From sports drinks to cold brew tea, and low-calorie wine, beverage companies have launched more and brighter new products this autumn and winter, not only bringing consumers a sense of harvest but also reflecting the mainstream trends in the current beverage market. Today, let's take a look at the new concept products launched by Coca-Cola, Lipton, Nestlé, and others.

▎1. Coca-Cola VitaminWater Active Sports Drink (USA) Coca-Cola recently launched VitaminWater Active in the U.S., a nutrient-fortified functional beverage designed to help fitness enthusiasts replenish fluids and energy. This active vitamin water highlights the concept of "sports drink-grade hydration and electrolytes" derived from coconut water and sea salt, containing vitamins C, E, B5, B6, and B12, with about 100 calories per 15.2-ounce bottle. The line includes three flavors: "move it" (strawberry black cherry), "werk it" (orange mango), and "pump it" (lemon lime). VitaminWater Active will complement Coca-Cola's existing sports drink portfolio in North America, which includes Powerade and Honest Sport. Currently, the product is available at 7-Eleven and Target stores in California and Nevada, as well as HEB grocery stores in Texas, with nationwide availability expected in 2018.

▎2. Coca-Cola Keri Mixed Fruit and Vegetable Juice Drink (Australia) Coca-Cola launched Keri mixed fruit and vegetable juice drinks in Australia, crafted to suit the specific tastes of adults, blending various fruits and vegetables. Kate Solomon, Brand Innovation Manager for Keri Juice Blenders, said that launching Keri mixed fruit and vegetable juice drinks in Australia is a significant step for the business, providing health-conscious consumers with an exciting new option to enjoy a vibrant and delicious product. The product comes in 300ml bottles and is widely distributed, including in cafes and restaurants, with five flavors: orange juice, apple juice, carrot-apple-orange-lemon-ginger blend, apple-beetroot-blackcurrant-pomegranate-hibiscus blend, and apple-pear-cucumber-kale-gardenia extract blend. All juices contain more than 99.9% juice.

▎3. Lipton Wellness Canned Health Drink Series (USA) Lipton recently launched a new multi-functional health drink series called Lipton Wellness, which uses plant-based herbs as main ingredients and blends them with essential oils. It comes in five flavors: De-Stress (cinnamon, chamomile, and lavender); Detox (dandelion, nettle, and grapefruit); Tummy (ginger, mint, and fennel); Bedtime (chamomile, mint, and orange peel); and Daily Nourish (turmeric, echinacea, and ginger). George Hamilton, Tea Director at Unilever, said, "People are looking for ways to take care of their health in various ways, and essential oils, dietary supplements, and herbs are often seen as part of daily wellness. Now we've found a way to combine them, as simple as brewing a tea bag." The new Lipton Wellness line is available across the U.S. with a suggested retail price of $3.99. Additionally, Lipton launched a black tea in the U.S. market sourced from the Kenyan highlands, certified organic by the USDA and Rainforest Alliance. George said, "We are excited to bring an organic option to the market at a reasonable price." The organic black tea is available at major retailers nationwide with a suggested retail price of $4 per box (72 bags).

▎4. Nestlé MILO Ready-to-Drink Energy Drink (Nigeria) Nestlé launched ready-to-drink MILO functional beverage in Nigeria, aiming to meet the demand for convenient drinks among active children. A 180ml bottle of MILO provides children with ample energy and nutrition to keep them at their best throughout the day. Nestlé claims that MILO is made from natural ingredients such as cocoa, malt, and milk, without preservatives, and provides essential nutrients like protein, as well as Nestlé's proprietary blend of vitamins ACTIV-GO (vitamins B3, B2, B6, B12, C, and D) and minerals (including calcium and iron). John Miller, Senior Vice President for Asia, Oceania, and Sub-Saharan Africa at Nestlé, said, "Investing in the real economy of Nigeria is part of Nestlé's global business strategy. We aim to drive innovation through nutrition-based solutions to promote healthier and happier lives."

▎5. Argo Tea Ready-to-Drink Cold Brew Tea (USA) Chicago-based premium tea brand Argo Tea, in partnership with Whole Foods Market, launched the world's first single-origin ready-to-drink cold brew bottled tea at retail stores nationwide. Argo states that the cold brew process extracts high concentrations of active compounds from tea leaves, including flavonoids and antioxidants, giving the tea a refined, smooth flavor. The line includes Darjeeling black tea (organic and biodynamic Darjeeling from Ambootia Tea Estate in India); Gyokuro green tea (organic gyokuro from Yamaguchi Tea Industry in Japan); and Armenian mint tea (organic mint tea from Central European and Mediterranean bases).

▎6. Talking Rain's Lime Ginger Sparkling Ice and Himalayan Water (USA) U.S. beverage company Talking Rain recently launched a lime ginger sparkling water drink. The company also partnered with Tata Global Beverages to introduce Himalayan natural mineral water, distributed nationwide through its DSD network. Both beverages are expected to launch in early 2018. Himalayan natural mineral water is sourced from pristine, underground flowing aquifers located about 400 feet below the surface of the Himalayan mountains, where layers of rock, sand, and silt act as natural filters while retaining essential minerals.

▎7. Angry Orchard Pear Cider (USA) U.S. cider maker Angry Orchard recently launched a cider made from apples and pears called Angry Orchard Pear. The brand claims, "We chose to make this cider with pears because, like apples, they have a long history of cultivation and cider-making in Europe." Perry, an alcoholic beverage made from fermented pear juice, is a long-loved pear drink in the UK and other parts of Europe. Angry Orchard Pear is not only a Perry made from apples and pears but also carries a sense of gratitude and nostalgia for the harvest. Angry Orchard Pear (5.0% ABV) blends pear varieties such as Bartlett, D'Anjou, and Bosc, along with apple varieties like Gala, Fuji, Golden Delicious, and Granny Smith. It is currently sold in six-packs nationwide with a suggested retail price of $7.99–$9.99. The company notes that more consumers are trying cider as an alternative to beer and wine. Although cider accounts for a small portion of the alcohol market, it is growing rapidly as consumers seek more complex flavors.

▎8. Wild Christmas Holiday Cider Sloe Spritz (UK) UK-based Wild Drinks has launched a premium cider called Sloe Spritz for Christmas celebrations. Managing Director Jonathan Wallington said, "Combining sloe (blackthorn), London dry gin, and Herefordshire Perry (an alcoholic beverage made from fermented pear juice) gives a refreshing taste." The Spritz line includes flavors such as elderflower, sloe, and ginger, each with added fruit, Perry, and gin, made from all-natural UK ingredients. Each bottle contains 275ml with an alcohol content of about 5.4%.

▎9. Vermont Village Apple Cider Vinegar (USA) Vermont Village launched an organic apple cider vinegar drink at Walmart stores across the U.S. this month, offering consumers a more flexible way to consume it. Besides enjoying it on the go, the vinegar can be added to a bottle of water at the gym, used as a salad dressing, made into smoothies at home, added to hot or iced tea, or consumed directly. Each 8-ounce bottle is sold in packs of eight for $4.99. Andrew Lawrence, Vice President of Marketing and Sales at Vermont Village, said, "American consumers are always looking for better ways to get the nutrients they need. This apple cider vinegar offers great convenience but in a larger 8-ounce format. It's ideal for those who want to enjoy the health benefits of apple cider vinegar in various ways throughout the day. It can be consumed directly or as a perfect complement to everyday drinks like soda, milkshakes, smoothies, and other beverages."

▎10. Heineken H41 Beer (USA) Heineken launched a product called H41 in the U.S., brewed with a rare yeast from Patagonia. The name H41 comes from the latitude coordinates of the Patagonian beech forest where the yeast was discovered, with H representing Heineken. This lager is the first in Heineken's series to be called a "wild beer," using yeast found in nature. Before entering the U.S., H41 had already been launched in the Netherlands, Italy, Ireland, the UK, Dubai, and France.

▎11. Diageo Autumn-Flavored Aperitif Under the Diageo brand, Captain Morgan has launched Jack-O'Blast for a limited time in the U.S., an autumn-flavored aperitif that blends Caribbean rum with popular seasonal flavors, including fresh pumpkin, cinnamon, and other autumn spices. The pumpkin spice rum (60 proof, 30% ABV) has a suggested retail price of $15.99 per 750ml bottle.

▎12. Waitrose Half-Bottle Wine (UK) UK supermarket chain Waitrose has introduced half-bottle versions in its Blueprint Wines range, aiming to attract consumers who enjoy moderate amounts of wine. The Blueprint line includes 38 full-size 75cl bottles and 6 new half-bottles, with redesigned blue and white labels to stand out on shelves. Full bottles range in price from £5.99 to £8.99, while half bottles range from £3.49 to £4.99.

▎13. M&S Low-Calorie Wine (UK) UK retailer M&S (Marks & Spencer) launched Sumika low-calorie wine, with 63 calories per 125ml glass, about 30% lower than other wines. M&S winemaker Sue Daniels said, "Using new blends and cone-spinning maturation techniques, we've reduced the alcohol and calorie content by more than 30%, and importantly, this technology preserves the character and flavor of the product. As we see consumers increasingly mindful of their calorie intake, they are looking for new options that fit their lifestyle but are unwilling to compromise on quality or taste. We spent time perfecting this balance and are pleased to see customers' new ideas." Sumika wines come in Sauvignon Blanc, Shiraz, and Rosé, with 50, 52, and 52 calories per 100ml respectively, all priced at £7.50.

Source: Foodaily Daily Food Network -END-