Soy milk, as the hottest beverage category in 2017, has seen new brands aggressively enter, old brands actively respond, and top-tier brands participate cross-industry. Currently, the 'soy milk positioning battle' with a hundred-billion-yuan opportunity has entered a white-hot stage. Heiniao Food, which has focused on soy milk R&D and production for 21 years, launched its new Heiniao soy milk in June 2017 with tremendous force, throwing a bombshell into the beverage market. As of September 2017, we learned that within three months of launch, Heiniao soy milk had gained over 3,000 intended clients, with over 800 dealers having paid. Clients are spread across most provinces including Heilongjiang, Liaoning, Jilin, Hebei, Henan, Shandong, Anhui, Jiangsu, Jiangxi, Hubei, Hunan, and others. Regional clients have surged, and county-level markets have seen monthly sales break through 20,000 boxes! In the soy milk category positioning battle, Heiniao Food once again demonstrates its strong strength: 'Heiniao is the best for soy milk!' Category: Catering to the health trend, high growth over the past five years In recent years, Chinese consumers have increasingly pursued a healthy lifestyle. As a typical plant-based protein beverage, soy milk's health attributes are widely recognized. Generally, soy milk has four consumption forms: low-temperature soy milk, ambient ready-to-drink soy milk, soy milk powder, and bulk sales (such as freshly ground soy milk). The overall market size has exceeded 100 billion yuan. Among these, ambient ready-to-drink soy milk is the strongest. Data shows that the current domestic ready-to-drink soy milk market is nearly 10 billion yuan (with annual growth already at 10%). We speculate that in the future, it may grow at a high rate of 30%, with consumption volume ranking first globally. Although the category is popular and growing rapidly, the brand landscape for ready-to-drink soy milk is open and competitive. By launching a new soy milk product at this time, Heiniao Food's goal is clear: to strengthen its market position as a 'professional soy milk leading brand,' create a golden product that ignites the market, and re-launch an attack on the goal of becoming 'China's No.1 soy milk brand.' Brand: Heiniao is the best for soy milk, consistent quality for 21 years In the minds of existing consumers, the impression that 'Heiniao brand = Heiniao soy milk' is deeply rooted. The category recognition and brand naturally align, and the slogan 'Heiniao is the best for soy milk' is popular across the country. Founded in 1997, Heiniao Food has always focused on consumers' nutritional needs and taste changes in its 21 years of production and operation, keeping pace with market changes and providing green and healthy nutritious food. The soy milk production process has become increasingly refined, and the product flavor is widely favored and recognized by current consumers, with consistent quality for 21 years. The power of the brand drives product sales, and product sales in turn build the brand's growth. Product: Fine and smooth taste, differentiated packaging It is reported that Heiniao soy milk uses non-GMO soybeans from Northeast China, giving it a rich and mellow soy aroma. In the production process, it adopts a three-removal technology (dehulling, residue removal, and deodorization), preserving the original nutrients and flavor of soybeans. The product has a fine and smooth taste, meeting consumers' pursuit of refined living and taste enjoyment. The packaging uses cold-fill technology, further ensuring product safety. Especially noteworthy is that in the homogeneous soy milk market, Heiniao ready-to-drink soy milk has made a big effort in packaging differentiation, distinguishing itself in design and positioning. Products include PET bottles, slim bottles, and diamond-shaped bottles. They are simple, elegant, fashionable, and diverse, with strong visual impact at the point of sale. At the same time, the pricing is in line with current mainstream market prices while leaving sufficient profit margins for distributors. Team Operation: Professional guidance to create a soy milk sales miracle Currently, Heiniao liquid products have 6 production plants across the country, ensuring timely coordination between production and sales, laying a solid foundation for the product's hot sales. In the early stages of product promotion, Heiniao Food provides sufficient online brand exposure, new media interaction support, marketing activity support, professional and systematic price system maintenance, offline product display guidance, promotional material support, and a comprehensive and fast after-sales service system for distributor clients, quickly forming a hot sales momentum. Goal: Leading the future, creating a new chapter in ready-to-drink soy milk Although the ready-to-drink soy milk market has been expanding in recent years, we must clearly recognize that compared to other beverages, the soy milk market still has huge consumption potential. The overall soy milk beverage market capacity of 100 billion yuan is enough to create a larger new category. Heiniao Food, founded 21 years ago, is a large national soy milk production enterprise integrating production, sales, and R&D. Green, safe, and balanced nutrition have always been the pursuit of Heiniao Food, and improving the nutritional structure and physique of Chinese people is the common dream of Heiniao Food people. In the market environment where the soy milk category is fully taking off, Heiniao Food always pays attention to consumer needs and taste changes, and is determined to create a green and healthy soy milk that leads the future. Heiniao liquid soy milk tasting at supermarkets: enthusiastic response from the crowd Heiniao liquid soy milk offline sales: county-level clients sell 20,000 boxes per month! Heiniao Food acts after careful planning and knows when to stop. In 2017, Heiniao soy milk has sounded the charge to enter the national market, willing to work with distributors for mutual benefit and common growth, together creating a new chapter in ready-to-drink soy milk! Heiniao Food also has soy milk powder, fruit oatmeal, nut oatmeal, breakfast milk, and Nason coffee and other solid instant beverages selling hot nationwide. Distributors are welcome to inquire. Trust the strength of the 'Heiniao' brand, and in the instant beverage market, Heiniao sincerely invites distributors to join the wealth feast! National Hotline 020-87575136 Long press to identify QR code, add WeChat friend for consultation Click Read Original to view the national display of Heiniao liquid soy milk products. -END-