Click to read the original article for details. In China, Red Bull Vitamin Beverage Co., Ltd. (hereinafter referred to as "Red Bull Vitamin"), a joint venture authorized by Thai Tiansi Pharmaceutical Healthcare Co., Ltd. (hereinafter referred to as "Thai Tiansi") to produce Red Bull energy drinks, may be revoked and liquidated. On September 19, a Beijing Business Today reporter exclusively learned that due to the controlling shareholder Thai Tiansi's loss of trust in Yan Bin (Chairman of Red Bull Vitamin), it decided to no longer cooperate with him. It is understood that Thai Tiansi has found new partners, so Red Bull Vitamin is on the brink. Industry insiders believe that the two sides have been in a dispute over the Red Bull brand. As the joint venture term expires, Thai Tiansi insists on not cooperating further, making the possibility of Red Bull Vitamin's revocation and liquidation increasingly likely. However, until the last moment, there is still a possibility of reconciliation. On September 19, regarding the upcoming expiration of Red Bull Vitamin's business term, a Thai Tiansi spokesperson responded to a Beijing Business Today reporter, saying, "Given Yan Bin's lack of respect for partners, trust, and blatant disregard for the interests of all parties, Thai Tiansi and the Xu family will no longer consider any cooperation with Yan Bin." According to Tianyancha information, Red Bull Vitamin was registered on September 30, 1998, and its business term will end on September 29, 2018. A legal expert said that the controlling shareholder's exit and the expiration of the business term mean that Red Bull Vitamin will be revoked and liquidated. Regarding the news that Red Bull Vitamin may be liquidated, a spokesperson for Yan Bin's side told a Beijing Business Today reporter that there is no information to disclose at this time. It is worth noting that Thai Tiansi's stance on not cooperating with Yan Bin is firm. A Thai Tiansi spokesperson said, "Red Bull's business in China has serious problems, but to ensure that the business and related parties are not disrupted, Tiansi has spent several years trying to reach a solution with Yan Bin on these issues. However, Yan Bin has repeatedly ignored Thai Tiansi's efforts, which has been very disappointing. Ultimately, the Xu family had no choice but to resort to legal action to hold Yan Bin and his infringing companies accountable, while also preventing new infringements." In 2016, the rift between Thai Tiansi and Yan Bin's side was exposed when the Red Bull trademark authorization expired. According to incomplete statistics, there are more than 20 dispute cases between the two sides. In response to Thai Tiansi's lawsuits, Yan Bin's side also took countermeasures, with Guangdong Red Bull, Jiangsu Red Bull, Hubei Red Bull, and Red Bull Vitamin successively filing lawsuits against Thai Tiansi. However, on August 14, 2018, two days before the trial of Red Bull Vitamin's lawsuit against Thai Tiansi, Red Bull Vitamin voluntarily withdrew the lawsuit. In the view of Jing Linbo, Dean of the Chinese Academy of Social Sciences Evaluation Research Institute, the withdrawal of the lawsuit indicates that Red Bull Vitamin's claim on the ownership of the Red Bull trademark lacks reliable basis. Even if Red Bull Vitamin is revoked and liquidated, legal experts believe that liquidation takes time. "Enterprise liquidation requires shareholders, executives, and experts to elect representatives to join the liquidation group. Shareholders must also pay their unpaid contributions to the company, settle debts owed to the company, repay external debts according to their shareholdings, and finally distribute the remaining assets. The liquidation process and timeline for Red Bull are difficult to predict. Generally, shareholder disputes take one to two years to resolve." Marketing expert Lu Shengzhen believes that the uncertainty of losing Red Bull is increasing, and Yan Bin's side should prepare for declining performance. Yan Bin's side has already begun to make arrangements, successively introducing German health drinks, launching VOSS premium water, and War Horse energy drinks. At the same time, Thai Tiansi has also started looking for new partners and launched new products. In March 2018, Thai Tiansi authorized a partner to produce a beverage called "Red Bull Anaji." However, Red Bull Anaji has not yet been launched and is still in preparation. Zhu Danpeng, an analyst at China Food Industry, said: "In fact, the essence of the issue between Thai Tiansi and Yan Bin is profit distribution. Red Bull has achieved great success in the Chinese market, but Thai Tiansi has not gained much benefit, so it no longer cooperates with Yan Bin. Therefore, if they can reach an agreement on profit distribution in the future, there is still a possibility of continued cooperation." Beijing Business Today reporter Li Zhenxing Source: Beijing Business Today October 23-24, during the Autumn Sugar and Wine Fair, the '2018 FMCG City Distribution and Logistics Conference' hosted by New Distribution will invite industry experts, FMCG warehousing and distribution specialists, and distributors who have transformed to unified warehousing and distribution platforms to discuss and answer questions about the future development trends of FMCG city distribution and logistics, as well as practical cases of distributor transformation to unified warehousing and distribution, hoping to bring you different inspiration and thinking! -END-