Click the original text to learn more Today's Headlines Highlight 1: Heineken launches new ad for non-alcoholic beverage 0.0, which has driven growth in the European market In the latest news, Heineken, the second-largest beer seller, has launched a new ad campaign for its non-alcoholic beer 0.0, introduced in May last year, with the theme "Now You Can." The series of ads displays a sense of humor. When consumers try to show off Heineken 0.0 in situations where drinking is usually restricted, they end up overlooking other issues, resulting in a clever-clever effect. (The ad is provided at the end of the article.) 0.0 is a non-alcoholic beer that Heineken has been focusing on promoting over the past two years. Besides being alcohol-free, 0.0 contains 69 calories, which is half that of Coca-Cola or Heineken beer. As for taste, Heineken claims that because it uses a process of blending two types of beer to make 0.0, it strives to make the taste close to Heineken. From a performance perspective, non-alcoholic beers, light beers, and other beers including 0.0 have indeed driven Heineken's performance, partly because non-alcoholic beers typically sell at a higher price, and partly because it may encourage more people to drink other beers. Highlight 2: After the CEO, the Chairman also resigns; Fonterra's performance downturn pressures successors Shortly after the resignation of Fonterra's president, the chairman also announced his departure from Fonterra. Recently, a reporter confirmed with Fonterra that the Fonterra Group announced that John Wilson has resigned as chairman due to health reasons, effective immediately. He will continue to serve as a director until the group's annual meeting in November, when he will step down from the board. This year, the dairy giant Fonterra will welcome new faces in both the chairman and CEO positions. Under the leadership of the new management team, can Fonterra reverse its downturn? Obviously, the successors face considerable pressure. Highlight 3: Xingmei Holdings and Coca-Cola join hands to create new marketing for concessions Recently, Liu Fang, General Manager of Cinema Management at Xingmei Holdings, and other related leaders were invited to visit Coca-Cola's KOlab R&D center, and had an in-depth discussion with Chen Zhengfeng, Director of the Immediate Consumption Channel for Coca-Cola Greater China, on the theme of "How to Deepen Strategic Cooperation between the Two Sides." In 2017, sales of 16 Coca-Cola products, including Minute Maid Pulpy, Fanta, and Sprite, at Xingmei Cinema Mall significantly increased, up 16% compared to 2016. Xingmei Cinema Mall leverages its channel advantages to combine movies with Coca-Cola products, jointly creating movie-themed meal packages. Xingmei Holdings stated that in the future, its 365 Xingmei Cinema Malls will combine Coca-Cola products with new retail models, leveraging its scenario advantages to deeply explore member needs and carry out more diversified marketing cooperation. Highlight 4: Jing Brand Company signs strategic cooperation agreement with Alibaba Recently, Jing Brand Company and Alibaba officially signed a strategic cooperation agreement in Daye, Huangshi, Hubei. Wang Nanbo, Vice President of Jing Brand Company; Wang Jun, General Manager of the Internet Business Department; Wang Dan, General Manager of Tmall Food at Alibaba; and Cheng Yan, Head of Alcoholic Beverages for the Big Fast-Moving Consumer Goods Division, among other leaders from both sides, attended the signing ceremony. In addition to consolidating the "Retail Link" cooperation direction, the strategic cooperation agreement will also involve in-depth communication and cooperation on Alibaba's health liquor category development, smart stores, online-offline integration, annual brand marketing planning, and pop-up stores. ****New Products Highlight 1: Schweppes launches new +C reduced sugar version The 2018 new Schweppes +C lemon flavor is launched with great fanfare, featuring not only a new package but also a special formula that reduces sugar by 33%, while providing 30% of the daily required Vitamin C. In addition, the brand has invited heartthrob Zhao Youting as the new spokesperson, which fits well with the high-end business image of the new Schweppes +C. Highlight 2: New Hope launches its first low-temperature A2 fresh milk, filling a market gap Recently, New Hope launched its first low-temperature A2-β casein fresh milk, filling a market gap. A2-β casein is a major emerging hotspot in dairy consumption, and A2 infant formula has already become a popular product. It is understood that this product is first launched on Hema Fresh and Tmall platforms. Due to the limited supply of A2-β casein fresh milk, it is currently only sold in the East China market, meeting consumers' higher nutritional needs and filling a gap in the market category. Highlight 3: Kellogg's launches new cereal breakfast series, with nearly 40,000 monthly sales on Tmall Recently, Kellogg's, with a century-long history, has focused more on China's ready-to-eat cereal market, emphasizing comprehensive "localization." After appointing spokesperson Yang Mi, it launched five new products at once: Ke Ke Ai Mei Mei, Gu Wei Zi, Cao Mei Gu Lan Nuo La, Ke Ke Qiu, and Bing Xue Qi Yuan Cui Mi Xing Qiu, using novel flavor combinations (chocolate + strawberry) to expand the consumer base for ready-to-eat cereals. Among them, Ke Ke Ai Mei Mei achieved nearly 40,000 monthly sales on Tmall's flagship store. Financial Reports Highlight 1: Fuling Zhacai semi-annual report: net profit of 305 million yuan, up 77% year-on-year On July 28, according to media reports, Fuling Zhacai disclosed its 2018 semi-annual report. In the first half of the year, it achieved operating revenue of 1.064 billion yuan, a year-on-year increase of 34.11%; net profit attributable to shareholders of the listed company was 305 million yuan, a year-on-year increase of 77.52%. Net profit attributable to shareholders of the listed company after deducting non-recurring gains and losses was 304 million yuan, a year-on-year increase of 81.89%. It is understood that in the second quarter of this year, the social security fund increased its position in Fuling Zhacai, and Shenzhen-Hong Kong Stock Connect funds also bought heavily, becoming the fourth largest shareholder. Highlight 2: Liqun Group's first-half profit of 281 million yuan Liqun Group disclosed its 2018 semi-annual performance report, with first-half operating revenue of 5.624 billion yuan, a year-on-year increase of 4.79%; net profit of 281 million yuan, a year-on-year increase of 34.74%; basic earnings per share of 0.33 yuan. The performance growth is due to the company's steady expansion in scale and continuous improvement in sales performance; the brand agency and commercial logistics businesses continue to improve, and profitability continues to increase. Industry News Highlight 1: a2 Milk promotes Mānuka honey milk powder, to be sold in China and other markets According to foreign media reports, a2 Milk has recently launched Mānuka honey milk powder in China, Australia, and New Zealand, aiming to further expand its adult nutritional milk powder market. It is reported that this product combines pure a2 milk powder with New Zealand Mānuka honey. Highlight 2: Yilite plans direct sales nationwide, launches new products to fill price gaps Recently, Yilite Company stated that it has already ventured into direct sales in terms of marketing, and in the future, the proportion of marketing activities and advertising investment will gradually increase. At the same time, the company is accelerating the construction of a nationwide network, and its direct-operated products have already been distributed nationwide, ushering in the 18-year sales peak season. In terms of products, Yilite pointed out that its products (except low-end products) have been price-increased on July 9, 2018, with an increase of about 7% or less. In addition, at the end of July and the beginning of August, the company will launch new products, Yilite No. 1 Cellar 10-year and 20-year, to fill the price gap and focus on promotion. Highlight 3: U.S. emerging food startup accelerator Sunrise invests in natural chocolate brand Little Secrets U.S. startup accelerator Sunrise Strategic Partners recently announced an investment in U.S. natural chocolate brand Little Secrets, with specific transaction terms undisclosed. This is Sunrise's ninth investment since its founding in 2016. Little Secrets was founded by CEO Chris Mears in 2015. Sunrise's investment will help Little Secrets expand its distribution channels and strengthen marketing to attract new consumers. Little Secrets products are available at retailers and natural food grocers such as Amazon (except in summer), HEB, Stop & Shop, King Soopers, Natural Grocers, Meijer, and Wegmans. Highlight 4: Hohhot Victoria Supermarket Xintiandi store sells moldy Jinluo sausage; citizen feels unwell after consumption "I bought a Jinluo smoked and roasted round ham sausage at Victoria Supermarket Xintiandi store in Hohhot. After eating half of it at home, I suddenly discovered that the sausage had already gone moldy." Recently, a citizen surnamed Yan reported to a reporter that the sausage she bought from the supermarket had quality issues, and after eating it, she felt unwell. "I ran to the bathroom all night, and my stomach was particularly uncomfortable," Ms. Yan told the reporter. Subsequently, Director Wang of the Xinglongxiang Food and Drug Supervision Office in Yuquan District, Hohhot, told the reporter: "After receiving the consumer's report, we immediately inspected the supermarket's warehouse storage conditions and other products from the same batch as the moldy product. After inspection, no spoilage was found in other products, and the warehouse storage conditions were also qualified." According to Director Wang, at present, it is preliminarily judged that the spoiled sausage sold is an isolated case. Next, the Food and Drug Supervision Office will retrieve the supermarket's surveillance footage and question the person in charge of the mall and all relevant staff to determine the specific cause of the product spoilage and mold. Finally, based on the final results of the investigation, Victoria Supermarket Xintiandi store will be punished accordingly, and after consultation with the consumer, the supermarket will provide appropriate compensation. Highlight 5: Mixing energy drinks with alcohol is dangerous Energy drinks generally refer to beverages rich in energy, electrolytes, and containing substances such as caffeine or taurine. These drinks are mainly designed for people engaged in sports and other special activities, primarily to supplement energy and nutrients. However, in daily life, some people mix them with alcohol, which is not a healthy practice and is even somewhat dangerous. This is because energy drinks generally contain ingredients like caffeine that stimulate the central nervous system. Compared to drinking alcohol alone, mixing the two often leads to ignoring the effects of alcohol, prolonging drinking time, and increasing the amount of alcohol consumed, to the point of exceeding the body's carrying capacity, which can cause vomiting, respiratory depression, or even death in a short period. Research from the United States shows that mixing energy drinks with alcohol is significantly associated with many dangerous behaviors, such as alcohol dependence, drug abuse, fighting, and drunk driving. This may be because the excessive and stimulating effects of caffeine in energy drinks can reduce the body's judgment and neurocognitive function, leading to dangerous behaviors. Currently, foreign "blackout drinks" have already caused certain social problems. This "blackout drink" is a new type of beverage that mixes the refreshing ingredients of energy drinks with alcohol. Today's Video Heineken's new ad for non-alcoholic beverage 0.0, take a sneak peek! -END-