Hubei Jing Brand Co., Ltd. achieved sales of 8.499 billion yuan in 2015, standing out not only in the health wine industry but also in the broader baijiu sector. How should we define Jing Brand's success? Product is the foundation of a company's survival and growth! This is a well-known marketing truth. But being well-known does not mean every company truly takes it to heart, turning the three words 'product power' into their core competitiveness. Especially in a restless industry atmosphere, companies that can stay true to their original intention, not forget their roots, and move forward with determination are even more precious. Behind the phrase 'product is the foundation' lies the product philosophy of the 'craftsman spirit' that strives for excellence. For Jing Brand, a model in the liquor industry, the industry generally focuses on its solid and exquisite marketing skills, but often overlooks its deep internal strength in product forging. It is precisely Jing Brand's well-honed product power that makes its marketing invincible. You must be eager to learn the secrets and truths of Jing Brand's product innovation, but behind the following sets of data, we see not only Jing Brand's innovative consciousness but also its ubiquitous and meticulous 'craftsman spirit'. '1591' Producing health wine according to pharmaceutical standards. Jing Brand people strive for 'excellence and perfection' in their products. In the blending process of baijiu, every step from raw wine measurement, reduction of alcohol content, alcohol dissolution, flavoring, charcoal addition, circulation, rough filtration, and fine filtration must be precise and accurate, ensuring a one-time blending pass rate. How many checkpoints does a 'small square bottle' go through from the workshop to the shelf? The meticulous Jing Brand people give the answer: 1,591 quality standards, of which 195 are higher than national standards. A bottle of Jing wine, from the collection and storage of raw materials, to single herb extraction, blending, and then to raw wine aging and bottling, requires a brewing period of more than one year and must go through these 1,591 data collection and real-time monitoring processes before reaching the consumer terminal. This ensures stricter control of lead, manganese, fusel oil, methanol, and other substances in health wine products. Since 2006, Jing Brand has invested a total of 1 billion yuan in continuous innovation and refinement, finally successfully developing a new brewing process that improves production efficiency and significantly enhances the quality of raw wine, increasing the liquor yield from raw grains by 5% and reducing annual grain consumption by 10%. In October 2010, after more than ten years of research and development, the digital extraction of Chinese Jing wine, which integrates the essence of modern traditional Chinese medicine technology, was finally launched nationwide. Digital extraction technology is currently the core technology of the digital manufacturing platform for health wine and also the core technology for the modernization of traditional Chinese medicine. '14860' Among all factors for corporate success, people are the decisive factor. Over the years, under the guidance of the core values of 'upholding integrity, taking responsibility, and ensuring sustainability,' every Jing Brand person has carried forward the craftsman spirit, focusing on their individual positions, working steadily, and striving to do everything to the extreme. This has cultivated 14,860 'craftsmen' with real talent and unique ingenuity, who shine brightly in the history of Jing Brand Company. Liu Shenghua, who graduated from Hubei Pharmaceutical Industry School in 1991 with a major in pharmaceutical preparations, led the development of a high-end product distinct from the 'China Jing Wine' brand—the second-generation strong-function health wine 'Shenrong Jing Wine'. After more than 540 days and nights of repeated blending and experimentation, making hundreds of samples, he finally created the wine body he had dreamed of. Yang Qiang joined Jing Brand in 1996. In 2000, Jing Brand recommended Yang Qiang and others to take the provincial-level baijiu judge qualification exam. The exam content was only 25% written and 75% practical, meaning that skills are honed in daily practice. During the intensive training period, Yang Qiang focused on overcoming technical challenges such as aroma type identification, quality difference, and repeatability. Due to high mental concentration and constant stimulation of taste and vision, after six or seven rounds of training a day, his entire tongue went numb. After mastering these basic wine tasting rules, he consciously trained his reactions in daily life. Hard work pays off. In 2015, Yang Qiang was rated as a National Model Worker, and he also successively earned titles such as China Baijiu Craft Master, National First-Class Wine Taster, and National-Level Baijiu Judge. Tong Guoqiang, a national first-class wine taster, national technical expert in the brewing industry, and national-level baijiu judge, came to Jing Brand in 1999. After three years of hands-on experience on the production line, he was appointed as the director of the blending workshop in September 2002. During this period, he, together with Deng Qijing and Yang Qiang, jointly promoted the upgrade and transformation of Jing Brand's blending production automatic control workshop. After a year of communication, coordination, adjustment, trial, discussion, failure, and re-correction with the system control company, they finally established the first blending workshop with automatic control in the company, which also accumulated useful experience for the subsequent automatic control of health wine blending. Zheng Zhiqiang entered the first raw wine ecological park base of Jing Brand in 2001. In 2011, he was awarded the title of 'Top Ten Migrant Workers in Hubei Construction'. To master 'watching the alcohol degree', during each distillation process, he would lie next to the condenser and repeatedly distinguish the characteristics of different alcohol degrees and changes in the foam; to control the maturity of the incoming grain in different seasons, he rolled up his bedding, took paper, pen, and measuring tools, and slept next to the box field for a whole year. Through practical training and hard study, he skillfully mastered the operational skills of each process in brewing production and became a technical expert in brewing at Maopu Distillery... These vivid figures are just a microcosm of Jing Brand's craftsman spirit. After more than 60 years of entrepreneurship, the craftsman spirit has penetrated every corner of Jing Brand's business, enabling it to cultivate 14,860 'craftsmen' who strive for excellence. It is they who drive Jing Brand's performance to new heights, and it is they who drive Jing Brand to continue to move forward steadily, healthily, and sustainably. '1' and '200' Founded in 1953, Jing Brand Company has always adhered to the development concept of the craftsman spirit, striving for excellence in entrepreneurship, focusing on the health industry, concentrating on being a health expert, insisting on single-business operation, and making the enterprise specialized, refined, strong, and long-lasting. As a result, Jing Brand has undergone a historic transformation: from a little-known county brand to a top 200 famous brand in China serving hundreds of millions of consumers. Especially in the past two decades, Jing Brand people have adhered to the path of 'uniform, healthy, stable, and sustainable' development, upheld the concept of 'beautiful on the outside, but even more beautiful on the inside', produced health wine according to pharmaceutical standards, promoted the craftsman spirit in their positions, closely focused on the four elements of product power to carry out technology research and development, continuously improved product quality, and strived to achieve perfection and flawless products. Focus is one of the essences of the craftsman spirit. Only with focus can you create fine products, only with focus can you dig deeper, and only with focus can you go further. It is precisely because of Jing Brand's focus that it has received so many honors today, and it is precisely because of Jing Brand's focus that it has become a model and star in the current liquor industry. The greatest truth is simple, and so is Jing Brand. -END- The best learning platform for FMCG distributors in China Focusing on providing professional, practical, and applicable tutorials for enterprises and distributors Committed to helping Chinese FMCG distributors grow rapidly The most professional and practical knowledge base in the FMCG industry Reply with the red number below to get the corresponding content Reply with number 1 to view the complete knowledge base | 001 Excellent article selection | 002 Distributor market operation | 003 Terminal visit management | 004 Sales supervisor skills | 005 Sales improvement techniques | 006 Channel expansion | 007 Managing distributors | 008 Distributor development | 009 Distributor internal operations management | 010 Team management | 011 Efficient distribution techniques | 012 Sales manager's eighteen skills | 013 KA operation methods and strategies | 014 First lesson for new salespeople | 015 Internet, brand | 016 Distributor B2B transformation | [Long press to follow QR code]