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Seven Major Chaos in Dairy Product Operations
This article by Zhou Fangjiu, Project Manager at Shanghai Mingtai Mingguan Dairy Marketing Consulting Co., Ltd., identifies seven common mistakes in dairy product management: excessive brand proliferation, rushed product launches, superficial creativity, neglected sampling promotions, scattered resource allocation, over-reliance on discounts, and unfocused marketing efforts. It emphasizes the need for systematic product line planning and strategic focus to compete effectively.
New DistributionA Three-Birds-One-Stone Meeting Strategy: Hold Meetings on the Frontline Market!
“Peak season for sales, off-season for market development” has become an unwritten rule. Off-season market development involves market research and activity planning, competing on sales reps' diligence and policy attractiveness. However, when the off-season coincides with an industry adjustment period, both distributor and company teams may suffer from low morale, affecting efficiency. When the off-season meets intense competition, traditional methods become less effective. Thus, this off-season, we need innovation—"hold meetings on the frontline market"—to boost morale and ensure execution.
New DistributionMa Yun's Latest Speech: These 70 Million People Are a Rare Opportunity for China
In a recent speech, Jack Ma highlights China's remarkable achievement in lifting 660 million people out of poverty in just over 30 years, and the government's ambitious goal to eradicate poverty for the remaining 70 million by 2020. He emphasizes that poverty alleviation is not just a responsibility but a great opportunity for entrepreneurs, urging them to contribute to education and sustainable development.
New DistributionQianmi.com: How to Upgrade Traditional Business Models with SaaS?
The internet wave is sweeping in, and all enterprises need to keep pace with the times, transforming traditional production and operations with internet thinking and technology. Enterprise informatization and e-commerce transformation are urgent, but many distributors are confused about how to transform due to technical and financial constraints. Founded in 2013, Qianmi.com is a professional e-commerce SaaS system and service provider. Leveraging rich IT experience and keen insight into the modern market, integrating advanced technologies such as big data, cloud computing, SaaS, and mobile internet, Qianmi.com is committed to helping enterprises and distributors achieve low-cost, high-efficiency e-commerce transformation.
New DistributionWhat Kind of Distributors Do Enterprises Need?
In today's increasingly competitive market, 'channel is king, winning the terminal' has become a mantra for many enterprises. Choosing the right distributor is crucial for new brands, as the wrong choice can stifle growth. This article outlines the key qualities of a good distributor: credibility, stability, willingness to promote, strength, experience, and a desire for long-term cooperation.
New DistributionPractical Skills: How to Run Effective Community Promotions
Traditional community promotional activities have become routine for manufacturers and distributors, but their sameness is losing consumer interest. In June, a beverage company's salesperson Li Shengli organized a large community promotion event, but due to inadequate preparation, the event faced obstacles and ultimately failed to attract consumers, highlighting the need for better planning and execution.
New DistributionIndustry and Commerce Bureau Chief Warns Jack Ma: You Are Not Outside the Law!
Recently, Zhang Mao, director of the State Administration for Industry and Commerce, told Phoenix TV that he has repeatedly emphasized to Jack Ma that "you are not outside the law; the primary responsibility is yours" regarding counterfeiting. This comes after Alibaba's online shopping platforms were found to have a genuine product rate of only 37.25% in a 2014 monitoring result.
New DistributionIn-Depth: Why Does China's Alcohol Industry Lack 'Business Leaders'?
With the development of media and social networks, the image of 'business leaders' has become increasingly clear. Compared to the earlier 'entrepreneur' image, business leaders are not only operators and managers but also creators and sharers of ideas, even conveying a lifestyle and life philosophy. They also represent a company's 'appearance' and 'temperament.' People are keen to discuss the words and deeds of business leaders, such as Jack Ma, Liu Qiangdong, Dong Mingzhu, and Lei Jun, admiring their charisma or wisdom, which often translates into enormous brand power and consumer influence.
New DistributionCraft Beer Is About to Take Off!
Craft beer, originating in the US, is gaining popularity in China and other Asian countries as consumption upgrades. Brands like Panda Brew have attracted tens of millions of yuan in investment, and the industry is heating up with more breweries, associations, and sales channels.
New DistributionChannel Diversion: The Smuggling Undercurrent
Sales without channel diversion are not thriving sales, but excessive channel diversion makes sales very dangerous. Development and stability are the two major goals of enterprise sales work. While salespeople first seek development by continuously opening new markets, without stability there can be no development. Enterprises must control channel diversion and price dumping to stabilize the market. If market chaos results from channel diversion and dumping, sales work cannot proceed smoothly. Development is the absolute principle, but stability is even more so. A market that cannot be stabilized is a market without a future; a salesperson who cannot manage the market well is an unqualified one.
New Distribution2016 Imported Food Consumption Trend Report
Based on data from the First Financial Business Data Center, the 2016 report on imported food consumption reveals that the main categories are snacks, dairy, beverages, nutrition and health products, kitchen foods, and tea and instant drinks. The industry is growing rapidly due to rising disposable income and demand, with e-commerce becoming a key channel, and consumers are increasingly concentrated in first- and second-tier cities, with young and middle-aged people as the main buyers.
New DistributionBig Changes in the Beverage Market: Arctic Ocean, Tianfu Cola... Old Brands Return to the Fray—How to Tackle the New Market?
On August 8, Beijing Yiqing Food Group held a celebration for the 80th anniversary of its famous brand Arctic Ocean and the 110th anniversary of Yili. After 15 years of silence, Arctic Ocean is back, aiming to become a first-tier brand within five years. On June 25, China Tianfu Cola Group held a launch event, marking another strategic move in its return to the market. Food industry professionals, have you noticed? In recent years, some once-disappeared beverage brands have re-emerged to compete in the fiercely competitive beverage market. After years of absence, they are back—do you think they will succeed?
New DistributionPromoting 30-Yuan Premium Bottled Liquor: Are Old Village Chiefs Collectively Transforming? (Trend in Bottled Liquor Already Evident)
Recently, reporters from Weijiu discovered that Laocunzhang, a representative of bottled liquor, launched a new product called "Lechun" priced at 30 yuan per bottle, signaling a shift towards higher-end products. This move, along with similar actions by other brands like Longjiang Jiayuan, reflects a broader trend of bottled liquor companies upgrading their products and targeting new consumer segments.
New DistributionHow Edible Oil Distributors Can Run Perfect Mid-Autumn Festival Promotions in Supermarkets and Grain & Oil Shops
With the Mid-Autumn Festival falling on September 15 this year, the edible oil sales peak season is approaching, making it a critical time for oil brands to compete. This article provides a comprehensive guide on how to conduct market research, select effective channels, and implement promotional strategies in supermarkets and grain & oil shops to control costs and maximize sales results.
New DistributionPreparing for Mid-Autumn Festival: Order Conferences Are Not Just for Eating and Drinking—Everything for Boosting Sales, Opening New Accounts, and Strengthening Customer Relations!
As the Mid-Autumn Festival approaches, it's time to prepare for order conferences. A well-executed Mid-Autumn order conference can boost sales and reduce second-half worries. This article analyzes on-site order conferences, covering their three purposes, two common pitfalls, and key strategies for success.
New DistributionA Deep Dive into the Origins of Daliyuan
A few years ago, several Fortune 500 food giants sought to form joint ventures with the Dali Group, offering attractive terms, but Xu Shihui, committed to national economic development, remained steadfast in his belief in creating a first-class national brand with a century-long legacy. When a president of one of these companies provocatively asked if he had considered the competition, Xu cleverly replied that he focused on making his own company excellent, and then no one could compete with him.
New DistributionYou May Not Decide Sales, but You Can Use These Methods to Do Great Displays!
Many companies assess performance based on sales commissions, but some only assess displays, and can display products very well. Sales volume may not be determined by salespeople, but display quality is within their control; other factors rely on brand, advertising, promotions, and price to attract consumers. Display plays a crucial role in the entire sales process. Poor product display will inevitably lead to the failure of the entire sales process; if basic terminal display work is done well, consumers' attention to products will significantly increase, effectively boosting purchase probability.
New DistributionWhy Companies Fail to Grow: The Reasons
This article summarizes four reasons why startup companies fail to grow: short-sightedness, small-mindedness, lack of external resources, and lack of internal talent. It emphasizes the importance of strategic thinking, long-term vision, leveraging social resources, and building a strong team.
New DistributionThe Truth About Industrial Beer: Do You Know What You're Drinking?
An article questioning whether industrial beer is actually 'beer water' sparked widespread discussion, highlighting public concern over food safety. This piece explains why industrial beer tastes watery, exposes the low quality of draft beer at night markets, and notes the growing demand for craft beer in China, which grew 20% last year compared to 0.5% globally.
New DistributionHow to Make Outstanding In-Store Displays? Two Directors Share Their Tips!
In-store display is a fundamental course in the FMCG marketing industry, but in practice, understanding varies. What issues should be noted in terminal display, and how should it be done? Here are insights from two directors for your reference. Key details include capturing consumer attention, proper product placement, and maintaining good customer relations.
New DistributionA Dedicated Salesman's Distribution Record
At the routine morning meeting of the sales department, Manager Chen announced that the new product must achieve a 70% distribution rate on the day's route. The salesmen whispered among themselves, but Xiao Wang appeared confident. By 4 p.m., with the sun still scorching, Xiao Wang had completed his task as scheduled...
New DistributionThe Way to Make Money in China Has Completely Changed (In-Depth Good Read!)
This article, adapted from the published book 'Cross-Border War', argues that entering 2016, many people find it harder to make money because the logic of making money has changed. China has entered a higher-level era of 'capital economy', which adds a 'lever' to the market economy, enabling greater flexibility and activity. The article explains 'capital thinking', categorizes people into three types (resource owners, allocators, and capitalists), and discusses how individuals can upgrade themselves, emphasizing the importance of capital accumulation and using capital to generate wealth.
New DistributionDigging Up the Untold Story of Uni-President!
Uni-President is a household name in the food industry, with 2015 sales reaching 22.1 billion yuan, and its every move sets industry trends. However, what don't you know about this seemingly familiar company? Founded 49 years ago, its brand influence spans Asia.
New DistributionWhy I Chose Sales: Words from the Heart...
People in sales: some are more willing to give, some give very little, some persist, and some give up easily when faced with difficulties, leading to different outcomes. Sales offers several advantages: a month's income could equal another person's annual salary! If you work as an ordinary office clerk, your salary is about 3,000 yuan per month, totaling 36,000 yuan a year; but if you are a salesperson, your commission in a month can exceed that amount, perhaps even in a day, after reading this article...
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