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In the Fresh Era, How Does Huishan Leverage Its Full Industry Chain Advantage Amid Dairy Consumption Upgrades?
Over the past 30 years, China's dairy industry has achieved remarkable success in solving the problem of 'difficulty in drinking milk.' Now, with economic development and rising living standards, the industry faces transformation and upgrading, shifting from 'difficulty in drinking milk' to 'drinking good milk.' Amid increasingly refined and personalized consumer demands, competition among dairy companies has evolved into a contest of comprehensive strength based on source construction and product innovation. In this market environment, Huishan Dairy adheres to its corporate philosophy of 'building China's most trusted dairy brand,' dedicating itself to exploring a full industry chain development model to address core food safety issues at the source. After years of strategic layout, Huishan has established one of the most complete full industry chains in China's dairy industry.
New DistributionHu Xueyan: Everyone Has Days Without an Umbrella
One spring morning, Hu Xueyan was discussing investments with his senior managers. After scolding some for low profits, a merchant in distress came to ask for help. Hu not only bought his assets at market price but also allowed him to redeem them later, explaining that helping others is like lending an umbrella—one day you may need it too.
New DistributionEvergrande Spring Water Dilemma: "Good Product" + Big Investment = ?
After completing diversification into football, agriculture, health, culture, and finance, Evergrande Group Chairman Xu Jiayin announced at the 20th anniversary celebration on June 26, 2016, that the company would enter its seventh "three-year plan" phase, shifting from "scale + brand" to "diversification + scale + brand." This article examines the rise and fall of Evergrande Spring Water, questioning whether the company's real estate mindset and heavy investment could succeed in the FMCG market.
New DistributionDon't Just Make a One-off Deal! Master These Six Tips and Say Goodbye to Worrying About Repeat Orders!
In the off-season for the liquor market, repeat orders mean that consumers recognize the product and have initially established brand loyalty; for companies, it means that second-tier distributors and retail outlets accept the company and its products with confidence. For new markets and new products, this is not simply a matter of a second purchase, but more about brand distribution and sell-through. Therefore, achieving repeat orders requires companies and distributors to focus on these six points! Step 1: Deploy staff to stay on-site and lead by example. Case: A certain baijiu company launched a new type of baijiu, which was a strategic product for the year...
New DistributionAre You Still Facing E-Commerce with Instinct?
Why does an obviously fake article spread widely? Why are many companies facing e-commerce with 'instinct'? Besides its destructive power, what channel dividends does e-commerce bring? This article analyzes these questions and introduces the new consumer purchasing model brought by e-commerce: 'search on demand + buy on search + convenient replenishment', and points out that the rise of niche products is a major channel dividend.
New DistributionOver 60 New Beverages Launched in 2016: Which One Will Be a Hit?
As summer heats up, it's the season for beverage launches. This article compiles about 60 new drinks introduced by major companies in 2016, highlighting their creativity, health-focused formulas, and fresh designs targeting young consumers. From light and fruity drinks to vitamin beverages, these products showcase innovative packaging and marketing strategies.
New DistributionYunbao Business Alliance: A Visit to the B2B Platform Model of an FMCG Cloud Ecosystem Service Provider
On July 11, a delegation of distributors from across the country, led by teacher Zhao Bo, arrived in Xiamen to visit the headquarters of Yunbao Business Alliance, a cloud ecosystem service provider for the FMCG industry. The delegation toured the Colorful Cloud Warehouse and the headquarters, and attended a B2B platform model exchange meeting.
New DistributionThird B2B E-commerce Study Tour Visits Wanshang Yizhan: The Connector of the B2B Ecosystem - Open Cloud Platform Model
On July 10, under the scorching sun, the Changsha headquarters of Wanshang Yizhan welcomed distributor friends from all over the country interested in B2B e-commerce models, led by Teacher Zhao Bo. In the morning, the distributors visited the warehousing and logistics distribution center of Wanshang Yizhan, where General Manager Wang Weixiong and Manager Yu Gang introduced the Wanshang logistics system platform. General Manager Wang led the group to tour the centralized warehousing and distribution center, which has an investment of 10 million yuan, an area of 13,000 square meters, 9,000 storage slots, and an annual shipping capacity of 1.5 billion yuan.
New DistributionA C'estbon Employee's 'Market Distribution' Notes: Truly from the Heart!
Every salesperson spends a long time talking with store owners to discover their needs. 'Sometimes they care less about whether their sales targets are met and more about what we can help them with; they really treat me like a friend.' Enduring hardship and heat is the only way to achieve sales. In May, Wuxi's weather is mostly sunny and scorching, and the three days of distribution were no exception. Every day, we followed the sales representatives under the scorching sun, weaving through the streets and alleys of Wuxi, visiting various target stores. The first day...
New DistributionBehind the 8.499 Billion Yuan: Jing Brand's Single-Minded Pursuit
Hubei Jing Brand Co., Ltd. achieved sales of 8.499 billion yuan in 2015, standing out not only in the health wine industry but also in the broader baijiu sector. The company's success can be attributed to its unwavering focus on product quality, embodying the 'craftsman spirit' through meticulous attention to detail and continuous innovation.
New DistributionHow to Find a Good Match for Your 'Daughter'? — Dealer Selection Methods That Can Make or Break Your Market
Few companies can do without dealers, but even fewer are satisfied with the ones they have. Many markets fail because dealers are indifferent, uncooperative, or break market rules, yet the root cause often lies with the manufacturer's own poor dealer selection. This article offers a systematic approach to choosing dealers, avoiding common pitfalls, and ensuring a successful partnership.
New DistributionWhy High Salaries Can't Retain Old Sales Staff: New Challenges for Wine Merchants in Transition (Resignation Reasons Hit 98% of People)
As the wine industry faces a trend of 'strong differentiation and major restructuring,' flattening and refinement have become issues that wine sellers must confront. Just as trading companies actively transform and urgently need manpower to cope with competition, they find that the number of salespeople is decreasing. What is the reason? This issue, the reporter from New Distribution goes into the market and interviews resigned salespeople to understand their true feelings...
New DistributionDo You Really Understand the Market Space, Channel Positioning, and Category Characteristics of Imported Food?
Imported food is growing against the market downturn. In 2015, China's imported food imports reached $54.8 billion (about 350 billion RMB), a year-on-year increase of 6.6%, and are expected to reach 480 billion RMB in two years. Imported food has unique advantages, with successful brands focusing on mid-to-high-end positioning, and growth is fastest in second- and third-tier cities. Channels such as online and convenience stores are growing rapidly, and gift-giving is a significant sales driver, especially during Spring Festival and National Day. Categories like packaged water, cheese, and Western condiments are gaining acceptance.
New DistributionWhy Can the U.S. Military Cultivate First-Class Business Elites on the Battlefield?
Company management affects profit and loss, while military management affects life and death. The U.S. military is not an army that moves audiences to tears in variety shows, but one that writes itself into MBA textbooks for business elites to learn from. In May 2014, the University of Texas at Austin invited alumnus William H. McRaven, a Navy SEAL officer who helped command the operation to kill Osama bin Laden, to deliver the commencement speech.
New DistributionThe Eight Things Distributors Hate Most About Manufacturers
Manufacturers and distributors are comrades in the same trench; only by working together can they achieve great results. Ask yourself, if your distributors can't make money and are struggling, can you still develop well? This article lists the eight most annoying things manufacturers do to distributors, including product quality issues, frequent sales staff changes, product shortages, bundled sales, forced payments, long delivery cycles, unstable market support, and excessive occupation of distributor funds.
New DistributionSmall Stores Can Also Make a Big Difference
Developing community-based retail outlets such as tobacco, alcohol, grocery, and small department stores as dairy sales terminals has been adopted by many dairy companies. This approach is based on four main reasons: convenience for consumers, the current state of commodity circulation, the special nature of dairy products, and the constraints of enterprise resources. These channels offer advantages such as good cash flow, easy expansion, brand communication, and quick response to market changes. To fully leverage these terminals, companies must focus on terminal development, management, service, and maintenance, including building dedicated teams, selecting optimal locations, designing product mixes, establishing cold chains, and fostering good relationships with terminal operators.
New DistributionWhy Should Distributors Play Along and Take Your Products?
Salespeople often approach distributors with pitches centered on the manufacturer's perspective, such as product uniqueness, company strength, or a young boss. However, distributors find these points irrelevant. What distributors truly care about is whether the product sells well, offers high profits, provides a credible commitment from the manufacturer, and is supported by a suitable marketing system. Only by addressing these concerns can manufacturers persuade distributors to partner with them.
New DistributionMaster Kong's Performance Woes Reflect Major Market Shifts
Master Kong's weak stock performance has persisted for a long time, and its net profit decline mirrors that of its old rival Uni-President, which saw a 68.8% drop in 2014. The instant noodle industry faces challenges from health concerns, product upgrades, and competition from frozen foods, leading to declining sales despite premium product launches.
New Distribution12 Summer Cold Drink Promotions That Drive Sales
The market, consumers, manufacturers' marketing tactics, and clients are all changing, turning fierce cold drink sales from true promotions into mere selling. This article outlines 12 promotional strategies, including tiered rewards, exclusive distribution, and rebate systems, to help manufacturers incentivize distributors and boost sales.
New DistributionCola is Out, These New Hit Drinks Are Taking Over Convenience Stores!
With the heat unbearable, you're spoiled for choice at the convenience store: sparkling water vs. cold-brewed tea, Hydro Power vs. Veyongle... When did so many new stars emerge in the beverage world? DT君 is here to enlighten you! The new drinks are actually backed by familiar players like Master Kong, Huiyuan, and Nongfu Spring, who are innovating with new flavors, health positioning, and marketing to capture the young urban female demographic.
New DistributionSalesperson Visiting Clients: Have You Made All These Preparations?
Cold visits are a daunting obstacle for many salespeople, who often feel at a loss, yet it is a necessary process and an important step. What items should a salesperson bring when visiting clients, and how should they be skillfully used? (1) Set visit goals: Sales personnel should formulate monthly and weekly visit plans, then create daily customer visit schedules based on the plan. The plan for visiting customers should be made the day before, preferably as a habit before going to bed. Considerations for visiting clients: purpose, content, time, place, interviewee, and visit method.
New DistributionDistributors, Do You Know How to Refuse Stock Pressure?
Stock pressure is something every manufacturer does and every distributor fears most. A distributor once said: goods piled up in the warehouse are not money but a burden. It is clear how much distributors hate and fear stock pressure. But do distributors really know how to refuse?
New DistributionThe Essence of Employee Management: A Cup Is Useful Only When Empty
If you do nothing, your subordinates will do everything; if you say nothing, your subordinates will have much to say; if you are incompetent, your subordinates will be very capable. What you need to watch is whether they do things right, not to compete with them for work. An organization has three levels: grassroots, middle, and senior, represented by three words: have, able, and empty. The grassroots emphasize having; for them, tangible and concrete things are most important. The middle level must be capable, so they need ability. When you reach the top, you must be empty. If you always have, you make it difficult for employees to work.
New DistributionZong Qinghou's First Personal Account: The Real Story Behind Wahaha's "Joint Distribution System"
Wahaha's joint distribution system has been widely praised by industry insiders and cited by Harvard Business School as a case of Chinese channel innovation. It is said to have played a key role in Zong Qinghou's victory over Danone. In his first official biography, Zong reveals the system's origins, the challenges faced during its implementation, and how he overcame opposition to enforce it.
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