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Browse 1957 New Distribution articles about Consumer & Categories.
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1957 articles · Page 66 of 82
Mengniu and Yili Fight Like Gods, Other Dairy Companies Suffer?
During a recent market visit, a client reported losses exceeding 400,000 yuan on Junlebao premium牧场 products during last year's Spring Festival, a stark contrast to the 400,000 yuan profit the previous year. Similarly, a distributor of Guangming Mosilian in Jincheng said no dairy distributor in the region made money for half a year around last Spring Festival, highlighting the severe impact of the intense competition between Mengniu and Yili on other dairy and beverage companies.
刘信Who Moved the Drinks of the Industry Leaders?
Market shares of traditional beverage leaders like Wahaha, Master Kong, and Coca-Cola are declining. Who will take over the market they vacate? The honest players are seizing the opportunity. China Resources C'estbon's new move illustrates the current situation in China's beverage market. In July 2017, C'estbon launched a functional drink called Magic at a press conference in Shenzhen, surprising many. Known for its focus on bottled water, C'estbon's expansion into functional drinks signals a strategic shift.
唐亮I've Tasted Hundreds of Beverages, Just to One Day Bring You the Best One...
The author, Xiao Huang Gua, shares a personal quest to find the best-tasting drinks, having sampled over a hundred beverages from convenience stores and supermarkets. The article reviews a selection of affordable, regional, and international drinks, focusing on taste and value, with humorous commentary and ratings.
小黄瓜Controversy! Liquid Soy Milk, a 10-Billion-Yuan Market?
The decline in China's soft drink sales has persisted since 2016. With consumption upgrading and health trends, plant-based protein beverages have entered consumers' view, with soy milk now in focus. This article presents both supportive and skeptical views on whether soy milk can become a 10-billion-yuan market.
袁来如此Three Consecutive Years of Declining Production: Why Is Domestic Beer Not Selling Well?
As the hottest days of summer arrive, beer enters its peak sales season, yet the industry faces challenges as domestic beer production has declined for three consecutive years by the end of 2016, while imports surge. The root cause lies in the watered-down marketing and quality of domestic beer, which has alienated consumers.
魏巍Foreign Capital Takes Turns 'Favoring' Tsingtao Brewery: AB InBev Made 4x in 6 Years, What Will Asahi's 8-Year Vigil Bring?
Foreign investors have successively held the second-largest stake in Tsingtao Brewery, with AB InBev from 2002 to 2009 and Asahi from 2009 to the present. Asahi may be exiting, and Carlsberg could take over, potentially reshaping China's beer market.
杨伟Old and New Beverage Market Showdown: Freshly Made Drinks Become the New Market Highlight
As summer approaches, the beverage market sees a surge of new product launches. With the rise of Generation Y and Z as mainstream consumers, freshly made drinks are rapidly growing and becoming a new market highlight, while traditional beverage companies are striving to innovate with health and youth-oriented products to stay competitive.
白周峰Over 30% of FMCG Companies Will Go Bankrupt in the Next 5 Years!
After more than 30 years of rapid growth, China's economy has entered a period of stable growth, leading to oversupply and severe overcapacity in almost all FMCG categories. Many star companies, including multinational giants like P&G, Hershey, and Nestle, as well as domestic leaders like Wahaha, Coca-Cola, Pepsi, and Master Kong, have seen sales decline. Under such circumstances, it is inevitable that at least 30% of FMCG companies will go bankrupt in the next five years.
王冠群Who Says Lee Kum Kee Only Sells Condiments? Wahaha Only Sells Drinks? — The Cross-Industry Revolutions of FMCG Giants
Cross-industry expansion is nothing new, but few companies succeed at it. For established firms, it requires immense strength and courage to face fierce competition in their own sector while also carving out a place in another. In the FMCG field, several major players have dabbled in cross-industry ventures with great enthusiasm. Despite the unknowns and challenges, these pioneers have provided valuable lessons through their attempts.
冯瑶AB InBev and Carlsberg's China Strategy: How They Captured Half of China's Beer Market in 20 Years
When expanding aggressively in the Chinese market, AB InBev's tactics have a somewhat 'cunning hero' quality. To build a new factory in a region, it negotiates with four or five cities, signs framework agreements, and then waits for these cities to bid against each other, with the most favorable policies winning. Before the final announcement, no one knows what AB InBev is up to. When AB InBev planned to enter Hebei, it negotiated with Shijiazhuang, Zhangjiakou, Langfang, and Baoding simultaneously, ultimately choosing Qingyuan in Baoding. The same pattern was used in Hunan, Jiangxi, Yunnan, and other regions.
杨伟A Soda Story for a Scorching Summer...
This article traces the history of soda from its origins as a medicinal tonic in 19th-century pharmacies to its golden age as a cultural phenomenon, and finally to its modern evolution amid health concerns. It highlights key innovations, the role of pharmacists, and the enduring appeal of fizzy drinks.
lulu20 Years of Functional Drinks in China! A Look at the Major Brands—Which One Is Your Favorite?
Facing a seemingly saturated energy drink market, brands and distributors are gearing up for a major battle. Since the 1980s, when Jianlibao founder Li Jingwei pioneered special-purpose beverages in China, the market has evolved through the rise of Red Bull, the emergence of domestic challengers like Dongshen and Lehu, and the entry of international players like Monster. With the market projected to reach 163.5 billion yuan by 2020, both old and new brands are vying for a share.
New DistributionPepsi and Coca-Cola Transformation Strategies: Who Will Dominate the Global Beverage Market?
As carbonated soft drinks decline, Coca-Cola and Pepsi are diversifying into healthier categories. This article compares their strategies in areas like coconut water, bottled water, energy drinks, and ready-to-drink coffee, highlighting their moves to capture future growth.
姜珊The 'Red Bull' Trademark Dispute You See Is Just the Tip of the Iceberg
Thai-Chinese businessman Yan Bin, if starting from his Beijing Huabin International Building, could reach the Thai Embassy in Beijing in about 2 kilometers. The Xu family, also from Thailand, pioneered the energy drink 'Red Bull'. Through Yan Bin, Red Bull has been selling well in China for over 20 years. Due to trademark licensing disputes, the intertwined interests, constraints, and symbiosis between Xu Xiongxiong from the Xu family and Yan Bin, known as the 'Father of Chinese Red Bull', are now in the spotlight.
吴林静 赵天宇Nongfu Spring Invests Heavily in Gannan Navel Orange Industrial Park; Nestle Two Formulas on CFDA Blacklist; Yili and JD Sign Strategic Cooperation; JD's First Unmanned Convenience Store Appears in Zhijiang...
FMCG News: 1. Nestle in trouble! Two special formula milk powders were put on the CFDA blacklist. The CFDA announced the list of unqualified foods for special medical purposes. According to the announcement (No. 111 of 2017), 157 samples passed, 3 failed. Nestle's two special medical purpose infant formulas were on the list...
New DistributionHow Will China Resources C'estbon Expand Its Beverage Territory?
China Resources C'estbon, a co-initiator and drafter of China's national standard for bottled purified water, became the leader in China's bottled water industry with a 20.4% market share in December 2015 (according to Nielsen public data). Currently, C'estbon's ambitions extend beyond bottled water leadership. In 2015, China's functional beverage market reached 60.6 billion yuan, a year-on-year increase of 15.16%. According to authoritative data, by 2020, retail sales of functional beverages in China are projected to reach 163.528 billion yuan, indicating significant room for growth.
New DistributionA 30-Year Brief History of the Condiment Industry: Why Has This Low-Key Market Produced Giants with Trillion-Yuan Market Value?
This article explores the history, classification, key success factors, and investment opportunities in China's condiment industry, highlighting its resilience, high barriers to entry, and potential for growth despite its low-key nature.
龙猫君Top Ten Functional Beverages Online Reputation Report: Red Bull Faces 'Internal and External Troubles', Dongshen Teyin Rises Suddenly
On July 3, 2017, Legal Weekend and Guni International Public Opinion Monitoring Agency released the 'Top Ten Functional Beverages Online Reputation Report (First Half of 2017)'. This article analyzes the online reputation performance of each brand, highlighting Red Bull's polarized reviews, Dongshen Teyin's rise, and challenges faced by other brands.
木祭Failed to Sell to Budweiser, Henan Beer 'Local Bully' Jinxing Faces Siege from Snow, Tsingtao, Yanjing
Snow, Budweiser, Tsingtao, Yanjing, and Carlsberg, these five giants have been conquering markets across the country, but they have encountered stubborn resistance in Henan, where their opponent is Jinxing Beer. However, Jinxing Beer, known as 'No. 4 in China, No. 1 in Henan', was not unwilling to join the first tier by attaching itself to a giant, but due to its origin, it failed to sell to Budweiser. A 'suspicious' transfer turned Jinxing Beer from a village-owned enterprise into a family business controlled by Zhang Tieshan and his son. The origin problem was solved, but the market has changed dramatically. With internal and external troubles, how much time is left for Jinxing Beer?
徐霁Japanese Capital Withdraws: How Many People Understand Master Kong's 'Self-Harming' Move?
Wang Yayuan's Hong Kong Stock Circle (victoria-hk-stocks) authorized release; other WeChat reposts require re-authorization. Where there is buying and selling, there is harm. As is well known, FMCG food products have occupied our lives for many years. When it comes to Master Kong, almost every Chinese person has dealt with it. Some have eaten Master Kong instant noodles, some have drunk Master Kong beverages, and even during disasters, Master Kong is often the first to appear in relief efforts. But what many people don't know is that Master Kong is not entirely Chinese; for instance, its beverage subsidiary has one-fifth of its shares held by Japanese interests. However, this situation may be about to change. Let's see what's happening.
宝子Chinese Soft Drinks Once Shelved by Foreign Acquirers Return with Nostalgia
Asia Soda, a 70-year-old Chinese beverage brand, has re-entered the market with a new energy drink, Asia Xiongfeng, joining a wave of nostalgic comebacks by domestic soda brands like Beijing's Arctic Ocean and Chongqing's Tianfu Cola. These brands, once acquired and shelved by foreign companies, are leveraging nostalgia and health trends to regain market share, but face challenges in attracting younger consumers.
吴怡Can Domestic Infant Formula Still Be Saved?
Despite the devastating blow to domestic infant formula, there is still hope if brands shift consumer perception through international market presence, authoritative endorsements, and focusing on value rather than safety.
苗庆显Many Brands Fall as Lactic Acid Bacteria Beverage Industry Faces Major Shakeout?
After a period of explosive growth, lactic acid bacteria beverages are showing signs of fatigue. Facing strong competition from substitutes like yogurt and product upgrades, the industry is finally undergoing a shakeout. A Beijing Business Today investigation found that in the Beijing market, low-temperature lactic acid bacteria beverages still dominate, with brands like Junlebao, Mengniu, and Wei Chuan all offering their own products. Promotions are widespread, with buy-one-get-one-free and discounts being common. Overall, the low-temperature lactic acid bacteria beverage industry has entered a bottleneck period, and the industry is facing a ceiling. In the future, with consumption upgrades, some small and chaotic brands may be cleared out.
孙麒翔 王子扬How Should FMCG Professionals Grow in the Internet Era?
Many people think I've grown fast in the past two years and ask for my secret. I think Teacher Liu Chunxiong's assessment of me is quite accurate: cross-border. Let me share my experience: I worked in FMCG for 10 years, in four industries (white liquor, beer, beverages, instant noodles, ham sausage) across six companies, holding various positions such as sales, sales management, marketing, and new media. I'm known as a job-hopping expert. People in the FMCG industry know that such a resume basically ruins one's career; any HR would hesitate to assign important roles regardless of ability.
赵波