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Farewell to Traditional Chinese Marketing
After more than three decades of reform and opening-up, China's market economy has grown from ruins to become the world's second-largest economy, compressing centuries of development into less than forty years. This rapid growth has inevitably led to an unregulated and immature market environment, which in turn has spawned a uniquely Chinese marketing model. Despite initial disdain from multinational corporations, the reality is that they must either adapt to this model or risk becoming niche players or even failing.
New DistributionJunlebao Maintains 30% Growth, Poised to Become the Next Dairy Company to Break 10 Billion Yuan After Yili, Mengniu, and Bright
Despite the dairy industry downturn and struggling upstream milk suppliers, Junlebao has bucked the trend with 30% growth in the first quarter of 2016. The company's lactic acid bacteria beverages, formula milk powder, and yogurt segments are driving its expansion, positioning it to potentially reach 8 billion yuan in sales this year and join the race to 10 billion yuan.
New DistributionWhat's Nestlé Compared to This? An Internet Coffee Brand with Annual Sales of 100 Million and Full of Human Touch
Nestlé is hugely popular among the post-70s and post-80s generations, and its success has been widely analyzed. However, this article argues that Nestlé's success lies in advertising and distribution, not taste. It then presents the case of David's Choice, an internet coffee brand that achieved annual sales of 100 million yuan, and analyzes its success factors, including its IP 'Uncle Wei' and its strategy for going offline.
New DistributionThe Quietly Aging Post-70s Generation—This Article Is Dedicated to All Post-70s Distributors
This article is dedicated to our dear distributor friends born between 1970 and 1979. As we look back, we still imagine being 18, but we are almost 40. We used to be full of energy, running the market door-to-door without feeling tired, but now with cars and careers, we have lost that passion. We used to work tirelessly for a single deal or customer, but now a phone call or text message suffices, yet we have lost our youthful recklessness. As our businesses grow, we feel more tired and find it hard to regain a sense of achievement and satisfaction.
New Distribution10 Wrong Mindsets in Distributor Market Operations
Distributors are the builders of a company's market channels and terminals, and strategic partners in product sales. A professional distributor team is crucial for a company's rapid development, while a poor one can hinder it. This article lists ten common mistakes distributors make in their operations, as identified by marketing expert Guo Han Yao, and emphasizes the importance of training and communication to build a successful distributor network.
New DistributionWonder Sun and Distributors at Odds: What 'Unspeakable Content' Happened Between You?
As the milk powder price war intensifies, Wonder Sun alone has raised prices across the board. Although the company denies this, distributors insist they are increasingly struggling. What exactly happened between Wonder Sun and its distributors?
New DistributionIs the Current State of Japanese Convenience Stores the Future of China's?
This article examines the evolution of Japanese convenience stores, focusing on how retailers navigated economic recession during the bubble era and emerged successfully. It draws lessons for China's retail industry and discusses future trends, including consolidation, technology adoption, and adapting to an aging population.
New DistributionThe Difference Between Small Bosses, Medium Bosses, and Big Bosses: So Accurate!!!
Small bosses focus on doing things, medium bosses on markets, and big bosses on trends. Small bosses are diligent and low-key, medium bosses are adventurous and experimental, and big bosses are strategic and resource-oriented. The article also invites distributors interested in B2B transformation to join a study tour.
New DistributionThe Biggest Cost for Enterprises Is Untrained Employees
It is said that during World War II, the German military classified people into four types: the clever and lazy could be officers, the clever and diligent could be staff officers; the stupid and lazy could be soldiers, while the stupid and diligent should be dismissed. Although this saying is somewhat biased, it highlights the management philosophy and principles of employing people in an efficient team. A team may indeed contain these four types of people, and since a team is composed of individuals, the key issue to study and solve is how to stimulate and cultivate the potential of each member, turning them into valuable "talent" for the enterprise.
New Distribution20 Business Reports Distributors Should Review Monthly, with Download
Distributors with sales between 10 million and 30 million yuan are at a critical juncture. As business scales, management becomes complex, and traditional methods fail. This article provides 20 essential business reports to help distributors track performance, manage receivables, and make informed decisions.
New DistributionNew Product Distribution: How Many of These Fine Points Can You Master?
Distribution is the first step for a new product to enter the market circulation, and this step is crucial. The road to new product distribution requires careful planning and attention to detail. Before launching a new product, it is essential to understand the characteristics of distribution, the standards for distribution, and to correctly formulate distribution strategies. The following will detail the intricacies of new product distribution.
New DistributionJiang Zhiyu: Channel + Private Label Will Be the Mainstream B2B E-commerce Business Model in the Future
Jiang Zhiyu, founder and chairman of Jinhuobao, recently visited Hexun Club to discuss the company's core product, the B2B procurement platform Jinhuobao. He revealed that Jinhuobao will develop finance, data, IoT, and private labels in the future, and the company is currently in the midst of its Series B financing round, with potential acquisitions in related fields.
New DistributionEight Prohibitions for Regional Managers in Conduct
Tomorrow at 8 PM, this platform will host an online salon sharing session in a WeChat group titled: "What Preparatory Work Should Distributors Do Around Building Their Own Platform?" Interested friends can long-press the QR code at the end of the article to register for free and participate in learning. When adding, please reply with the keyword: Learning. First conduct, then work. Conduct is an art; work is a science. As the cornerstone and image ambassador of the company, how should regional managers grasp the art of conduct to win the mutual trust of distributors and the company, and carry out business efficiently and effectively?
New DistributionRapid Summer Beverage Market Positioning: How Master Kong and Jinmailang Do Their Displays
As the peak sales season approaches, beverage companies are boosting terminal sell-through by securing freezer space and optimizing case-cut and shelf displays. This article examines how frontline marketers for Master Kong Youyue Water, Jinmailang Liangbai Kai, and Xiaoyang Lactate achieve rapid summer market positioning.
New DistributionTalk Without Execution, Everything Equals Zero!
Execution is the foundation and details are the key to marketing innovation. This article summarizes ten principles where lack of execution, such as having work but not striving, or having ability but not showing it, leads to zero results.
New DistributionDistributors, Let's Calculate the Costs of Mobile Sales
Almost every food distributor starts with mobile sales in the early days of their business. In a sense, mobile sales is the simplest and most practical sales model, where salespeople visit customers with a vehicle stocked with goods, sell and collect payment on the spot, and handle tasks such as posting promotional materials, product display, and customer complaints, making management relatively easy for distributors. However, with rising costs of labor, fuel, and vehicle wear, as well as increasingly fierce competition among homogeneous products, higher demands are placed on distributors' terminal operations. Many distributors complain that mobile sales costs are too high and efficiency is low, leading to thin profits or even losses, but the root cause is often overly loose management in the mobile sales process, or that the current business situation is no longer suitable for the mobile sales model. So, how should distributors adjust and improve their sales model to maximize profitability?
New DistributionSuch Employees Will Surely Become Executives
This article outlines twelve key qualities that employees need to develop in order to advance to executive positions, including loyalty, dedication, initiative, responsibility, efficiency, results orientation, communication, cooperation, continuous improvement, humility, frugality, and gratitude. Each quality is accompanied by specific behaviors that exemplify it.
New DistributionWhy Should Distributors Sell Your Products?
Salespeople often approach distributors with arguments centered on the manufacturer's perspective, such as product uniqueness, company strength, or a young boss. However, distributors see these as irrelevant. What distributors truly care about is whether the product will sell well, whether it offers high profits, and whether the manufacturer provides a stable marketing system and a reason to commit.
New DistributionEmployees Don't Quit Their Jobs, They Quit Their Bosses
Managers often complain about their best employees leaving, citing disruptions and recruitment costs, but they miss the real issue: employees quit their managers, not their jobs. This article outlines nine reasons why good employees leave, including overwork, lack of recognition, disrespect, broken promises, and more, and suggests ways to retain them.
New DistributionWhich Matters More: Base Salary or Commission?
Many believe that a higher base salary means earning more, but those who rely solely on their base salary will never become wealthy. In fact, base salary is just a simple indicator of your ability and a basic living guarantee. Salespeople who depend on base salary are often struggling, while those who don't care about it are the truly impressive ones. If given three choices, which would you pick: A: 2000 base salary with 4% commission, B: 3000 base salary with 2% commission, or C: no base salary with 10% commission?
New DistributionHow to Implement Fine Channel Management in the Beverage Industry?
In marketing practice, we often encounter questions such as how to determine the optimal number of sales staff, how to allocate promotional resources, how to accurately forecast sales, how to quickly obtain market information, how to effectively check the work of sales personnel, and how to understand the flow of products in the sales channel. By implementing a fine channel management strategy, we have achieved certain results, which we now discuss with peers.
New DistributionDiscussing Alibaba's 1688 and JD.com's New Channel (A Must-Read for Distributors)
Whether you like it or not, the internet is taking over China's economy. With the advent of B2B distribution e-commerce, retailers remain irreplaceable, but the fate of distributors is now in question. In 2015, Alibaba established 1688.com, marking the beginning of internet giants' foray into distribution e-commerce. 1688 leveraged cross-border e-commerce and the zero-tariff benefits of free trade to significantly reduce the cost of imported goods, and then utilized its Cainiao network for low-cost delivery...
New DistributionSalespeople with Poor Performance and No Customers: Read This Repeatedly, Practice Item by Item, and Turn It into Habit!
This article provides a comprehensive guide for salespeople to improve their performance, covering topics such as maintaining a positive mindset, building rapport, effective communication, handling objections, and closing techniques. It emphasizes the importance of attitude, preparation, and understanding customer psychology to achieve sales success.
New DistributionAlcohol B2B Cannot Change the Distribution Channel Landscape of Baijiu
Yijiu Pi, a leading alcohol B2B e-commerce company, recently announced the completion of a B+ round of financing of 200 million yuan. The round was led by Yuansheng Capital and Zhongding Chuangtou, with existing investors Source Code Capital and Lighthouse Capital participating. Lighthouse Capital continued to serve as the exclusive financial advisor. This has attracted widespread attention in the alcohol industry. Famous liquor manufacturers hold market power, and alcohol B2B cannot change the distribution channel landscape of baijiu.
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