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The Hardest Year: 99% of Products That Rushed In Have Disappeared. What Products Are Still Thriving?
Chinese people tend to rush into things, and innovation is a rare word. At this year's Spring Sugar Fair, history repeated itself with identical products filling every booth. Now in late June, the tide of new products has receded, and the market has calmed down. Most low-quality products without brand philosophy, core competitiveness, or only cute packaging have disappeared! In retrospect, healthy, distinctive, and marketable products continue to grow strongly. The first DHA brain-gold drink in China, 'Shanlong', is one such product.
New DistributionWhen Li Yunlong Takes Over Your Company, This Is How He Would Do It!
This article outlines a comprehensive management approach inspired by the character Li Yunlong, focusing on training employees to fight, love to fight, and fight skillfully. It provides detailed steps for onboarding, training, motivation, and team building, emphasizing practical actions and continuous improvement.
New DistributionLiu Qiangdong: It's Time to Acknowledge That E-commerce Cannot Do Without the B2C Logistics Model
According to the National Development and Reform Commission, China's total social logistics costs in 2015 reached 10.8 trillion yuan, accounting for 16% of GDP, compared to 5-6% in Japan and 6-7% in Europe and the US. Despite the rapid growth of the express delivery industry, most companies are barely profitable or even loss-making. Liu Qiangdong argues that the B2C logistics model, which JD.com has pioneered, is essential for e-commerce and can reduce social costs.
New DistributionTea Drinks Hard to Sell, Can Master Kong's "Confession Bottle" Help?
Master Kong is launching a "Confession Bottle" with three series, and consumers who buy all three can piece together a confession phrase. In addition to phrases like "I like you, from now on my tea is for you to drink," there are 36 variations. The company also introduced a "handwritten bottle" for personalized messages.
New DistributionSeven Golden Display Techniques for Bulk Snack Foods, with Real Photo Demonstrations!
In recent years, as consumer habits become more diverse and casual, bulk snack foods have become a new favorite in daily consumption. More companies are focusing on the comprehensive benefits of bulk snacks and are increasing their efforts, even elevating them to a strategic level. Bulk snacks are an undeniable core force in the food industry, with market demand growing continuously and category scale expanding at a geometric rate.
New DistributionThe Money-Making Thinking Behind a Single Youtiao: Huge Value!
An elderly man selling youtiao at one yuan each was struggling to make a profit. A marketing expert advised him to use premium peanut oil, raise the price to three yuan, and display the used oil barrels outside his shop to prove the quality. The strategy succeeded, boosting his daily profit to 500-700 yuan.
New DistributionNongfu Spring Has Been Selling Well for 20 Years Without Decline—What's Its Marketing Strategy?
Nongfu Spring, which has been deeply cultivating the domestic market for 20 years, has occasionally deviated from conventional advertising tactics in recent years. This article explores the unique advertising strategies that many competitors find hard to replicate, including emotional storytelling, interactive ads, distinctive packaging, and product placement in popular variety shows.
New DistributionFMCG B2B Platforms: Three Reasons Logistics Must Come First
2015 was dubbed the inaugural year for vertical B2B e-commerce. In the FMCG sector, platforms like Zhanghe Tianxia, Huimin Wang, and Jinhuobao rapidly rose with successive funding rounds, stirring the waters. By 2016, with giants like Alibaba and JD.com entering the fray, the nascent FMCG B2B e-commerce platforms were instantly engulfed in fierce competition, with major players and dark horses carving out territories—some splurging millions, others exiting quietly, as the tides turned. The internet will inevitably transform every industry, including FMCG distribution, without a doubt. But the only question now is when, where, and how?
New DistributionJDB Group, Known for Herbal Tea, to Venture into Sports and Real Estate
JDB Group, known for its herbal tea and mineral water, has signed a strategic cooperation framework agreement with Beijing Enterprises Group, covering food and beverage, cultural sports, real estate, health and elderly care, and investment in Beijing Enterprises Football Club. This partnership marks an attempt at mixed-ownership economy between a large state-owned enterprise and a private company.
New DistributionWhat Bosses Look for in Employees: Character Before Ability
Bosses value ability, but character matters even more. Character is a person's true highest qualification, the foundation for applying their abilities, and a rare and precious quality label in today's society. Character and ability are like left and right hands: with only ability and no character, a person is incomplete. Character determines attitude, attitude determines behavior, and behavior determines the final outcome. No one will trust or promote an employee with poor character. Good character has become the benchmark of professionalism and the solid foundation for a successful life in modern career advancement.
New DistributionNew Scam! Don't Click on This Kind of Red Packet—Many Have Been Tricked
Recently, a red packet called "WeChat Joy Party" has appeared in WeChat Moments, looking identical to normal WeChat red packets. Clicking on it allows users to "claim" a high-value red packet, but recipients must forward it multiple times before the money can be credited. During the Dragon Boat Festival, Ms. Wang saw a classmate share such a link in her primary school group. She clicked and saw 96.68 yuan, but after forwarding it as required, she never received the money.
New DistributionStop Asking Me How Distributors Pay Their Employees—Here's Everything You Need!
Most distributors design compensation primarily based on cost and the minimum acceptable salary for sales staff, rarely considering incentives. This article explains why employees work and how to motivate them, offering a comprehensive guide to designing an effective compensation system.
New DistributionA Practical, Down-to-Earth Daily Management Handbook for Small and Medium Distributors
This handbook offers practical advice for small and medium distributors on managing key employees, delegation, cost-cutting, diversification, recruitment, and other daily challenges. It emphasizes retaining core staff through shareholding, avoiding unnecessary expenses, and maintaining transparent and consistent policies.
New DistributionThe 35 Most Appropriate Ways of Speaking in Sales
This article presents 35 principles for speaking appropriately in sales and daily interactions, emphasizing tactful communication, such as praising actions rather than individuals, using third-party praise, and avoiding criticism in public. It also covers handling compliments, refusing gracefully, and respecting others' perspectives.
New DistributionEight Common Mind Maps Are Right Here, Come and Get Them! (Including Drawing Tutorial)
Mind maps are certainly familiar to everyone! What exactly is a mind map? It is an imported concept, known as 'mind map' in English. Created by American 'brain man' Tony Buzan, it entered China in the 1980s and is an effective graphic thinking tool for expressing radiant thinking. In short, it is simple yet extremely effective, a revolutionary thinking tool. Currently, there are eight common types of mind maps. Want to know what they are? These pictures will tell you! The eight common mind maps are: Circle Map, Bubble Map, Double Bubble Map, Tree Map, Brace Map, Flow Map, Multi-Flow Map, and Bridge Map.
New DistributionKey Rectification and Cliff-Like Decline: Who Should Be Responsible for the Maca Market Collapse?!
On May 27, the China Food and Drug Administration issued a notice to launch a special campaign against illegal drug addition and illegal efficacy claims in health foods, prepared wines, and maca products, targeting maca marketed as a 'plant Viagra.' Since last year, maca raw material prices have plummeted, with yellow card bulb prices falling from 180 yuan per kilogram at the beginning of the year to 2 yuan by year-end, with no buyers. The combination of raw material market collapse and strict regulation makes the future of maca health products uncertain.
New DistributionWalmart Closes Stores Frequently! Three Stores Closed in Shandong in One Month, Are Commercial Properties Already Risky Assets?
Walmart has closed three stores in Shandong within a month, leaving only five in the province, and six in Hefei over three years. Despite this, Walmart plans to open 30 new stores in China this year, having already opened 13 in January and February.
New DistributionWhy Does JD.com Keep Losing Money but Never Seem Short of Cash?
JD.com made a decision that is now seen as correct but was once mocked by Jack Ma: building its own logistics and warehouses. Despite continuous losses, JD.com never seems short of cash, mainly because investors are optimistic about its future. The losses are largely due to heavy investment in logistics and warehouses, while other parts like JD Finance are profitable.
New DistributionMarket Capitalization Ranking of 40 Major Listed Food and Beverage Companies!
Currently, there are 59 food and beverage companies listed on the main board, with an average market cap of 12.5 billion yuan, average net assets of 2.73 billion yuan, and net profit of 325 million yuan. Among them, Yili shares rank first with a total market cap of 86.1 billion yuan, followed by Haitian Flavoring with 78.2 billion yuan, and Shuanghui Development with 74.2 billion yuan. Baorun shares rank fifth with a market cap of 21.4 billion yuan.
New DistributionFood Industry Trends Clear: Mixed Prospects, Not All Doom and Gloom!
China's food industry has grown at a relatively high rate over the past 24 years, reaching 10.89 trillion yuan in 2014, but growth slowed to 11.6 trillion yuan in 2015. The food industry's added value accounts for 11.9% of industrial added value, and about half of that translates to GDP, with food accounting for 6% of GDP. Currently, the international influence of domestic food and beverage independent brands is increasing, mainly in alcohol and canned foods. Quality assurance has been strengthened, and food safety levels have steadily improved. In terms of international food industry development...
New DistributionHigher Price, Customers Will Still Buy! (Essential Reading for Sales)
When traveling, have you ever searched the internet extensively to find the cheapest hotel? If you found a place 30 yuan cheaper, you might feel delighted. But upon reflection, it's just 30 yuan. Hours spent at the computer for that? In fact, customers enjoy the feeling of a bargain or the game of finding a cheaper option, not necessarily saving money. This article explores the psychology behind pricing and offers strategies for salespeople to increase prices without losing customers.
New DistributionMultiple Employees Involved, Total Amount Exceeds 3 Million Yuan: This Wine Distributor's Salesmen Treat the Company as Their Personal 'ATM'!
On June 2, a video from Anhui TV's Science and Technology Channel was aired on Fengtai Xiaoyu Net, revealing that Anhui Fengtai County Xingyue Industry and Trade Co., Ltd. had uncovered an 'inside ghost'. Salesman Yuan, over three years, used fraudulent means such as forging IOUs in customers' names, underpaying or not remitting payments, and fraudulently obtaining wine to resell, illegally profiting over one million yuan from the company. Police investigation revealed this was not an isolated case; other salesmen had similar issues, causing total direct losses of over three million yuan. Root cause one: chaotic financial management is the fundamental issue. Police inquiry...
New DistributionMonthly Interest of 22%: A Scam Sweeping Northern China!
If someone tells you "You shop, they pay," would you believe it? Actually, such "good deals" do exist! But don't get too excited—it might be a massive Ponzi scheme! It's rampant in northern China, and few have noticed because it's well-disguised. "My Future Network": "You shop, I reimburse," warned by regulators. On May 19, the Weifang Financial Risk Prevention Office in Shandong issued a warning letter stating that "My Future Network" operates on a membership model where members purchase goods at prices three times higher than market rates, with 90% to 100% of the purchase amount returned after 36 days, involving a huge number of participants and posing significant risks.
New DistributionCan't Withstand Pressure? Then You Can't Be an Elite
There are two types of workplace elites: stone-type elites and glass-type elites. Glass-type elites, despite their extraordinary performance, can be severely damaged by major setbacks or emotional shocks, leading to a decline. Stone-type elites, however, are emotionally and mentally resilient, with stable self-discipline. Only those business elites with strong inner strength can continuously navigate the fierce competition inside and outside the company with ease and achieve success. So, what are the essential abilities these elites possess to keep achieving? The author of "Resilience" (抗压力), who once served as the head of the cosmetics division at Procter & Gamble Japan, responsible for brand management and product development in Japan and overseas, provides his answer.
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