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New Favorite: Plant-Based Protein Beverage Market Exceeds 10 Billion Yuan
As Chinese consumers become more health-conscious, plant-based protein beverages, traditionally positioned as nourishing, are gaining popularity. Mintel's latest report, "Plant-Based Protein Beverages 2016," shows that coconut juice is one of the fastest-growing subcategories, with 30% of Chinese consumers drinking more in the six months before October 2015, surpassing soy beverages (29%) and grain beverages (26%). Additionally, according to Mintel data, the majority of Chinese consumers (87%) have consumed plant-based protein beverages in the past six months.
New DistributionUndercurrents in FMCG Distribution Channels: Where Is the Wave of Change?
FMCG products are used frequently and consumed quickly in daily life, making smooth distribution channels crucial. After nearly four decades of development, the drawbacks of traditional distribution channels have become apparent, and reform is urgently needed. This article provides a detailed introduction and analysis of FMCG distribution channels: channel classification, current status, trends, and how distributors can strengthen channel management.
New DistributionThe Boss Is Stunned: Only 1 in 5 Employees Is Efficient!
A common phenomenon in companies is that only 20% of employees are high performers, while 60% do not produce normal performance. This waste stems from incorrect management views, such as valuing effort over results, overemphasizing attitude, and misallocating power. Management should be based on responsibility and serve business operations.
New DistributionZhong Shanshan: For an Orange and Two Juices, Nongfu Spring Has Been Through Life-and-Death Struggles!
On December 8, at a press conference for 17.5° oranges held at its factory in Xinfeng County, Ganzhou, Jiangxi, known as the 'World Orange Township', Nongfu Spring's chairman Zhong Shanshan recounted the painful price the company paid for an orange. He also revealed for the first time why Nongfu Spring launched its first ambient-temperature NFC juice, and announced that Nongfu Spring achieved two firsts: developing the world's first Newhall NFC orange juice and launching the first ambient-temperature NFC juice.
New DistributionHas the Herbal Tea Market Really Gone Cold? Who Owes an Apology?
It seems this winter is no calmer than previous years, nor does it promise the expected warming. In fact, some brands are already shivering at the threshold of winter, deeply chilled. In the herbal tea market, two fiercely competing brands, Wanglaoji and JDB, are seeing further sales declines, indicating the market has truly cooled, with JDB possibly suffering the most. JDB has had a rough month, scurrying around with PR activities to maintain an image of 'doing just fine' and claiming it 'fears no darkness'...
New DistributionInstant Noodle Market Not Optimistic? Premium Noodles Rise Strongly!
In recent years, the food category in FMCG has seen weak growth, with the instant noodle segment particularly underperforming. However, recent data shows signs of recovery. According to Kantar Worldpanel's continuous monitoring of 40,000 urban Chinese households, instant noodles have been recovering since 2016, with the third quarter reversing the decline and achieving the first positive sales growth in recent years. Master Kong Holdings also reported a narrowing decline in its instant noodle business in Q3 2016.
New DistributionThe Four Years Since Zong Qinghou Was No Longer the Richest Man in China
Zong Qinghou became the richest man on both the Hurun and Forbes lists in 2010 and again in 2012. However, starting in 2013, younger entrepreneurs Wang Jianlin and Jack Ma took turns at the top. This article explores what happened during the four years Zong was not the richest man, including the 2016 lists that put Wahaha in the spotlight, and how Zong and his company have adapted to new market realities while maintaining their core principles.
New DistributionCountdown to Spring Festival: How Much Stock Should You Prepare to Get Through the Year-End?
For holiday stocking, many distributors have had frustrating experiences: due to poor planning and insufficient stock, they run out of products at the peak of sales, missing out on potential profits. Conversely, some overestimate market conditions and overstock, leading to excess inventory that must be cleared after the holiday at a loss. Thus, holiday stocking requires a balanced approach, and this article explores factors influencing stock levels and methods like the 1.5x safety stock rule to find the right balance.
New DistributionWhen You Want to Complain or Quit, Read This True Story
Two cousins came to Beijing together five years ago and worked as waiters in a restaurant. The stricter cousin quit in anger, while the other stayed, improved himself, and eventually became a store manager and then a vice president. The complainer, however, drifted through jobs and ended up unemployed, showing that hard work and gratitude lead to success.
New DistributionFMCG Industry Faces New Round of Raw Material Price Hikes, More SMEs to Face Major Shakeout
The FMCG industry, specifically the food and beverage market, may be entering a new round of raw material price increases. In the past two months, many small and medium-sized enterprises (SMEs) are facing risks due to significant overall increases in raw material and freight costs over the past two years. The trend shows no signs of stabilizing or declining. Key raw material price increases include milk powder up 50%, white sugar up 30%, cardboard boxes up significantly, and freight up 33%.
New DistributionThis 3.7 Billion Distributor Transforms into a Supply Chain Platform: Can It Overtake on a New Track?
In 2016, China's liquor distribution industry was undergoing intense consolidation, with companies like Jiuxian.com, 1919, and E.A. using internet, chain operations, and capital to lead the race. Baichuan Commercial, a traditional brand operator with 3.7 billion yuan in revenue in 2015, quietly accelerated its transformation into a supply chain platform. This article analyzes Baichuan's '1234' strategy, its focus on deep regional supply chain, and whether its transformation can succeed.
New DistributionWhy Do Top Salespeople Perform Well? Because They Do These Things!
Top salespeople excel in every aspect, which is not only valuable to the company but also crucial for their own career development. But how can one become a top salesperson? This article outlines the five principles and six abilities that top salespeople possess, including taking responsibility, being proactive, maintaining high standards, and continuously improving.
New DistributionThe Last Month! Do You Know the Issues in Salt Management and Operation Under the Salt Reform?
Many distributors have been concerned about the salt reform for a long time. As the reform date approaches, some salt manufacturers may build channels in advance for next year's reform. Distributors planning to invest in the salt industry should carefully identify and avoid being exploited by lawbreakers. Today, we have compiled ten frequently asked questions for your reference.
New DistributionPerformance Is Dignity, Profit Is the Future
This article outlines ten workplace rules emphasizing that performance is the ultimate measure of an employee's value, and that problems are opportunities for improvement and growth. It stresses that employees must solve problems, create results, and contribute to the company's profits to secure their position and salary.
New DistributionFMCG Distributors' Shift from Mobile Sales to Order Taking: Right on Time!
Thirty years ago, the distribution model gave rise to the FMCG distribution industry; fifteen years ago, the transition from store-based to mobile sales brought prosperity to the industry. Now, what transformation can help distributors break through bottlenecks and regain momentum? After over 20 years of rapid development, the FMCG industry has become highly competitive, and high warehousing and distribution costs, along with internal management loopholes, often exhaust distributors. With the advent of the data era, resource sharing and refined division of labor have become inevitable trends. If distributors can seize the opportunity to outsource standardized services like warehousing and distribution to reliable third parties, they can significantly reduce operating expenses and time investment, focusing instead on marketing and terminal maintenance. To achieve unified warehousing and distribution, distributors must first complete the transition from mobile sales to order taking.
New DistributionHow to View China's Beer Industry under the New Normal?
China is the world's largest beer consumer market, and the rapid growth of imported beer has drawn widespread attention. How to objectively analyze this phenomenon? What trends will the beer industry show in the future under the new normal? What implications does the beer industry's development have for other FMCG sectors in China?
New DistributionTurning the Tide! Master Kong's Q3 Results Show Improvement, Beverages Stand Out
On November 28, Master Kong (00322.HK) released its Q3 results, with revenue of USD 2,722 million (RMB 18.789 billion), down 1.52% YoY, and net profit of USD 221 million (RMB 1.525 billion), up 17.37% YoY. Notably, the revenue decline slowed significantly compared to the first half's 13.94% drop (excluding FX impact, Q3 grew about 4% YoY).
New DistributionHow to Determine Maximum and Minimum Inventory Levels in a Warehouse?
Both insufficient and excess inventory are caused by negligence in ordering, operations, and storage, so they should be avoided in inventory management. To prevent this, it is generally necessary to set standard inventory levels and maintain them. These standards are the "minimum inventory level" and "maximum inventory level." To prevent stockouts, the minimum standard is the "minimum inventory level (safety stock)." Conversely, to avoid excess inventory, the necessary standard is the "maximum inventory..."
New DistributionHow Does Salt Reform Ensure Supply Security? Liberalizing Salt Prices Does Not Mean Liberalizing Monopoly
According to national requirements, from January 1 next year, China will liberalize ex-factory, wholesale, and retail prices of salt, allowing enterprises to set prices independently based on production and operation costs, salt quality, market supply and demand, and other factors. How does the salt reform ensure salt quality and supply security? In response, the Guangdong Provincial Salt Administration, the Provincial Food and Drug Administration, and the Provincial Administration for Industry and Commerce recently jointly issued the "Notice on Strengthening the Management of Salt Market Operations in the Province." The Notice clarifies that any unit or individual engaged in salt production or wholesale without a designated salt production license or salt wholesale license is considered unlicensed illegal operation.
New DistributionThis Winter Is a Bit Cold: Big Players Are Selling Off Brands One After Another, and This Time It's Jianlibao!
The FMCG industry has seen a series of notable sell-offs recently, including Danone selling Robust, Coca-Cola selling its China bottling business, Evergrande selling its FMCG division, COFCO selling Golden Monkey and Wugudaochang, and Shengmu Dairy selling shares. Now, another heavyweight and legendary company is being sold: Guangdong Jianlibao, once known as the "Oriental Magic Water." In the 1990s, even giants like Coca-Cola and Pepsi had to yield to Jianlibao. After its capital chain broke in the early 2000s, the troubled brand has been kept alive through multiple ownership changes, eventually being acquired by Uni-President, which is now selling it.
New DistributionThis Week's Frenzy: Raw Materials, Cartons, and Freight Costs Surge... Are You Stocking Up?
Recently, a wave of price hike notices for paper cartons has gone viral on social media. The increases, ranging from 20% to 30% or more, are impacting the FMCG industry, especially small and medium-sized food companies, while large players like Wahaha, Yili, and旺旺 are taking proactive measures to secure supply.
New DistributionHow to Communicate So Others Understand and Want to Listen?
“In the 21st century, what skill could be more important than maintaining a coherent, confident conversation?” This is a question raised by TED speaker Celeste Headlee in her brief 15-minute talk. Reflecting on this, we realize that communication ability might be the most overlooked and under-taught skill. We spend hours each day engaging with ideas, information, and others through screens, but rarely do we develop our interpersonal skills. How can we become good conversationalists? We certainly...
New DistributionWugu Daochang Put Up for Sale: Is COFCO Set to Abandon Its Instant Noodle Business?
COFCO Wugu Daochang Food Co., Ltd. is listing its 100% equity and 53.679 million yuan in claims for transfer on the Beijing Equity Exchange. The move signals COFCO's potential exit from the instant noodle business, as the subsidiary has struggled with losses and declining market share.
New DistributionThe Most Detailed Practical Guide for Distributors' Year-End Order Conference
This article provides a comprehensive guide for distributors on how to organize a successful order conference, covering the three main objectives, common pitfalls, pre-conference research, on-site execution, and post-conference follow-up.
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