Today's Headlines Highlight 1: JDB Raises Prices for Five Packaging Specifications On May 16, JDB suddenly announced a price increase. A notice from JDB showed that products in five packaging specifications would see price adjustments. Among them, the wholesale purchase price for a case of 24 cans of JDB was raised to 53 yuan, an increase of 2-3 yuan. The JDB notice stated that due to increases in raw materials, labor, warehousing, transportation, and other costs, and to ensure healthy and sustainable market development, JDB would implement a new pricing policy starting May 1, 2018. Specific policies include: 24-can case wholesale purchase price of 53 yuan, suggested retail price of 3.5 yuan per can; 15-bottle case wholesale purchase price of 43 yuan, suggested retail price of 4 yuan per bottle; 24-box case wholesale purchase price of 38 yuan, suggested retail price of 45 yuan. Highlight 2: Tsingtao Brewery Management Change: Sun Mingbo Resigns as Chairman, Huang Kexing Takes Over On May 17, Tsingtao Brewery Co., Ltd. announced that Mr. Sun Mingbo had reached the statutory retirement age and would no longer serve as chairman. The board elected Huang Kexing as chairman of the eighth board, appointed Fan Wei as president, who also serves as manufacturing president and chief brewer. Highlight 3: Confirmed! New Hai Zhi Lan and Tian Zhi Lan Products Launch at End of May, Blue Classic Full Price Increase on July 1 On May 16, reporters received major news:

  1. The two super single products in Yanghe Blue Classic series, Hai Zhi Lan and Tian Zhi Lan, will launch upgraded new products at the end of this month. It is understood that the new products will undergo significant changes and improvements in packaging and quality.

  2. Regarding previously rumored price increases, there is an update: starting July 1, 2018, Hai Zhi Lan will increase by 60 yuan per case, Tian Zhi Lan by 100 yuan per case, Meng San by 110 yuan per case, Meng Liu by 140 yuan per case, and Meng Jiu by 600 yuan per case.

  3. Notably, the price increase mainly targets terminal retail prices. Per bottle increases: Hai Zhi Lan 10 yuan, Tian Zhi Lan 16.67 yuan, Meng San 27.5 yuan, Meng Liu 35 yuan, Meng Jiu 150 yuan. Clearly, the higher the end, the greater the increase. Highlight 4: Nestlé Yiyang Joins Forces with Xiaomi MIUI! Mid-Old Age Milk Powder Layout "Internet + Nutrition", Launches Smart Health Platform On May 16, Nestlé's mid-old age brand Nestlé Yiyang and Xiaomi MIUI announced in Beijing the launch of the first smart nutrition and health platform. "Nestlé Yiyang not only produces excellent products," said Gianluca, Senior Vice President of Nestlé Greater China Dairy, Ice Cream and Industrial Sales, today. He hopes to combine the company's scientific research achievements in nutrition with high-tech forms to help middle-aged and elderly groups improve their dietary structure. Highlight 5: China糖果's Fate Uncertain, Stock Price Drops to HK$0.11 After Losing Zong Fuli's Support Suspended for up to 5 months, with a pre-suspension stock price of HK$0.113 per share, this is the current reality of China糖果. As one of the many penny stocks in the Hong Kong food and beverage industry, after losing Zong Fuli's halo, the company's stock price plummeted from HK$0.94 on May 22, 2017, to HK$0.113 before suspension (suspended on December 12). In half a year, the stock price fell by 87.9%. Now, with the candy industry downturn and the 2017 performance report delayed, China糖果, which is under independent investigation, faces a bleak future. Zhu Danpeng, a researcher at the China Food Research Institute, told reporters that the decline in China's candy industry is mainly due to insufficient innovation and upgrading, lack of channel layout, and lack of fan marketing in the context of consumption upgrading, which are important reasons for the continued downturn. Highlight 6: Jiangzhong Group, Producer of Monkey姑 Biscuits, May Be Acquired by China Resources Pharmaceutical On May 17, Jiangzhong Pharmaceutical announced that its actual controller, Jiangxi Provincial State-owned Assets Supervision and Administration Commission, is in talks with China Resources Pharmaceutical Group Co., Ltd. regarding a strategic restructuring of the controlling shareholder, Jiangxi Jiangzhong Pharmaceutical (Group) Co., Ltd. This may involve a change in control of the company. The company's stock has been suspended since May 2, 2018. Jiangzhong Group is the major shareholder of the listed company Jiangzhong Pharmaceutical, holding 43.03%. The "Jianwei Xiaoshi Pian" (digestive tablets) and "Monkey姑 Biscuits" that are heavily advertised on major TV stations are products of Jiangzhong Group. If China Resources Pharmaceutical can gain control of Jiangzhong Group and thereby achieve control of Jiangzhong Pharmaceutical, it would mean that China Resources Pharmaceutical Group would have four A-share listed companies. Highlight 7: National Standard for Spicy Gluten (Latiao) Draft for Comments Released, 50 Billion Yuan Market Awaits Regulation Recently, the National Health Commission issued a letter soliciting comments on four national food safety standards (draft for comments), including the "National Food Safety Standard for Seasoned Flour Products" (hereinafter referred to as the "Draft"). The long-awaited national standard for spicy gluten (seasoned flour products) has entered the preparation stage for implementation. According to reports, the former China Food and Drug Administration proposed the national standard project for the seasoned flour products industry in November 2016, led by institutions such as the Henan Provincial Port Food Inspection and Testing Institute and the Chinese Institute of Food Science and Technology, with a plan to develop the national standard for spicy gluten in about one year. According to experts involved, the new standard will play a good regulatory role in the development of the spicy gluten industry. In addition, according to previous media reports, there have been disputes across regions regarding the scope of food additive use in spicy gluten, and even conflicting local standards. For example, according to Ningxia's local standard, spicy gluten is considered a convenience food and must not contain sodium cyclamate, while according to Henan's local standard, spicy gluten follows pastry standards and allows limited use of sodium cyclamate. New Products Highlight 1: Wahaha Sets Off Again, Launches Four Flavored Sparkling Waters at Once Recently, reporters learned that Wahaha has quietly launched flavored sparkling waters, aiming to gain a share in this segment. It is reported that Wahaha's flavored sparkling waters come in four flavors: lemon, rose, peach, and snow pear, with a retail price of 4 yuan. Highlight 2: Bright Dairy's Cute Meng Xiao Tuan Debuts, Come and Pick It! Reporters have learned that Bright Dairy has launched a new coconut milk beverage called Meng Xiao Tuan. This time, Bright Dairy's Meng Xiao Tuan collaborates with the super cute "Chang Cao Yan Tuan Zi" IP image, being playful and cute to relieve your boredom and dullness. Highlight 3: Uni-President Shui Qu Duo Launches Limited Edition Tusiji New Packaging On May 16, Uni-President Shui Qu Duo, in collaboration with Tusiji, launched a limited edition new packaging, with 5,000 sets sold exclusively on JD.com. Each set includes three bottles, each 500ml. Shui Qu Duo is a product of Uni-President that uses a clarification process to clarify fermented whey, innovatively utilizing lactic acid bacteria fermented whey. Shui Qu Duo gives water a slight yogurt flavor. Highlight 4: Coca-Cola Launches New Tea Beverage New Distribution previously reported that Coca-Cola would launch a new product called "Yo! Tea" in May. The advertising slogan for this "Yo! Tea" is "Fly a bit, don't be constrained." It is currently available in bottled and modern can packaging, which has seen good growth since last year, and comes in three flavors. It is understood that "Yo! Tea" will be launched in major cities in May, with product images as follows. Highlight 5: Laoshan Glass Bottle Premium Mineral Water Newly Launched Just recently, Qingdao Beverage Group, the parent company of the "ancestor" of internet-famous drinks, Laoshan Baihua Snake Grass Water, launched a new premium mineral water in a glass bottle. The product features a water drop shape and a streamlined bottle design, fully demonstrating "Chinese model, world standard." It is reported that the product has been launched in some areas of Shandong, with a suggested retail price of 15 yuan per bottle. List Overview Highlight 1: 2018 Global Brand Footprint Report Released, Coca-Cola Tops for Sixth Consecutive Year; Yili, Mengniu, and Master Kong Rank Top Three in China Kantar Worldpanel (in China, a subsidiary of CTR) released the "2018 Global Brand Footprint Report" yesterday. This report reveals the brands that consumers choose most and buy most frequently. In the global brand footprint report, the top 50 global brands indicate that these brands have achieved success worldwide. The report shows that in the past year, 17 global brands were chosen by more than 1 billion consumers. Coca-Cola remains the most popular brand globally, reaching 5.8 billion consumer touchpoints in a year. In the Chinese market, Chinese brands occupied the top ten positions. Yili retained the top spot, with consumer reach growing 6% annually, while Mengniu and Master Kong maintained second and third places. Yili and Mengniu are the only two brands chosen by more than 1 billion Chinese consumers. Nongfu Spring entered the top ten brands most chosen by consumers for the first time, with consumer reach of 335 million. Last year, 55.3% of Chinese urban households purchased Nongfu Spring. Industry News Highlight 1: Metro Strengthens Private Brands, Launches Three Flagship Brands at Once Metro's private brand lineup has added new members. On May 15, Metro China launched new flagship private brands METRO Chef, METRO Professional, and METRO Premium in Shanghai, which will build a new private brand framework together with Metro's existing core and supplementary private brands. In the future, Metro China will continue to increase the development of private brand products, focusing more on innovation in core technology and differentiated development. It is expected that by 2020, Metro's private brand products will increase to more than 4,600 types, accounting for 20% of sales. Highlight 2: National Standard for Spicy Gluten Draft for Comments Released, 50 Billion Yuan Market Awaits Further Regulation Seasoned flour products are the spicy gluten commonly seen by consumers. According to industry statistics, the production value is nearly 50 billion yuan. Recently, the National Health Commission issued a letter soliciting comments on four national food safety standards (draft for comments), including the "National Food Safety Standard for Seasoned Flour Products" (hereinafter referred to as the "Draft"). The long-awaited national standard for spicy gluten (seasoned flour products) has entered the preparation stage for implementation. The Draft specifies that the use of food additives should comply with the provisions of GB 2760 for instant rice and flour products. The Draft also states that seasoned flour products should be ready-to-eat foods with a certain toughness, made mainly from wheat flour and/or other grain flour, with edible oils and other auxiliary materials, through processes such as mixing, extrusion cooking, shaping, seasoning, and packaging. For common names like "Da Dao Rou" (big knife meat) that resemble meat products, the Draft requires that the label indicate the true product attribute "seasoned flour product." Today's Video Exploring Qin Cheng Li: How Was Ma Yun's First Offline Shopping Center Built? -END-