Introduction There are many difficulties and obstacles in the development of a startup company. Below are four reasons why startup companies fail to grow. Let's take a look!
1. Too Short-Sighted As the saying goes: "A good chess player focuses on the overall situation, while a poor one focuses on individual moves." Many companies fail to grow because they don't plan strategically. Most entrepreneurs today want immediate results and quick profits. Of course, this is not wrong, because solving the current survival problem is the first priority. However, survival is a tactical issue, while development is a strategic issue. Solving survival requires immediate results, but solving development requires a long-term, steady approach that eventually leads to success.
In reality, many entrepreneurs have a short-sighted mindset, thinking that a creative idea can immediately bring huge returns. So they launch a campaign or invest in an advertisement, and when they see no immediate effect, they stop.
This thinking is actually incorrect, because a brand is a long-term and systematic project for a company. It requires both unique personality and systematic refinement and enhancement. For customers, a brand is a cognitive and experiential recognition. They need to remember your special reasons, so you need to persist in your key selling points.
2. Small-Mindedness In reality, many entrepreneurs carry the banner of a brand but have a small-minded mentality. They are content with small-scale operations and hope to get big returns with small investments, never thinking of making larger investments to gain even bigger returns.
This is a matter of the entrepreneur's vision. If the entrepreneur doesn't have the ambition to make the company strong and large, or to dominate the market, and always hopes to get gold from a single egg, then company growth is impossible. Only those who can focus on the future and define the company's development path and ultimate goals in the broader context can see the big picture and achieve great things.
3. Lack of External Resources Someone once said: "In China, resources come first, opportunities second, ability third, and education fourth." Many successful entrepreneurs benefit from their social resources, which create favorable conditions. Many entrepreneurs fail to grow because they lack sufficient social resources, fighting alone and finding it hard to succeed.
Social resources, including policy support, are only one aspect of integrated marketing communications. Besides official resources, there are resources from relatives and friends that can help quickly solve financing difficulties, human resource referrals that can bring in talent, and intellectual and information resources that can provide advice and act as advisors. All these play an important role in your growth and development. These are the company's external brains, and they have immeasurable value for the company's growth.
4. Lack of Internal Talent "A hero needs three helpers." Without a group of capable subordinates to fight for you, no matter how capable the entrepreneur is, it's hard to succeed. Many companies face the same problem: excellent people can't be recruited, promising people don't stay, and those who remain are not satisfactory. Why is this? Whether employees are willing to join and how long they stay are closely related to compensation and benefits, team atmosphere, learning and development, work mechanisms, sense of achievement, sense of belonging, and living conditions.
Currently, most companies offer similar compensation and benefits. The key issue is that bosses only focus on administrative management and performance, and only care about results. They don't care about ideological management, skill management, state management, or team atmosphere management. As a result, employees' skills don't improve, their thoughts aren't guided, and ultimately management becomes superficial, employee quality becomes homogeneous, and the company fails to grow, which is understandable.
At the request of many distributor friends, the fourth B2B e-commerce inspection class of this public platform will be held from August 15 to 18, visiting Qianmi Network and Alibaba Retail Link in Nanjing and Hangzhou. Distributor friends interested in transformation can join us for on-site inspections:
Activity Schedule: Time: August 15-18
August 15-18
Nanjing · Hangzhou 15th: Check in at designated hotel in Nanjing; 16th: On-site inspection of Qianmi Network, then high-speed rail to Hangzhou in the afternoon; 17th: Participate in the "FMCG Distributor B2B Transformation Exchange Summit"; 18th: On-site inspection of Alibaba Retail Link in Hangzhou;
Distributor friends interested in transformation are welcome to join us for understanding and on-site inspection:
Organization Format
- Company visit
- Actual market case visit
- On-site explanation
- One-on-one communication
Participating distributor friends only need to pay a registration fee of 200 yuan. Other expenses are self-covered. Note: This inspection is limited to distributors only.
Distributor friends interested can register by scanning the QR code below.
When adding, please note: "Fourth Registration".
Non-participants, please do not disturb.
Group Photos from Previous Inspections:
Group photo of the 3rd B2B e-commerce inspection, from top to bottom: Yunbao Shangmeng, Weijie Chengpei, Wanshang Yizhan.
Group photo of the 2nd B2B e-commerce inspection, from top to bottom: Jinhuobao, Caiba, Yishang.
Group photo of the 1st B2B e-commerce inspection, from top to bottom: Piduoduo, Beiquan, Yishang.
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