Stop searching for top products and hits in Japan, South Korea, Southeast Asia, Europe, and the US. For channel distributors, the essence of product selection is not about gambling on luck but finding certainty. How can you efficiently and precisely find high-quality, scarce global new product hits? From April 15-17 in Wuxi, the 2026 Foodaily Innovation Expo will bring together 4000+ global new product hits in one place. They come from two curated paths: the deep mining and selection by the Daily Innovation Research Institute (Foodaily Thinking) across 70+ global markets over the past year, and the Chinese innovation benchmarks selected by the iSEE Global Awards with world-class standards. Together, they form a highly valuable global food and beverage hit product selection pool.

  • No hits in the cheese category? Japan's QBB turned cheese into bun shapes, selling 4 million packs in three years, creating a brand-new category!
  • Konjac snacks only competing on flavor? Japan's Asuzac turned konjac into chewy gum, capturing the "stress relief" new scenario, selling 400 million yen in 2 years!
  • Chocolate afraid of heat damage? Meiji created non-melting raw chocolate, selling 650,000 units in a week, solving both transportation and experience pain points!
  • Solving the single-person meal pain point! Making buns into individual packages, directly microwavable, selling about 500 million RMB a year!
  • What new tricks can the potato chip category play? An American brand added caffeine, precisely targeting 250 million gamers, and the founder made it to Forbes! Image sources: Meji, Asuzacfoods, QBB, Bangers, Samlip These are just the tip of the iceberg. More global new product hits await your hands-on experience and selection at the event. More importantly, this year's [Global Innovation Tasting] opens its buyer service for the first time in a decade. For products you like, you can directly trace them back to international brands or source factories through the LeShi Daily FoodailyMart buyer team, accelerating these scarce hits onto your shelves. Channel buyers scan the QR code to contact Grace, Secure the next shelf hit first! This article reveals: 1. Why must food and beverage channels come here for product selection? 2. Sneak peek at this year's global new product hits! Why do we recommend you must come here for product selection? Product selection is the lifeline of channels. Whether sales move fast, profit margins are high, or differentiation is achieved—ultimately, it depends on what products you choose. In close communication with local leading channels, major distributors, and dealer partners, we found a consensus: scarce, distinctive innovative products are the strategic resources they value most. Whoever gets these products first seizes the lead in the next wave of growth. And here, we dare say, is the most cost-effective and highest-value "global new product hit selection station"! Why? Let's explain from two aspects: finding products and selecting the right ones. 1. One-stop find 4000+ global new product hits: no need to travel the world In the past, to find differentiated good products, you often had to fly to Japan, South Korea, Europe, the US, or various regions and provinces, visiting major exhibitions and supermarket shelves. This method is effective, but the costs of airfare, hotels, and time add up, making it inefficient. Now, there's a more effort-saving option. Here, you can find 3000+ overseas new product hits screened by the Daily Innovation Research Institute and 1000+ local innovation and delicious benchmarks certified by authoritative awards. In other words, this is a "super selection station" that condenses the essence of global innovation. When you come, you don't see a pile of products, but options that have been pre-filtered and truly worth focusing on. This allows you to lock onto the next hit more efficiently and precisely. 2. Select the right products: save a lot of decision time and "brainpower" With sources available, which product sells well? The biggest cost in product selection is information asymmetry and judgment errors. This requires extensive research, market data analysis, consumption trend assessment, and decisions based on your channel characteristics—these are time-consuming, labor-intensive, and not always accurate. Foodaily's global hit product selection capability has been validated by the industry. Selecting products here can save you a lot of decision time and cost. In the past few years, every new product hit we reported has been chased by people in the backend. Just a few days ago, we posted a video about "Japan's QBB cheese buns," and within one night, over a dozen industry buyers asked how to get the products and who could localize development. Behind the hit product selection capability is the systematic research methodology, selection standards, and vast global innovation product data accumulated by the Daily Innovation Research Institute over more than a decade of tracking global market innovation. Our overseas product selection is not simple copying or based on feelings, but on an understanding of Chinese market consumption scenarios, user needs, category evolution, and the right business timing, as well as a 360-degree breakdown and evaluation of good products. Ultimately, we maintain a "half-step ahead" sensitivity in product selection: neither lagging behind trends nor lacking differentiation, nor being ahead of demand and difficult to implement. If you focus not only on scarce overseas innovative products, local benchmark cases are also worth attention. Based on the institute's underlying innovation research logic, the iSEE Global Awards have adhered to international review standards for years, with the principle of "international standards + independent authoritative review + non-commercialization," annually selecting truly innovative and delicious benchmark products in the Chinese market, which will also be showcased at the event. Who creates hits in the local market? The answers are all here! Banana water, beef "puffs," mousse soy sauce... Sneak peek at highlights of new product hits at the event! The venue is arranged as an easy-to-explore global new product hit selection field, including 7 major categories, 70+ subcategories, 10 benchmark brands, 10 potential scenarios, and three special curation zones: Super Ingredients, Hit Prototypes, and Innovative Packaging. You can quickly lock onto targets by theme and immerse yourself in the experience.

1. Six specially curated exhibition groups, each with highlights

[Category Trends] Exhibition Group: Discover new hits in subcategories Covering seven major categories: beverages, dairy, snacks, catering, bakery, sugar confectionery, and functional foods, and 70+ subcategories, each product may represent a "new category." Here you'll discover: yogurt can be eaten like tofu, bananas can become functional water, beef can become "puffs," soy sauce can become foam mousse... Category boundaries are being redefined—these "category fission" opportunities are the scarcest blue ocean increments for your shelves. Image sources: Banagua, Meji, Buffs, フンドーダイ

[New XIU Brands] Exhibition Group: Understand the growth logic of "crossing cycles" and replicate successful experiences

Select 10+ benchmark brands from global niche tracks, all of which have achieved extreme innovation and crossed cycles in their niches. These validated success cases are the best reference for your product selection. This year, you'll see: a North American protein new species that sold 1 billion in its first year; a beer giant's new immunity business generating 23 billion annually with a single lactic acid bacteria; a private label known as the ceiling of global Italian gourmet retail... Image sources: David, Kirin, Eataly

[Consumption Scenarios] Exhibition Group: Uncover hidden needs of "here and now" and find new hit scenarios

This year's consumption scenarios unfold from four dimensions: "health, status, social, and self-worth," using 10 scenarios, 40+ scenario slices, and 300+ hit cases to uncover unmet consumer needs and lock onto the next hot product direction. We always believe that scenario is the primary perspective for innovation. The essence of innovation is people, and people's needs are hidden in every "here and now." Whoever understands scenarios can find the next traffic pool for product explosion.

[Hit Prototypes] Exhibition Group: 100+ potential hit prototypes recommended by the institute, discover the next trend wave

Carefully select 100+ annual potential hits, each with a researched prototype. Also provide local industry solution recommendations to help you quickly find "implementation plans."

[Super Ingredients] Exhibition Group: 50+ super raw materials showcased, see what ingredients this year's hits are using!

The institute selects 50+ raw and auxiliary materials with great development potential and commercial value, presenting application innovation ideas through cases to help you build your own brand or introduce hits from an ingredient perspective.

[Creative Packaging] Exhibition Group: Explore innovative ways to make products seen and chosen at first sight.

Packaging is the expression of product value and a key factor in purchase decisions. We select 100+ excellent packaging & creativity cases and innovative methods to help you enhance shelf competitiveness and make products speak for themselves.

2. Guided Tours: Expert-led, on-site Q&A

Not satisfied with browsing on your own? We know that with 4000+ innovative product cases, a quick glance only shows the surface. Therefore, we have specially planned multiple innovation tour activities, led by experts around specific themes, providing in-depth interpretation of the category opportunities, scenario needs, and growth logic behind hits. This helps you upgrade from "seeing products" to "understanding products," precisely locking onto hits suitable for you.

3. Real Experience! Three days of themed tastings to horizontally feel product differences

How can you just look? We have prepared three days of themed tasting activities. Here, you can truly touch, experience, taste, and feel the real differences in various innovative products. From global authentic flavors to new processes and new ingredients, compare dozens of similar products at once, personally experiencing aroma, texture, structure, taste... These product details that cannot be described or felt through text and images can only become your "muscle memory" by being on site.

4. Real Collection! Not afraid of not finishing browsing, take home two dry goods manuals

3 days, 3000+ products, what if you can't finish? Don't worry, we have prepared the "2026 Daily Food Innovation Manual" and "2026 Global New Product Hits Manual" for easy reference, price comparison, and decision-making.

  • "2026 Daily Food Innovation Manual": The institute's annual masterpiece! A must-have "answer book" for food professionals. Condensing annual trends, category opportunities, key cases, and potential scenarios, suitable for taking home for frequent reading.
  • "2026 Global New Product Hits Manual": Electronic version, including detailed information on innovation highlights, ingredient lists, etc. of all products at the event, permanently collected for easy inspiration. Exclusive channel buyer access, Secure scarce overseas hits first! Buyer visitors scan the QR code to contact Grace to get exclusive channel buyer entry permissions and eligibility for the "Global New Product Hits Manual," securing business opportunities first! Limited-time early bird special for regular visitors!