In 2017, which beverage was the hottest? Many would vote for soy milk. With Vitasoy's strong performance and Dali's entry into the market, countless small and medium-sized enterprises launched new soy milk products, making the category extremely vibrant.

Recently, we learned that Heiniu Food, which has focused on soy milk R&D and production for 21 years, has launched its new Heiniu soy milk product with great momentum, making a significant impact on the beverage market. In the race for position in the soy milk category, Heiniu Food once again demonstrated its strong strength with the slogan "Heiniu soy milk is the best".

Category: Tapping into the health trend, high growth over the past five years

In recent years, Chinese consumers have increasingly pursued a healthy lifestyle. As a typical plant-based protein beverage, soy milk's health benefits are widely recognized. Generally, soy milk is consumed in four forms: low-temperature soy milk, ambient ready-to-drink soy milk, soy milk powder, and bulk sales (such as freshly ground soy milk). The overall market size has exceeded 100 billion yuan. Among these, ambient ready-to-drink soy milk is the most dynamic. Data shows that the current domestic ready-to-drink soy milk market is nearly 10 billion yuan (with annual growth of 10%). We predict that in the future, it may grow at a high rate of 30%, and the consumption volume will rank first globally.

Although the category is popular and growing rapidly, the brand landscape for ready-to-drink soy milk is open and competitive. By launching new soy milk products at this time, Heiniu Food's goal is clear: to strengthen its market position as the "leading professional soy milk brand" and create a golden product that will ignite the market.

Product: Smooth taste, differentiated packaging

It is reported that Heiniu soy milk uses non-GMO soybeans from Northeast China, giving it a rich and mellow soy aroma. The production process uses a triple-removal technique (removing skin, residue, and beany smell), preserving the original nutrients and flavor of the soybeans. The product has a smooth and delicate taste, meeting consumers' pursuit of refined living and taste enjoyment. The packaging uses cold-fill technology, further ensuring food safety.

Particularly noteworthy is that in the homogeneous soy milk market, Heiniu ready-to-drink soy milk has made a big effort in packaging differentiation, distinguishing itself in design and positioning. The product line includes PET bottles, slim bottles, and diamond-shaped bottles. The packaging is simple, elegant, fashionable, and diverse, providing strong visual impact at the point of sale. At the same time, the pricing is in line with current mainstream market prices while leaving sufficient profit margins for distributors.

Market Performance: Strong sales and reputation, monthly sales of 10,000 cases in county-level markets

As a strategic product of Heiniu Food, Heiniu ready-to-drink soy milk was officially launched in June this year. Leveraging Heiniu Food's 21-year brand heritage and the nationwide popular slogan "Heiniu soy milk is the best" that has captured consumer minds, it immediately won acclaim upon its debut.

To date, Heiniu soy milk has covered most provinces across the country, including Heilongjiang, Liaoning, Jilin, Hebei, Henan, Shandong, Anhui, Jiangsu, Jiangxi, Hubei, and Hunan. During the initial promotion phase, Heiniu Food provided ample online new media interaction support, activity support, display guidance, and promotional material support, along with a comprehensive and faster after-sales service system, quickly creating a hot sales momentum.

We also learned that within less than two months of the product's launch, a large number of county-level markets emerged with monthly sales exceeding 20,000 cases, and most distributors placed restocking orders more than 4 times. Many stores reported that the sell-through rate of Heiniu ready-to-drink soy milk is three times that of similar products, achieving both "sales" and "reputation" success.

Goal: Leading the future, opening a new chapter for ready-to-drink soy milk

Although the ready-to-drink soy milk market has been expanding in recent years, we must clearly recognize that compared to other beverages, the soy milk market still has huge consumption potential. The overall soy milk beverage market capacity of 100 billion yuan is enough to create a larger new category.

As is well known, Heiniu Food was founded in 1997 and is a large national soy milk production enterprise integrating production, sales, and R&D. Green, safe, and balanced nutrition has always been Heiniu Food's relentless pursuit, and improving the nutritional structure and physique of the Chinese people is the common dream of Heiniu Food's team. In the market environment where the soy milk category is fully taking off, Heiniu Food always pays attention to consumer needs and taste changes, and is determined to create a good soy milk that "leads" the future and is green and healthy.

At the July 2017 Changsha ordering conference for Heiniu soy milk, customers eagerly consulted and placed orders.

With monthly sales exceeding 20,000 cases, Heiniu soy milk distributors share their experience.

Heiniu Food acts with careful planning and knows when to stop. In 2017, Heiniu soy milk has sounded the charge to march nationwide, and we are willing to work with distributors for mutual benefit and growth, together creating a new chapter for ready-to-drink soy milk!

National Hotline 020-87575136 Miss Chen Long press to scan the QR code to add WeChat for consultation

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