TOPIC ARCHIVE
Consumer & Categories articles
新消费/品类
Browse 1957 New Distribution articles about Consumer & Categories.
Published articles
1957 articles · Page 58 of 82
Coca-Cola Acquires Costa: To Rival Nestlé or to Secure a Way Out?
Coca-Cola has agreed to acquire Costa Coffee from Whitbread PLC for £3.9 billion (about $5.1 billion), marking its entry into the hot beverage market. The move comes as Coca-Cola faces declining carbonated soft drink sales and aims to diversify its portfolio, following Nestlé's $7.15 billion deal for Starbucks' retail business.
New DistributionNews Flash | Suntory Makes a Move, Another Company Enters Functional Beverages! Yili Shares Plunge After Interim Report; Huiyuan Juice Continues Suspension, Interim Report Delayed...
Suntory's Lucozade Sport partners with Skipping Rocks Lab to launch edible Ooho packaging for sports drinks. Yili's shares fell sharply after its interim report showed high marketing expenses. Moutai prices have dropped, Huiyuan Juice remains suspended, and JD.com launches a global wine alliance.
New DistributionHow Can Small and Medium FMCG Enterprises Break Through? Two Words: Imitation!
When it comes to imitation, people naturally think of the highly recognizable and notorious term 'shanzhai'. In fact, 'shanzhai' is not always unforgivable. Of course, the imitation discussed here is not the malicious plagiarism of simply changing one word. For small and medium FMCG enterprises, imitating a large category is often much more reliable than innovating a small category. Large categories have large markets, with existing markets and consumer groups; as long as small enterprises have the right strategy and persist, they can certainly succeed. While small categories have opportunities, they require long-term cultivation, high risk, and low success rates for small enterprises.
蒋军Red Bull's Trademark Battle in 2018: China's Functional Beverage Market Data Has Changed
The functional beverage market is growing rapidly, exceeding 40 billion yuan in 2017. From 2011 to 2017, the compound annual growth rate of retail sales reached 17.1%, and by the end of 2017, retail sales hit 41.52 billion yuan, a year-on-year increase of 10.57%. However, Red Bull's trademark dispute has led to a decline in its market share from 63% to 58%.
前瞻产业研究院COFCO Packaging Chairman Zhang Xin: Starting March This Year, We Won't Make a Single Can for JDB!
At a mid-year results meeting in Hong Kong, COFCO Packaging Chairman Zhang Xin announced that the company had stopped supplying cans to JDB from March this year, following a dispute over an equity investment. The move comes amid ongoing arbitration between the two companies and JDB's denial of financial data disclosed by Zhonghong Holdings.
New DistributionAfter 3 Years of R&D, Creating 8 Industry Firsts, This Liquor Aims to Be the No.1 Happy Baijiu Brand. What Do You Think?
This article introduces the new baijiu brand 'Wei Xiaozui' (唯小醉), which after three years of development claims eight industry firsts. It positions itself as the 'Happy Baijiu No.1 Brand' by leveraging the ultimate value of joy in the baijiu industry and the 'small drunk' culture. The brand employs entertainment marketing with eight interactive features including QR code red packets, social text and image sharing, Douyin influencer collaboration, free doodling, drinking games, and physical bottle combinations.
New DistributionA Detailed 5,000-Word History of the Seven Major Beverage Categories in China
According to the current 'General Rules for Beverages', beverages in China are classified into eleven categories, including packaged drinking water, fruit and vegetable juices, protein beverages, carbonated beverages, special purpose beverages, flavored beverages, tea beverages, coffee beverages, plant beverages, solid beverages, and others. Over the past 40 years, each category has left a profound mark on the industry, weaving a magnificent chapter in China's beverage history.
叶开心Former Beverage Giants Lose Their Luster as New Market Players Make Frequent Moves
The beverage market has undergone dramatic changes, with former giants like Huiyuan Juice and Xiangpiaopiao facing huge losses and market share erosion, while new brands and categories emerge. To survive, companies must adapt by innovating products and marketing strategies to meet evolving consumer preferences.
郝晓燕 陈芝Jumi Intelligent's Zhu Zhentao: The Fate of "Vending Machine = Beverage Machine" Should Be Changed
The rise of new retail has facilitated talent flow between the tech and retail industries, leading to innovations like unmanned convenience stores, unmanned shelves, and unmanned retail cabinets. Among these, smart vending cabinets stand out with both significant market share and rapid growth, making them the most promising star product at present.
亿欧网Is COFCO's Kamchatka a Good Card in COFCO Coca-Cola's Hand?
On August 15, COFCO Coca-Cola Beverages Co., Ltd. announced the launch of its new premium bottled water 'COFCO Kamchatka' on JD.com, following its offline rollout a month earlier. The product, sourced from Russia's Kamchatka Island, targets the high-end water market, but faces challenges in brand recognition and market competition.
陈兴华 一鸣Can Dongpeng Special Drink, After Price Slashing, Make Big Waves?
Dongpeng Special Drink's canned product has been on the market for a year and a half, with its retail price reduced from 5 yuan to 3.5 yuan. Recently, a beverage distributor tipped off Information Times that the canned Dongpeng Special Drink, originally priced at 5-6 yuan, has been reduced to 3.5 yuan. The company confirmed the news, stating it is a proactive response to competition. Industry insiders note that the domestic functional beverage market is becoming increasingly crowded with new entrants and copycat products, while Red Bull, priced around 5 yuan, still holds a dominant position, making it difficult for competitors to challenge. Dongpeng's price cut is seen as a wise move.
刘芳Coca-Cola, Uni-President, Mengniu, Bright, Tsingtao Beer and Other Brands, and Local Distributors with Sales Over 100 Million Will Gather in Shanghai for This Big Event!
A grand event in the FMCG sector is counting down! In addition to Coca-Cola, Mengniu, Uni-President, Bright, and Tsingtao Beer, many leading FMCG brands such as P&G, Nestlé, Unilever, Lai Yifen, and RIO will gather in Shanghai with their executives, department directors, and regional managers for the FDIC 2018 China FMCG Digital Innovation Conference, hosted by New Distribution and guided by the FMCG Branch of the China Electronic Commerce Association. The conference will feature sessions for distributors and brands, covering topics like digital distribution, efficient operations, new marketing, and channel innovation.
FDIC2018The Extraordinary Journey of Chinese Beer
The Chinese beer industry has evolved from a price-war-driven, low-margin growth phase to a mature stage characterized by premiumization and oligopoly. With consumers increasingly demanding mid-to-high-end products, the industry is undergoing a structural upgrade, and the final battle will be defined by premiumization and internationalization.
新啤酒团队Tsingtao Wheat Beer Strategy Launch: Savor Life, Experience Upgraded!
Against the backdrop of consumption upgrading, the beer consumption structure is also changing, with consumer demands showing new trends of personalization, diversification, and specialization. 'The first sip is different' is consumers' first impression of Tsingtao Wheat Beer. Since its launch three years ago, Tsingtao Wheat Beer has broken the dominance of foreign imported brands in the domestic wheat beer category, optimized the product to suit Chinese consumer tastes, developed a unique Chinese wheat beer flavor, gained positive market response, and become a leader in China's wheat beer category...
New DistributionZong Qinghou: Food and Beverage Will Always Be a Sunrise Industry
Zong Qinghou, founder of Wahaha, reflects on the company's 31-year journey since its founding in 1987, the evolution of China's business environment, the challenges of corporate taxation, the 'Danone-Wahaha dispute,' and his views on succession and his daughter's role in the company.
许悦The Fall of Two Beverage Giants: Jianlibao's Collapse Due to Team Failure, Lebaishi's Founder Ousted
In 1996, Jianlibao reached its peak sales of 700,000 tons, surpassing Pepsi's 500,000 tons. However, its decline began with the Jianlibao Youth Team, which cost nearly 10 million yuan over five years without significant returns. Meanwhile, Lebaishi's founder He Boquan was ousted after selling the company to Danone, marking the end of an era for both brands.
仉泽翔Deep Dive | China's Beer Industry: From Territorial Scramble for Market Share to a Rally Toward Mid-to-High-End!
The Chinese beer industry is undergoing a pivotal shift from scale-driven market share battles to a strategic focus on mid-to-high-end products. This is exemplified by Heineken's partnership with China Resources Snow Breweries, aiming to combine Snow's dominance in the low-end with Heineken's premium brand strength.
方刚Behind the Warnings to Wahaha and Prince Milk in Hunan
The Hunan Food and Drug Administration issued flight inspection warning letters to Hunan Prince Milk Group Biotechnology Co., Ltd. and Changsha Wahaha Dairy Co., Ltd., citing production irregularities. The article analyzes the problems found and the underlying corporate governance issues, suggesting that both companies need to improve management and adapt to modern market demands.
乳业优质内容平台The Value of Solitude! Tao Shiquan Opens Up for the First Time: Do You Really Understand Jiangxiaobai?
In early 2012, Jiangxiaobai was predicted to 'not survive a year.' Six years later, it is still alive and thriving, with 2017 sales of 1 billion yuan and presence in 50% of the national market. Founder Tao Shiquan shares his strategic insights, emphasizing long-term value, innovation, and the importance of solitude in driving meaningful change.
微酒团队Carlsberg's Asset Fire Sale Signals Trouble for Chongqing Brewery in China
Carlsberg has closed over 10 factories in recent years amid declining performance, and its subsidiary Chongqing Brewery is selling off assets at rock-bottom prices to improve operations. The company faces intense competition and a shrinking market share in China, prompting a strategic shift toward premium products.
刘一博 许伟Released in 9 Years? Sanlu's Former Chairman Granted Three Commutations, Life Sentence Reduced to Less Than 16 Years
The article reviews the case of Tian Wenhua, former chairman of Sanlu Group, who was sentenced to life imprisonment for the melamine scandal in 2009 but has since received three commutations, reducing her sentence to 16 years. It highlights the parallels with the recent vaccine scandal and details the legal basis for each commutation.
New DistributionNews Flash | Sneak Peek! Heineken's Latest Non-Alcoholic Beverage Ad; Fonterra Chairman Resigns Due to Illness? Schweppes Launches New +C Reduced Sugar Version; Mixing Energy Drinks with Alcohol is Dangerous...
This article covers recent FMCG news: Heineken's new ad for its non-alcoholic beer 0.0, Fonterra's chairman resignation, a partnership between Xingmei Holdings and Coca-Cola, a strategic agreement between Jing Brand and Alibaba, new product launches (Schweppes +C reduced sugar, New Hope's A2 fresh milk, Kellogg's cereal), financial reports from Fuling Zhacai and Liqun, and industry updates including a2's Manuka honey milk powder, Yilite's new products, an investment in Little Secrets, a food safety incident, and a warning about mixing energy drinks with alcohol.
New DistributionGive It Time, Let Jiangxiaobai Grow Up!
An online vote has been launched; click the original text to view. Having read Liu Chunxiong's first article 'How Many People Misread Jiangxiaobai' and various online criticisms, the author, a beer industry insider, has long followed Jiangxiaobai and participated in debates since its 2012 founding. Recent controversies center on whether Jiangxiaobai tastes good and sells well, but the author argues that such doubts are premature for a six-year-old brand, and that its terminal execution and niche positioning are its true strengths.
方刚After M&A Wave Closures and Post-Price-War Increases, How Are Domestic Beers Saving Themselves?
After four consecutive years of declining production and sales, the beer industry seems to be reviving with the World Cup. However, unlike past expansion and price wars, the industry is now consolidating, closing plants, and raising prices. With domestic beer sales declining and imports rising, the industry is shifting towards high-end and diversified products.
美好生活投资者