Recently, Blue Moon announced the launch of the China Family Concentrated Upgrade Plan, comprehensively accelerating the concentration process of laundry detergent in China. As the global era of concentrated laundry detergent arrives, other brands in the industry are still competing with lower product quality and low-price strategies, trying to gain a share of the laundry detergent market. As the pioneer of China's laundry liquid era, Blue Moon innovatively launched concentrated+ laundry detergent, once again leading the washing industry and bringing China into the concentration era.

Launch of the China Family Concentrated Upgrade Plan

The China Family Concentrated Upgrade Plan will promote the concentration process of laundry detergent in China through various innovative forms, including launching new concentrated+ laundry detergent products, opening concentrated demonstration stores nationwide, establishing washing technology museums, and holding concentrated experience activities.

As the core product of the upgrade plan, Machine Wash Supreme is the first concentrated+ laundry detergent launched by Blue Moon nationwide. Since its launch, the product has been honored with certifications including the "Concentrated+" mark certification from the China Cleaning Industry Association, the "Environmental Product Certification" from the China Quality Certification Center, and the "China Environmental Label Product" certification from the China Environmental United Certification Center.

According to the upgrade plan, if all Chinese consumers use concentrated detergents, it can reduce approximately 1.74 million tons of carbon dioxide emissions during production and transportation, save 8.5 billion kilowatt-hours of electricity, and reduce 2.42 million tons of washing wastewater discharge.

Blue Moon Concentrated+ Laundry Detergent Highly Sought After

Due to its excellent quality and ultimate user experience, Blue Moon Machine Wash Supreme is highly sought after. According to Walmart store data, at Walmart Beijing Xuanwumen store, Machine Wash Supreme sold over 5,100 sets in a single day, with retail sales reaching 525,400 yuan, accounting for 36.2% of the store's total sales. Recent data also shows that Machine Wash Supreme sales at Walmart stores nationwide have maintained growth, with some stores seeing new product growth rates of up to 1200%.

Even in commercial centers, which are not the primary channel for consumers to purchase washing products, Blue Moon Machine Wash Supreme set a record of over 300,000 yuan in single-day sales in Zhongguancun, demonstrating its popularity.

According to JD.com's 6.18 all-day data report for 2016, Blue Moon achieved great success, ranking first in JD.com Supermarket's hot-selling brand list, creating a marketing myth for washing and care products in the internet e-commerce era. It is reported that on that day, Blue Moon Machine Wash Supreme was in short supply at JD.com Supermarket, even experiencing stockouts.

Currently, Machine Wash Supreme has over 12,000 positive reviews on JD.com Supermarket, with consumers commenting that it has significant advantages in washing effect, price, scent, quality, stain removal, and easy rinsing. Compared to issues such as laundry powder's strong alkalinity harming hands, ordinary laundry liquid being bulky and difficult to measure, and laundry soap liquid being a marketing gimmick, Blue Moon Machine Wash Supreme has an active ingredient content of up to 47%, and 8g can wash 8 pieces of clothing, coupled with a breakthrough pump head design, making laundry as easy as a simple press.

Leading the Industry Again, Creating the Laundry Concentration Era

Data shows that in developed countries such as Canada, the United States, and Japan, concentrated detergents account for over 98% of the market. Although the current proportion of concentrated laundry liquid in China is only 3%, looking at international trends, countries like France, Italy, and Spain completed the upgrade to concentrated detergents in just three to four years. The China Cleaning Industry Association is also actively advocating the use of concentrated detergents nationwide. With the launch of Blue Moon concentrated+ laundry detergent and the full initiation of the China Family Concentrated Upgrade Plan, it is expected that China will quickly complete the concentration process, and Blue Moon will once again lead a new era.

History is always strikingly similar!

In 2008, the Chinese laundry detergent market was dominated by laundry powder, with laundry liquid accounting for less than 3% at that time. That year, Blue Moon, with a strategic vision, took the lead in promoting laundry liquid nationwide, subsequently disrupting the entire industry and creating the laundry liquid era. With its excellent quality, it has remained the industry leader for seven consecutive years. This time, what legend will Blue Moon write? Let us wait and see.

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