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In the blink of an eye, the author transitioned from a professional manager to a business partner and marketing consultant. Over a decade of professional management career, with successes and failures, this article is dedicated to commemorating that bittersweet and sentimental marketing career. Right or wrong, for reference only:

  1. In a company, some things can be said but not done (e.g., "employee interests first"); some things can be done but not said (e.g., layoffs and pay cuts). Understanding this can save you detours.
  2. Promotion, wealth, learning, and growth are the most genuine dreams of every marketer.
  3. The best system is one tied to money.
  4. Choice is more important than effort; I have seen countless mediocre people rise quickly, and many talented people suffer misfortune, lamenting the whims of fate.
  5. If your ideal is to be a professional manager, it's better to go to a large enterprise, which offers a big platform and resources to achieve great things.
  6. Political struggles in large enterprises are often fierce; be mentally prepared.
  7. Infighting is sometimes tolerated and even welcomed by the boss.
  8. Knowledge accumulation for professional managers in large enterprises is often "narrow and deep," while in small enterprises it's "broad and shallow."
  9. Believing that effort alone guarantees success, or that success can come without effort, are both signs of immaturity. As Zeng Guofan said, self-cultivation depends on oneself, but success depends on heaven.
  10. If you think you can, you can; if you think you can't, you definitely can't.
  11. The crying child gets the milk.
  12. Having someone in power helps.
  13. The downside of good companies is that they often make some high-ranking, incompetent people self-righteous. The upside of bad companies is that they force grassroots marketers to rely on no platform, eventually honing their skills.
  14. If your desire to get rich is strong, entrepreneurship is the only way. Marketers can hardly get rich on regular salary, unless through gray income.
  15. Few marketers can resist the temptation of gray income, just as few can resist the temptation of beauty.
  16. Marketing has patterns but no fixed rules.
  17. Marketing is a road of no return; becoming a marketing director is already the end of a career. The final destination is either entrepreneurship or manager shareholding. Entrepreneurship can be expected, but manager shareholding is desirable but not attainable.
  18. A colleague asked me how to interpret the boss's words, "Work hard, and I won't treat you unfairly." I said, if you're still young, maybe you can give it a try.
  19. Marketing is a young person's game; some things can't wait. Money is recognition of one's value and ability; incentives detached from money are the most ineffective.
  20. Books often have inspirational stories teaching us to work for ideals, not money. I'm puzzled: working for ideals is natural, but why can't we work for money?
  21. Lock onto an industry, a company, and a career, and you will eventually succeed. If necessary, you can change companies, and if further necessary, change industries; but don't lightly change careers.
  22. A man should be tough on himself (in career) and kind to himself (in interests).
  23. Marketing matters often lie outside marketing itself, such as your knowledge reserve and learning.
  24. In a company, everyone is both a chess player and a chess piece.
  25. Heaven rewards the diligent; that's not a lie.
  26. At the annual meeting, when the boss talks about the hardships of entrepreneurship, I ponder; when employees raise hands to pledge loyalty, I become wary; when someone "cries bitterly," I smile.
  27. No one can defeat you except yourself.
  28. I truly hope good is rewarded with good, and evil with evil.
  29. Endure a word and the wind is calm; step back and the sea and sky are wide.
  30. Things you can't figure out are just because your perspective isn't high enough.
  31. In the marketing community, a person with great aspirations and pursuit of success is often surrounded by rabble.
  32. Thanks to those who helped me; they are my benefactors. Thanks to those who framed or looked down on me; they are also my benefactors—they inspired me to achieve.
  33. Benefactors are those who inspire you to strive and fight harder.
  34. Company political struggles are purely dung beetles fighting over dung.
  35. Power games are a double-edged sword; harming others ends up harming oneself.
  36. Marketing is essentially three things: speak well, write well, and do well. "Speak well" means communication and presentation skills; "write well" means the ability to write summaries and reports; "do well" means execution.
  37. The best motivation is self-motivation, and the best self-motivation is a habit of correct thinking and action.
  38. The best team motivation is just four words: promotion and wealth.
  39. Managing teams and distributors ultimately comes down to four phrases: convince with reason, move with emotion, entice with benefits, and control with consequences.
  40. "Read classics, watch news." In today's information overload, calming down to read a few classics will benefit you immensely.
  41. Marketers often have secular stereotypes, like "eating, drinking, whoring, gambling" or "glib tongue." In fact, these are just packaged images; real marketers are those with ideals, pursuits, firmness, insight, and those who are "learned, thoughtful, questioning, discerning, and diligent."
  42. In this materialistic and deceitful society, a marketer without firm beliefs and persistent pursuits can easily lose themselves and drift with the tide.
  43. Management is nothing more than setting people, time, quantity, goals, standards, and rewards/punishments.
  44. If there's a chance to be lazy, one will be lazy; if there's a chance to be corrupt, one will be corrupt.
  45. Marketers only do what is rewarded or punished, not easily what is expected.
  46. Paratroopers (external hires) have the highest casualty rate, because they are often "appointed in times of crisis."
  47. If you love someone, let them do marketing; if you hate someone, let them do marketing.
  48. How to allocate sales targets? It's nothing more than "GDP + growth rate + completion rate + others (market level, competition, gut feeling)." Actually, this isn't entirely scientific. My method is to allocate based on the above indicators, retaining 5-10% flexibility, then adjust regionally afterwards. How to adjust? Look at process indicators (key tasks, channel development and maintenance, terminals) and result indicators.
  49. Branding is actually simple, so simple that everyone understands it. It's also the most complex, so complex that some "brand experts" make a living from it.
  50. Better to violate heavenly rules than to offend the masses.
  51. There is only disclosure, no truth.
  52. Packaging is more important than reality. Marketing resumes have water; perhaps the manager offered a million salary was originally only earning two or three hundred thousand.
  53. The root of conflicts between manufacturers and distributors is unfair distribution of spoils, because the final consumer price can't be infinitely expanded; it's governed by market laws. Therefore, in the product circulation chain, both sides want to squeeze more profit from the other.
  54. One of the greatest success qualities of a salesperson is: not playing by the rules.
  55. The front line is always the source of innovation.
  56. Beware of smooth-talking, flashy marketers.
  57. Obsequious and servile marketers are pitiful, pathetic, and lamentable!
  58. Data can reveal the truth, but also conceal it.
  59. Marketers sometimes need a bit of dominance, boldness, and the spirit of "who else but me," even if thousands oppose.
  60. Without responsibility (job duties), where does a sense of responsibility come from?
  61. Laissez-faire management harms and helps: it harms those without direction and helps those who are proactive.
  62. In reports, use tables, data, formulas, or models; it will benefit you immensely.
  63. Even making up data is better than pure narrative.
  64. The clever accomplish things; the simple-hearted, who stick to ideals, accomplish great things.
  65. It's undeniable that flattery is a good communication tool.
  66. Be a gentleman, manage the petty.
  67. Negative incentives for process indicators, positive incentives for result indicators.
  68. In a company, you don't necessarily have to start from the bottom.
  69. To see if a company is worth joining, check if its toilets are clean and if its employees look sunny.
  70. When you don't need favors, everyone is equal; when resigning, you're on par with the boss.
  71. A low posture before the boss means you need something from him, admire him, or both.
  72. The essence and core of management have been clarified by the ancients: "If you can win hearts, opposition will dissolve; from ancient times, those skilled in war are not warlike. If you don't assess the situation, leniency or strictness will both be wrong; later governors of Shu should think deeply."
  73. If you thoroughly understand how religions manage believers and how governments manage people, you'll be the wisest management expert.
  74. Try a few times to manage from the front line: work as a salesperson or promoter at the terminal.
  75. Bamboo shoots become bamboo when they fall; fish become dragons through struggle.
  76. It's undeniable that showing off is somewhat useful; if you show off long enough, you become awesome.
  77. Some companies or people do unreasonable things under the banner of reasonableness.
  78. Companies and employees benefit from empathy.
  79. We are all mortals controlled by invisible powerful forces; either join them or conform.
  80. Decline appears in the midst of fullness; opportunity arises in ruin. Therefore, a gentleman in peace should be cautious, and in adversity should endure to achieve.
  81. Civilize the spirit, toughen the body.
  82. In this materialistic, deceitful, and complex society, calming down to read a few books will benefit you immensely.
  83. When away from home, food and sex are natural, but don't forget time management.
  84. Those who wait long will fly high; those who bloom early fade early.
  85. Most marketing trainers have never done sales; it's an industry where outsiders train insiders.
  86. Training is like cooking—the highest level is to have both color, aroma, taste, and nutrition. But in reality, most marketers value color, aroma, and taste; lively atmosphere is more important than knowledge.
  87. In some industries, the regional manager's main role is to be the distributor's operator and the small client's marketing consultant.
  88. Great wealth is by fate; small wealth is by diligence.
  89. Learn to be grateful.
  90. Warm heart, cold eyes; proud bones, humble mind.
  91. The Way is in my heart; no need to seek outside.
  92. Excellent performance requires full effort and heavy pressure.
  93. Don't be afraid, don't regret, don't torment yourself, don't cry over spilt milk.
  94. Paranoids either succeed or die.
  95. Say only three-tenths of what you know; don't reveal your whole heart.
  96. Drink to slight intoxication, view flowers at half bloom; excess is as bad as deficiency. Getting drunk hurts both body and heart.
  97. "Alcohol capacity reflects sales, alcohol character reflects personal character" is pure nonsense.
  98. Corporate culture is figuring out the boss's mind.
  99. Report level by level; appeal over levels.
  100. As long as thinking doesn't slip, methods are more than difficulties.
  101. When there's work, do it; when there's none, find something.
  102. Work with full attention during work hours; think about work outside work hours.
  103. Goal—Plan—Action—Review—Feedback—Improvement.
  104. Think carefully—act quickly—communicate frequently.
  105. Action is the key to success.
  106. Those who waste time waiting for perfect cooperation accomplish nothing.
  107. There are at least three ways to achieve anything.
  108. Effectiveness is more important than being reasonable.
  109. With heart (full effort) and brain (scientific method), nothing fails.
  110. Not knowing what to do is the beginning of being fired.
  111. Excellent performance requires full effort and heavy pressure.
  112. Improvement is endless.
  113. Find problems, analyze problems, solve problems.
  114. "Make me do it" leads to nothing; "I want to do it" leads to everything.
  115. The meaning of communication is to find ways to achieve your purpose.
  116. Details determine success or failure.
  117. Be loyal to the company and to your leaders.
  118. Plan weekly, arrange daily.
  119. All behaviors at work influence and determine your personality, and personality determines destiny.

These are the 119 sentences summarizing the marketing industry by a ten-year marketing director. But how many marketers can truly achieve them? In marketing, there's no such thing as suitability; it's about whether you put your heart and effort into it. I hope everyone can savor these 119 truths, take every step well, and become a marketing master!

New Food Era · New Distribution —— 2016 China "FMCG + Internet" Summit Forum —— This is a grand event focused on how the FMCG industry channels will transform under the trend of Internet+ Agenda 08:00-09:00 Registration 09:00-09:05 Host opening 09:05-09:35 2016 China FMCG Industry Trend Analysis Report — Zhao Bo 09:35-10:05 FMCG Enterprise Transformation Strategy and Path — Liu Chunxiong 10:05-10:35 Opportunities and Challenges Brought by FMCG Channel Reform — Liu Zhao, CEO of Waiqin365 10:35-11:05 Alibaba Retail Link All-round Empowerment — Guo Kunkun, Alibaba Retail Link 11:05-11:25 Channel Efficiency in the Internet Era — Fu Xiaoyun, Vice President of Benlai Holding 11:25-12:00 Roundtable Forum — Brand Transformation: Improvement vs. Reconstruction? Guests: Liu Zhao, Liu Chunxiong, Fang Gang, Chen Feng, Shi Zhengchuan, Deng Xia 12:00-13:30 Lunch 13:30-13:50 Distributor Transformation: City Distribution Trend Development — Wang Qi, CEO of Weijie City Distribution 13:50-14:20 Roundtable Forum — Why Should Distributors Transform into Logistics? Guests: Zhao Bo, Wang Qi, Liu Zhongmin, Tang Guangliang, Wang Cheng, Sheng Yan 14:20-14:40 How FMCG Enterprises Leverage the Internet to Take Off — Wang Hui, E-commerce Operations Director of Xijiu 14:40-15:00 Detailed Explanation of Zhongshang Huimin's "One Machine, Two Wings" Strategy — Su Xiaoxin, Vice President of Zhongshang Huimin 15:00-15:20 Category Value and B2B E-commerce Development Strategy — Wang Chaocheng, CEO of Yijiupi 15:20-15:40 Supply Chain Finance as a Lubricant for B2B to Drive Traditional Business — Chen Xian, CEO of 51 Order 15:40-16:00 Zhanghe Cloud Factory Helps Upgrade FMCG Supply Chain — Yang Lixiang, CEO of Zhanghe Tianxia 16:00-16:30 Integrating Small and Micro Retail, Reconstructing Business Ecology — Miao Dong, Vice President of Quanshi 16:30-16:50 In the Next Decade, B2B is the Main Investment Battlefield — Well-known Investor (TBD) 17:00-17:30 Roundtable Forum — Who is the King of FMCG B2B Models? Guests: Fu Xiaoyun, Zhuang Jianzhong, Jiang Tao, Zeng Weiqin 17:30-19:30 Dinner For manufacturers and distributors looking to transform, this grand event is not to be missed. Interested friends can long press the QR code below or click "Read Original" to register. Registration: Long press the QR code below or click "Read Original" ↓↓↓ Click "Read Original" [Register] ↓↓↓