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Articles by New Distribution
新经销
Browse 3234 New Distribution articles by New Distribution.
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Why Are Some Large Distributors with Over a Decade of Experience and Ample Capital Seeing Their Business Decline Day by Day?
This article explores why some veteran distributors with years of experience and substantial funds are struggling, while newcomers with less capital thrive. The key difference lies in their business philosophy and management style, which determines their ability to adapt to market changes.
New DistributionIf You Spent HK$7.3 Billion to Acquire Huiyuan Juice, What Would You Get?
Huiyuan Juice's market value is HK$7.3 billion with a price-to-book ratio of only 0.61, despite holding a 56.5% share of China's 100% juice market and 42.7% of the medium-concentration juice market, ranking first for nine consecutive years. Acquiring it could yield a monopoly FMCG company with annual after-tax profits exceeding RMB 300 million and potential asset sale proceeds of RMB 2.8 billion, making it a compelling investment.
New DistributionChina Brand Power Index Released: Ranking of Food and Beverage Industry
The China Brand Power Index (C-BPI), China's first brand value evaluation system guided by the Ministry of Industry and Information Technology, released its 2015 rankings for various food and beverage categories. The rankings are based on consumer feedback and measure brand awareness and loyalty, helping consumers make informed choices and guiding companies in brand management.
New DistributionE-commerce's Habit of Scaring People with 'Death' is a Disease—Cured by a Good Beating!
The article argues that both hypermarkets and e-commerce are facing challenges, and that the constant predictions of doom for traditional channels are misguided. It emphasizes that consumer choice will ultimately prevail, and that businesses should focus on real value rather than fear-mongering.
New DistributionGlobal Beer Sales Decline for First Time in a Decade
Global beer sales fell for the first time in over ten years in 2015, driven by weak consumption in major markets like China. While standard lager sales declined, stout and other niche beers are growing rapidly, especially in China, where stout consumption is expected to surpass the US by 2020.
New DistributionGuangdong Sales Exceed 1 Billion: Unpacking Tiandi No.1's Vinegar Drink Business in the Restaurant Channel
Tiandi No.1 has achieved over 1 billion yuan in sales in Guangdong by positioning its vinegar drink as the 'fifth dish' for meals, leveraging its digestive benefits and the crackdown on drunk driving. The article analyzes the evolution of the restaurant beverage market, innovative cases like apple cider vinegar and tea fruit vinegar, and future growth strategies using Blue Ocean thinking.
New DistributionThe Brutal Business Model Behind Lao Gan Ma: This Price Range Is Mine, Trespassers Die!
The original 'FMCG Distributor Professional Management Consulting' has been renamed New Distribution. Read the original text to register. 30+ industry experts, 100+ B2B platform founders, and 800+ manufacturer friends gather in Fuzhou to discuss the internet transformation path of the FMCG industry. Change-makers have always been interested in how to monopolize a local market, and Lao Gan Ma is undoubtedly a very good example. Today, Change-makers will discuss how Lao Gan Ma's business model achieves local monopoly, revealing how the warm-hearted old mother rules a market with iron fist.
New DistributionThis Silly and Cheeky Snack: Marketing Deserves Full Marks!
The former 'FMCG Distributor Professional Management Consulting' has been renamed New Distribution. 30+ industry experts, 100+ B2B platform founders, and 800+ manufacturer friends will gather in Fuzhou to discuss the internet transformation of the FMCG industry. The article highlights the marketing genius of Weilong Latiao, from its humorous online presence to its successful rebranding and global expansion.
New DistributionThe Ultimate Guide to the Fuzhou Autumn Sugar & Wine Fair (with Event Schedule)
The 95th National Sugar and Wine Commodity Fair will be held in Fuzhou in mid-October. This guide provides detailed exhibition and hotel information, event schedules, and practical tips for attendees, including a forum on FMCG+Internet channel transformation.
New DistributionConvenience Stores Finally Boom, but Why Do They Struggle to Attract Capital?
Convenience stores in China are experiencing rapid growth, with new brands expanding aggressively and market potential still vast. However, despite this growth, the sector faces challenges in attracting capital due to high operational costs, profitability issues, and the difficulty of scaling while maintaining quality, especially for franchise models.
New Distribution5 Tricks Manufacturers Use to Fool Distributors with New Products
The article discusses common tactics manufacturers use to persuade distributors to stock new products, such as exaggerating product quality, profit margins, and support, and warns distributors to be cautious. It also promotes an upcoming FMCG+Internet summit in Fuzhou.
New DistributionCan't Sell Products? Distributors, Check Whether Your Salespeople Have These Five Misconceptions
The article outlines five common misconceptions in terminal marketing that lead to sales failures, such as prioritizing sales over market development and focusing on large clients while neglecting small ones. It then provides strategies for distributors to correct these issues and improve terminal work.
New DistributionEmployee Performance Depends on How Salary and Performance are Evaluated
The article discusses how to build an effective salary system for sales staff in the FMCG industry, covering components, objectives, and linking methods, with steps for implementation. It also promotes an upcoming industry summit on FMCG and Internet transformation.
New DistributionHow to Tackle the Chronic Problem of Secondary Distributors Privately Cutting Prices?
Some secondary distributors, in order to meet sales targets set by dealers and leverage dealer policies to drive volume for other products, repeatedly cut prices, sometimes even below the factory price, causing headaches for many beverage dealers. This article analyzes the harms, underlying causes, and solutions to this issue.
New DistributionMove Your Meetings to the Frontline Market!
30+ industry experts, 100+ B2B platform founders, and 800+ manufacturers and distributors gathered in Fuzhou to discuss the internet transformation of the FMCG industry. This article shares a tactic: 'meeting at the frontline market'—sales managers hold meetings at the location of market problems to solve them on the spot, improving efficiency, boosting team morale, strengthening customer relations, and motivating salespeople.
New DistributionBasic Ideas, Standards, Strategies, Techniques, and Methods for New Product Launch Distribution: If Your Distribution Isn't Going Well, Memorize These One by One!
30+ industry experts, 100+ B2B platform founders, and 800+ manufacturer and distributor friends gathered in Fuzhou to discuss the internet transformation of the FMCG industry. Distribution is the first step for new products to enter the market, and it is crucial. This article details the basic ideas, standards, and strategies for new product launch distribution, including the four key characteristics, three standards, and seven strategies for effective distribution, along with a practical case study.
New DistributionXinyijia Stores Closing in Droves! Why Are Department Stores Feeling the Chill...
Xinyijia Supermarket, a well-known chain in Shenzhen for over 20 years, is facing operational difficulties, with many stores closing or empty. The decline is attributed to e-commerce impact, high rents, and management missteps, but the company plans to restructure and seek bank support to survive.
New DistributionMarketing Executives Talk (Part 5) – New Product Launch: What to Do When Employees Say the Price Is Too High?
The article discusses why salespeople fear new product launches, especially when prices are high, and provides five strategies for salespeople to successfully promote high-priced new products, including broad distribution, developing visit guides, finding selling points, securing distribution policies, and adding value through services.
New DistributionBosses Are Forged Through Hardship: Building a Business Is Trading Life for Success! Countless Distributors Are Moved to Tears
The original 'FMCG Distributor Professional Management Consulting' has been renamed to New Distribution. Scan the QR code or click 'Read Original' to register. Over 30 industry experts, 100+ B2B platform founders, and 800+ manufacturer and distributor friends will gather in Fuzhou to discuss the internet transformation of the FMCG industry. Many people dream of becoming bosses, but most bosses are forged through hardship, each with their own tale of tears and sacrifice.
New DistributionHow Can Traditional Enterprises Transform to E-commerce Without Digging Their Own Graves?
The article discusses why traditional retail enterprises often fail in their e-commerce transformation, identifying common pitfalls such as blind, anxious, and hasty approaches, as well as market, cost, and talent traps. It offers practical advice on how to avoid these mistakes and highlights a successful case study of Bestore (Liangpin Shop) to illustrate effective strategies.
New DistributionTen Years of Marketing Veteran's Experience: Every Word is the Truth!
A veteran marketing professional with over a decade of experience shares 119 hard-earned lessons, covering career advice, management insights, and industry observations. The article also promotes an upcoming FMCG+Internet summit in Fuzhou.
New DistributionDistributors Must Beware of Contract Traps: Beware of Completing Tasks but Not Receiving Rebates!
Long press the QR code or click "Read Original" to register. 30+ industry experts, 100+ B2B platform founders, and 800+ manufacturer and distributor friends will gather in Fuzhou to discuss the internet transformation of the FMCG industry. Understanding potential contract traps can help you see through them and protect your interests.
New DistributionTotal Retail Sales of Consumer Goods Up 10.3% Year-on-Year in Jan-Aug
From January to August, total retail sales of consumer goods reached 21.0505 trillion yuan, up 10.3% year-on-year, with a slight slowdown of 0.2 percentage points. Online retail growth remained strong but slowed, while offline physical stores showed signs of stabilization and recovery.
New DistributionWahaha and JDB: Are These Billion-Yuan Companies 'Stupid'?
Some companies achieve annual revenues of over ten billion yuan by doing the hard, unglamorous work of channel and terminal management. This article examines how JDB and Wahaha built their success through meticulous distribution networks and deep market penetration.
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