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Exclusive Global Selection! 4000+ Curated New Products Debut, the Next Hit in Food & Beverage Innovation Is Here!
Stop searching for top products and hits in Japan, South Korea, Southeast Asia, Europe, and the US. For channel distributors, the essence of product selection is not about gambling on luck but finding certainty. How can you efficiently and precisely find high-quality, scarce global new product hits? From April 15-17 in Wuxi, the 2026 Foodaily Innovation Expo will bring together 4000+ global new product hits in one place. They come from two curated paths: the deep mining and selection by the Daily Innovation Research Institute (Foodaily Thinking) across 70+ global markets over the past year, and the Chinese innovation benchmarks selected by the iSEE Global Awards with world-class standards.
FoodailyThe 2026 Protein War Begins! Pepsi and General Mills Strike First—What Are the Giants Really After?
While most Chinese consumers still equate protein supplementation with a scoop of protein powder, international food giants have quietly ignited a protein revolution. PepsiCo has announced its 2026 new product portfolio strategy, focusing on multifunctional protein innovations across brands like Propel, Muscle Milk, and its Starbucks partnership. As 2025 unfolds, other giants like Danone, Nestlé, and General Mills are also intensifying their protein food strategies, signaling a shift from niche sports nutrition to mainstream consumer markets.
FoodailyA Cup of Ice for One Cent, Cheaper Than Water? The Ice Cup That Went Viral Last Year Is Back!
In the summer of 2024, ice cups went viral across the internet, and now their prices have been driven down. Some online platforms have slashed the price of a single ice cup to as low as 1 yuan or even 0.01 yuan, while major tea beverage brands like Guming and Shuyi Xiancao have launched '1 yuan ice water/ice cup' promotions to attract customers. Last year, we reported on and analyzed the underlying logic behind the ice cup craze in Japan and South Korea, sparking industry attention and discussion. In the comments section, readers debated the price, usage scenarios, and other aspects of ice cups, with sharp observations such as 'lack of a complete product ecosystem,' 'lack of detailed usage scenarios,' and 'pricing too high' highlighting the shortcomings ice cups faced at the time.
FoodailyChina's Offline Retail 'Life-or-Death Game': Without Thoroughly Changing Business Models, You're Out!
On January 17, Mingming Henmang Group unveiled its snack chain 3.0 version at the Water Cube in Beijing, launching 30 private-label products, signaling the start of the 2025 battle in the bulk snack industry. Beyond the bulk snack track, China's retail sector has been improving overall, with the top three snack chains approaching 30,000 stores and sales exceeding 100 billion yuan in 2024.
FoodailyChinese-style health drinks that have "simmered" their way to success, backed by young people's "life-extending" anxiety
This year, young people with "awakened blood" have not only embraced a "light wellness" lifestyle but also made Chinese-style health drinks popular. Under the health and wellness trend, Chinese-style health drinks represented by sour plum soup and small hanging pear soup have rapidly risen, becoming consumers' new "water substitute."
FoodailyThe Categorization Evolution of Sugar-Free Tea: What Can We Learn from the Japanese Market?
The sugar-free tea market is booming, with dozens of new products launched in the past six months alone. As competition intensifies, brands are moving beyond basic health claims to differentiate on specific tea varieties, processes, and flavors. By analyzing Japan's decades-long evolution, this article explores four key dimensions of category fission—experience enhancement, scenario expansion, cultural recognition, and functional exploitation—to provide strategic insights for Chinese brands seeking to innovate and capture new growth opportunities.
FoodailyNiche Milk: Loving You 'Walking Alone in the Dark Alley'
In the second installment of the 'Regional Milk' series, we turn our attention to various niche milks that frequently break into the mainstream. Labeled as 'rare milk sources, high nutrition, rich taste,' niche milks emerged in an era of diversified consumption, boosted by social commerce and livestream selling, becoming a unique landscape in the dairy industry. Currently, what is the penetration rate of niche milks among the public? Can niche milks become a propeller for local economies? What pain points and challenges must niche milks overcome to truly reach the mass market? Can the viral breakout model of niche milks serve as a valuable reference for regional dairy enterprises?
FoodailyFinding the Password to 'Resilient Growth' in the New Normal of Uncertainty
In the new normal of uncertainty, companies must focus on details while keeping the big picture in mind, aiming to create long-term value. By cultivating organizational culture, capability systems, and resource systems, they can truly navigate cycles and build lasting competitiveness for resilient growth.
FoodailyCan Pre-Made Dishes Really Succeed in the B2C Market at Scale?
Online livestreams on May 19 and May 24 hold the answers! In the future, a simple-to-cook, home-style meal with a touch of culinary flair will be ubiquitous. Moving beyond the needs of the lazy and homebound, a more ceremonial Pre-Made Dishes 2.0 is igniting a 'home kitchen revolution.' In the first half of this year, pre-made dishes once again captured industry attention, with recurring COVID-19 outbreaks and waves of panic buying accelerating and catalyzing their surge in the B2C market, attracting major industry players, government support, and significant capital investment, yet leaving behind reflections on their post-pandemic viability.
FoodailyLeading Soft Drinks but "Lukewarm": How Should the 45 Billion Energy Drink Market Story Be Told?
Undoubtedly, energy drinks will become the next industry hotspot. But where is the next "Red Bull"? On November 1, Coca-Cola announced it had acquired full ownership of sports drink maker BodyArmor. This follows Coca-Cola's 2018 acquisition of 15% of BodyArmor at a discount. The $5.6 billion cash deal for the remaining shares may aim to strengthen competition with PepsiCo in the sports drink sector.
FoodailyFrom Sports Drinks to Cold Brew Tea: New Concept Products from International Beverage Brands
From sports drinks to cold brew tea and low-calorie wine, beverage companies have launched more and brighter new products this autumn and winter, bringing consumers a sense of harvest and reflecting current market trends. This article highlights new concept products from Coca-Cola, Lipton, Nestlé, and others.
FoodailyFrom Sparkling Wine to Flavored Milk: Who Are the Most Eye-Catching New Beverages of 2017?
This article, reposted with permission from Foodaily Daily Food, highlights some of the most innovative new beverage products from around the world in 2017, ranging from sparkling wine to flavored milk.
Foodaily2016 Google Hot Search List Reveals Top 10 Superfoods! Avocado, Kale, and Turmeric Take the Top Three Spots
In 2016, we witnessed innovation and rapid development in the application of 'superfoods' across various food products. Data company Search Laboratory analyzed Google Trends and Keyword Planner Tool data to reveal the top 10 most-searched superfoods on Google in 2016, with avocado, kale, and turmeric ranking in the top three. As of October 2016, the average monthly search volume for 'avocado' was 49,500, with San Diego being the primary search region.
FoodailyWhere Has Venture Capital Money in the Food and Beverage Industry Gone Over the Past Five Years? Where Should Future Bets Be Placed?
Over the past five years, venture capital investments in the food and beverage industry have concentrated on plant-based foods, protein, snacking, indulgent foods, and natural/organic products. These trends reflect consumer demand for health, convenience, and sustainability, and future investments are likely to continue in these areas, as well as in food technology and agri-tech.
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