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Vita Lemon Tea on Quality Inspection Blacklist; 'Shanshuiqing' Sued for Copying 'Ganten'; Want Want Remakes Classic Ad
China's AQSIQ blacklisted Vita lemon tea products for September 2017 due to expired labels and quality issues. A Hainan court mediated a settlement where 'Shanshuiqing' paid 180,000 yuan to 'Ganten' for packaging similarity. Want Want released a nostalgic remake of its classic ad for Double 11.
New DistributionAlibaba Retail Link Partners with Master Kong to Embrace Big Data-Driven New Retail
As November begins, the world enters the Double 11 shopping season, and Retail Link, together with 600,000 small retail stores, ushers in the Double 11 store carnival. Just before Double 11, FMCG giant Master Kong, along with its national distributors, joined Retail Link to embrace new retail. On October 31, Alibaba Retail Link and Master Kong's instant noodle division signed a national cooperation agreement at Alibaba's Binjiang campus, aiming to leverage Retail Link's channel and technology advantages to build a data-driven management system and enhance brand penetration.
New DistributionGoodbye, Instant Noodles
The 'national food' instant noodles are truly in decline. According to Uni-President's 2016 performance report, its revenue fell 5.1% year-on-year. Tingyi (Master Kong) reported an 8% drop in turnover and a 21.1% drop in net profit, with instant noodle revenue down 10.34%. Besides declining sales, the number of instant noodle companies is also shrinking. For example, in Beijing, there were up to 32 instant noodle brands in the 1990s, but now only one remains.
New DistributionTen Principles for Setting Sales Targets to Make Policies More Effective
A regional manager once expressed frustration with his company's sales policies, which frequently changed and left the sales team confused. To address this, companies should follow ten principles when formulating sales policies, including being practical and executable, simplifying procedures, ensuring clear wording, reserving flexibility, maintaining stability, adapting to changes, protecting team interests, encouraging innovation, being meticulous, and upholding core principles.
New DistributionNongfu Spring, Jingtian, Wahaha, and C'estbon All Enter the One-Time Bucket Water Market
The bucket water market has become lively again as Jingtian launches 14.8L one-time large-pack drinking water, and Nongfu Spring is about to launch 15L one-time bucket water, targeting the household and catering water market. With consumer upgrades, the one-time bucket water and household water market are expected to see new opportunities.
New DistributionInvesting in JDB: 14 Official Answers from COFCO Packaging
COFCO Packaging will invest 2 billion yuan in Qingyuan JDB, in the form of cash and can supply, acquiring a 30.58% stake upon completion, with the investment to be made within one and a half years. In an investor Q&A, COFCO Packaging clarified its role as a financial investor, the rationale behind JDB's choice, expected returns, and future cooperation possibilities.
New DistributionChen Qinghong: Insights into the Transformation of the New Retail Era
Chen Qinghong, deputy general manager of Heading, seems to have returned to twenty years ago. He still remembers walking into Heading in 1997: "The 15th floor of Lingyun Apartment, a mixed commercial and residential building." From this modest office, Chen embarked on his long journey in the retail industry. Over two decades from traditional ERP to internet-based information platforms, he has witnessed numerous industry changes and experienced Heading's transformation from a laboratory at East China University of Science and Technology to a leading retail information technology enterprise in China.
New DistributionYeePay: Retail B2B Enters Adjustment Period, C-End Becomes Future Trend
Competition in the internet era has entered the second half, an indisputable fact. Since Jack Ma proposed the 'Five New' strategy at the Yunqi Conference in October 2016, 'New Retail' has become the focus of this second half. Internet giants like Alibaba and JD.com are deploying 'New Retail' to integrate supply chains and disrupt traditional distribution models for offline retail stores.
New DistributionSuffering a Massive Loss of 7.2 Million, the Nearly 50-Year-Old 'Temporary Worker' Turned the Tide and Built a 5 Billion Empire!
In 1991, Wang Guangxing, nearly 50, finally slept well after the tasting conference for Coconut Palm coconut juice in Beijing. He had turned around a failing factory, overcoming immense challenges to build a leading brand in the coconut juice industry.
New DistributionTurning Around the Toughest Market in a Week: Sales Up Tenfold!
At the start of this year, I joined a southern food group as an FMCG beverage salesperson, working in townships with second-tier distributors. After six months of hardship, I was transferred back to the city and assigned to District A, where five salespeople had failed in a year. After analyzing the situation, I visited stores dressed as a market supervisor's assistant, listened to complaints, and then returned to offer solutions, boosting sales from 30 to 1800 cases in four days—a tenfold increase.
New DistributionNew Player in B2B E-commerce: How Does Guoan e-Shop Connect the Industry Chain?
On October 27, Guoan e-Shop held its launch conference in Xuzhou, themed 'Building an Innovative New Retail Supply Chain Platform.' The platform aims to integrate the industry chain, empower small and medium retail terminals, and facilitate efficient distribution for brands and distributors.
New Distribution"High-End on One Hand, Diversified on the Other": Master Kong, Uni-President and Others Show Clear Upgrade Trends in Instant Noodles!
The instant noodle industry in China, once dominated by low-cost products, is now shifting towards premium offerings as consumer spending upgrades. Major players like Master Kong and Uni-President are introducing higher-priced products, while foreign brands like Nissin are expanding in the market, indicating a clear trend of upgrading and diversification.
New DistributionLiu Qiangdong's Hair Turned White Overnight, Ren Zhengfei Wakes Up Crying at Midnight: Beyond a Lack of Sex Life, Entrepreneurs Fear Death and Can't Let Go
Jack Ma gathered 40,000 Alibaba employees worldwide for a grand coming-of-age ceremony for Alibaba's 18th anniversary, and the cheers of tens of thousands still echo over Hangzhou. Yet behind the noise, Ma's once bleak but heartfelt regret speech resonates: 'My biggest mistake in life was creating Alibaba, because work takes up all my time... If there's a next life, I won't do this business again... I don't want to talk about business, I don't want to work.' This is by no means Ma's sentimentality; at this moment, Ma represents countless Chinese entrepreneurs.
New DistributionPepsiCo Far Exceeds Coca-Cola in Q3 2017 Results, but Why Do We Say Coca-Cola Won This Time?
PepsiCo and Coca-Cola recently released their Q3 2017 earnings reports. While PepsiCo's revenue and net profit far exceeded Coca-Cola's, we argue that Coca-Cola actually won this round due to its stronger growth momentum and strategic shift towards non-carbonated beverages.
New DistributionA Ceramic Dealer's Sales Wisdom: Why He Profits While Others Lose Money
A ceramic dealer shares his business insights, which are relevant to FMCG peers facing similar market conditions. He emphasizes focusing on customer needs rather than competitors, avoiding price wars, and creating value to maintain profitability.
New DistributionQiu Hao: Founding Laidian, Equipping Stores with Dianchi, Empowering Retail Professionals
Recently, as media outlets such as 36kr, CBN, IT Ear, and Liewyun have successively reported, the company 'Laidian' has gradually entered the view of retail professionals and investors. Founder Qiu Hao, who has served China's retail industry for over 15 years, holds unique insights into the industry and its informatization. By founding 'Laidian', he aims to grasp the unchanging essence amidst constant change.
New DistributionWhat Does Moutai's Stock Price Breaking 600 Mean?
Moutai's stock price broke through 600 yuan, exciting investors, with brokerages predicting further gains to 800 yuan, implying a market cap exceeding one trillion. The stock hit a record high of 613 yuan, driven by strong Q3 earnings, and the market sees this as a boost for value investing.
New DistributionTurbulent Times: A Decade of Ups and Downs for Domestic Infant Formula
Since 2008, China's domestic infant formula industry has weathered a decade of turmoil, from the melamine scandal to fierce competition with international brands. This article chronicles the rise and fall of key players like Beingmate, Feihe, and Junlebao, highlighting their strategies, challenges, and the industry's ongoing transformation.
New DistributionReverse Thinking in Business: Mengniu's Path to Success!
Niu Gensheng, founder of Mengniu, is most notable for his reverse thinking, which was influenced by his mother's teachings. This approach led him to build the market before the factory, integrate social resources, and achieve rapid growth, making Mengniu a leading dairy brand.
New DistributionDistributors Are Polarizing: Understand These 7 Points to Avoid Elimination
Many distributors started their businesses over a decade, two decades, or even thirty years ago, in the late 1980s, when the business environment was vastly different from today's. Now, distributors face a dramatically changed environment, and their situation is actually more difficult than that of manufacturers. This article outlines seven key challenges, including intense competition leading to polarization, information symmetry, channel shortening, service improvement, profit decline, the Matthew effect, and demand differentiation.
New DistributionRetail Link's First Tmall Double 11: Alibaba's Lin Xiaohai Says New Retail Strategy Is Being Fully Implemented
Can offline consumers also enjoy the Double 11 shopping frenzy? Yes! Starting from November 1, you may feel the charm of Tmall Double 11 Global Carnival at the retail store downstairs, with internet-famous products and 250 million red packets, making the joy brought by new retail easily accessible. Alibaba's Retail Link business unit, participating in Tmall Double 11 for the first time, has launched the "Tmall Double 11 Store Carnival" plan, which will join hands with 600,000 retail stores, 50,000 gold stores, and 4,000 Tmall stores to reach 100 million consumers, providing them with the best shopping experience and jointly embracing new retail.
New DistributionHealthy Beverages Trending: How Heiniao Soy Milk Drives Sales!
Soy milk, the hottest beverage category in 2017, has seen new brands aggressively enter, old brands actively respond, and top-tier brands participate cross-industry, making the 'soy milk positioning battle' with a hundred-billion-yuan opportunity increasingly fierce. Heiniao Food, with 21 years of focus on soy milk R&D and production, launched its new Heiniao soy milk in June 2017, making a major impact. As of September 2017, the new product had gained over 3,000 intended clients in three months, with over 800 dealers having paid, and county-level markets seeing monthly sales exceeding 20,000 boxes.
New DistributionHow Can the Convenience Store Under Your Apartment Rival Jack Ma's Alibaba?
In fiscal year 2016, Alibaba, the world's most profitable e-commerce giant, generated 42.7 billion RMB in profit with over 36,000 employees, averaging 1.17 million RMB per person. In comparison, 7-Eleven Japan, with just over 8,000 employees, achieved an average profit of about 1.16 million RMB per person, rivaling Alibaba. Despite a downturn in retail profits, how does 7-Eleven maintain such high efficiency? Even during Japan's most severe economic recession, why has 7-Eleven Japan sustained growth for 41 consecutive years? Why can its efficiency rival that of Alibaba?
New DistributionLi Qian: From Investor to Entrepreneur, Why I Entered the Leisure Snack Industry?
Recently, a company called 'Youqingxu Snacks' has come into people's view. Unlike traditional snack business models, Youqingxu has taken a 'multi-brand development' path from the start, with brands such as 'One Person Drinks Alone', 'Fan Jianwen', and 'Pufferfish Fake Chips'. Moreover, each product's brand power is explosive, with striking design and emotionally resonant copy. In August, its Youzan store went live and created multiple sales phenomena.
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