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Browse 1957 New Distribution articles about Consumer & Categories.
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1957 articles · Page 57 of 82
Red Bull China vs. Red Bull Thailand: The 'Gong Shou Dao' - See You in Court!
On October 16, 2018, Red Bull China issued a statement asserting a 50-year cooperation agreement with Thailand's TCP Group, claiming Yan Bin as the sole founder. Thailand's TCP Group responded, denying any such agreement and demanding liquidation of the joint venture, escalating the legal battle over the Red Bull brand in China.
New DistributionThe Rise of Niche Brands: How Can Big Brands Fight Back?
Consumer tastes have changed, but their underlying needs have not. By adopting new competitive strategies, large consumer companies can still outperform agile new rivals.
杨立 陈茜Jiangsu Niulanshan Launches Premium 'China Niu' Baijiu Series, Building a Thousand-Dealer Alliance!
On October 10, the Jiangsu Niulanshan Thousand-Dealer Alliance Conference was held in Nanjing, where Nanjing Caizi Trading and Niulanshan Distillery jointly launched three mid-to-high-end baijiu products under the 'China Niu' series: Funiu (228), Xiniu (328), and Guoniu (428). In an interview, Caizi Chairman Zhu Guorong explained the strategy behind the launch, including a 'core alliance' system to empower the 20% of outlets with marketing capabilities, and a plan to recruit only 1,000 dealers across counties.
袁来Condiment Industry Deep Dive Report
This report analyzes the condiment industry's business essence, market overview, channels, and growth paths, highlighting its high barriers and stable profitability. It forecasts 5-10% annual growth driven by foodservice expansion and consumption upgrades, and recommends leading companies like Haitian, Fuling Zhacai, and Zhongju Hi-Tech.
薛玉虎JD New Distribution, Coca-Cola China, and Swire Beverages Sign Strategic Cooperation Agreement to Fully Share Data and Explore Incremental Markets
On October 11, JD New Distribution, Coca-Cola China, and Swire Beverages Co., Ltd. signed a strategic cooperation agreement. The three parties will be driven by technological innovation and empowered by big data and marketing, carrying out extensive cooperation in channel co-construction, data sharing, brand promotion, and other fields, jointly accelerating regional cooperation nationwide and expanding incremental markets. Attendees at the signing ceremony included Zheng Hongyan, Vice President of JD Group and President of JD Mall New Distribution Business Unit; Han Xiang, Senior Director of Commercial Leadership at Coca-Cola China; and Karen So, Executive Director of Swire Beverages China.
New DistributionLatest | The Most Complete Guide to the 99th Changsha Autumn Sugar and Wine Fair: Exhibition Hotels, Transportation, Food and Fun... All in One!
The 99th National Autumn Sugar and Wine Fair, known as the 'world's first fair' and a barometer of the industry, returns to Changsha after a decade, marking the city's sixth time hosting the event. This guide provides a comprehensive overview of exhibition hotels for food, beverages, and condiments, the layout of the Changsha International Convention and Exhibition Center, transportation tips, and local dining and entertainment recommendations.
New DistributionWhy Is Want Want No Longer Popular with Young People?
Want Want, a beloved childhood brand, is at a crossroads due to weak new product launches, shrinking market value, and an aging brand image. Despite efforts to innovate, its performance continues to decline, and it faces challenges in adapting to changing consumer preferences and health trends.
何己派Coca-Cola Acquires 45% Stake in Another Beverage Company; Alcohol-Free Drinks on the Rise; New Regulations for Frozen and Chilled Foods; Tea-Flavored Beer? Consumers Care More About Ingredients Than Brands
Coca-Cola Amatil and Coca-Cola Group jointly acquired a 45% stake in Australian beverage company Made Group, expanding into healthier categories. WHO reports a decline in adolescent drinking in Europe, while alcohol-free alternatives gain popularity. Australia aims for 100% sustainable packaging by 2025, and China's market regulator issues new rules for frozen and chilled food operations.
New DistributionRed Bull China Faces 'Life-or-Death Crisis'
After 20 years of partnership, the producer of Red Bull in China, Huabin Group, and its early partner, the Xu family, are locked in a trademark and operational dispute. The latest conflict centers on the company's business term, with Red Bull China claiming it is 50 years while its shareholders insist it has expired and the company should be liquidated.
郑娜JDB, Wanglaoji Feud Shows Unified a Chance in Herbal Tea?
Unified's herbal tea product 'Xiancao Shuangshuang' has been renamed 'Xiancao Liangcha' to emphasize its herbal tea positioning. As Unified's performance declines, it sees an opportunity in the herbal tea market amid the JDB-Wanglaoji dispute, but experts doubt its potential due to market saturation and brand recognition challenges.
刘洋 叶静Thai Tiansi Ends Cooperation, Is 'China Red Bull' on the Brink?
Red Bull Vitamin Beverage Co., Ltd., the joint venture authorized by Thai Tiansi to produce Red Bull energy drinks in China, may face revocation and liquidation as its controlling shareholder Thai Tiansi has decided to end cooperation with Yan Bin due to loss of trust. The company's business term is set to expire on September 29, 2018, and Thai Tiansi has already found new partners.
李振兴Mid-Autumn Festival/National Day: A Complete Practical Guide to "Ground Promotion Exhibitions" (With Pictures and Actions)
This article provides a comprehensive guide to conducting "ground promotion exhibitions" (地推展销) during the Mid-Autumn Festival and National Day holidays. It covers pre-event preparation, six effective promotional formats, and a four-step follow-up process to maximize sales and brand awareness.
赵海永Mengniu's WeChat Business Products Prove Successful, Yili Follows Suit: Launches Two WeChat Business Products at Once!
The WeChat business channel is booming, and after Mengniu, Wahaha, Dali, Panpan, and others joined, Yili, a leading food company, has now entered the fray. Yili launched two solid beverages under the brand 'Xinshiji', targeting beauty and health, and has partnered with Victoria's Secret model He Sui as brand ambassador.
New DistributionHeavyweight | 2018 Analysis Report on Key Enterprises in China's Beer Industry
As a typical mass consumer goods industry, the beer industry's profitability ultimately depends on the emergence of an absolute leader. The evolution of China's beer industry can be divided into two stages: the Spring and Autumn period before 2005 and the Warring States period after, with each further subdivided. This report analyzes the strategies and market positions of major players including China Resources Snow, AB InBev, Tsingtao, Yanjing, and Carlsberg.
杨勇胜、李晓峥Beverage Market: Functional Drinks Become a Potential Stock
In mid-August, Coca-Cola announced its investment in functional beverage brand BodyArmor, further expanding its functional drink portfolio. In China, the functional beverage market is entering a golden period, with retail sales exceeding 40 billion yuan in 2017 and expected to surpass 45 billion yuan in 2018, attracting numerous players and intensifying competition.
中工网Taking on Red Bull: What Is Yili, the "Jack-of-All-Trades," Up To?
For Huanxingyuan, a functional beverage launched just months ago, competition from incumbents like Red Bull and Lehu is not to be underestimated. Your "stay-up-late神器" might need an upgrade. When it comes to functional drinks, Red Bull is the first brand that comes to mind, holding half of the domestic market. Unfortunately, its internal strife over trademark disputes has attracted new players. Four months ago, dairy giant Yili also set its sights on functional beverages, launching the energy drink Huanxingyuan, with the latest official word that "market feedback is currently positive." This is just a small step in Yili's broader cross-industry expansion.
何己派Wahaha to Sell Baijiu Business? Years of Diversification Efforts Have Repeatedly Failed
Recently, there were reports that Wahaha has completely exited the baijiu market by selling its Lingjiang Guojiu brand to Hebei Hualin Group. On September 12, Wahaha explained to Green Squirrel that only the production side was changed, and Wahaha still operates the brand and sales. Industry insiders point out that Wahaha lacks experience in baijiu, making it difficult to break through in the short term, and with declining performance, selling off the loss-making asset is understandable.
王子扬PepsiCo Sells Sparkling Water: Is the Beverage Industry Battlefield About to Change?
The era of rapid growth for carbonated soft drinks is over. PepsiCo's acquisition of SodaStream signals a shift toward other beverage categories as consumers move away from sugary sodas. The beverage industry battlefield has changed, with sparkling water emerging as a new favorite.
New DistributionYanjing Beer in Trouble
A decade ago, the Olympic flame entered Yanjing Beer Group in Shunyi, Beijing, where Li Fucheng carried the torch with passion. As a sponsor of the Beijing Olympics, Yanjing showcased a prestigious national brand. However, Yanjing Beer has lost its former glory, with weak performance and falling stock prices, gradually being edged out of the first tier by China Resources, Tsingtao, and Budweiser.
德林社德小财Behind the Rosy Performance of Beer Companies: Not Main Business but Subsidies
It seems that many beer companies rely on subsidies and financing to "get by." Recently, several beer companies have released impressive interim results. However, behind the rosy performance reports across the beer market, there is no substantial profit growth to support them. For example, the non-recurring gains and losses net profit of Guangzhou Zhujiang Brewery Group Co., Ltd. (hereinafter referred to as "Zhujiang Brewery") basically comes from government subsidies and investment income, with the main business accounting for a relatively small proportion. Industry insiders point out that the overall performance of the beer industry is improving, but the amount of subsidies behind it is relatively high. Some local governments subsidize beer companies in various ways to support them. However, a balance should be maintained between the "hematopoietic" ability of enterprise development and policy "blood transfusion" support, and the primary and secondary roles should not be reversed.
刘一博 许伟Are There New Opportunities in the Premium Bottled Water Market?
This article, republished with permission from FoodPlus (WeChat ID: FoodPlusHub), examines the growing premium bottled water market in China. It highlights recent market activities, key players, and the factors driving growth, while analyzing the business model and potential opportunities in this segment.
FoodPlus海枫News Flash | "Red Can Packaging Case" Final Verdict: JDB Finally Wins! New National Standard for Infant Formula Draft Released with 4 Major Changes, Affecting 100 Billion Yuan Milk Powder Market...
1. The "Red Can Packaging Case" has been settled: The Supreme People's Court rejected GPHL's retrial application, confirming JDB's victory. 2. The new national standard for infant formula has been released for comments, with four major changes that will impact the 100 billion yuan market.
New DistributionChainpin Xu Weili: Regional Lean Operations Drive Efficiency Gains
This article is a transcript of Chainpin founder Xu Weili's presentation on "Regional Lean Operations Drive Efficiency Gains" at the FDIC 2018 China FMCG Digital Innovation Conference, edited by New Distribution. Xu shares how Chainpin improved operational efficiency through lean management and a shift to an S2B2C model.
徐伟力Tsingtao Brewery Li Xuran: Product Innovation in the Context of Personalized Consumption
This article is a transcript of Mr. Li Xuran's presentation on "Product Innovation in the Context of Personalized Consumption" at the FDIC 2018 China FMCG Digital Innovation Conference, edited by New Distribution. He discusses macro trends, consumer shifts, and Tsingtao's product innovation strategies including customization services and new beer categories.
李续冉