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It Takes Two Years to Learn to Speak, and a Lifetime to Learn to Shut Up
A homeless man envied the Bodhisattva on the lotus throne and swapped places with him, but was told not to speak. He witnessed a rich man drop his wallet, a poor man take it, and a fisherman get into a fight with the rich man. Unable to bear it, he spoke up and revealed the truth, but the Bodhisattva said that by speaking, he caused the poor man to lose the life-saving money, the rich man to miss a chance to accumulate virtue, and the fisherman to die at sea. The story teaches that sometimes silence is wiser than speaking, and in the workplace, one should speak less and do more.
New DistributionThoroughly Explaining Handu Yishe's 'Small Group System' in 6100 Words
Everyone knows that Handu Yishe's success secret is the 'small group system', but few can truly explain how it formed and operates. This article starts with the small group system to help readers understand the path and secrets of Handu Yishe's success.
New DistributionIs Low Price Really the Best Marketing Strategy?
In 2016, low-priced electric vehicles were a hot trend in the market. While brand companies were busy strengthening their core competitiveness and consolidating their market positions, low-price brands seemed unstoppable in capturing market share, leaving brand companies struggling to protect their interests. Some thus argue that 'low price is the best marketing,' but is that really true? Low price is often seen as a lifeline for the desperate.
New DistributionEvergrande Spring Water Rapidly Sold at End of September, New Factory Reported at End of October - What is Evergrande Playing At?
At the end of September, China Evergrande Group disclosed the rapid sale of its mineral water, grain and oil, and dairy businesses. However, a recent news item has left us puzzled: a government website reported that Evergrande Spring Water is building a new factory. What is Evergrande up to?
New DistributionHow to "Wean" the Post-90s Generation in the Workplace?
In today's workplace, the post-90s generation has become the main workforce, but their various issues are giving managers headaches. Can these "unweaned" post-90s employees really take on major responsibilities? When will they be able to "wean" themselves?
New DistributionThe Era of the 'Sitting Merchant' Is Over! Before Adjusting Product Structure, Distributors Must Do This...
As market competition intensifies, the era of the 'sitting merchant' is gone forever. Distributors need to adapt to the trend of consumption upgrading and reasonably adjust their product structure, with the first priority being thorough market research to fully understand the regional liquor market. The following are the key aspects of regional market conditions that need to be clarified.
New DistributionDealers Outsmart Cross-Region Sellers: When Manufacturers Won't Act, We Have Our Own Ways!
Small and weak dealers often feel helpless when facing cross-region selling (channel diversion). Asking the manufacturer for help often results in shelved feedback or empty promises, while retaliating against the instigator can lead to mutual destruction and a downward price spiral. So what should small dealers do? The following cases may offer some inspiration.
New DistributionBreaking: Bacardi's Ice Breaker Halts Production, Lays Off Staff, Owes Distributors—Is There a Future for the Once-Booming Pre-Mixed Cocktail Industry?
Multiple distributors report that Bacardi's Ice Breaker pre-mixed cocktails have essentially ceased production, with outstanding distributor fees unresolved. Investigation confirms market issues, including regional layoffs and unpaid fees since March-April, raising questions about the brand's future and the industry's prospects.
New DistributionWhat Gross Margins Should Supermarkets Set for Different Product Categories?
How to balance sales volume and gross margin? Supermarkets carry a wide range of products, and each department and category has different gross margins. Generally, food margins are relatively low, general merchandise margins are higher, and fresh produce is not profitable but is used to drive foot traffic. As a popular saying in the industry goes: 'Food drives sales, general merchandise drives margins, and fresh produce drives foot traffic.' The key is to pursue high gross profit amounts, not high gross margin percentages.
New DistributionBright Dairy: The Third-Place Player in a Tight Spot
In July 2015, Bright Dairy acquired high-quality assets and dairy cow breeding businesses of 13 enterprises under Bright Food Group through its subsidiary Holstein Farming. In early 2016, the Chinese women's national volleyball team signed a strategic partnership with Bright Dairy. During the September volleyball finals, daily sales of Bright's Mosilian increased by 42%, and on the day of the championship, Bright Dairy's stock nearly hit the daily limit. In September 2016, Bright Dairy launched a new low-temperature premium yogurt product "Zhida". On October 10, Bright Dairy announced plans to build a new factory and set up a wholly-owned subsidiary in Chaozhou, Guangdong Province.
New DistributionFive Methods for Building a Distributor Team and Six Main Measures to Avoid Team Management Pitfalls
This article outlines five methods for building an effective team, including aligning goals, focusing on core priorities, defining tasks, listing priorities, and establishing participation rules. It also discusses six main measures to avoid common team management pitfalls, such as enhancing development capabilities, learning from mistakes, avoiding short-sightedness, making decisive decisions, addressing resistance, and balancing work focus and capabilities.
New DistributionChannel Shift: By-Health Encounters Cold Shoulder in Supermarkets
By-Health has shifted its primary sales channels from pharmacies to supermarkets and online, but a recent investigation by Beijing Business Today found the transition is not smooth. Sales staff at stores like Hualian and Carrefour rarely recommend By-Health products. Despite spending 310 million yuan on marketing this year, the company experienced its first profit decline in seven years. Even with active exploration of new channels, By-Health faces multiple challenges including quality issues and an influx of foreign health brands.
New DistributionVending Machine Terminal Battle: Annual Sales of Vending Machine Channel to Reach 100 Billion by 2020
With the rise of the internet and consumers' increasing demand for shopping convenience, China's retail landscape is undergoing profound changes. For FMCG companies, besides premium supermarkets and convenience stores, vending machines are opening another window with their convenience and 24-hour service. According to Kantar Consumer Index, when per capita GDP reaches $10,000, consumer demand for vending machines will explode. By 2015, areas covering 390 million people in China had reached this level. In the next five years, the domestic vending machine channel will become a major emerging market for FMCG retail.
New DistributionChina's New Consumers: Who, Where, and What Do They Want?
This article, sourced from Accenture and authored by Huang Weiqiang, Chen Kedian, and Zeng Xianlong, explores the evolving behaviors and expectations of Chinese consumers in the digital age. It highlights the shift from brand loyalty to solution-seeking, the importance of 'micro-moments' in the purchase journey, and the urgent need for FMCG companies to adapt by becoming 'intelligent assistants' that anticipate consumer needs.
New DistributionBright Dairy, the Third-Place Player in the Dairy Industry, Struggles in the Gap: A Big Gap with Mengniu and Yili
On October 10, Bright Dairy and Food Co., Ltd. (hereinafter referred to as "Bright Dairy") announced that it will build a new factory and set up a wholly-owned subsidiary in Chaozhou, Guangdong Province, with a total investment of 349 million yuan. The new subsidiary will be named "Yuedong Bright Dairy Products Co., Ltd." The South China market has always been a battleground for dairy companies, and it is also one of Bright Dairy's main strongholds. However, maintaining a competitive edge in this fiercely contested market is not easy. Besides dairy giants Mengniu and Yili, Bright also faces challenges from local brands such as Yantang Dairy and Fengxing Milk.
New DistributionAlibaba Retail Link's Head of Backend Operations Tian Yuan: Retail Link Will Leverage New Technologies to Serve New Manufacturing and Practice New Retail
At the 2016 Yunqi Conference, Jack Ma predicted five major transformations in the next 30 years: new retail, new manufacturing, new finance, new technology, and new energy. Tian Yuan, General Manager of Alibaba Retail Link's backend operations, stated at the 2016 'New Food Era · New Distribution' China FMCG + Internet Summit that Retail Link will use new technologies to serve new manufacturing and practice new retail, transforming traditional distribution models and empowering community retail stores.
New DistributionNielsen: The Biggest Opportunity in China's Consumer Market
As Chinese consumers shift from buying luxury goods to high-quality, cost-effective daily necessities, a new era of quality consumption is emerging. Nielsen predicts that over the next 5-10 years, this trend will drive significant growth in both FMCG and durable goods markets, with cross-border e-commerce becoming a major channel.
New DistributionBreaking Through the Channel: Where Is the Real Way Out for Distributors?
Distributors in China's FMCG industry are facing a difficult transition as the market evolves. The article argues that the key to survival lies in shifting from channel operations to service operations and from single-business to specialized operations, ultimately requiring distributors to reinvent themselves.
New DistributionChina's Latest City Classification Guide
As companies prepare their 2017 annual targets, city classification remains crucial for FMCG and retail firms. This article compiles several classification standards, including JLL's China 60 cities, CBN Weekly's 400-city ranking, the State Council's new city size standards, and data-driven classifications used by major consumer goods companies.
New DistributionA 20-Year Veteran of the Beverage Industry: The Contents Cost Only 50 Cents
A veteran beverage industry employee with 20 years of experience reveals that the production cost of a 600ml sports drink is less than 1.4 yuan, with the contents costing just 0.5 yuan. He analyzes the industry's high gross margins but thin net profits due to heavy sales expenses and taxes, and discusses challenges such as declining sales, inadequate advertising, and channel conflicts.
New DistributionThe Secret to Didi Chuxing's Success Applied to FMCG Marketing: Will It Become the 'Didi Chuxing' of FMCG?
The sharing economy's gig model, exemplified by Didi Chuxing, has revolutionized transportation by addressing real-time efficiency needs. Aizero (Ai Ling Gong) applies this model to FMCG marketing, leveraging local professional marketers' spare time to help brands penetrate smaller cities and deepen market presence, offering cost-effective and timely retail execution insights.
New DistributionLatest Trends in the Snack Food Industry: 900 Billion Yuan Market, 16.70% Annual Growth, 4 Major Trends
With over 30 industry experts, 100 B2B platform founders, and 800 manufacturer friends gathering in Fuzhou to discuss the internet transformation of the FMCG industry, this article analyzes the current situation of China's snack food industry from four perspectives: industry, channels, consumption, and competition. The market is expanding at an average annual growth rate of 16.70%, with the annual output value reaching 905.018 billion yuan in 2014 and projected to hit 1,992.528 billion yuan by 2019.
New DistributionWalmart Halves New Store Openings, Shifts Focus to E-commerce
Walmart announced plans to slow new store openings and shift capital investment to e-commerce technology, reducing new supercenter openings from 69 in fiscal 2016 to 60 in fiscal 2017 and potentially 35 in fiscal 2018. The move reflects market saturation and the rise of online shopping, as Walmart aims to compete with Amazon.
New DistributionWhy Do World-Renowned Companies Like Coca-Cola Keep Advertising in Large Volumes?
World-renowned companies do not continuously advertise in large volumes; instead, they aim for precise advertising based on marketing objectives and market realities. This article analyzes the reasons for advertising, factors affecting ad budgets, and actual advertising-to-sales ratios, using Coca-Cola as an example.
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