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Browse 1957 New Distribution articles about Consumer & Categories.
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1957 articles · Page 67 of 82
Testing Asset-Light Strategy and Embracing Distributors: Can Master Kong Hold Its Instant Noodle and Beverage Market?
Studying short-term fluctuations is meaningless; it is more interesting to glimpse the methodology of giants changing direction through such fluctuations. Are instant noodles really not selling? In five years, Master Kong's total market value evaporated nearly HK$90 billion. Master Kong, which occupies half of the instant noodle market, is a microcosm of the industry: starting from 2012, the entire instant noodle industry experienced five consecutive years of decline. Not only the instant noodle market, but also the traditional food and beverage industry generally suffered strong impacts due to factors such as global economic fluctuations, China's economic slowdown, consumption upgrades, and channel diversification.
尼萌A Map of China's Beer Market: Five Giants Divide the World's Largest Beer Market
As the summer solstice arrives, beer consumption peaks. The choices consumers make at BBQ stalls, supermarkets, and nightclubs are the result of fierce competition among brewers. The national beer market is divided among major players: China Resources Snow dominates nationwide, battling Budweiser in the northeast, east, and south; Tsingtao holds Shandong and clashes with Yanjing in the north and central regions; Carlsberg quietly consolidates the west and eyes the east.
杨伟The Rise of the New Generation of Consumers: Which Snacks and Beverages Do They Prefer?
Biscuits and instant noodles are the most favored snacks between meals for the new generation. The internet has given rise to a new generation of consumers, and any food category must keep pace with the times to thrive. Post-90s and post-00s, who grew up in the internet era, have become the mainstream consumer group, and pleasing them is key to grasping overall consumption trends. So, what snacks and beverages do new-generation consumers prefer?
New Distribution【Today's News】Uni-President Chairman Actively Responds to Mainland Market Changes; Analyst Suggests Nestlé Sell All Confectionery Business; Juewei Duck Neck and Ele.me Jointly Establish Venture Capital Fund
FMCG news: 1. Uni-President chairman: actively respond to mainland market changes, future strategy is one core plus four main axes. Uni-President held a shareholders' meeting, chaired by Chairman Lo Chih-hsien. After the meeting, Lo said the overall mainland China market has no problems, and Uni-President will actively cooperate with changes. He also said Uni-President's future strategy will be one core plus four main axes, including strategic alliances and strategic M&A. According to Taiwanese media reports, Lo said that with the efforts of the management team, last year's revenue was NT$413.4 billion (approximately RMB 92.7 billion), and net profit after tax was NT$14.5 billion, up 3% from the previous year, both setting new records.
New DistributionHilarious! Chinese Instant Noodles Become Status Symbols for Rich Americans! "I Ate Them in the Forbidden City! Only China's Upper Class Can Afford Them!" Chinese Drinks Also Make Americans Feel They Had No Childhood!
A Chinese internet celebrity tests how Americans react to Chinese instant noodles and drinks in Beverly Hills, leading to hilarious over-the-top claims and enthusiastic responses. The video shows Americans paying top dollar for cheap noodles and drinks, sparking amused reactions from Chinese netizens.
New DistributionOld and New Beverage Market Showdown: Freshly Made Drinks Emerge as New Market Highlight
As summer approaches, the beverage market sees a surge of new product launches. With the rise of younger consumers and changing consumption habits, freshly made drinks are becoming a new highlight, while traditional beverage companies are innovating with health and youth-oriented products to stay competitive.
丁倩How Powerful Is Terminal Visual Merchandising? This Is How You Boost Sales in the Beverage Peak Season!
During the peak season, beverage manufacturers engage in a distribution war, and the basic daily tasks for frontline sales representatives are to stock storefronts, shelves, and freezers. However, there is significant skill involved in these tasks. The author summarizes six standard actions for terminal operations: carry, cut, paste, move, arrange, and stuff, which guide sales reps on what to do and how to do it effectively.
赵波Want to Stand Out in FMCG? You Still Need Internet Celebrity Wang Sicong!
Wang Sicong, China's most famous rich second generation, has launched a beverage called EROS, priced at 9.9 yuan per bottle, with the slogan 'Live for fun'. This article analyzes how he applies internet celebrity incubation thinking to the beverage industry, examining its brand IP, market positioning, advantages, and potential flaws.
龙小龙529.1 Billion! Wahaha's 2016 Report Card: Still the Beverage Leader!
According to the 'Zheshang National 500' list released by Zheshang Magazine, Wahaha ranked 23rd with revenue of 52.91 billion yuan in 2016, down 11 places from last year, with a growth rate of -6.5%. Despite a slight decline, Wahaha remains the top beverage company in China, while Nongfu Spring saw a 19% increase to 15 billion yuan.
New DistributionDon't Let Indifference and Silence Run Through Craft Beer: China Craft Brewers Association (CBAC) is Founded!
At a craft beer bar in Beijing, a middle-aged man raises a pint, declaring 'We don't drink industrial beer.' Craft beer, known for its unique flavors, is gaining popularity in China, with a movement that began in the US in the 1960s. Now, the China Craft Brewers Association (CBAC) has been established to unite small, independent breweries and protect diversity against monopoly, defining craft beer with criteria like annual output under 20,000 tons and independence from non-craft beer companies.
New DistributionYanjing Collapses, Tsingtao in Peril, Snow Faces Isolation, Chongqing Brewery Commendable but Foreign-Owned
Summer has arrived, but the beer industry's annual reports cast a shadow over the season. In 2016, China's beer production fell 4.4% year-on-year, with major players like Yanjing, Tsingtao, and Snow all suffering profit declines. Amid the downturn, Chongqing Brewery stands out for its premiumization and capacity reduction strategies, though it is now foreign-owned.
杨伟A Can Sells for 6.66 Billion! Think It's Just About Clinging to a Big Client?
Times always favor those who dare to imagine and act. How much is a can worth? The answer is 6.66 billion yuan. You surely know Red Bull, Want Want, JDB, Tsingtao Beer, and Daliyuan, but you may not have heard of the company quietly making big money behind the scenes—ORG Technology. While China's manufacturing profits average only 5%, ORG achieved annual revenue of 6.66 billion yuan in 2015 by producing metal packaging cans for these brands, with a gross margin of 38.23% in the first half of 2016, far exceeding international metal packaging companies like Crown and Ball.
New DistributionCashless, Display-Free, Experience-Focused: What Do You Think of the 'New Retail' Snack Store Created by Alibaba and Intime?
Recently, ONMINE, a snack store jointly created by Intime Retail and Alibaba's Tmall, opened at Hangzhou Zhongda Intime City. As a new retail innovation project of Intime Retail, it marks Intime's entry into the snack food sector, aiming to create the most delicious and fun new snack species. Leveraging Alibaba Tmall's supply chain advantages, ONMINE focuses on imported snacks. Inside the nearly 300-square-meter store, nearly 800 SKUs are displayed, including Shiroi Koibito, Indonesian Papadum series, Binggrae banana milk, Sonnet raw chocolate, Sun-Maid raisins, Lotte chocolate bars, etc., with imported snacks accounting for up to 80%.
New DistributionWhy Is Coca-Cola the World-Conquering Drink, Not Fanta?
The story begins with Coca-Cola. Although Coca-Cola is now popular worldwide, until the 1940s, most of the world was not buying it. Before World War II, Coca-Cola's only international success was its bottling operations in Nazi Germany.
中立的手指German Beer Pesticide Scandal and Budweiser Counterfeiting: Imported Beer Faces 'June Snow'?
During the peak sales season, imported beer has been hit by negative news, including a resurfaced report on glyphosate residues in German beers and a viral video allegedly showing counterfeit Budweiser production. This raises questions about whether imported beer is still a good business, as it faces challenges similar to those once encountered by imported wine.
云酒Why Is Mainstream Shift Difficult? Master These 5 Rules
Since Liu Chunxiong and I published the viewpoint of mainstream shift in 'Sales and Marketing' in August 2014, the term has been attached to new products by many companies in 2015 and 2016. However, labeling doesn't bring market share; nearly three years later, few new products or brands truly qualify as mainstream shift, and even those that are genuinely 'new' are far from becoming mainstream. So, is mainstream shift an idealized dream? Or where is the path?
史贤龙Why Sparkling Water Is Poised to Be the Next Big Trend?
Last Friday, New Distribution published an article about sparkling water, sparking interest among many. Today, I will analyze why sparkling water is set to become the next big trend. First, ask yourself: do consumers truly seek 'scarcity' or 'efficacy'? My comprehensive analysis of the market reveals that most brands emphasize 'source scarcity,' influenced by the perception that rare is precious, leading consumers to subconsciously view sparkling water as scarce and expensive, rather than recognizing its unique 'efficacy'—a key reason for its current small market size.
龙小龙Coca-Cola Is About to 'Die'?! You'd Better Take a Last Look...
Coca-Cola's new CEO plans to lay off 1,200 headquarters employees in 2017, sell its bottling operations, cut staff from 123,000 to 39,000, and halve capital expenditure to $1.3 billion. The company's first-quarter 2017 revenue fell 10% year-on-year to $9.1 billion, with net income down 21% to $1.18 billion, marking the fourth consecutive year of declining performance.
秋名山嫩司机The Cost of Sports Drinks Is Shockingly Low!
Insiders say that a can of a certain energy drink costs only about 0.2 yuan in raw materials. As people pay more attention to physical exercise, various fitness activities are on the rise, and energy drinks are widely consumed by those who feel fatigued, such as marathon runners and late-night workers.
李光焱Imported Beer Sells for 4-5 Yuan per Bottle, Consumers Choose by 'Appearance', Imported Beer Faces 'Voting with Their Feet' Dilemma!
As beer season arrives, Beijing consumers find a dazzling array of imported beer brands in hypermarkets, with prices as low as 4-5 yuan for a 500ml can due to heavy discounts. However, with unfamiliar brands and confusing variety, consumers often choose based on appearance rather than knowledge, reflecting a market still in need of evolution.
New DistributionBudweiser Reintroduces 'America' Beer; Suntory Launches Espresso for Cereal; Alibaba Acquires 18% Stake in Lianhua Supermarket...
This morning, China Foods announced it will sell its Fulinmen edible oil business to China Agri-Industries for 1.05 billion yuan. Meanwhile, Budweiser is bringing back its patriotic 'America' packaging for summer, and Suntory is partnering with Calbee to offer a maple-flavored espresso designed for cereal. In other news, Alibaba has acquired an 18% stake in Lianhua Supermarket, and Panda Brewery has completed a 119 million yuan Series A funding round.
New DistributionAfter Years of Bubbling, Will Sparkling Water Become the Next Big Trend?
The beverage industry faced a cold winter in 2017, with major players seeing sales halve. From tea drinks to cola, functional beverages to light-flavored drinks, no category was spared. Products like Mizone and Hai Zhi Yan, once popular two years ago, suddenly stopped selling. Recently, due to Red Bull's trademark issues, many manufacturers rushed into the functional beverage market, but with Red Bull's peak sales at only 30 billion yuan, can others really replace it?
New DistributionCFDA Issues Labeling Guidelines for Infant Formula Registration; Major Brewers Post Strong Q1 Results; Block Chain Payment Partners with Wahaha...
The China Food and Drug Administration (CFDA) issued labeling guidelines for infant formula registration, prohibiting terms like 'gold' and 'super' in product names. Major brewers reported strong Q1 results, and Block Chain Payment formed a strategic partnership with Wahaha's Zongsheng Technology.
New DistributionTroubled at Home and Abroad, Is P&G Losing Its Position as the World's FMCG Giant?
This is an era of innovation; if P&G remains stagnant, it can only be a giant of yesterday. After all, heroes age and beauties grow old. P&G is no longer what it used to be. Recently, Ralph Lauren announced that Patrice Louvet, former president of P&G, will succeed as its new CEO, highlighting P&G's role as a training ground for executives. However, with rising local brands and competition from Europe, America, Japan, and Korea, P&G faces threats and internal product rigidity, putting its position as a daily chemical giant at risk.
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