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What You Lack May Be Exactly the Abilities Beyond Your Profession
In the eyes of bosses, what kind of employees are considered 'excellent'? There may never be a standard answer, but when asked, CEOs often give surprisingly similar responses. This article lists nine key abilities that CEOs value but most people lack, including expressing ideas clearly, asking good questions, storytelling, selling, reliability, knowing when to stay silent, accepting feedback, self-management, and connecting dots.
New DistributionThe Secret Behind a Bottle of Guangping Wine Selling 6 Billion Yuan a Year...
Lao Cunzhang, another industry anomaly besides Niulanshan in the era of mass-market liquor, is not a listed company, so it has not been easily noticed and exploited by the keen capital market. Its selling price is even lower than Niulanshan, and it is regarded as an un-copyable outlier by most mainstream enterprises in this industry that pay taxes in a standardized manner. However, after multiple verifications, Weijiu speculates that its actual sales may be astronomical. Considering multiple factors such as reasonable avoidance of low-end liquor tax burden, authorized remote bottling, and sales discounts, many industry experts speculate that the actual shipment sales may be close to 6 billion yuan, but this data has not been confirmed by the manufacturer.
New DistributionIf You Want Products to Sell Fast, Your Hands Must Be Quicker Than Your Feet!
In today's rapidly changing market economy, distributors have transitioned from 'sitting merchants' to 'traveling merchants,' and those who failed to adapt have declined. With China's economic growth slowing and supply exceeding demand, competition among brands has intensified, making market performance—especially shelf space battles—crucial. This article emphasizes the importance of product display (merchandising) in boosting sales and turnover, and argues that salespeople must be diligent in both physical and mental efforts, as laziness in display and thinking will lead to failure.
New DistributionEmployees Join Companies but Leave Middle Managers
If your company is experiencing high employee turnover, the problem likely lies with your middle management. An experiment shows that over 80% of departed employees cite conflicts with their direct supervisors as the real reason, not the stated personal or family reasons.
New DistributionHigh Profit, High Return Rate Attracts Nearly Half of Distributors to Transition to Wedding Supply Stores
As the phenomenon of wedding supply stores buying and selling in large quantities becomes increasingly apparent, many distributors struggling with the circulation market are turning their attention to wedding supply stores. With gross margins exceeding 40%, wholesalers are being enticed to transition to wedding supply stores.
New DistributionWhy Are Instant Noodles and Beer No Longer Selling Well?
For a long time, instant noodles and beer were consumers' favorites. However, even the 'ever-victorious generals' can fall into a quagmire. A recent report by Bain & Company and Kantar Worldpanel, 'The China Shopper Report', points out that in 2015, the sales growth of China's FMCG market was only 3.5%, the lowest in five years. Instant noodles and beer are no longer popular, partly due to a decline in the working population and changes in lifestyle and values.
New DistributionMonster Approaches, Hua Bin Accelerates Product Line Diversification
On July 1, Hua Bin Group, the operator of Red Bull in China, announced the official introduction of Norwegian premium water brand VOSS into China, available in sparkling and still variants with a net content of 375ml. VOSS is the fourth beverage brand under Hua Bin Group, following Red Bull, Vita Coco natural coconut water, and children's drink Capri-Sun. The VOSS brand belongs to Norwegian premium bottled water manufacturer Voss of Norway ASA, which was acquired by Hua Bin Group in January. Hua Bin Group has not disclosed its stake or the amount paid for VOSS.
New DistributionFour Tactics for Breaking into County and Township Markets: Product Breakthrough, Rapid Distribution, Defeating Competitors, and Stabilizing Profits
In the new era of competition, going downstream and intensive cultivation have become the main themes of marketing, making county and township markets increasingly important. Whoever can win consumers in the shortest time, with the fastest speed and best methods, will be the winner in the future market. As many companies shift their market focus downward, county-level distributors are becoming more important and irreplaceable, and their market performance can directly determine a company's fate. To develop, companies and distributors must break through county markets, and the key to success is speed and efficiency.
New DistributionSolving These 8 Warehouse Management Problems Can Save a Distributor a Car in One Year!
According to statistics, a distributor with annual sales of around 30 million yuan can waste enough money in the warehouse to buy a car in just one year, highlighting the significant losses caused by poor warehouse management. After investigation, eight common warehouse management problems were identified, and this article provides practical solutions for each.
New DistributionDo You Really Need to Spend Money to Win Over Customers? See the 9-Character Secret to Winning with Emotion!
The importance of terminals is self-evident, at least in the foreseeable future, as wine is still sold through terminals. As the saying goes, 'Those who win terminals win the world; victory is decided at terminals.' This seems to be a marketing maxim, and catering terminals are especially coveted by manufacturers and distributors. However, terminals often raise the bar and increase their value, making many manufacturers and distributors hesitate or even fear them. Yet, to develop markets and increase market share, companies cannot bypass the catering terminal channel. Catering terminals are a crucial part of market development and the first step of a long journey. As the saying goes, 'The hardest part is the beginning,' but developing catering terminals is even harder due to high entry barriers, high costs, poor returns, many conflicts, and long payment cycles, leaving companies struggling and helpless.
New DistributionEvery Outstanding Salesperson Is a Madman, a Fool, and a Grandson
Sales is tough, and to hit targets, I've forced myself to become three things: a madman, a fool, and a grandson. This means having the spirit of a madman, the stubbornness of a fool, and the awareness of a grandson, which are essential for success in sales.
New DistributionYou Think You're Working for Your Boss? Actually, You're Creating Opportunities for Yourself
The company may appear to belong to the boss, but in reality, it's a platform for everyone to pursue success. By working with the boss's vision and attitude to create maximum value, you will eventually become the most important person in the company. Three classic stories can change your career: the story of the bride's heart not crossing the threshold, the difference between doing your best and going all out, and the parable of sand and gold.
New DistributionBlue Moon Again Leads the Industry, Launches China Family Concentrated Upgrade Plan
Recently, Blue Moon announced the launch of the China Family Concentrated Upgrade Plan to accelerate the concentration process of laundry detergent in China. As the global era of concentrated laundry detergent arrives, other brands are still competing with lower quality and low prices, while Blue Moon, the pioneer of the laundry liquid era, innovatively introduces concentrated+ laundry detergent, leading the industry into the concentration era.
New Distribution“Lulu Doesn't Cross the River, Coconut Palm Doesn't Cross the River” — All Because Distribution Isn't Done Well!
In the beverage industry, there's a saying: "Lulu doesn't cross the river, Coconut Palm doesn't cross the river." This means that the two giants of plant-based protein drinks—one from Chengde, Hebei, stops at the Yangtze River when heading south, and the other from Hainan stops at the Yellow River when heading north. Why is that? Is it mutual courtesy or a logistics issue? We'll analyze why "Lulu doesn't cross the river" using the five origin questions of distribution.
New DistributionDistributors: Are You a Sales Tool or a Partner for Manufacturers?
Chinese people tend to speak indirectly and rarely tell the whole truth. While manufacturers often pay lip service to partnership, many distributors feel they are treated merely as sales tools, used when convenient and discarded when not. This article, written from a small distributor's perspective, argues that most manufacturers view distributors as tools rather than true partners.
New DistributionSenior HR Explains Social Insurance and Housing Fund: How to Get Your Money Back!
After working as an HR in an internet company for three years, I often get asked about the details of social insurance and housing fund. This article explains how to make the most of your contributions, including tips on withdrawing your housing fund and claiming benefits.
New DistributionWithin a Day, Dong Mingzhu and Nongfu Spring Both Entangled in Advertising Music Copyright Disputes
On June 23, musician Xiao Ke accused Gree Electric's 'Dong Mingzhu Self-Media' of unauthorized adaptation of his song 'Because of Love' for marketing, demanding 5 million yuan. The same day, indie musician Li Zhi accused Nongfu Spring of using his song without permission in an ad; Nongfu Spring apologized and paid 100,000 yuan in copyright fees the next day.
New DistributionFrom the Bang Xiaodian Case: Supply Chain Finance, Distributor Integration, and Integrated Warehousing and Distribution Are All Essential for FMCG B2B Platforms
On June 23, Zhao Bo, chief editor of this publication, interviewed Bang Xiaodian and had in-depth exchanges with its deputy general managers Xia Hongbo and Liu Li on the development model of FMCG B2B platforms. After visiting several mainstream FMCG B2B platforms in China, Zhao Bo believes that Bang Xiaodian has obvious advantages in three aspects: embedding supply chain finance, integrating distributor resources, and unified warehousing and distribution. Bang Xiaodian is a platform that not only allows purchasing FMCG products but also helps manufacturers operate their products, without disrupting the existing distributor landscape, and is built in alliance with distributors. In terms of operational services, Bang Xiaodian can help manufacturers with brand promotion, product distribution, outlet expansion, promotion execution, new product launches, and ordering meetings. For example, in product distribution, the platform can use online-offline integrated promotion to help suppliers expand their products to 2,000 small stores within one month.
New DistributionHow to Become an Outstanding Distributor?
There are many distributors around us, but each has different sales methods. Becoming an outstanding distributor is not easy. This article explores key factors such as building relationships, delegating authority, clear positioning, learning ability, and innovative thinking. Understanding your strengths and weaknesses is crucial, as is leveraging resources and networks to succeed.
New Distribution2.9 Billion! The Highest-Claim Lawsuit Between Guangyao and JDB Opens in Court
On June 24, the trademark infringement case of Guangyao Group v. JDB Group was heard in first instance at the Guangdong Provincial Higher People's Court. This lawsuit is not only the one with the highest amount in dispute among the multiple lawsuits between the two parties, but also the largest infringement claim in China's intellectual property field—Guangyao is claiming up to 2.9 billion yuan from JDB. Due to disputes over trademarks, red can packaging, and advertising slogans, the two companies have fought more than a dozen lawsuits. This time, Guangyao sued JDB for trademark infringement. On May 7, 2014, Guangyao filed a lawsuit with the Guangdong Provincial Higher People's Court...
New DistributionThree Major Problems Plaguing FMCG Distributors and How to Solve Them (Cases and Analysis)
Distributors often complain about small markets, intense competition, difficulty in hiring, high demands from retail stores, shrinking profits, and increasing capital pressure. This article analyzes three representative problems: lack of systematic business awareness, how to gain a larger share in a small market, and the balance between volume and profit, providing cases and strategic advice.
New DistributionNongfu Spring Beverage Visual Merchandising "6, 6, 8" Rule
Terminal visual merchandising refers to attracting consumers' attention and stimulating their purchase desire through excellent display locations, positions, and eye-catching display materials. In short, it is to make products "self-sell." When implementing terminal visual merchandising, efforts should be made in the following six elements: "correct product," "correct location," "correct timing," "correct quantity," "correct price," and "correct display form."
New DistributionHow to Cure the Disease of Unauthorized Price Cuts by Secondary Distributors?
Some secondary distributors, in order to meet sales targets set by dealers and leverage dealer policies to drive volume for other products, repeatedly cut prices, sometimes even below the factory price, which troubles many beverage dealers. The unauthorized price cuts by secondary distributors disrupt market order and harm the product's lifecycle, stemming from unreasonable price systems, sales policies, and channel width. To address this, companies and dealers should control profit sources and strengthen market supervision.
New DistributionShuanghui Opens Bank to Lend to Distributors
Shuanghui Group's long-planned finance company has been officially approved, allowing it to lend to distributors. With its abundant cash flow, the finance company could become a new profit source for the group.
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