region's beverage market by surpassing 1 billion yuan in annual sales for a single product. This article analyzes its market breakthrough strategies, including targeting township markets, offering high channel profits, and combining push-pull marketing, as well as its future growth plans.
New DistributionYou've Drunk Plenty of Beer, but Do You Know How It's Made?
Beer's nutritional value mainly comes from heat-generating carbohydrates, proteins and their breakdown products, vitamins, and inorganic salts. Moderate consumption can enhance liver detoxification. The rich carbon dioxide, acidity, and bitterness in beer help stimulate saliva, quench thirst, relieve heat, aid digestion, alleviate fatigue, and boost appetite. Modern beer brands are numerous with diverse flavors, influenced not only by raw materials but also by production processes (malting, mashing, fermentation, packaging). This article explores the evolution of beer fermentation technology, the role of yeast, open vs. closed fermentation, and the detailed fermentation process.
New DistributionWhere Is Wahaha's Baijiu After 3+ Years and a Claimed 15 Billion Investment?
Three years after beverage giant Wahaha announced a 15 billion yuan investment in sauce-flavored baijiu, its Lingjiang Guojiu brand has faded from public view, with sales far below initial targets. The company has since shifted focus to strong-flavored 'minjiu' (popular-priced liquor), achieving sales of 10 million yuan, while its partner Jinjiang Distillery has diversified into eco-tourism.
云酒WeChat Opens Offline WeStore; Unmanned Fast Food Arrives; Traditional Supermarkets to Decline 24.6% in Four Years; 'Kava' Drink is a 'New Drug'!
WeChat opens its first offline store, WeStore, at its headquarters. Unmanned fast food factories are revolutionizing the industry. A report predicts a 24.6% decline in traditional supermarkets by 2021. A popular drink 'Kava' is found to contain a controlled substance.
New DistributionTsingtao's Sun Mingbo: Consumers Used to Compete in Drinking Beer, Now They Savor It
At the first China Time-honored Brand Expo, Tsingtao Brewery's chairman disclosed a market share of 18.8%. The company's half-year report showed increases in sales volume, revenue, and net profit, driven by high-end product innovation and overseas market growth.
New DistributionMengniu's Profit Only One-Third of Yili's: Is the Dairy Duopoly Becoming a Single Oligopoly?
Mengniu Dairy's profit recovery in the first half of the year masks persistent losses at its investments, Yashili and Modern Farming, and its profit is only about one-third of Yili's, with market value at about 40% of Yili's. The long-standing duopoly in China's dairy market appears to be shifting toward Yili's dominance.
面包财经Betting on Stout: How Ruthless Is Diageo and AB InBev's Latest Move?
After regaining control of Corona, AB InBev secured exclusive rights to distribute Guinness stout in mainland China from Diageo. On August 28, the two companies launched a five-year cooperation agreement, making AB InBev the sole distributor for all Guinness beer products in mainland China, including cans, bottles, and kegs. With rising imports and evolving consumer tastes, this partnership aims to capitalize on the growing premium beer segment.
糖酒快讯团队2017 China Food & Beverage Top 100 List Released: WH Group, Yili, Mengniu, Master Kong, Wahaha Lead!
FBIF released the 2017 China Food & Beverage Top 100 list on August 24, 2017, ranking companies by performance. WH Group topped the list with 73.921 billion yuan, followed by Yili, Master Kong, Mengniu, and Wahaha. The list reveals industry trends, including the rise of new forces like Three Squirrels and the need for multi-brand and global strategies.
FBIF食品饮料创新Does the Collapse of Master Kong and Uni-President Mean the End of the Instant Noodle Category?
The first black swan of 2017 appeared earlier than usual, and history shows that once a black swan appears, it flaps its huge wings and spreads rapidly. On the second day of the new year, Ting Hsin Group announced the dissolution of Taiwan Master Kong, following years of declining performance and a 90 billion yuan market value drop. Six months later, on August 13, Uni-President announced its gradual exit from the instant noodle market. Clearly, the once-dominant convenience food giants, including Ting Hsin, are facing a catastrophic disaster, but they are not alone.
夏宁敏A Distributor's Transformation: Private Label Hits 100 Million in Annual Sales, and It Also Opens Its Own Category Stores
During a period of industry upheaval, a distributor in a third-tier city transforms itself by developing private labels to become a 'factory-less manufacturer' and by opening its own category stores to extend its reach downstream, illustrating the shift from traditional distribution to a more integrated supply chain role.
张思遥Can Unmanned Stores Bring Wahaha Back to Its Peak?
The internet is trendy and the new economy is tempting, but they may not be the dish for traditional enterprises. On one side, new economy giants like Alibaba, Tencent, Google, and Amazon see soaring stock values and performance; on the other, traditional giants like P&G, Coca-Cola, and Master Kong struggle with stagnant or declining revenues. Wahaha, the Chinese food and beverage behemoth led by three-time richest man Zong Qinghou, has seen its performance halve from its peak, and its recent foray into unmanned stores may not be the salvation it hopes for.
罗建幸Red Can JDB Returns! Supreme Court Final Ruling: Wanglaoji and JDB Share the 'Red Can'
The long-running dispute over the red can packaging between Wanglaoji and JDB has finally been resolved. Today, the Supreme People's Court publicly announced its final ruling on two appeals concerning the unauthorized use of well-known product-specific packaging and decoration, involving JDB (appellant) and Guangzhou Wanglaoji Big Health Industry Co., Ltd. and Guangzhou Pharmaceutical Holdings Limited (respondents). The Supreme Court ruled that both Guangzhou Pharmaceutical Group and JDB have made significant contributions to the formation of the packaging and decoration rights of the 'Red Can Wanglaoji Herbal Tea', and they can jointly enjoy these rights without harming the legitimate interests of others.
李文杰The King of Ready-to-Drink Soy Milk Returns! Monthly Sales Exceed 20,000 Cases in County-Level Markets!
In 2017, soy milk became one of the hottest beverage categories, with major players like Vitasoy and Dali entering the market. Heiniu Food, with 21 years of expertise in soy milk R&D and production, launched its new ready-to-drink soy milk product, quickly achieving remarkable sales, including over 20,000 cases per month in some county-level markets.
New DistributionNew Products & News: Wandashan, Jinluo, Nongshim Launch New Products; JD.com Releases Earnings; Coca-Cola Reportedly Eyes Danone; AB InBev Challenges Carlsberg; Moutai Shortage Boosts High-End Baijiu...
Wandashan Dairy launches a premium concentrated yogurt in North China; Jinluo enters the hot pot base market with two new products; Nongshim introduces four snack items; JD.com reports Q2 net profit of 976.5 million yuan; Coca-Cola is reportedly considering acquiring Danone; AB InBev and Efes merge Russian and Ukrainian operations to challenge Carlsberg; Moutai shortage boosts high-end baijiu brands.
New DistributionThe Truth Behind Why Domestic Beer Is Getting Worse: Packaging Is the Most Expensive Part, Raw Materials Only Account for 1/5 of Costs
For beer lovers, Qingdao is a great place because you can get more and purer beer for the same money, as beer is sold in plastic bags, avoiding the cost of bottles, which account for over 50% of a beer's cost. From an economic perspective, beer companies are spending less on raw materials and production, making beer taste worse.
杨伟Meng Fei's Craft Beer Accused of Infringement? Craft Beer Under Consumption Upgrade Again Sparks Heated Debate!
Gao Yan, known as the first person of Chinese craft beer, and Meng Fei, a celebrity host with 30 million followers, are embroiled in a controversy. After terminating their cooperation, Meng Fei allegedly continued to use Gao's proprietary 'Baby Fat' craft beer recipe to produce 'Meng Fei Xiao Niang', leading to accusations of infringement and outcry from rock music circles. The incident is still unfolding.
New DistributionReady-to-Drink Coffee Rises Against the Trend: Nestlé, Starbucks, Uni-President and Other Giants Are All Making Moves in This Billion-Yuan Market
China's ready-to-drink coffee market is growing rapidly, with consumption increasing 15%-20% annually. Major players like Nestlé, Starbucks, and Uni-President are innovating in technology, packaging, flavors, and functionality to capture market share, which is projected to reach 14.9 billion RMB by 2021.
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