Long press the QR code or click "Read Original" to register. 30+ industry experts, 100+ B2B platform founders, 800+ manufacturer friends, gather in Fuzhou to discuss the internet transformation of the FMCG industry. Editor: Retail Origin 【Editor's Note】 This week should be a holiday for American chain stores. At its investor meeting on the 6th of this month, Walmart announced plans to "slow the pace of new store openings" and shift capital investment to e-commerce technology. In its supercenter division, Walmart decided to reduce its plan to open 69 new stores in fiscal 2016 to 60 in fiscal 2017, and possibly only 35 in fiscal 2018. Walmart CEO Doug McMillon said emphatically: "Our company must place greater emphasis on e-commerce and technology. There is no doubt that e-commerce will become an increasingly important part of our business." This time he did not mention the pathological competition with rival Amazon. McMillon promised consumers a "convenient" shopping experience, "no matter when and where they make demands." Walmart's big-box retail planning has become oversaturated; sometimes two stores are only two miles apart. Retail has entered an ice age. Large stores were once seen as the mainstay of retail, but with the strong rise of online shopping and changing market dynamics, large stores have shown maladaptation. Walmart is too dependent on these retail stores that are time-consuming for consumers, and it is hard to extricate itself. Now they are trying to catch up with Amazon's global strategic warehousing model. Walmart's retail ice age is the result of its misreading of the market. As I wrote nine months ago: "Walmart headquarters announced on January 15 that it would close 269 stores worldwide, including 154 in the U.S. This wave of closures represents the end of Walmart's so-called 'Walmart Express' format. But it also reveals the retail giant's oversaturation in the U.S. market." Last January, McMillon tried to justify the closures, reminding the media that "next year we will open more than 300 stores worldwide. Although we are so keen on expansion, we are also taking it step by step." In other words: Walmart will only open 50-60 new supercenters in the U.S. in the coming year—far less than the 250-350 new stores per year in the 1980s. Even at the end of 2007, Walmart's annual report showed "planned expenditures include building 265-270 new stores." Undoubtedly, Wall Street will reward Walmart for the "orderly expansion" of its physical stores.—But in the interview with McMillon, strong numbers were thrown out: In other words, Walmart's store count reached oversaturation years ago, but it is only now showing. There is no need for a Walmart every 10 miles in a commercial area. Honestly, the stores closed last January were indeed somewhat redundant. Because of oversaturated market penetration, Walmart has been trimming its own stores for years. In 2007, Walmart's chief administrative officer John Menzer told shareholders: "Through our strategic selection of U.S. real estate projects, we are also focusing this year on minimizing store closures... We will continue to open new stores in the U.S. We do this because we believe that additional stores will take sales away from existing stores." Nine years have passed. What does this mean for local communities? Opening only 35 new stores in 2018 is like using a small slingshot to fight a big monster, and this burden has been ongoing since the 1990s. I have compiled a table of 450 communities that have resisted superstore expansion at least once. Cutting new stores in half means nearly 900 hectares of land will not be covered by asphalt and concrete, reducing the harmful environmental impact of large construction, and hundreds of local companies will be waiting in the wings. As McMillon admitted, changing the "big box" business model means "making our business more sustainable." Physical stores are nearing their end, and Walmart knows it, and consumers know it even more. Perhaps in fiscal 2019, Walmart will not open any new stores, and the wave of closures will further spread, with outdated stores becoming concrete tombs. In fact, there will be a glorious day. New Food Era · New Distribution —— 2016 China "FMCG + Internet" Summit Forum —— This is a grand event focused on how the FMCG industry channels will transform under the trend of Internet+ transformation Conference Agenda 08:00-09:00 Registration 09:00-09:05 Host opening 09:05-09:35 2016 China FMCG Industry Trend Analysis Report——Zhao Bo 09:35-10:05 FMCG Enterprise Transformation Strategy and Path——Liu Chunxiong 10:05-10:35 Opportunities and Challenges Brought by FMCG Channel Reform——Field 365 CEO Liu Zhao 10:35-11:05 Reconstructing Distribution Channel System, Promoting Urban Retail Upgrade——Alibaba Retail Link General Manager of Backend Tian Yuan 11:05-11:25 Channel Efficiency in the Internet Era——Benlai Holding Vice President Fu Xiaoyun 11:25-12:00 Roundtable Forum——Brand Transformation: Improvement vs. Reconstruction? Guests: Liu Zhao, Liu Chunxiong, Fang Gang, Chen Feng, Shi Zhengchuan, Deng Xia 12:00-13:30 Lunch 13:30-13:50 Distributor Transformation: Urban Distribution Trend——Wei Jie City Distribution CEO Wang Qi 13:50-14:20 Roundtable Forum——Why Distributors Should Do Logistics in Transformation Guests: Zhao Bo, Wang Qi, Liu Zhongmin, Tang Guangliang, Wang Cheng, Sheng Yan 14:20-14:40 How FMCG Enterprises Leverage the Internet to Take Off——Xijiu E-commerce Operations Director Wang Hui 14:40-15:00 Detailed Explanation of Zhongshang Huimin's "One Machine, Two Wings" Strategy——Zhongshang Huimin Vice President Su Xiaoxin 15:00-15:20 Category Value and B2B E-commerce Development Strategy——Yijiupi CEO Wang Chaocheng 15:20-15:40 Supply Chain Finance as a Lubricant for B2B to Drive Traditional Business——51 Order CEO Chen Xian 15:40-16:00 Zhanghe Cloud Factory Helps Upgrade FMCG Supply Chain——Zhanghe Tianxia CEO Yang Lixiang 16:00-16:30 Integrating Small and Micro Retail, Reconstructing Business Ecosystem——Quanshi Vice President Miao Dong 16:30-16:50 B2B Investment Principles and Thinking——Junlian Capital Vice President Zhao Mingwei 17:00-17:30 Roundtable Forum——Who is the King of FMCG B2B Models? Guests: Fu Xiaoyun, Zhuang Jianzhong, Jiang Tao, Zeng Weiqin 17:30-19:30 Dinner For manufacturers and friends who want to transform, this grand event is not to be missed. Interested friends can long press the QR code below or click "Read Original" to register. Registration: Long press the QR code below or click "Read Original" ↓↓↓ Click "Read Original" [Register]