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Your Face Is the Accumulation of Your Emotions
A long-forgotten incident reminds us that our faces reveal our accumulated emotions. A woman's angry expression, despite her beauty, showed her inner turmoil. As Lincoln said, we are responsible for our face after forty. Cultivate a good-looking face through inner peace and kindness.
New DistributionE-commerce 'Death' List for the First Half of 2016
Amid the capital winter, many e-commerce startups have collapsed. This article, authorized by New Distribution, compiles a list of some e-commerce companies that failed in the first half of 2016, along with reflections on their downfalls, to serve as a reference for entrepreneurs.
New DistributionDistributor Warehouse Management: Four + Four
As online retail customers grow rapidly, warehouse space becomes increasingly tight, leading to warehouse relocation and branch warehouse setup. Generally, merchants understand front-end sales well but lack deep knowledge of back-end warehouse and distribution operations, leading to complacency and problems. Warehouse management is about details; a single oversight can halt shipping for an entire day. This article outlines a four-step relocation plan and four key cautions to ensure smooth transitions and efficient operations.
New DistributionMore Inventory for Beverages and Dairy, Medium-Sized Distributors Under Greater Pressure: See the 2016 Food Business Inventory Survey!
In recent years, China's economic situation and market environment have undergone tremendous changes. As a result, sales of old products have declined, and new products have struggled to move. Even large food companies with strong channel networks and ample funds face the same challenges. To this end, Food Board conducted in-depth telephone interviews with distributors in Henan, Shandong, Fujian, Zhejiang, Anhui, Jiangxi, Hunan, Sichuan, Shaanxi, and other regions regarding the inventory status of food industry distributors, and also released a survey questionnaire on the WeChat public platform, collecting a total of 533 valid questionnaires, covering leisure, beverages, dairy products, condiments, convenience foods, and other categories.
New DistributionP&G, Johnson & Johnson, Unilever, and L'Oréal: Revenue and Profits Decline for All Four FMCG Giants
P&G, Johnson & Johnson, Unilever, and L'Oréal, as leading global FMCG companies, unsurprisingly made the Fortune 500 list, with P&G ranking first in the FMCG industry and 86th overall; Johnson & Johnson, Unilever, and L'Oréal ranked 103rd, 147th, and 378th respectively. Notably, despite negative revenue and profit growth for all four giants, their rankings all improved, possibly due to relatively resilient rigid demand factors.
New DistributionHow Are Sales Champions Made? These Words Really Hit Home!
Always overwhelmed by sales targets, working hard every day but still failing to meet them—is closing deals really that difficult? Yet watching the experts, it doesn't seem hard at all. What exactly should you do to close deals? What are the tricks? Honestly, when I first started my career, I didn't know these things either. I was busy visiting clients every day, but my closing rate was extremely low. By chance, I met a sales expert, and we hit it off. He shared some closing techniques with me, and from then on, I never looked back, consistently becoming the company's top salesperson. Today, I'm sharing these techniques with you so everyone can become a sales champion!
New DistributionChina's Beverage Market Faces Another 'Off Year' – Is the Industry at a Turning Point?
The once-popular 'One More Bottle' promotion has disappeared this year, replaced by various fan-engagement tactics. Although beverage companies have realized that emotional resonance with consumers drives sales more than promotions, the fan economy has replaced price wars. However, this round of fan-engagement campaigns has not saved the industry from an 'off year,' as extreme weather, cumbersome marketing methods, overly similar new products, and self-deprecating positioning have further muddied the already unclear beverage market. Rainy weather has dampened industry enthusiasm...
New DistributionZong Qinghou, Chen Hongdao, Xu Shihui: Three Tycoons Donate Over 100 Million Yuan! (2016 Hurun Rich List for Food & Beverage Entrepreneurs)
The Hurun Research Institute recently released the "2016 Hurun Charity List," featuring Zong Qinghou, Xu Shihui, and Chen Hongdao as the three food industry magnates who are not only excellent entrepreneurs but also generous philanthropists. Zong Qinghou's family donated 63.2 million yuan over the past year, ranking 32nd, the highest among food industry donors.
New DistributionNot Doing Procurement, You Don't Know How Stupid Salespeople Are
Years ago, I met an old friend, Niu, at a trade show. As a procurement director at a project-based company, he handled large orders worth millions. He criticized salespeople for being foolish, saying they focus on selling but never understand buying. He explained that sales is not about selling but buying together with the customer, and he offered to teach me the common mistakes salespeople make.
New DistributionBeverage Industry Hits a 'Turning Point' After 'Golden Decade'
After visiting terminal supermarkets in Chengdu such as Wangfujing, Ito Yokado, and Hongqi Chain, reporters found that unlike previous years when beverage brands attracted consumers with quirky products and created buzz-worthy items, this summer's beverage market has seen no 'hit' products.
New DistributionWang Laoji Wins Final Appeal Against JDB for False Advertising and Commercial Defamation, Awarded 5 Million Yuan
Following the trademark, advertising slogan, and packaging cases, the dispute over the herbal tea formula between JDB and Wang Laoji has finally concluded. Baiyunshan announced that it received the final judgment from the Guangdong High People's Court, which rejected JDB's appeal and upheld the original ruling. Since 2013, JDB and Wang Jianyi, the fifth-generation descendant of Wang Laoji's founder, had spread claims about the exclusive formula and overseas rights, misleading consumers and damaging Wang Laoji's reputation.
New DistributionHe Criticized His Subordinates Like This, Yet They Were Grateful?
As the saying goes, 'Jade requires carving to become a vessel.' Therefore, as a manager, if you want to build a well-trained, united, and effective team, and if you want your subordinates to complete tasks in the way you expect and achieve desired results, you must effectively master the weapon of 'criticism' to correct, regulate, and shape employee behavior and team culture. However, upon reflection, do managers with titles like 'General Manager,' 'Director,' 'Manager,' or 'Supervisor' truly understand how to criticize employees effectively? Do they really grasp the 'small tricks' and 'big principles' of criticizing employees? Let's look at a real case below—a 'help-seeking letter' from a general manager about employee criticism.
New DistributionIn Two Years, This Bottled Liquor Snatched 33 Million Yuan in a Market of Less Than 600,000 People!
In Bazhou City, a county-level city in Hebei Province with a population of less than 600,000, the battle for bottled liquor is fierce. The 'iron triangle' of Laocunzhang, Niulanshan, and Longjiang Jiayuan once dominated, but in 2014-2015, a brand called Xiaodao broke through and became a leading brand. Xiaodao's success is attributed to a simple strategy: focus.
New DistributionIn the Future, There Will Only Be Service Providers, No Distributors
In the future, manufacturers will focus on products and brand promotion, first-tier distributors will provide market services, and terminals will handle sales. All other roles will become service providers, eliminating traditional distributors.
New DistributionI Bend Down, Only to Exchange for a Chance to Hold My Head High! To All Sales Colleagues
A wealthy CEO, curious about ordinary life, takes a bus and is publicly shamed by a woman for not giving up his seat. Later, she applies to his company, and he makes her shine shoes to humiliate her, but she does it with dignity, demanding payment and donating it to a beggar. He hires her, and she proves exceptional, teaching him that bending down temporarily is not losing dignity but earning the right to stand tall.
New DistributionSkill GET丨Excel is a magic tool when used well, but just a spreadsheet when not
Excel is the most mysterious but also the most efficiency-boosting tool among the Office trio, yet many of us treat it merely as a spreadsheet tool. Learn these tips and tricks to surpass 90% of your colleagues in Excel proficiency.
New DistributionNiulanshan Abolishes Wholesale to Directly Control Terminals Sparks Controversy! Is Abandoning Second-Tier Distributors Becoming a Trend for Major Distilleries?
Famous distilleries have always been closely watched for how they intensively cultivate key markets. Niulanshan, with sales of 4.648 billion yuan last year, has begun implementing a direct terminal control model in its home base of Beijing. This sudden policy to cut out wholesale and directly control terminals has caused dissatisfaction among several veteran major distributors and sparked industry discussion about the survival of second-tier distributors.
New DistributionDistributors – Why Do Manufacturers Revoke Your Agency?
In today's market where channels and terminals are paramount, distributors are strategic partners for manufacturers, and high-quality distributors are a scarce resource. Developing or replacing a distributor incurs extremely high costs. No legitimate manufacturer doesn't want to create a win-win with distributors, and none would casually revoke a distributor's agency. It's just that business is like a battlefield—there are no permanent friends, only permanent interests. Recently, a reporter named Zhang Zhang called me: a distributor in Zhejiang was frustrated because, without any notice, the manufacturer transferred his agency to a new distributor after he had been representing the brand for just over half a year. Not only did he lose his investment, but retailers also treated him as a fraud without agency rights.
New DistributionAt the B2B Crossroads of the FMCG Industry, Who Is the Biggest 'Dark Horse'?
On July 16, over 600 industry elites from more than 100 well-known FMCG B2B companies and over 80 FMCG enterprises gathered at China's first 'Internet + FMCG' industry summit to discuss the industry's development path. The event featured speeches by Yuan Dengke, Deputy Secretary-General of the China Electronic Commerce Association, and insights from key figures such as Liu Ningbo, founder of Tobey.com; Guo Kunkun, head of Alibaba Retail Link; and others, focusing on themes of 'Change, Game, Breakthrough.'
New DistributionBeer Industry Landscape Has Changed: From Five Giants to a Two-Headed Contest Between Snow and Budweiser!
The ownership of Snow Beer has long been a focus of industry attention. Recently, China Resources Beer announced a rights issue to raise HK$9.5 billion, partly to acquire the 49% stake in Snow Beer held by SABMiller Asia, thereby achieving full ownership. Industry insiders say that if the acquisition succeeds, it will further polarize the domestic beer industry, leading to a two-player contest between Snow and Budweiser.
New DistributionWanglaoji Licensed Beverage Channel Chaos: Former General Distributor Nanyang Yibao Pursued for Debt
A group of Wanglaoji Xingqun Xia Sangju beverage distributors from across the country traveled to Dengzhou to demand payment from Nanyang Yibao Biological Technology Co., Ltd. (Nanyang Yibao), which owes them money and goods. Many distributors have been seeking repayment for over six months without resolution, and production of Xia Sangju ceased in September last year, leaving some distributors without goods after signing contracts.
New DistributionThe Mars Empire: Staying Private, $33 Billion in Annual Sales, and 11 Brands Worth Over $1 Billion Each
Recent news that Mondelez may acquire Hershey, potentially surpassing Mars' $33 billion in annual sales, has drawn attention to Mars, one of the first food companies to enter China and currently one of the largest. This article explores how Mars, the world's largest private company that refuses to go public, became the global leader in confectionery.
New Distribution6 Rules from 23 Hit New Drinks This Summer!
With the heat unbearable, you're spoiled for choice at the convenience store: sparkling water vs. cold-brew tea, Hydra vs. Veedo—can't tell them apart? It's time to get you up to speed! Behind the scenes, the new drinks are still pushed by familiar players like Master Kong, Huiyuan, and Nongfu Spring, but they're innovating with new flavors, health claims, and premium positioning to win over young urban white-collar women.
New DistributionCross-regional selling is fiercer than a tiger: small distributors without a strong hand can't survive in the business!
Cross-regional selling is a common problem with no perfect solution, but it is actually a normal business behavior. The so-called solution to cross-regional selling is essentially about protecting the interests of distributors or manufacturers in a particular market. There are three basic characteristics of cross-regional selling: who initiates it, what is the purpose, and what factors constrain it. Small distributors are more vulnerable to cross-regional selling, but there are harmonious ways to deal with it, such as analyzing the situation, uniting with other distributors, and using legal and market-based tactics.
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