Click "Read Original" for details. A grand event in the FMCG sector is counting down! In addition to the aforementioned Coca-Cola, Mengniu, Uni-President, Bright, and Tsingtao Beer, many leading FMCG brands such as P&G, Nestlé, Unilever, Lai Yifen, and RIO will gather in Shanghai with their executives, department directors, and regional managers for the FDIC 2018 China FMCG Digital Innovation Conference, hosted by New Distribution and guided by the FMCG Branch of the China Electronic Commerce Association. At this conference, New Distribution will bring brand owners a learning and exchange event on how to find new growth engines in the digital era. Of course, in addition to brand owners, there will also be thousands of offline distributors. At that time, New Distribution will also invite well-known domestic marketing experts to comprehensively analyze the trends and changes in FMCG channel distribution in the digital era. Traditional distributors are currently facing the dual pressures of declining sales and rising operating costs, making transformation and upgrading urgent. At this conference, in addition to expert panels and system service providers, dozens of major distributors, including the well-known domestic largest offline distributor for P&G, will share practical transformation cases. Today, there are only 8 days left until the conference. As the countdown enters its final stage, the content preparation is nearing completion. Today, the editor will introduce the outline of each session in detail so that friends from all fields can accurately understand this conference. August 22, Afternoon - Day 1 1. Distributor Session: Keywords: Digital Distribution, Efficient Operations, Unified Warehousing and Distribution, Partners New Distribution, together with two well-known domestic distributor internal system service providers (Medline and Zhongke Shangruan), will answer questions and solve difficulties for distributors in actual operations, covering transformation, operations, warehousing and distribution, partners, and other aspects. At that time, these two companies will also bring their successful model distributor cases to share their transformation practices firsthand. These distributors are among the top in their regions. They have continuously explored and attempted transformation, encountering many detours and losses along the way. Although they may not be national innovation models, they can at least provide a set of practical, experience-based methods for distributors who want to transform. What You Will Gain: √ Years of practical transformation experience from leading distributors √ Access to one-on-one WeChat communication and discussion √ Solutions to difficulties in operations √ Open thinking to prepare for transformation based on resources Suitable Audience: √ Distributors of beverages, drinks, snacks, daily necessities, personal care, home care, etc. √ Operators of regional FMCG distributors √ Post-80s and post-90s who will take over their parents' distribution businesses √ Brand channel department heads who want to understand distributor trends 2. Brand Owner Session: Keywords: New Thinking, New Marketing, New Channels, IP, Communities New Distribution, together with well-known domestic marketing expert Mr. Liu Chunxiong and the rising star in regional B2B platforms, Dianda Mall, will share how brand owners should change their thinking and play with new marketing in the new era. You can hear Ms. Chen Ruifen, General Manager of Uni-President Tea Business Unit, share how Uni-President created the IP of "Xiaoming Classmate"; Gu Tiefeng, founder of the new internet-famous "Answer Tea," share how to expand stores nationwide in 60 days with zero investment; and Mr. Liu Chunxiong, along with executives from Xiaoshile, share how to turn a hawthorn juice into a hit product in the industry with zero market foundation. As a dark horse in regional B2B platforms, Dianda's founder and chairman, Rui Yun, will share how B2B platforms can build their core distribution capabilities and empower brand channel upgrades; Mr. Ren Xiaodong, partner of New Distribution and strategic consultant for digital distribution of many well-known FMCG brands, will share his thoughts on the digital transformation path for brand owners. What You Will Gain: √ How brand owners can play with new marketing √ How brand owners can plan ahead during the transformation period √ Understanding the significance of B2B platforms for distribution Suitable Audience: √ Brand executives, sales directors, and channel heads √ FMCG B2B industry practitioners √ Brand new retail department practitioners √ New brand founders and executives August 23, Morning - Day 2 1. Digital Marketing Session: Keywords: Omnichannel, New Distribution, Digital Supply Chain, IP As the main forum of this conference, New Distribution has invited executives from globally renowned FMCG brands Coca-Cola and Nestlé Greater China to share how brand owners should respond to channel changes in the digital era and plan ahead to embrace changes. In addition, executives from well-known innovative companies such as Wanda Group, Focus Media, Youzan, and Miduo Big Data will explain how they use new technologies to help FMCG companies drive market sales growth. What You Will Gain: √ New channel strategies of leading brands in the digital era √ New growth momentum brought by technology to the FMCG industry √ Black technologies that can change FMCG distribution efficiency √ Digital channels that comprehensively drive FMCG distribution Suitable Audience: √ Brand executives, sales directors, and channel heads √ Small and medium brand owners seeking omnichannel development √ Internet companies deeply involved in the FMCG industry √ Traditional distributors seeking digital transformation August 23, Afternoon - Day 2 2. Brand Session: Keywords: Business Models, Content Marketing, Consumer Profiling New Distribution has invited five representative figures in the field of brand marketing to discuss how these five areas—strategy, planning, data, traffic, and short video—can help a consumer brand rise. These guests are also practical experts, skilled at summarizing and refining methodologies. Dozens of marketing case analyses will be presented at the conference. Suitable Audience: √ Executives directly responsible for marketing growth, such as founders, CEOs, CMOs, and COOs √ Practitioners in brand, marketing, sales, planning, PR, product, and related fields √ FMCG practitioners who want to systematically understand scientific marketing thinking √ Executives bringing core execution teams to enhance cognition, making the team more competitive 3. Communication Session: Keywords: New Marketing, New Technology, New Media, Omnichannel Marketing New Distribution has invited practical communication experts from various fields to analyze how brand owners should do communication in the current era of consumption upgrade and information fragmentation, where the foundation and origin of communication lie; how to use media power to maximize marketing efficiency; how technology empowers marketing to drive growth; and in the new media environment, how brand owners can achieve counter-trend transformation and the tactics, rhythm, and path of omnichannel marketing. Suitable Audience: √ Core executives directly responsible for enterprise marketing growth. √ Brand executives, sales directors, and channel heads √ Brand marketing and planning department practitioners √ Brand new retail department practitioners √ New brand founders and executives 4. Channel Session: Keywords: Channel Reconstruction, Digitalization, Social E-commerce, Channel Innovation New Distribution has invited executives and founders from brands such as Tsingtao Beer, Mengniu, and Haojiayi to share how they are innovating channels in the current era. Of course, channels here refer not only to traditional circulation and catering channels but also to new channels like social e-commerce. Suitable Audience: √ Brand executives, sales directors, and channel heads √ Brand marketing and planning department practitioners √ Brand new retail department practitioners √ Regional major distributors seeking innovative channel growth August 24 - Day 3 1. Supply Chain Session: Keywords: Brand Empowerment, New Channels, Efficient Supply Chain New Distribution will jointly release the industry's first "China FMCG Brand Channel Power Index Report" with the FMCG Industry Branch of the China Electronic Commerce Association and 8 well-known domestic B2B platforms, systematically and comprehensively analyzing the omnichannel coverage capabilities, brand power, and comprehensive competitiveness of various brands across categories. In addition, founders and executives from leading domestic B2B platforms such as Yijiupi, Alibaba Retail Link, and Zhongshang Huimin will also share on-site how B2B platforms can bring new market growth momentum to brand owners through digitalization in the new era. What You Will Gain: √ The most authoritative and professional "2018 China FMCG Brand Channel Power Index Report" √ New market channels for brand owners in the digital era √ The huge value of digital new channels for brand owners √ New paths for digital transformation of traditional FMCG distributors Suitable Audience: √ FMCG B2B industry practitioners √ Brand executives and market channel heads √ Distributors whose traditional businesses have hit growth bottlenecks and seek transformation 2. Distributor Session: Keywords: Digital Operations, Regional Platform Transformation New Distribution has invited founders of system service providers dedicated to distributor transformation, founders of regional B2B platforms, and the operator of the largest offline distributor for P&G to share the transformation trends, development changes, and response strategies in the FMCG distribution field, as well as the practical transformation case of the largest regional distributor with annual sales of 2.6 billion. Suitable Audience: √ FMCG distributors of beverages, drinks, snacks, daily necessities, personal care, home care, etc. √ Operators of regional distributors √ Brand executives and market channel heads √ FMCG B2B industry practitioners This is a grand conference for a thousand distributors, launched by New Distribution in August 2018, focusing on brand owners seeking new growth and traditional distributors' transformation and upgrading. This is the strongest convergence of new thinking, new methods, and new tools, centered on new growth, seeking new models and new paths. There will also be big-name private board meetings, New Distribution appreciation dinners, resource matching conferences, etc. Three days full of dry goods—everything you want is here! This is a grand event for FMCG professionals—you must be there! Final week: limited-time discount price of 199 yuan -END-