Lemon tea drinks are leading this summer. As early as ten years ago, in the summer of 2008, Nongfu Spring launched a new beverage, Water-soluble C100, pioneering a new category of vitamin C lemon drinks in the Chinese market. Following that, Wahaha HELLO-C, Huiyuan "Lemon me", and others were launched, igniting the first market battle for lemon drinks. Over the years, Nongfu Spring's Water-soluble C100 has been continuously upgraded in packaging and marketing, successfully enduring, while other products have disappeared from the market. Ten years later, lemon tea drinks are making a comeback! Juice and tea, originally two completely unrelated categories, differ greatly in taste and target consumers. Now, juice and tea have indeed combined to form a brand-new category—fruit tea beverages, a flavor more suitable for young people. Data shows that lemon tea, as a rapidly rising sub-category, is becoming a leading segment in the traditional tea beverage market. In the new wave of lemon tea, besides traditional companies like Vitasoy, Master Kong launched Nong Nong Lemon Tea, Uni-President launched "Thai Magic" Thai-style Lemon Tea, COFCO's Yuehu launched "Yuehu Lemon Tea", and even Yibao, which has always focused on purified water, launched Yibao Honey Lemon... Suddenly, the lemon tea market has become exceptionally lively. Irresistible Lemon Tea Actually, lemon tea is not a new product; its origins can be traced back to 1999, which is the most well-known lemon tea product in the domestic market—Vitasoy Lemon Tea. In the past two years, China's lemon tea has seen certain growth, not only due to the category's inherent advantages but also because Chinese consumers' health awareness is deepening. Lemon tea is an alkaline food and rich in vitamins. From a health perspective, its demand and favorability are increasing. Product Name: Vitasoy Lemon Tea Company: Vitasoy International Holdings Limited Specifications and Price: 250ml/3 yuan, 500ml/5 yuan Main Sales Channels: Supermarkets, convenience stores, online stores Differentiated Selling Points: Since its launch in 1999, Vitasoy Lemon Tea has occupied a leading position in Hong Kong's ready-to-drink tea market for 18 consecutive years, thanks to its core selling point of "real tea + real lemon". In 2016, it gained popularity in the mainland market with viral marketing slogans like "Vitasoy Lemon Tea, better than smoking weed". Since then, this sub-category has been growing rapidly. Product Name: Master Kong Nong Nong Lemon Tea Company: Tingyi (Cayman Islands) Holding Corp. Specifications and Price: 450ml/5 yuan Main Sales Channels: Supermarkets, convenience stores, online stores Differentiated Selling Points: Master Kong launched "Nong Nong Lemon Tea" in 2016, available in green tea and black tea flavors, with the product appeal "Lemon juice, brewed tea, truly rich", highlighting the core selling point of a rich tea flavor. It adds a new element, lemon juice, to previous tea drinks, leaning towards a fruity light tea beverage. The "Nong Nong Lemon Tea" series is priced at 5.5 yuan per bottle, nearly double the retail price of previous Master Kong tea drinks at 2-3 yuan per bottle. It is clear that Master Kong's target audience is the post-80s and post-90s young group who pursue health and nutrition and have a certain spending power. Product Name: Uni-President "Thai Magic" Thai-style Lemon Tea Company: Wuhan Uni-President Enterprise Food Co., Ltd. Specifications and Price: 250ml/3 yuan, 500ml/5 yuan Main Sales Channels: Supermarkets, convenience stores, online stores Differentiated Selling Points: In early 2017, Uni-President launched "Thai Magic" Thai-style Lemon Tea, perfectly blending lime and black tea, with a mysterious Thai formula, offering richer flavor layers. This April, Uni-President launched a new 500ml bottle on the basis of the boxed Thai Magic, priced at 5 yuan, ready to compete fiercely in the 5-yuan tea drink market! Product Name: COFCO "Yuehu Lemon Tea" Company: COFCO Corporation Specifications and Price: 500ml/6 yuan Main Sales Channels: Supermarkets, convenience stores, online stores Differentiated Selling Points: The product focuses on the concept of "astringent enough to cut through grease". It blends selected fresh lemons with high-quality tea leaves, offering a refreshing taste that effectively cuts through greasiness. The packaging prominently features lemon patterns and the words "Lemon Tea", making it very eye-catching. Product Name: Tea π Lemon Black Tea Company: Nongfu Spring Co., Ltd. Specifications and Price: 500ml/5 yuan Main Sales Channels: Supermarkets, convenience stores, online stores Differentiated Selling Points: Nongfu Spring is very adept at marketing. Since launching Tea π in 2015, it has been exploring the youth market with a clear brand positioning: a fashionable tea drink designed for the post-90s and post-00s generations. This year, its brand concept has been further strengthened to "Tea π, a school of its own", with the most popular celebrity Wu Yifan as spokesperson, maximizing Tea π's youthful attributes and conveying a lifestyle attitude of pursuing individuality and refusing to be labeled. Tea π's brand influence and market sales have soared, quickly becoming a must-have beverage on shelves and one of the few tea beverage products to exceed one billion yuan in sales in 2016. Product Name: Panpan Lime Black Tea Company: Fujian Panpan Food Co., Ltd. Specifications and Price: 250ml/2.5 yuan Main Sales Channels: Supermarkets, convenience stores, online stores Differentiated Selling Points: In March this year, Panpan introduced a new concept, promoting "attitude" Lime Black Tea, with the theme "Have attitude, have experience, have vitality—the three-young-adults", which resonates with young people. It also uses internet slang like "Come on, every day brings new blows" and "Last night I dreamed I lost 18 pounds; dreams and reality are always opposite, baby is unhappy" to express the feelings of young people. Product Name: Guo Zhao Cha Icy Lemon Tea Company: Beijing Shunxin Flavor Supply Chain Management Co., Ltd. Specifications and Price: 450ml/5 yuan Main Sales Channels: Supermarkets, convenience stores Differentiated Selling Points: In March 2017, Guo Zhao Cha burst onto the scene. With its playful and colorful packaging and refreshing taste, it won countless fans, becoming a dark horse in the beverage market in 2017. In March this year, Guo Zhao Cha launched a new flavor—Icy Lemon Tea, with a fresh lemon taste and invigorating refreshment. The packaging continues Guo Zhao Cha's fun style, with bright yellow as the main color, providing strong visual impact and high recognition. Product Name: Yibao Honey Lemon Company: China Resources Yibao Beverages (China) Co., Ltd. Specifications and Price: Regular bottle and mini bottle Main Sales Channels: Currently only available in Guangdong region at 7-Eleven, Vango, Rainbow convenience stores, etc. Differentiated Selling Points: Honey Lemon is Yibao's first fruit-flavored beverage, available in regular and mini bottles. The transparent crystal bottle has a lemon slice printed on the upper part, giving a natural and healthy feel. Transparent bottles are rare in juice drinks and stand out easily at the point of sale. The health benefits of honey and lemon are widely recognized, and the product combines health and taste advantages, with high market acceptance. Product Name: Hongbaolai Hong Kong-style Lemon Tea Company: Siping Hongbaolai Beverage Co., Ltd. Specifications and Price: 300ml/6 yuan Main Sales Channels: Supermarkets, convenience stores, online stores Differentiated Selling Points: This product comes in a 300ml can, portable and easy to open. The packaging features a distinct lemon pattern, highlighting the product's sweet and sour refreshing characteristics. This Hongbaolai lemon tea, currently active in the market, is a new packaging of an old brand, evoking taste memories for the post-80s and post-90s generations. Product Name: Lipton Lemon Tea Flavored Drink Company: Guangzhou Dingjin Beverage Co., Ltd. Specifications and Price: 500ml/5 yuan Main Sales Channels: Supermarkets, convenience stores, online stores Differentiated Selling Points: Using English black tea as the base, accompanied by the fresh aroma of lemon, it embodies an English style. It is refreshing, thirst-quenching, and invigorating. It is also rich in vitamin C needed daily by the body, natural and healthy. Product Name: Xiao Ming Tong Xue Lime Black Tea Company: Uni-President China Holdings Ltd. Specifications and Price: 500ml/5 yuan Main Sales Channels: Supermarkets, convenience stores, online stores Differentiated Selling Points: Since its launch in March 2015, it has been advancing rapidly, with sales exceeding 500 million yuan in 5 months, becoming the fastest-growing single product in the soft drink market at that time. It not only created the "Xiao Ming Tong Xue" image that fits the characteristics of post-90s and post-00s consumers, but also deepened the brand's youthful direction with the slogan "Seriously funny, low-key cold brew". The packaging is colorful and fashionable, the bottle labels are fun, and the cap design offers multiple ways to play. Product Name: VV Lemon Tea Company: VV Group Specifications and Price: 250ml/3 yuan Main Sales Channels: Supermarkets, convenience stores Differentiated Selling Points: Black tea paired with lemon, using freshly squeezed lemon juice stored at minus 18 degrees Celsius, ensuring a natural and fresh lemon taste. In packaging design, VV Lemon Tea uses exclusive packaging with girl and boy versions, targeting young core groups such as students aged 12-25 and office workers. Product Name: Tianwo Idea Cold Brew Lemon Black Tea Company: Tianwo International Holdings Limited Specifications and Price: 480ml/5 yuan Main Sales Channels: Supermarkets, convenience stores, online stores Differentiated Selling Points: Tianwo Idea has three flavors, with Lemon Black Tea being one of them. The product is 480ml, and the packaging uses fresh yellow to highlight the lemon flavor, fresh and vibrant. Product Name: Biquan Lemon Sparkling Tea Company: Watsons Specifications and Price: 330ml/3.5 yuan Main Sales Channels: Watsons stores, online stores Differentiated Selling Points: Hong Kong-style tea drink + concentrated lemon juice, authentic Hong Kong-style tea restaurant, brewed with 94-degree hot water to release rich flavor layers, containing a strong Hong Kong-style tea taste. The packaging is compact, easy to carry, safe, and hygienic. Product Name: Sunshine Lemon Tea Company: The Coca-Cola Company Specifications and Price: 250ml/3 yuan Main Sales Channels: Supermarkets, convenience stores, online stores Differentiated Selling Points: Launched in 1986, Sunshine Lemon Tea and Vitasoy Lemon Tea are the two major lemon tea drinks in Hong Kong. In 2017, a nostalgic version of Sunshine Lemon Tea packaging was launched, with old and new packaging sold together. Taking the nostalgic route saves time and money, generates high discussion on hot topics, and has a very good promotional effect. Source: Food Industry Expert (shiyehome) Activity Process:

8th: Report at designated hotel in Changsha; 9th: Visit Changsha New Gaoqiao; 10th: Visit Guangzhou No.1 Life; 11th: Visit Dongguan Caihua Trading; 12th: Return or free arrangement for sightseeing; Distributor friends interested in transformation are welcome to join us for understanding and on-site inspection: Organization Form

  1. Company visit
  2. Actual market case visit
  3. Warehouse visit
  4. On-site explanation/one-on-one communication
  5. Salon training Participating distributor friends only need to pay a registration fee of 200 yuan Other expenses are self-covered Long press this QR code or click "Read Original" to register Long press the QR code to add WeChat for registration Group photos from previous inspections: << Swipe to see the next image >> Group photo of the 8th Japan New Retail Inspection Class, from left to right: Japan AEON headquarters, sharing by the store manager of Japan's fourth-largest convenience store MINISTOP, lecture by Watanabe Ei, author of "The Transformation of MUJI", on MUJI, and explanation by Kyoto 8001 Executive Director Hiroshi Tominaga on the business model of fresh produce + farm. << Swipe to see the next image >> Group photo of the 7th B-end E-commerce Inspection, from left to right: Maideline, Haiding, Wangcang. << Swipe to see the next image >> Group photo of the 6th B-end E-commerce Inspection, from left to right: Zhongke Shangruan, Shuhai Supply Chain, Yunmei Co., Ltd., Yishang Logistics. << Swipe to see the next image >> Group photo of the 5th B-end E-commerce Inspection, from left to right: Huiwangxing, Beiquan, Tongying Tianxia, Quanshihui, Zhongke Shangruan. << Swipe to see the next image >> Group photo of the 4th B-end E-commerce Inspection, from left to right: Alibaba Retail Link, Qianmi Network. << Swipe to see the next image >> Group photo of the 3rd B-end E-commerce Inspection, from left to right: Yunbao Shangmeng, Weijie City Distribution, Wanshang Yizhan. << Swipe to see the next image >> Group photo of the 2nd B-end E-commerce Inspection, from left to right: Jinhuobao, Caiba, Yishang << Swipe to see the next image >> Group photo of the 1st B-end E-commerce Inspection, from left to right: Piduoduo, Beiquan, Yishang. Click "Read Original" to register -END-