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3234 articles · Page 74 of 135
It's Easy to Fill Up a Distributor's Warehouse, but Being a Responsible Manufacturer Is Not So Simple!
During the off-season, some manufacturers, instead of launching market activities to boost sales, focus on pressuring distributors to stock up just to improve their data reports. They push distributors to take more inventory, set sales targets, and collect payments, but ignore whether the products actually sell through. This article argues that manufacturers must take responsibility for helping distributors sell products to consumers, and outlines three key steps: planning, implementation, and review.
New DistributionFifth B-end E-commerce Study Tour Concludes Successfully with Rich Gains!
On November 19, the fifth B-end e-commerce study tour, hosted by New Distribution, kicked off in Tangshan, with over 120 distributors from across the country visiting five B-end e-commerce platforms: Tangshan Huiwangxing, Beiquan, Tianjin Tongying Tianxia, Beijing Quanshihui, and Zhongke Shangruan. The tour explored industry development and future trends in the internet era, and how distributors can embrace internet trends and find suitable "FMCG + Internet" models.
New Distribution8 Mistakes That Doom New Salespeople to Failure
Sales is a challenging industry with low entry barriers, but it is not easy to succeed. If you are considering a career in sales, you must be aware of eight common mistakes that can derail your career, such as blindly following the 'bucket theory,' treating sales as a last resort, being impatient for quick riches, and lacking loyalty. Avoiding these pitfalls is crucial for long-term success.
New DistributionHow to Develop New Markets in Sales? One Article Tells You...
In sales, your familiar friends are limited, but the unfamiliar market is unlimited. Acquaintances account for 30% of the market, while strangers account for 70%. The unfamiliar market is your real source of income. Why develop new markets? Many people misunderstand direct selling, thinking it mainly targets acquaintances. But that's not the case: suppose you have strong social skills and 100 friends, each buying one product from you, you can sell 100 products at once. If one product lasts 3 months, what do you do for the remaining two months? Or what if they absolutely refuse your recommendation? So, we should shift more time to developing new markets based on acquaintance business.
New DistributionB2B E-commerce Delegation Visits Tongying Youcai to Discuss Internet B2B Development Prospects
On November 21, 2016, the 5th B2B E-commerce Delegation organized by this official account visited the Tianjin headquarters of Tongying Youcai. Distributor elites from across the country gathered to discuss the current state and development trends of the B2B industry, as well as how traditional distributors can break through and transform to the Internet. That day, Tianjin welcomed its first snow of winter, with temperatures dropping sharply and roads slippery, yet it failed to dampen the enthusiasm of distributor friends for Internet B2B.
New DistributionNew Distribution: What Insights Does the Beiquan Model Offer to the Retail Industry?
On November 20, 2016, the 5th B-end E-commerce Study Tour organized by this official account delved into Beiquan again (in April this year, we led a team of over 100 to study Beiquan's innovative experience), exploring the mystery of Beiquan's national expansion in just over two years and its innovative experience in the retail industry. What insights does the Beiquan model bring to the traditional retail industry? The following is a compilation of Beiquan's innovative experience and viewpoints based on the sharing of Beiquan's founder Wu Shaobin during the tour. With the rapid development of the internet...
New DistributionUni-President's Lo Chih-hsien: No Summer for Mainland Beverages This Year, Implementing Zero-Inventory Strategy, Next Year's Target is No Growth in Shipment Cases!
Recently, Uni-President Group Chairman Lo Chih-hsien, accompanied by his wife Kao Hsiu-ling, attended the "Love·Sharing" Christmas lighting events in Taipei and Kaohsiung, where he responded to questions about the group's Q3 performance and next year's plans. The "zero-inventory" strategy is challenging, and next year's target is "no growth."
New DistributionBattle for the Peak Season Market: Seizing the Terminal is Key!
From September to December each year is a peak season for baijiu sales, and the key to marketing during this period is to quickly seize the terminal. As the saying goes, 'Channels are king, terminals win,' requiring meticulous market cultivation, full channel development and nurturing, creating consumer hotspots, shifting promotional beneficiaries, capturing consumer mindshare, and innovating in product combinations.
New DistributionCoasting at Work Only Hurts Yourself!
Everyone works nine to five, but some become executives in three to five years, while others remain at the bottom after ten or twenty years. The difference lies in one word: 'coasting.' This article explains why coasting through work is a self-defeating attitude and offers advice on how to grow and succeed.
New DistributionQuanshihui: Unity is Business—Using the 'Troika' Model to Empower Traditional Micro Retail
At the recent Fuzhou Autumn Sugar and Wine Fair, a forum themed 'FMCG + Internet' was held, featuring representatives from Alibaba Retail Link, JD New Channel, Zhanghe Tianxia, Yijiupi, Benlai Market, Zhongshang Huimin, and Quanshihui, who shared their views on the current state and trends of the FMCG B2B industry. As the only new player with a traditional retail background, Quanshihui proposed a new cooperation concept of 'Unity is Business' amidst the prevailing rhetoric of 'eliminating second-tier distributors and subverting tradition,' and introduced a 'troika' operational approach: deep integration of micro retail supply chains, light franchise convenience stores, and community-based vertical e-commerce.
New DistributionSalespeople Earning Under 300K a Year Should All Read This!
You've drunk bowl after bowl of chicken soup, but why are you still a 'dwarf' in action, making no progress at all? The missing link is the step from knowing to doing—you're just one action away! There was a safety glass salesman whose performance consistently ranked first in the entire region. At a top salesperson awards ceremony, the host asked, 'What unique method do you have to keep your performance number one?' He said, 'Whenever I visit a customer, my briefcase always contains many pieces of safety glass cut into 15cm squares, and I also carry a hammer. When I arrive, I ask, 'Do you believe in safety glass?' Whenever the customer says no, I place the glass in front of them, hit it with the hammer on the table, and many customers are startled, but they find the glass doesn't shatter. Then they say, 'Oh my, I can't believe it.' At that point, I ask, 'How much do you want to buy?' and go straight to closing, the whole process taking less than a minute.'
New DistributionTetra Pak Fined Over 660 Million Yuan for Abusing Market Dominance
The State Administration for Industry and Commerce (SAIC) today announced its penalty decision against Tetra Pak for abusing its market dominance. The investigation found that from 2009 to 2013, Tetra Pak held dominant positions in three markets in mainland China: liquid food paper-based aseptic packaging equipment, technical services for such equipment, and packaging materials. The SAIC determined that Tetra Pak leveraged its dominance in the equipment and technical services markets to tie the sale of packaging materials, restricted raw paper suppliers from cooperating with competitors, and implemented loyalty discounts that hindered fair competition in the packaging materials market. Tetra Pak was fined 667,724,176.88 yuan and ordered to cease the illegal practices.
New DistributionIs Internet B2B Taking the Distributor's Cake or Giving Them Cheese?
When e-commerce first entered the Chinese market, the phrase 'channels are dead' startled all distributors, signaling what seemed like an era of decline for the entire industry. Now, with 'Internet+' elevated to a national strategy, Internet B2B platforms have risen and developed rapidly, and the 'disintermediation' business model has made distributors even more anxious, constantly worrying that Internet B2B will carve up their market and take their share. The rise of Internet B2B has left traditional distributors at a loss, but as the article suggests, by embracing the right platform, suppliers can transform and find new opportunities.
New DistributionA 6-Yuan Donkey-Hide Gelatin Snack, Sold in Only 3 Cities in Shandong, Achieves Daily Sales of 100,000!
In 2016, the FMCG industry faced significant challenges, with major brands like Wahaha and JDB being hit by negative news. Amidst this, a donkey-hide gelatin snack from Shandong, priced at 6 yuan per stick, has become a phenomenon, selling 100,000 units daily in just three cities, driven by its appeal to young women and its value proposition.
New DistributionChina's Imported Food Market May Reach 480 Billion Yuan in 2018, What Trends Are Emerging?
As China's globalization strategy advances, imported foods are flooding the consumer market, presenting huge opportunities. This article reviews key trends in the imported food market for 2016, including category composition, industry status, online advantages, consumer profiles, and hot product analysis.
New DistributionDanone Sells Six Robust Plants, Can the New Owner Help Robust Return to Glory?
French food and beverage giant Danone has recently reached an agreement with Yingtou Holdings to transfer six Robust plants located in Guangzhou, Beijing, Tianjin, Chengdu, Chongqing, and Zhongshan, along with employees engaged in the Robust brand business, to Yingtou Holdings. This move marks Danone's strategic shift to focus on natural mineral water in China, while the new owner aims to revitalize the once-famous Chinese beverage brand.
New DistributionSales Exceeded 100 Million in 2015? Why Did He Avoid the 'Multi-Level Distribution' Path in WeChat Business?
China's WeChat business market was once extremely hot, with low entry barriers making it accessible to everyone. Amid the wave of mass entrepreneurship, recruiting WeChat sellers became a panacea. Driven by herd behavior and profit, a pyramid-like 'multi-level distribution' scheme was promoted. However, a Shandong company, instead of following this trend, leveraged its years of accumulation and local specialties in Dong'e Town, Pingyin County, to gather nearly a thousand WeChat sellers nationwide, creating a niche brand based on 'best friends' (闺蜜).
New DistributionYear-End Inventory Loading: Load Well and Profit, Load Poorly and Struggle Until March
As the year ends, companies are busy with market operations, eyeing the Spring Festival peak season. Year-end inventory loading becomes the most critical part of seasonal marketing. Companies compete fiercely, but despite various strategies, results often disappoint. This article explores the reasons behind inventory loading, its risks, and how to do it scientifically to benefit both companies and distributors.
New DistributionHuiwanghang: A Leader in the Regional FMCG Market - The Path of Shareholding Operation
Tangshan Huiwanghang Industry and Trade Co., Ltd. is a commercial distribution enterprise with 37 years of history, registered capital of 21 million yuan, and annual revenue of 250 million yuan. It was listed on the Shijiazhuang Equity Exchange in December 2015. Under the leadership of Chairman Li Guojie, the company has become a leading player in the FMCG distribution industry, with strong brand partnerships and a modern logistics center.
New DistributionWhat Products Sell Best in Convenience Stores at Gas Stations?
With the advent of the automobile era, there are about 100,000 gas stations in China, with Sinopec and PetroChina accounting for about 50%. Meanwhile, single fuel services can no longer meet the diverse needs of car owners, making non-fuel services increasingly important. In the U.S., 95% of gas stations have convenience stores, and profits from these stores account for 20%-40% of total gas station profits. In China, the gas station convenience store market has attracted attention and become a new competitive battleground. For example, Sinopec has launched convenience store operations in over 30,000 of its gas stations, with more than 20,000 now operating convenience stores.
New DistributionSorry, Business Is Tough This Year, No New Brands!
Distributors may slow down or stop taking on new brands, but have they carefully reviewed their existing ones? The deeper reason behind this is that under the new economic normal, distributors have failed to adapt quickly to changes in channels and terminals, and have not adjusted internal management to cope with fierce competition, leaving them passive and seeing their business shrink.
New DistributionOff-Season Marketing Weapon: These "Warm Drinks" Heat Up Beverage Consumption!
On cold winter days, a warm beverage often stimulates consumers' purchasing desire. Starting from "Lulu should be drunk hot in winter," selling heated beverages in winter has become an opportunity for many companies to boost sales, and the term "warm drinks" has gradually spread. What exactly are "warm drinks"? Industry insiders say that beverages that can be heated externally to reach a temperature of around 45-65 degrees Celsius without changing their state or nutritional content are called "warm drinks." From the terminal perspective, "warm drinks" are products that have been heated in warm cabinets or warm pots and can be directly consumed, which can promote winter beverage sales to a certain extent.
New DistributionTalking Money Hurts Feelings, Talking Feelings Hurts Money—Smart Distributors Know How to Ask Manufacturers for Expenses!
Distributors care most about profits, but before profits come market expenses like entry fees and barcode fees. Manufacturers often delay reimbursements, squeezing distributor cash flow, or excessive and mismanaged market expenses can kill distributors. Manufacturer support is essential, but getting it is not simple—even reasonable expenses may be denied. This article offers strategies from experienced distributors on how to secure manufacturer expense support.
New DistributionThe Revelation of Jianlibao: How a Can of Magic Water Lost Its Magic
The decline of Jianlibao can be attributed to internal management chaos and blind diversification, ultimately leading to organizational failure and the end of its glory.
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